M105

What M105 does

M105 (legal name: Coopérative de travail de la radio de Granby), operating the CFXM FM station at 104.9 MHz, is a community radio broadcaster headquartered at 135 rue Principale in Granby, Quebec. Established in 1997 and structured as a worker cooperative, the station serves the MRC de la Haute-Yamaska and MRC de Brome-Missisquoi territories with regional news, weather, sports coverage, music programming, and cultural content. Beyond its FM frequency, M105 distributes via a website streaming player, iOS and Android mobile applications (launched June 2024), and an Omny.fm-hosted podcast portfolio that includes "Suivez le guide!" (tourism), "La Minute Préventive" (health), "Affaires de Famille," "D'tour Artistique," and "Vrai ou Faux – Questions d'entrepreneurs." Editorial products include a regional news section, a sponsored-content blog featuring monthly artist spotlights, a weekly newsletter, and contest-driven promotional programming.

Underlying technology is conventional broadcast and consumer-internet infrastructure: FM radio transmission at 104.9 MHz, web streaming via the RadioKing player ecosystem, native mobile apps that capture approximate location without identifying the user, and WordPress-style CMS content publishing. Stripe is integrated as the payment processor for the J'M105 online boutique, with M105 not retaining card data. Analytics and marketing run on Google Analytics, Google AdWords, and Facebook Ads. No proprietary AI/ML, APIs, or SDKs are exposed externally.

The business model is three-streams: (1) local SMB advertising on FM 104.9 broadcast and digital extensions, the core revenue source; (2) J'M105 boutique commissions on third-party merchant gift cards and vouchers sold at $20/$50/$100 denominations through the station's e-commerce storefront; and (3) sponsored podcast segments across the Omny.fm portfolio. The customer base is fragmented across many small and medium-sized regional businesses. Guy Laporte serves as Directeur général and is the designated privacy and accessibility officer. In 2024, M105 implemented a Canadian Accessibility Act compliance program in partnership with Dynamique des handicapés de Granby et Région.

Name

M105

Legal name

Coopérative de travail de la radio de Granby

Website

https://m105.ca

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

M105 (Coopérative de travail de la radio de Granby) operates CFXM FM, a community radio station at 104.9 MHz serving the MRC de la Haute-Yamaska and Brome-Missisquoi in Quebec with local news, music, podcasts, mobile apps, and the J'M105 gift card boutique for regional advertisers and merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Local businesses advertise on the radio station to reach the regional audience in Haute-Yamaska and Brome-Missisquoi territories
2. Online Boutique Sales: Commission-based sales of gift cards and vouchers from local merchants through the J'M105 online store
3. Podcast Content: Sponsored podcast content including tourism balados and educational programming

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

M105 (CFXM FM) is a community radio station broadcasting at FM 104.9 MHz from Granby, Quebec, serving the MRC de la Haute-Yamaska and MRC de Brome-Missisquoi territories. The station produces local news, music, sports, cultural, and community programming distributed over the air, via live web streaming, mobile applications, and podcast platforms, and also operates the J'M105 online boutique selling gift cards from local merchants. Revenue is primarily generated through local business advertising and commission-based gift card sales.

Product overview

M105 operates as a worker cooperative radio station (CFXM FM) broadcasting at FM 104.9 in Granby, Quebec. The company functions as a unified local media platform combining traditional radio broadcasting with digital content services. The core product is live radio programming and the online player, supplemented by on-demand podcast content (balados), an e-commerce boutique for local business vouchers, regional news coverage, a blog with sponsored content, and a mobile application. The product portfolio centers on community radio with integrated digital services serving the MRC de la Haute-Yamaska and MRC de Brome-Missisquoi territories.

Differentiator

Problem solved

Functional benefit

Brands

• Boutique J'M105: An online boutique operated by M105 offering gift cards and vouchers for local regional businesses and services.

Products and services

• M105 FM 104.9 - Radio Broadcasting Community FM radio broadcasting at 104.9 MHz providing local news, music, sports, cultural, and community programming for listeners across the MRC de la Haute-Yamaska and MRC de Brome-Missisquoi territories in Quebec. Sold to advertisers as airtime and delivered to listeners as free over-the-air content.
• Écouter en direct (Online Radio Streaming)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for the J'M105 online boutique. When customers purchase gift cards, their credit card information is transmitted directly to Stripe, and M105 does not store or handle payment card data. Stripe uses servers outside Quebec and Canada for data storage.
• Google AdWordsminorGTM or Marketing PartnerM105 uses Google AdWords for online advertising to promote its products and services and drive traffic to its website.
• Facebook AdsminorGTM or Marketing PartnerM105 uses Facebook Ads for targeted advertising campaigns to reach potential listeners and customers on the Facebook platform.
• Dynamique des handicapés de Granby et RégioncoreStrategic or Co-development PartnerThis organization, working for 30+ years to defend and promote the interests of people with disabilities, provided expert consultation for M105's accessibility plan (2024-2027). They conducted an on-site analysis and provided recommendations for improving accessibility to M105's premises and services.
• Centre d'aide aux entreprises Haute-Yamaska et région (CAEHYR)minorStrategic or Co-development PartnerThe CAEHYR partnered with M105 for the Vrai ou Faux – Questions d'entrepreneurs podcast series, featuring content about entrepreneurship topics with their representative Marie-Andrée Fortin.
• Local Merchants (J'M105 Boutique)coreChannel Partner/ Reseller/ DistributorLocal businesses in Granby and surrounding region sell gift cards through M105's J'M105 online boutique, including restaurants, spas, retailers, entertainment venues, and service providers such as Musée des Beaux-Arts de Sherbrooke, Le Magasin Industriel, Ramone Pizzeria, Palais de Granby, and many others.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cogeco Media: Major Quebec-based regional radio broadcaster operating numerous FM stations across the province, with a comparable mix of local advertising, regional news, and digital extensions. Most directly comparable as a multi-station Quebec radio operator.
• Arsenal Media: Quebec-owned radio group operating multiple regional French-language FM stations, including formats overlapping with M105's local news, music, and community programming model.
• RNC Media: Quebec regional broadcaster with multiple FM stations serving smaller markets similar to Granby, competing directly with M105 for local advertising in overlapping regional territories.
• Groupe Attraction: Quebec-based media group operating regional radio stations in Quebec markets of similar size to Granby, with comparable reliance on local advertising and community-oriented programming.
• CHOQ-FM: Toronto-based community/cooperative radio station operating under a similar non-profit cooperative structure with community-driven programming, directly comparable in governance and audience model to M105's worker cooperative.
• CKIA-FM: Quebec City community radio station operating as a non-profit with volunteer and community-driven programming, providing a near-direct structural parallel to M105's cooperative community radio model.

Broad incumbents

• Bell Media (Énergie, Rouge FM): National incumbent broadcaster operating Quebec music radio brands (Énergie, Rouge FM) that compete for the same listener and advertiser pool as M105 but with vastly greater scale and capital resources.

Regional players

• Pattison Media: Canadian regional radio operator focused on Western Canada, providing a comparable community/local radio business model but in a different geographic territory than M105's Quebec footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61550975424773
• Xx.com/M1051049FM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M105