What Tok-Shop does

Tok-Shop (legal entity Zone Europe Kft., DBA TokShop.hu) is a privately held Hungarian e-commerce retailer founded in 2013 and headquartered at 1147 Budapest, Miskolci utca 92. The company sells premium mobile phone and tablet accessories — phone cases, screen protectors, chargers, cables, wireless chargers, power banks, car mounts, smart home devices, Bluetooth trackers, smartwatches, and replacement service parts — through a Hungarian-language online storefront (tok-shop.hu) and the Pepita.hu marketplace, with a dedicated 'Nagyker' wholesale section for B2B buyers. Ugreen is a featured core brand alongside Samsung, Apple, Baseus, and Xiaomi accessories. Pricing is denominated in Hungarian Forint (Ft), ranging from roughly 1,190 Ft to 44,900 Ft, with free shipping on orders above 20,000 Ft and a 30-day money-back guarantee.

The underlying technology is a standard web storefront (operating on the Unas e-commerce platform per URL structure) without disclosed proprietary features, APIs, or AI/ML capabilities. Distribution runs through the company's own site and Pepita.hu marketplace, with fulfillment handled via Foxpost, GLS, Posta, and MPL, and payment processing through SimplePay (OTP Bank) and Wordline (Six Payment). The revenue model is transactional one-time retail sales, with no subscription or recurring component identified. Customer segments split between individual Hungarian consumers (primary B2C) and business/reseller buyers via wholesale, supported by marketing through content/SEO, an email newsletter, marketplace listings, and trust-badge certifications (Fogyasztó Barát Tanúsítvány, Megbízható Bolt oklevél, Árukereső.hu trusted merchant). Personal pickup is not offered, reflecting a pure-play online operating model with a team of 1–10 employees.

Name

Tok-Shop

Legal name

Zone Europe Kft.

Website

https://tok-shop.hu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tok-Shop (Zone Europe Kft.) is a Hungarian e-commerce retailer selling premium mobile phone and tablet accessories — cases, chargers, cables, smart devices, and repair parts — to individual consumers and wholesale buyers in Hungary via its tok-shop.hu storefront and Pepita.hu marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail: Direct e-commerce revenue from selling mobile phone accessories, tablet accessories, and smart devices to consumers. Products include phone cases, screen protectors, chargers, cables, wireless chargers, power banks, car mounts, smart devices, and service parts. The company sells both individual items and offers wholesale pricing through their B2B channel.
2. Wholesale/B2B Sales: Dedicated wholesale section ('Nagyker') for business customers purchasing in bulk quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tok-Shop (operating as Zone Europe Kft.) is a Hungarian online e-commerce retailer selling premium mobile phone and tablet accessories through its tok-shop.hu storefront. The catalog covers protective cases, screen protectors, chargers, data cables, power banks, wireless chargers, smart trackers, smart home devices, and smartphone repair parts, primarily under the Ugreen brand alongside Samsung, Apple, Baseus, and Xiaomi accessories. The business also runs a dedicated wholesale ("Nagyker") section for B2B bulk buyers and distributes via multiple Hungarian parcel carriers.

Product overview

TokShop.hu is an Hungarian online e-commerce platform operated by Zone Europe Kft., specializing in premium mobile phone and tablet accessories. The store offers a comprehensive range of protective products (phone cases, screen protectors), charging solutions (network chargers, car chargers, wireless chargers, power banks, data cables), smart devices (trackers, robot vacuums, security cameras, smart home products), and service/repair parts (batteries, displays, tools). The primary brand portfolio includes Ugreen (charging cables, hubs, chargers, wireless chargers, trackers), Samsung (Galaxy accessories, SmartTags), Apple (AirTags, watch accessories), Baseus (trackers), Xiaomi (smart home, tools), and other accessory brands. The platform also provides repair parts for various smartphone brands and operates a wholesale (nagyker) division.

Differentiator

Problem solved

Functional benefit

Products and services

• Phone Cases (Tokok)

Quantifiable outcome

• 30-day money-back guarantee on all purchases
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• UgreencoreTechnology or IntegrationUgreen is the primary brand featured prominently on Tok-Shop, offering a wide range of technology accessories including cables, chargers, hubs, adapters, power banks, and wireless chargers. Ugreen is described as a technology brand manufacturing quality, reliable products to help users use their electronic devices more efficiently.
• Pepita.hucoreChannel Partner/ Reseller/ DistributorPepita.hu marketplace partnership where Tok-Shop operates as a Super Seller. The partnership provides marketplace visibility, customer trust through Pepita badges, and additional sales channel for the product catalog.
• Árukereső.huminorGTM or Marketing PartnerÁrukereső.hu trusted merchant badge partnership providing credibility through the Hungarian price comparison platform's trusted merchant program.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• eMAG Hungary:
• MediaMarkt Hungary: MediaMarkt is a large European big-box consumer electronics retailer with extensive Hungarian operations, selling smartphones, accessories, chargers, and smart home devices both online and in physical stores. It overlaps broadly with Tok-Shop's catalog but operates at far greater scale across multiple product categories.

Direct peers

• Alza.hu: Alza.hu is the largest online electronics retailer in Hungary and the broader CEE region, offering smartphones, tablets, chargers, cases, and accessories directly overlapping with Tok-Shop's core catalog. While significantly larger and broader in assortment, both serve Hungarian consumers with similar product categories and B2C e-commerce delivery models.
• Extreme Digital: Extreme Digital (edigital.hu) is a long-established Hungarian online electronics retailer specializing in consumer electronics, IT products, and mobile accessories. It is directly comparable to Tok-Shop in product focus (consumer electronics and accessories), target market (Hungarian consumers), and online-only retail model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tok-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tok-Shop