Tuyap

What Tuyap does

TÜYAP Fuarcılık Grubu is a privately held Turkish exhibition and trade-fair organizer founded on 28 June 1979 in Istanbul. It operates Turkey's only and largest privately-owned fair center, the TÜYAP İstanbul Fuar ve Kongre Merkezi in Büyükçekmece (120,000 sqm, 14 halls opened 1996), supplemented by seven additional domestic fair centers in Konya, Bursa, Adana, Samsun, Diyarbakır, Eskişehir, and Erzurum. In 2022 the group organized 49 trade fairs, drawing 12,247 exhibiting companies from 60 countries and 3,750,772 visitors from 216 countries, contributing an estimated $37 billion in economic value to Turkey. Its fair portfolio spans more than 20 verticals — agriculture, packaging, plastics, machinery, woodworking, furniture, medical, defense, automotive, textiles, books, stationery, toys, mining, and construction — many co-organized with sector associations and holding "Prestigious Fair" status from T.C. Ticaret Bakanlığı.

The company monetizes primarily through booth and exhibition-space rental at its owned and operated venues, supplemented by stand-construction and venue services (meeting rooms, technical services, on-site logistics), advertising and sponsorship within fair grounds, and on-site hospitality via TÜYAP Palas. Its go-to-market combines direct B2B sales to manufacturers with co-marketing through 20+ sector associations and government-coordinated international buyer delegations routed through İhracatçı Birlikleri. Its international distribution footprint comprises six overseas offices (Cairo, Moscow, Sofia, Tehran, Tbilisi, Belgrade via ITF subsidiary) and 80+ country representatives across 27 countries.

TÜYAP's proprietary technology stack centers on MyTÜYAP, a personalized fair-experience portal, and the Business Connect Program, a B2B matchmaking platform that extends trade engagement beyond physical fair dates. The company also developed an in-house web-based exhibition management application that won the UFI 2019 Operations and Services Award. Strategic partnerships include a joint venture with global exhibition major Reed Exhibitions (Reed TÜYAP) running flagship fairs such as Expomed Eurasia and Avrasya Ambalaj, and an international cooperation protocol with Poland's Ptak Warsaw Expo. Leadership is anchored by Chairman Bülent Ünal and CEO Zeynep Ünal Öztop (appointed October 2021, former BCG and Deloitte consultant).

Name

Tuyap

Legal name

Tüyap Fuarcılık Grubu

Website

https://tuyap.com.tr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TÜYAP is Turkey's largest privately-held trade fair organizer, founded in 1979, operating eight domestic fair centers and international offices across 27 countries. It runs 49 annual B2B exhibitions across 20+ industry verticals serving 12,000+ exhibitors and millions of international visitors.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade fair organization
• Exhibition management services
• B2B event management
• Convention venue services
• Exhibition stand services

Headquarters

HQ city

Büyükçekmece

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Fair Participation Fees: Tuyap generates primary revenue by organizing trade fairs across diverse industry verticals and charging participation/exhibition fees to exhibiting companies. Different fairs serve different sectors including food, medical, furniture, agriculture, packaging, toys, books, machinery, defense, automotive, tourism, construction, and more.
2. Venue and Stand Services: Revenue from stand services, venue rental, technical services, meeting rooms, and ancillary services at Tuyap's exhibition centers in Istanbul, Konya, Bursa, Adana, Samsun, Diyarbakır, Eskişehir, and other locations.
3. Advertising and Sponsorship: Revenue from advertising opportunities and sponsorship packages within fairs, including digital and physical signage throughout exhibition venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TÜYAP Fuarcılık Grubu operates physical exhibition and congress centers across Turkey and organizes international and domestic trade fairs across multiple industry verticals including food, medical, furniture, agriculture, packaging, toys, books, machinery, defense, automotive, and tourism. The company provides exhibition venue services, B2B matchmaking through digital platforms, stand construction services, on-site accommodation, and e-ticketing for exhibitors and visitors from 165+ countries.

Product overview

TÜYAP Fuarcılık Grubu operates as Turkey's leading exhibition and fair organization company, managing a portfolio of physical exhibition venues across the country including TÜYAP İstanbul, TÜYAP Konya, TÜYAP Samsun, TÜYAP Bursa, TÜYAP Adana, and TÜYAP Diyarbakır. The company organizes major trade fairs across diverse sectors including agriculture (Konya Tarım, Samsun Tarım), furniture (İntermob, IIFF), machinery (MAKTEK Avrasya, BUMATECH), medical (Expomed Eurasia), packaging (Avrasya Ambalaj), textiles (İstanbul İplik), books (İstanbul Kitap Fuarı), and many more. Supporting its physical fair operations, TÜYAP offers digital platforms including MyTüyap participant portal and Business Connect Program for B2B matching, along with accommodation services through Tüyap Palas and e-ticketing through E-Davetiye system.

Differentiator

Problem solved

Functional benefit

Brands

• MyTüyap: Digital platform providing personalized exhibition experience and business connection services

Products and services

• Trade Fair Organization & Venue Services
• MyTüyap Digital Participant Portal
• Business Connect Program
• TÜYAP Palas On-Site Accommodation
• E-Davetiye (E-Invitation / E-Ticket)

Quantifiable outcome

• In 2022, Tuyap organized 49 fairs with 12,247 exhibiting companies from 60 countries, attracting 3,750,772 visitors from 216 countries, contributing $37 billion in economic value to Turkey
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core and minor.

• Ulusal Franchising Derneği (UFRAD)coreStrategic or Co-development PartnerCo-organizer of Franchise İstanbul Expo, bringing together franchisors seeking to expand with entrepreneurs looking to start businesses. The fair takes place 16-19 April 2026 at Tüyap Fuar ve Kongre Merkezi.
• İstanbul Halı İhracatçıları Birliği (İHİB)coreStrategic or Co-development PartnerCo-organizer with Tuyap and GAHİB of ICFE – Uluslararası Carpet & Flooring Expo, the world's largest carpet fair, held in Istanbul featuring exhibitors from Turkey's carpet industry.
• Güneydoğu Anadolu Halı İhracatçıları Birliği (GAHİB)coreStrategic or Co-development PartnerCo-organizer with Tuyap and İHİB of ICFE – Uluslararası Carpet & Flooring Expo, Turkey's premier carpet and flooring trade fair.
• PAGÇEV Yeşil Dönüşüm ve Teknoloji DerneğicoreStrategic or Co-development PartnerCo-organizer of RePlast Eurasia – 3. Plastik ve Elyaf Geri Dönüşüm Teknolojileri ve Ham Maddeleri Fuarı, Turkey's first and only specialized recycling fair, held at Tüyap Fuar ve Kongre Merkezi.
• Takım Tezgâhları Sanayici ve İş İnsanları Derneği (TİAD)coreStrategic or Co-development PartnerCo-organizer with MİB of MAKTEK AVRASYA, the largest machine tools fair in the Eurasian region, and MAKTEK Konya. TİAD represents Turkish machine tool manufacturers and drives their participation.
• Makine İmalatçıları Birliği (MİB)coreStrategic or Co-development PartnerCo-organizer with TİAD of MAKTEK AVRASYA, the largest machine tools fair in the Eurasian region, driving participation of machine manufacturing companies.
• Ambalaj Sanayicileri Derneği (ASD)coreStrategic or Co-development PartnerASD is a co-organizer of Avrasya Ambalaj İstanbul, Turkey's and Eurasia's largest packaging fair, providing industry endorsement and member company participation.
• PAGEV (Türk Plastik Endüstrisi Vakfı)coreStrategic or Co-development PartnerPAGEV co-organizes Plast Eurasia İstanbul, the region's largest plastics industry fair, held for 30+ editions.
• Oyuncakçılar Derneği (TOYDER)coreStrategic or Co-development PartnerTOYDER co-organizes the Uluslararası İstanbul Oyuncak Fuarı (Istanbul Toy Fair), Turkey's only international toy fair, driving participation of toy manufacturers and importers.
• Türkiye Yayıncılar BirliğicoreStrategic or Co-development PartnerTürkiye Yayıncılar Birliği co-organizes all major Tuyap book fairs including the Uluslararası İstanbul Kitap Fuarı (40th edition in 2023), Bursa Kitap Fuarı, Eskişehir Kitap Fuarı, Adana Kitap Fuarı, and others.
• Mobilya Aksesuar Sanayiciler Derneği (MAKSDER)coreStrategic or Co-development PartnerMAKSDER co-organizes İntermob, Eurasia's largest furniture components and accessories fair, representing furniture accessory manufacturers.
• Ağaç İşleme Makine ve Yan Sanayisi İş Adamları Derneği (AİMSAD)coreStrategic or Co-development PartnerAİMSAD co-organizes WoodTech, Eurasia's largest woodworking machinery fair, representing the woodworking machine industry.
• Türk Tarım Alet ve Makinaları İmalatçıları Birliği (TARMAKBİR)coreStrategic or Co-development PartnerTARMAKBİR co-organized Agro Show Eurasia, Turkey's first B2B agricultural machinery and technology fair, connecting Turkish manufacturers with international buyers.
• Tüm Kırtasiyeciler Derneği (TÜKİD)coreStrategic or Co-development PartnerTÜKİD co-organizes the Uluslararası İstanbul Kırtasiye Ofis Fuarı, Turkey's only international stationery fair and the 3rd largest in the world.
• Bebek Çocuk Konfeksiyonu Sanayici ve İş Adamları Derneği (BEKSİAD)coreStrategic or Co-development PartnerBEKSİAD co-organizes Junioshow with Tuyap Bursa and BTSO, the leading baby and child clothing fair in Turkey, held twice yearly in Bursa.
• Bursa Ticaret ve Sanayi Odası (BTSO)coreStrategic or Co-development PartnerBTSO is a key co-organizer of major Bursa fairs including Junioshow, BUMATECH, and Bursa Tarım Fuarları. BTSO's Commercial Safari program brings international buyers to Tuyap Bursa events.
• İklimlendirme Sanayi İhracatçıları Birliği (İSİB)coreStrategic or Co-development PartnerİSİB co-organized Tuyap's national participation at Interclima Paris 2024, facilitating Turkish HVAC manufacturers' international exhibition presence.
• Bağlantı Elemanları Sanayicileri ve İş İnsanları Derneği (BESİAD)coreStrategic or Co-development PartnerBESİAD partnered with Reed Tuyap to organize Fastener Expo Eurasia, bringing fastener industry companies to Tuyap's Istanbul venue.
• T.C. Ticaret Bakanlığı (Ministry of Trade)coreStrategic or Co-development PartnerT.C. Ticaret Bakanlığı provides official support for Tuyap's 'Prestigious Fair' program (Prestijli Fuar statüsü), endorses Tuyap as a Yurt İçi Sektörel Fuarlar organizer, coordinates buyer delegation programs through İhracatçı Birlikleri to Tuyap fairs, and includes Tuyap events in its international fair support list.
• KOSGEBcoreStrategic or Co-development PartnerKOSGEB (Küçük ve Orta Ölçekli İşletmeleri Geliştirme ve İdame Başkanlığı) supports SME participation in Tuyap fairs through financial assistance programs.
• UFI (Global Association of the Exhibition Industry)coreStrategic or Co-development PartnerUFI is the global exhibition industry body. Tuyap is an active member, participates in UFI events (IBTM World), and won UFI's 2019 Operations and Services Award.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerInternational association for the meetings industry. Tuyap is a member, participating in industry events and promoting Turkey as a global meetings destination.
• ICVB (İstanbul Kongre Ve Ziyaretçi Bürosu)coreStrategic or Co-development PartnerIstanbul Convention & Visitors Bureau promoting Istanbul as a global meetings and exhibitions destination. Tuyap participates as a member supporting Istanbul's MICE industry.
• Türkiye Fuarcılık Yeşil Dönüşüm Derneği (TFYD)coreStrategic or Co-development PartnerTurkey's Exhibition Industry Green Transformation Association. Tuyap is a member, supporting sustainability initiatives in the exhibition industry.
• International Trade Fair (ITF) - BelgradecoreStrategic or Co-development PartnerITF is Tuyap's subsidiary company established in Belgrade, Serbia in May 2022, organizing international fairs in the Balkans region including SEEBBE (construction) and WindoShow (windows/doors/facades).
• Ptak Warsaw ExpominorStrategic or Co-development PartnerPartnership agreement between Tuyap and Poland's largest fair company Ptak Warsaw Expo to strengthen commercial relations between Turkey and Poland in organization and promotion activities.
• Reed Exhibitions / RX TüyapcoreStrategic or Co-development PartnerRX Tüyap (formerly Reed Tüyap Fuarcılık) is a group company jointly operated with RX (Reed Exhibitions) organizing major fairs including Expomed Eurasia, Avrasya Ambalaj, Avrasya Pencere/Kapı/Cam Fuarları, and others. This joint venture brings international Reed portfolio expertise to Turkey.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Reed Exhibitions (RX, part of RELX): One of the world's largest exhibition organizers, operating flagship events across multiple industries and geographies. Direct comparison to Tuyap because Reed is Tuyap's JV partner in RX Tuyap, jointly running Expomed Eurasia, Avrasya Ambalaj, and Avrasya Pencere/Cam fairs. The peer comparison is structural: Reed's global portfolio expertise is leveraged into Tuyap's regional infrastructure.
• Hyve Group (formerly ITE Group): UK-listed international exhibition organizer focused on emerging markets (Turkey, Russia, India, Southeast Asia, Africa). Hyve ran events in Turkey directly (e.g., via its Turkish operations) and represents the closest peer to Tuyap in terms of business model and regional focus on emerging-market B2B trade fairs.
• Ptak Warsaw Expo: Poland's largest trade fair organizer and venue operator, headquartered in Warsaw. Direct strategic peer to Tuyap as a Central European exhibition organizer with a major venue, and explicit Tuyap partnership counterparty (signed cooperation protocol) for joint organization and promotion activities. Comparable in regional scope, venue-centric model, and multi-vertical fair portfolio.

Broad incumbents

• Informa Markets: Global B2B exhibition organizer operating events across MENA, Asia, and Europe, with strong presence in Dubai (Arab Health, Cityscape, GITEX). Comparable to Tuyap as a sector-specialized trade fair organizer at scale, but with a much larger international footprint and broader portfolio. Competes with Tuyap for international exhibitor attention in shared verticals (medical, construction, packaging).
• Messe Frankfurt: German-headquartered global exhibition organizer (Ambiente, Heimtextil, Light + Building, Automechanika) with 30+ events and global subsidiary network. Highly comparable to Tuyap as a multi-vertical trade fair organizer running flagship sector events; Tuyap's MAKTEK Avrasya, WoodTech, and Hightex fairs directly overlap with Messe Frankfurt's machinery and textile portfolios.
• Messe Düsseldorf: Major German trade fair organizer running drupa, K, MEDICA, interpack, ProWein, and other global flagship events. Comparable to Tuyap in its model of organizing high-impact, sector-leading trade fairs that anchor industry calendars, and overlapping with Tuyap in packaging (interpack vs. Avrasya Ambalaj) and medical (MEDICA vs. Expomed Eurasia) verticals.
• Koelnmesse: Cologne-based German trade fair organizer operating spoga+gafa, Anuga FoodTec, IDS (dental), gamescom, and other global sector events. Comparable to Tuyap as a multi-vertical B2B fair operator with a flagship venue and global satellite strategy. Tuyap's Istanbul Furniture Fair and food-related events overlap with Koelnmesse's furniture and food-tech portfolios.
• IFEMA (Feria de Madrid): Madrid-based Spanish trade fair institution operating one of Europe's largest exhibition venues, organizing FITUR, ARCO, SIMA, and other flagship sector events. Comparable to Tuyap as a venue-centric, multi-vertical B2B trade fair organizer with strong public-sector/governmental linkages and a diversified international event portfolio.
• Fiera Milano: Italy's leading exhibition organizer and venue operator, running Salone del Mobile, MIPEL, HostMilano, and other flagship events. Comparable to Tuyap as a venue-and-organization model focused on sector-leading B2B trade fairs, with overlapping verticals in furniture (Tuyap's Intermob/IIFF vs. Salone del Mobile) and machinery.

Regional players

• Gtex (Messe Frankfurt Istanbul / İstanbul Fuar Merkezi): Regional Messe Frankfurt operation running exhibitions in Turkey (e.g., Ambiente Istanbul, Texprocess Istanbul). Direct regional competitor to Tuyap in shared verticals (consumer goods, textiles, technical textiles) and a relevant peer for benchmarking how a global exhibition organizer operates Tuyap's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tuyap/?business_id=10153146520477975
• LinkedInlinkedin.com/company/t-yap-fuarc-l-k-yap-m-a---
• Instagraminstagram.com/tuyapfuarcilik
• Xx.com/Tuyap

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuyap