Footbalance
FootBalance is a Finnish-founded health-tech company that produces 100% customized insoles using its patented MyFootBalance® 3D foot scanning technology, serving athletes, individuals with foot conditions, retail partners (Intersport, Road Runner Sports), professional sports teams, and workplace wellness customers across Europe and North America.
- Company typePrivate
- Founded2003
- HeadquartersVantaa, Finland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Footbalance firmographics
Firmographics- Name
- Footbalance
- Legal name
- Footbalance System Oy
- Website
- https://footbalance.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FootBalance is a Finnish-founded health-tech company that produces 100% customized insoles using its patented MyFootBalance® 3D foot scanning technology, serving athletes, individuals with foot conditions, retail partners (Intersport, Road Runner Sports), professional sports teams, and workplace wellness customers across Europe and North America.
- Ownership category
- akta.pro rank
Footbalance industry classification
Industry- Product category
- Custom Orthotic Insoles
- NAICS
- Footwear Manufacturing (3162)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
- akta.pro secondary industries
- Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL), Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
Keywords
Where Footbalance is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Footbalance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Custom Insoles (100% Custom): Premium custom insoles that require 3D foot scanning at retail partner locations or the company's own scanning service. Products are moulded to the unique contours of feet in under 3 minutes. Available in Sport (Impact, Balance, Balance Narrow, Control), Outdoor (Hossa, Nuuksio, Pallas), and Leather (Active Profile, Dynamic Profile, Active Comfort, Dynamic Comfort, Peek A Boo) categories.
- QuickFit Pre-Moulded Insoles: Ready-to-wear insoles sold off-the-shelf or online that can be heat-moulded at home for a personalized custom fit. Available in Balance Narrow, Control, Casual, and Saana variants. Lower price point entry product for customers who do not want to visit a scanning location.
- Technical Socks and Compression Products: OS1st branded technical socks and compression wear products sold through FootBalance's e-commerce and retail partners. Includes FS4 Plantar Fasciitis socks, WP4 Wellness socks, TA4 Thin Air, AC4 Active Comfort, BR4 Bunion Relief, KS7 Knee Sleeves, CS6 Calf Sleeves, AF7 Ankle Bracing, FS6/FS6+ Foot Sleeves, and other compression products.
- MyFootBalance® Technology Licensing: The company licenses its MyFootBalance® 3D scanning technology and service model to retail partners. Partners receive the scanning hardware, software, and training, integrating the service into their fitting process. This creates recurring B2B revenue through technology/service agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom insoles - requires in-store 3D scan |
| Unit Pricing | Pay-as-you-go | QuickFit pre-moulded insoles |
| Unit Pricing | Pay-as-you-go | Technical socks |
| Unit Pricing | Pay-as-you-go | Compression products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Footbalance product offering
Product offeringCore offering
FootBalance designs, manufactures, and distributes custom and pre-moulded foot orthotics enabled by its patented MyFootBalance® 3D foot scanning and biomechanical analysis service. The company sells 100% custom insoles (Sport, Outdoor, Leather), QuickFit heat-mouldable insoles, and a complementary range of OS1st-branded technical compression socks and medical-grade sleeves and braces. It also licenses its 3D scanning technology and service model to retail partners worldwide.
Product overview
FootBalance is a Nordic health-tech company offering a comprehensive foot health ecosystem centered on 3D foot scanning technology and custom orthotics. The product portfolio consists of: (1) MyFootBalance 3D foot scanning service - the core technology platform that captures foot measurements and provides biomechanical analysis; (2) 100% Custom Insoles - including Sport insoles (Impact, Balance, Control), Outdoor insoles (Hossa, Nuuksio, Pallas), and Leather insoles (Fancy and Formal lines) - all requiring 3D scanning for personalization; (3) QuickFit Pre-Moulded Insoles - heat-mouldable at home insoles (Balance Narrow, Control, Casual, Saana) for off-the-shelf purchase; (4) Technical Socks (OS1st brand) - including Wellness, Plantar Fasciitis, Thin Air, Bunion Relief, and Active Comfort lines with medical-grade compression; (5) Compression Products (OS1st brand) - knee, calf, ankle, foot, elbow, arm, and quad sleeves using Compression Zone Technology. The MyFootBalance scanner drives sales of custom products while QuickFit provides an accessible entry point without scanning. OS1st technical socks and compression products complement the insole offerings for complete foot and lower-body health.
Differentiator
Problem solved
Functional benefit
Brands
- MyFootBalance: Patented 3D foot scanning technology service that provides biomechanical analysis and personalized product recommendations for retail partners and consumers.
- OS1st
- QuickFit
Products and services
- MyFootBalance® 3D Foot Scanning Service Patented 3D foot scanning technology combining multi-angle scanning with biomechanical analysis through treadmill walking to provide detailed foot measurements, balance and pressure-point mapping, and personalized product recommendations. Offered to consumers at retail partner stores and licensed to B2B partners as part of an integrated scanning-and-fitting service.
- 100% Custom Sport Insoles (Impact, Balance, Control) Custom-moulded sport insoles requiring a MyFootBalance® 3D foot scan and produced in under three minutes. Includes Impact for high-impact court sports with extra shock absorption, Balance as an all-around runner's insole with energy-returning cushioning, and Control for tight-fitting footwear such as cleats, cycling shoes, ski boots, and skates.
- 100% Custom Outdoor Insoles (Hossa, Nuuksio, Pallas) Custom-moulded outdoor insoles tailored from a MyFootBalance® 3D foot scan for trekking, hiking, walking, and ski boots. Hossa offers maximum cushioning with breathable recycled polyamide and bamboo viscose; Nuuksio uses FSC-certified natural cork with minimal EVA for low-volume shoes; Pallas uses soft polyester with 50% recycled fibres for warmth and insulation.
- 100% Custom Leather Insoles (Active Profile, Dynamic Profile, Active Comfort, Dynamic Comfort, Peek A Boo) Custom-moulded genuine leather insoles designed from a MyFootBalance® 3D scan for casual and formal footwear. Includes narrow-width women's light cushioning (Active Profile), standard-width men's light cushioning (Dynamic Profile), women's medium cushioning (Active Comfort), men's medium cushioning (Dynamic Comfort), and a 3/4-length extra-narrow option (Peek A Boo) for open-toe sandals.
- QuickFit Pre-Moulded Insoles (Balance Narrow, Control, Casual, Saana) Ready-to-wear, heat-mouldable insoles sold off-the-shelf or online that can be customized at home without a 3D scan. Includes Balance Narrow for sport activities and everyday footwear, Control for tight-fitting sports shoes and skates, Casual for snug street footwear, and Saana for insulated outdoor and ski boot use.
- OS1st Technical Socks Medical-grade compression technical socks covering wellness (WP4), plantar fasciitis relief (FS4, FS4+), thin-air performance cooling (TA4), bunion relief (BR4), and active comfort running (AC4). Sold individually and through retail partners to complement FootBalance custom insoles for full lower-leg care.
- OS1st Compression Sleeves and Braces Medical-grade compression and bracing products using OS1st's Compression Zone Technology for injury prevention, rehabilitation, and circulation support. Coverage includes knees, calves, ankles, feet, quads, elbows, arms, and bunions.
- MyFootBalance® Technology Licensing for Retail Partners B2B licensing of the MyFootBalance® 3D scanning platform to retail partners (e.g., Intersport, Road Runner Sports), including scanning hardware, software, training, and commercial support. Partners integrate the scanning service into their fitting process and benefit from a guaranteed 75% conversion rate on scanned customers.
Quantifiable outcome
- 21% increase in conversion rate for retail partners using MyFootBalance®
- +4 more outcomes
Companies that use Footbalance
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Footbalance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Footbalance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- Road Runner SportscoreRoad Runner Sports, a specialty fitness shoe retailer headquartered in San Diego, launched FootBalance's 3D foot scanner called Fit Finder as part of its upgraded in-store fitting experience called Perfect Fit Zone. The scanner captures six foot measurements including size, length, width, arch height, instep, and heel width, along with balance and pressure point mapping. Road Runner Sports operates more than 40 retail stores across 12 U.S. states.
- Intersport FinlandcoreIntersport Finland is a Run Specialty Leader and key retail partner for FootBalance. The MyFootBalance® 3D foot scanning service has elevated customer experience and given sales staff additional support and confidence. Using the service to scan, measure and analyse feet then recommend products has increased basket size significantly with more cross-selling opportunities.
- HJK Women's First TeamflagshipFootBalance collaborates with HJK women's first team (the powerhouse of Finnish football) to promote the overall wellbeing of its players. With FootBalance's foot scanning technology, players gain valuable information about foot health and have custom insoles molded for training shoes. The collaboration aims to keep players' feet injury-free and raise awareness about injuries affecting women (ACL tears are 3-6 times more common in women).
- Margaret Dabbs® LondoncoreFootBalance collaborates with Margaret Dabbs® London, the leading British Beauty Brand, for foot health products and services.
- Metropolia University of Applied SciencesminorFootBalance continues its partnership with Metropolia, the largest University of Applied Sciences in Finland, for student wellness and research collaboration.
- National Olympic Training Center UrheaflagshipFootBalance is a partner of National Olympic Training Center Urhea. MyFootBalance® 3D foot scanning and FootBalance custom insoles are an integral part of Urhea's operations and training for elite athletes. Optimizing performance and preventing injuries are crucial for Olympic athletes.
- Plandent OyminorPlandent Oy introduced FootBalance custom insoles into their workwear as part of employee wellness initiatives. The case study shows how custom insoles enhanced staff wellbeing and overall productivity for workers who spend long hours on their feet.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Footbalance competitors and assessment
Company assessmentDirect peers
- Superfeet: Superfeet is the leading premium custom-shaped insole brand in North America, sold through specialty running and outdoor retailers — overlapping directly with FootBalance's custom insole category, retail partner model, and athlete-focused positioning.
- Aetrex: Aetrex is a comfort/orthopedic footwear and orthotics brand that has deployed its own 3D foot scanning technology (Albert) in retail — directly comparable to FootBalance's MyFootBalance® scanning-and-orthotics approach and retail partner model.
- Currex: Currex makes dynamic insoles (runPRO, bikePRO, golfPRO) with 3D foot scanning for sport-specific customization — directly comparable to FootBalance's sport-segment custom insoles (Impact, Balance, Control) in target customer and product approach.
- Powerstep: Powerstep manufactures prefabricated and custom orthotic insoles for sports, work, and medical use — competing in the same orthopedic/comfort insole category as FootBalance, with similar pharmacy and specialty retail distribution.
- Protalus: Protalus sells alignment-focused insoles with a patent-protected posting system for overpronation and supination correction — directly comparable to FootBalance's biomechanically-analyzed custom insoles for athletes and foot-pain sufferers.
- SOLE (Custom Footbeds): SOLE produces heat-mouldable and custom orthotic footbeds sold through specialty outdoor and ski retailers — directly comparable to FootBalance's QuickFit heat-mouldable insoles and outdoor custom insole collection (Hossa, Nuuksio, Pallas).
Broad incumbents
- Dr. Scholl's (Bayer): Dr. Scholl's, owned by Bayer, is the dominant mass-market OTC foot care and insole brand in North America — overlapping with FootBalance's OTC consumer category (QuickFit, OS1st) but at lower price points and broader retail distribution.
- Birkenstock: Birkenstock's signature contoured cork footbed is built on the same anatomical/orthopedic premise as FootBalance custom insoles — both sell the idea that foot shape defines comfort, though Birkenstock embeds the footbed in footwear rather than removable insoles.
- Sof Sole (Implus): Sof Sole, owned by Implus, distributes a wide portfolio of OTC insoles, athletic socks, and foot care products through sporting goods and mass retail — broadly overlapping with FootBalance's QuickFit, technical sock, and retail partner distribution model.
Emerging players
- VKTRY Gear: VKTRY Gear makes carbon-fiber performance insoles marketed to elite and competitive athletes — comparable in target customer (sports performance/foot health) to FootBalance's Impact and Balance sport custom insoles, but at a different price/technology tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Footbalance social profiles
Digital presenceFootbalance compliance and trust
Trust signalCompliance1 record
Footbalance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Footbalance leadership team
Management profileNumber of profiles
Profiles5 records
Footbalance subsidiaries and ownership
Company hierarchySubsidiaries4 records
Footbalance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Footbalance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Footbalance
What does Footbalance do?
FootBalance designs, manufactures, and distributes custom and pre-moulded foot orthotics enabled by its patented MyFootBalance® 3D foot scanning and biomechanical analysis service. The company sells 100% custom insoles (Sport, Outdoor, Leather), QuickFit heat-mouldable insoles, and a complementary range of OS1st-branded technical compression socks and medical-grade sleeves and braces. It also licenses its 3D scanning technology and service model to retail partners worldwide.
Is Footbalance a public or private company?
Footbalance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Footbalance founded?
Footbalance was founded in 2003. It employs 11 to 50 people.
Where is Footbalance based?
Footbalance is headquartered in Vantaa, Finland, in the Europe region.
How does Footbalance make money?
Four revenue lines are on record. Custom Insoles (100% Custom) is the primary driver. The others are quickFit Pre-Moulded Insoles, technical Socks and Compression Products and myFootBalance® Technology Licensing.
Who are Footbalance's main competitors?
Direct peers on record are Superfeet, Aetrex, Currex, Powerstep, Protalus and SOLE (Custom Footbeds). Broad incumbents are Dr. Scholl's (Bayer), Birkenstock and Sof Sole (Implus). VKTRY Gear is listed as an emerging player.
Does Footbalance have an API?
No public API is recorded for Footbalance.
What industry is Footbalance in?
Footbalance's product category is Custom Orthotic Insoles. Its primary akta.pro industry code is IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom), with a secondary code of CRADAMAL, Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments). Its NAICS code is 3162 and its SIC code is 3842.