MOVE
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
MOVE firmographics
Firmographics- Name
- MOVE
- Legal name
- MOVE株式会社
- Website
- https://move-ebike.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MOVE industry classification
Industry- Product category
- Electric Bicycles (e-Bikes)
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Retail (CRAMAHAE)
Keywords
Where MOVE is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
MOVE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- e-Bike Hardware Sales: Primary revenue stream from selling electric bicycles including MOVE X, MOVE XS, MOVE S, MOVE XG, CAVET, and MoF models. Prices range from ¥268,200 to ¥416,000 per unit.
- Accessories and Merchandise: Sales of accessories including helmets, bottle tumblers (e.g., S'well collaboration), phone holders, locks, and covers. Original MOVE goods sold at physical and online stores.
- MOVE Protect Insurance: Dedicated insurance product offered by MOVE to protect customers against theft and unexpected troubles with their e-bikes.
- Shopping Loan Partnership: Partnership with JACCS for installment payment plans, allowing customers to purchase e-bikes through shopping loans with promotional interest-free periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MOVE X - Premium model for powerful riding |
| One time/ perpetual license | Pay-as-you-go | MOVE XS - Lightweight and agile model |
| One time/ perpetual license | Pay-as-you-go | MOVE S - Smart everyday companion |
| One time/ perpetual license | Pay-as-you-go | MOVE XG - Limited high-power model |
| One time/ perpetual license | Pay-as-you-go | MoF - Electric cross bike, Japanese silent innovation |
| One time/ perpetual license | Pay-as-you-go | CAVET II - Urban e-Bike |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MOVE product offering
Product offeringCore offering
MOVE.eBike is a Japan-based brand that designs and sells electric power-assisted bicycles (e-bikes) for urban commuting and lifestyle use. Its hardware lineup spans the MOVE ORIGINAL series (MOVE X, XS, S, XG), the CAVET II urban model, and the MoF electric cross bike, with prices ranging from ¥268,200 to ¥416,000. The offering is rounded out by branded accessories (helmets, S'well bottles, covers, locks, phone holders), the MOVE Protect dedicated theft-and-trouble insurance, and a flagship MOVE.TOKYO showroom supported by 150+ partner stores and on-site repair services nationwide.
Product overview
MOVE.eBike is a Japan-origin e-Bike (electric-assisted bicycle) brand offering a portfolio of folding electric bicycles designed for urban commuting, lifestyle use, and outdoor adventures. The product lineup includes MOVE ORIGINAL series (MOVE X, MOVE XS, MOVE S, MOVE XG), CAVET II for urban riding, and MoF as an electric cross bike. MOVE positions itself as a lifestyle partner combining environmental consciousness with stylish design, offering products ranging from ¥338,000 to ¥416,000. The brand provides a complete ecosystem including the MOVE Protect insurance program, MOVE.TOKYO flagship showroom, MOVE Mag blog content platform, and MOVE Photo Studio asset library. All models feature folding capability, hydraulic disc brakes, and up to 80km range per charge. The company operates a nationwide support network of over 150 partner stores and offers mobile repair services in major Japanese cities.
Differentiator
Problem solved
Functional benefit
Brands
- MOVE ORIGINAL: Core product line including MOVE X, MOVE XS, MOVE S, and MOVE XG models for urban commuting and lifestyle use.
- MoF
- CAVET
Products and services
- MOVE X
Quantifiable outcome
- Maximum range of 80km with 3-4 hour charging time
- +1 more outcomes
Companies that use MOVE
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
MOVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MOVE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MOVE competitors and assessment
Company assessmentDirect peers
- Yamaha Motor (PAS series): Yamaha's PAS line is Japan's best-selling electric-assist bicycle brand and the dominant direct competitor in MOVE's core urban commuter segment. Both sell through dealer/partner networks and target lifestyle urban riders, but Yamaha operates at vastly larger scale with deeper R&D.
- Panasonic Cycle Technology: Panasonic's Cyclet/TZ/Beams series competes head-to-head with MOVE in Japan's premium urban e-bike category. Comparable target customer (design-conscious commuters), comparable dealer distribution, and comparable premium price points make Panasonic the closest large-OEM analog.
- Bridgestone Cycle: Bridgestone's HYBRID e-bike line competes in the same Japanese urban commuter market with a similarly broad dealer network and premium positioning. Strong national brand recognition and parts/service infrastructure make Bridgestone a direct peer in both product and distribution model.
- Terra Motors: Japan-based electric two-wheeler company producing e-bikes and electric scooters for the domestic market. Comparable Japan-centric D2C and dealer hybrid model, similar target customer, and similar product form factor (electric two-wheelers) make Terra a relevant emerging direct peer.
- Tyrell (Tyboss / tyrell bike): Japanese premium folding-bicycle maker with strong design credentials and direct-to-consumer retail presence. Highly comparable on style-led positioning, folding form factor, urban-rider target market, and premium price points.
Emerging players
- Giant Bicycles (Japan): Taiwanese-origin global bicycle giant with growing presence in Japan's e-bike market through models like the Toughroad and Explore E+. Comparable urban/commuter use cases and dealer-channel distribution, though Giant's e-bike share in Japan is still building versus domestic OEMs.
- Rad Power Bikes: D2C-focused e-bike brand with strong content marketing, multi-model lineup, and accessory/insurance ecosystem — closely analogous to MOVE's direct-to-consumer + ecosystem playbook, though operating at significantly larger scale in North America and Europe.
- Coboc: Design-led urban e-bike brand with minimalist aesthetic and premium pricing targeting style-conscious commuters. Comparable positioning to MOVE's lifestyle-led identity, though operating in the European market rather than Asia.
Broad incumbents
- Specialized Bicycle Components: Global premium bicycle and e-bike manufacturer (Turbo series). Not a direct Japan-domestic peer, but competes in the design-conscious premium e-bike tier globally and frames a comparable urban/lifestyle customer profile against MOVE's positioning.
- Trek Bicycle Corporation: Global bicycle and e-bike incumbent (Allant+, Domane+ series). Comparable premium urban e-bike product category and dealer-distribution model; serves as a benchmark for premium e-bike brand economics at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
MOVE social profiles
Digital presenceMOVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOVE leadership team
Management profileNumber of profiles
MOVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOVE
What does MOVE do?
MOVE.eBike is a Japan-based brand that designs and sells electric power-assisted bicycles (e-bikes) for urban commuting and lifestyle use. Its hardware lineup spans the MOVE ORIGINAL series (MOVE X, XS, S, XG), the CAVET II urban model, and the MoF electric cross bike, with prices ranging from ¥268,200 to ¥416,000. The offering is rounded out by branded accessories (helmets, S'well bottles, covers, locks, phone holders), the MOVE Protect dedicated theft-and-trouble insurance, and a flagship MOVE.TOKYO showroom supported by 150+ partner stores and on-site repair services nationwide.
Is MOVE a public or private company?
MOVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOVE founded?
MOVE was founded in 2021. It employs 1 to 10 people.
Where is MOVE based?
MOVE is headquartered in Tokyo, Japan, in the Asia region.
How does MOVE make money?
Four revenue lines are on record. e-Bike Hardware Sales are the primary driver. The others are accessories and Merchandise, MOVE Protect Insurance and shopping Loan Partnership.
Who are MOVE's main competitors?
Direct peers on record are Yamaha Motor (PAS series), Panasonic Cycle Technology, Bridgestone Cycle, Terra Motors and Tyrell (Tyboss / tyrell bike). Emerging players are Giant Bicycles (Japan), Rad Power Bikes and Coboc. Broad incumbents are Specialized Bicycle Components and Trek Bicycle Corporation.
Does MOVE have an API?
No public API is recorded for MOVE.
What industry is MOVE in?
MOVE's product category is Electric Bicycles (e-Bikes). Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.