MOVE

Name

MOVE

Legal name

MOVE株式会社

Website

https://move-ebike.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electric Bicycles (e-Bikes)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Retail (CRAMAHAE)

Keywords

• Electric bicycles
• E-bike sales
• Urban commuting
• Folding e-bikes
• Cycling accessories

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. e-Bike Hardware Sales: Primary revenue stream from selling electric bicycles including MOVE X, MOVE XS, MOVE S, MOVE XG, CAVET, and MoF models. Prices range from ¥268,200 to ¥416,000 per unit.
2. Accessories and Merchandise: Sales of accessories including helmets, bottle tumblers (e.g., S'well collaboration), phone holders, locks, and covers. Original MOVE goods sold at physical and online stores.
3. MOVE Protect Insurance: Dedicated insurance product offered by MOVE to protect customers against theft and unexpected troubles with their e-bikes.
4. Shopping Loan Partnership: Partnership with JACCS for installment payment plans, allowing customers to purchase e-bikes through shopping loans with promotional interest-free periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MOVE.eBike is a Japan-based brand that designs and sells electric power-assisted bicycles (e-bikes) for urban commuting and lifestyle use. Its hardware lineup spans the MOVE ORIGINAL series (MOVE X, XS, S, XG), the CAVET II urban model, and the MoF electric cross bike, with prices ranging from ¥268,200 to ¥416,000. The offering is rounded out by branded accessories (helmets, S'well bottles, covers, locks, phone holders), the MOVE Protect dedicated theft-and-trouble insurance, and a flagship MOVE.TOKYO showroom supported by 150+ partner stores and on-site repair services nationwide.

Product overview

MOVE.eBike is a Japan-origin e-Bike (electric-assisted bicycle) brand offering a portfolio of folding electric bicycles designed for urban commuting, lifestyle use, and outdoor adventures. The product lineup includes MOVE ORIGINAL series (MOVE X, MOVE XS, MOVE S, MOVE XG), CAVET II for urban riding, and MoF as an electric cross bike. MOVE positions itself as a lifestyle partner combining environmental consciousness with stylish design, offering products ranging from ¥338,000 to ¥416,000. The brand provides a complete ecosystem including the MOVE Protect insurance program, MOVE.TOKYO flagship showroom, MOVE Mag blog content platform, and MOVE Photo Studio asset library. All models feature folding capability, hydraulic disc brakes, and up to 80km range per charge. The company operates a nationwide support network of over 150 partner stores and offers mobile repair services in major Japanese cities.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE ORIGINAL: Core product line including MOVE X, MOVE XS, MOVE S, and MOVE XG models for urban commuting and lifestyle use.
• MoF
• CAVET

Products and services

• MOVE X

Quantifiable outcome

• Maximum range of 80km with 3-4 hour charging time
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yamaha Motor (PAS series): Yamaha's PAS line is Japan's best-selling electric-assist bicycle brand and the dominant direct competitor in MOVE's core urban commuter segment. Both sell through dealer/partner networks and target lifestyle urban riders, but Yamaha operates at vastly larger scale with deeper R&D.
• Panasonic Cycle Technology: Panasonic's Cyclet/TZ/Beams series competes head-to-head with MOVE in Japan's premium urban e-bike category. Comparable target customer (design-conscious commuters), comparable dealer distribution, and comparable premium price points make Panasonic the closest large-OEM analog.
• Bridgestone Cycle: Bridgestone's HYBRID e-bike line competes in the same Japanese urban commuter market with a similarly broad dealer network and premium positioning. Strong national brand recognition and parts/service infrastructure make Bridgestone a direct peer in both product and distribution model.
• Terra Motors: Japan-based electric two-wheeler company producing e-bikes and electric scooters for the domestic market. Comparable Japan-centric D2C and dealer hybrid model, similar target customer, and similar product form factor (electric two-wheelers) make Terra a relevant emerging direct peer.
• Tyrell (Tyboss / tyrell bike): Japanese premium folding-bicycle maker with strong design credentials and direct-to-consumer retail presence. Highly comparable on style-led positioning, folding form factor, urban-rider target market, and premium price points.

Emerging players

• Giant Bicycles (Japan): Taiwanese-origin global bicycle giant with growing presence in Japan's e-bike market through models like the Toughroad and Explore E+. Comparable urban/commuter use cases and dealer-channel distribution, though Giant's e-bike share in Japan is still building versus domestic OEMs.
• Rad Power Bikes: D2C-focused e-bike brand with strong content marketing, multi-model lineup, and accessory/insurance ecosystem — closely analogous to MOVE's direct-to-consumer + ecosystem playbook, though operating at significantly larger scale in North America and Europe.
• Coboc: Design-led urban e-bike brand with minimalist aesthetic and premium pricing targeting style-conscious commuters. Comparable positioning to MOVE's lifestyle-led identity, though operating in the European market rather than Asia.

Broad incumbents

• Specialized Bicycle Components: Global premium bicycle and e-bike manufacturer (Turbo series). Not a direct Japan-domestic peer, but competes in the design-conscious premium e-bike tier globally and frames a comparable urban/lifestyle customer profile against MOVE's positioning.
• Trek Bicycle Corporation: Global bicycle and e-bike incumbent (Allant+, Domane+ series). Comparable premium urban e-bike product category and dealer-distribution model; serves as a benchmark for premium e-bike brand economics at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyFyZcwbfSj2JSuD4k1gh6w
• Instagraminstagram.com/move.ebike
• Xx.com/move_ebike
• Facebookfacebook.com/moveebike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVE