Pepita.hu
- Company typePrivate
- Founded2017
- HeadquartersSzeghalom, Hungary
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Pepita.hu firmographics
Firmographics- Name
- Pepita.hu
- Legal name
- Pepita Group Zrt.
- Website
- https://pepita.hu
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pepita.hu industry classification
Industry- Product category
- Online Marketplace
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Pepita.hu is headquartered
LocationHeadquarters
- HQ city
- Szeghalom
- HQ country
- Hungary
- HQ region
- Europe
Offices7 records
Markets served
Pepita.hu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Third-party sellers pay commission on actual sales made through the platform. Free listing with no upfront costs - sellers only pay when they sell.
- B2B Corporate Sales: Volume sales to corporate customers with dedicated account management. Quantity discounts available from 1,000,000 Ft orders. Gift vouchers for bulk corporate purchases.
- Gift Vouchers: Pepita shopping vouchers sold to consumers and corporations, allowing recipients to select their own products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace Seller - Free listing with commission on sales |
| Unit Pricing | Pay-as-you-go | B2B Corporate - Volume discounts from 1,000,000 Ft |
| Unit Pricing | Pay-as-you-go | Consumer Products - Retail pricing with VAT |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Pepita.hu product offering
Product offeringCore offering
Pepita.hu operates a multi-country online marketplace aggregating over 9.2 million products across 16 categories (home & garden, toys, baby products, beauty & health, electronics, furniture, sports, vehicles, fashion, books, etc.) sourced from third-party sellers who list via automated XML import. The platform also provides B2B corporate purchasing services with volume discounts and dedicated account management, alongside digital gift voucher offerings. Operations span 8 European countries with localized language, currency, and European warehouse fulfillment.
Product overview
Pepita.hu is a multi-category e-commerce marketplace and one of Hungary's largest online retailers, operating as part of Pepita Group Zrt. The platform functions as a unified marketplace with over 9 million products and includes a seller platform enabling third-party vendors to sell via automated XML import. Additional offerings include B2B corporate purchasing services with volume discounts and dedicated account management, as well as gift voucher products. The group operates localized versions across 8 European countries (Hungary, Romania, Germany, Slovakia, Austria, Poland, Bulgaria, Croatia) and maintains sub-brands for specialized categories (Babafalva.hu for baby products, Black.Friday.hu for deals). The marketplace serves both B2C consumers and B2B corporate buyers, featuring 16 main product categories spanning home & garden, toys, baby products, electronics, furniture, sports, and more.
Differentiator
Problem solved
Functional benefit
Brands
- Babafalva.hu: Baby products e-commerce sub-brand operated by Pepita Group
- Black.Friday.hu
- Pepita Marketplace
Products and services
- Pepita.hu Online Marketplace
Quantifiable outcome
- 4.7/5.0 Google rating with 11,920+ reviews
- +2 more outcomes
Companies that use Pepita.hu
Customer profileSegments3 records
Ideal customer profiles3 records
Pepita.hu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pepita.hu partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Pepita GroupcoreParent company Pepita Group Zrt. operates the Pepita.hu platform and manages operations across 7 European countries including Hungary, Romania, Slovakia, Germany, Poland, Bulgaria, and Croatia.
- Babafalva.huminorRelated website under Pepita Group umbrella focusing on baby products
- Black.Friday.huminorRelated website under Pepita Group umbrella focusing on Black Friday deals
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Pepita.hu competitors and assessment
Company assessmentDirect peers
- Alza: Alza is one of the largest online retailers in the Czech Republic and Slovakia, operating a multi-category marketplace with own-brand logistics and a strong seller platform. Comparable to Pepita as a CEE generalist marketplace serving overlapping geographies and competing for the same third-party sellers in Hungary, Slovakia, and beyond.
- Mall.cz: Mall.cz (Mall Group) is a multi-category generalist online marketplace in the Czech Republic and Slovakia, combining first-party retail and third-party marketplace sellers. Highly comparable to Pepita in catalog breadth, B2C marketplace model, and CEE geographic footprint (Slovakia overlap).
- Extreme Digital: Extreme Digital (eDigital.hu) is one of Hungary's largest domestic e-commerce retailers, specializing in electronics and home appliances with significant marketplace operations. Comparable to Pepita as a Hungarian-headquartered multi-category e-commerce player competing for the same Hungarian buyers and sellers.
- eMAG: eMAG is the leading generalist online marketplace in Romania and one of the largest in CEE, offering a similar multi-category platform with marketplace sellers, B2C retail, and its own fulfillment network. Directly comparable because Pepita operates localized sites in Romania and competes for the same cross-border CEE shoppers and sellers.
- Real.hu: Real.hu is a Hungarian online marketplace and price-comparison site aggregating offers from many domestic merchants, with a multi-category catalog similar to Pepita. Comparable as a Hungarian generalist marketplace competing for the same buyers and serving as an alternative listing destination for Hungarian sellers.
Broad incumbents
- Amazon: Amazon is the global e-commerce and marketplace incumbent, including Amazon.de serving Germany and CEE-adjacent markets. Comparable as a broad incumbent generalist marketplace whose seller platform, Prime delivery, and product breadth set the competitive benchmark Pepita must match in cross-border categories.
- eBay: eBay is a long-established global generalist marketplace with a strong third-party seller model. Comparable to Pepita as a broad incumbent marketplace with a pay-on-performance take-rate structure and cross-border seller/buyer dynamics, particularly relevant in Germany and CEE categories.
Regional players
- CDON: CDON is a Nordic generalist marketplace originally out of Sweden. Comparable as a multi-country European generalist marketplace operating across several smaller markets, similar in positioning to Pepita's multi-country CEE strategy, though CDON serves Nordic rather than CEE geographies.
- Allegro: Allegro is the dominant marketplace in Poland and one of Europe's largest e-commerce platforms, with a marketplace-plus-retail model very similar to Pepita. It is a regional peer because it primarily serves Poland while Pepita's strongest market is Hungary, but both compete for cross-border CEE sellers and for Polish/Hungarian cross-border buyers.
- Kaufland Online: Kaufland operates an online marketplace (Kaufland.de / Kaufland.hu) covering Germany and several CEE countries including Hungary. Comparable as a regional retailer-turned-marketplace competing in the same Hungarian multi-category space and offering sellers an alternative platform to Pepita.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pepita.hu social profiles
Digital presencePepita.hu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepita.hu leadership team
Management profileNumber of profiles
Profiles1 record
Pepita.hu subsidiaries and ownership
Company hierarchySubsidiaries8 records
Pepita.hu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepita.hu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepita.hu
What does Pepita.hu do?
Pepita.hu operates a multi-country online marketplace aggregating over 9.2 million products across 16 categories (home & garden, toys, baby products, beauty & health, electronics, furniture, sports, vehicles, fashion, books, etc.) sourced from third-party sellers who list via automated XML import. The platform also provides B2B corporate purchasing services with volume discounts and dedicated account management, alongside digital gift voucher offerings. Operations span 8 European countries with localized language, currency, and European warehouse fulfillment.
Is Pepita.hu a public or private company?
Pepita.hu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pepita.hu founded?
Pepita.hu was founded in 2017. It employs 51 to 100 people.
Where is Pepita.hu based?
Pepita.hu is headquartered in Szeghalom, Hungary, in the Europe region.
How does Pepita.hu make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are B2B Corporate Sales and gift Vouchers.
Who are Pepita.hu's main competitors?
Direct peers on record are Alza, Mall.cz, Extreme Digital, eMAG and Real.hu. Broad incumbents are Amazon and eBay. Regional players are CDON, Allegro and Kaufland Online.
Does Pepita.hu have an API?
No public API is recorded for Pepita.hu.
What industry is Pepita.hu in?
Pepita.hu's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 459 and its SIC code is 5331.