Google AdWords Training Colombia Cursos de marketing digital

Name

Google AdWords Training Colombia Cursos de marketing digital

Legal name

IA University

Website

https://googleadwords.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Education and Training

NAICS

Computer Training (611420), Professional and Management Development Training (61143), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• AI training courses
• Digital marketing education
• Professional certification programs
• Online learning platform
• Artificial intelligence courses

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Course Enrollment Fees: Revenue generated from enrollment in various AI training programs including conferences, immersions, diplomas, and specialized courses. Programs offered in multiple formats: online live, hybrid, and in-person in Miami.
2. Certification Programs: Additional revenue from certification included in select programs such as the Diplomado en Inteligencia Artificial, Immersion courses, and specialized tracks like IA en E-commerce.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The company operates an AI education platform (branded IA University) that sells structured training programs in artificial intelligence, automation, prompt engineering, digital creativity, and industry-specific AI applications (e-commerce, legal, healthcare, education). Offerings are delivered via online live, hybrid, and in-person formats from Miami, targeting Spanish-speaking professionals and entrepreneurs across Latin America. Revenue is generated through course enrollment fees and certification programs distributed directly, via WhatsApp, and through the Hotmart marketplace.

Product overview

IA University is an AI education platform offering a portfolio of courses and programs in artificial intelligence. The offering consists of multiple distinct courses including short conferences (4 hours), intensive immersions (5 days/20 hours), and comprehensive diplomados (18-100 hours). Programs cover topics such as Prompt Engineering, AI in E-commerce, Digital Creativity, AI Automation, AI for Lawyers, AI for Healthcare, Vibecoding, and AI for Educators. All courses are delivered in hybrid/live online or in-person modalities from their Miami, Florida campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferencia IA A 4-hour entry-level AI introduction course designed for entrepreneurs, students, and beginners. Teaches practical AI tool usage without requiring programming knowledge. Delivered 100% online live, no certification included.
• Inmersión: Emprende IA A 20-hour, five-day intensive live hybrid program for entrepreneurs seeking to elevate their AI knowledge. Covers advanced AI tools and practical applications, and includes certification upon completion.
• Diplomado en Inteligencia Artificial A 100-hour comprehensive AI program recommended for managers, leaders, and decision-makers interested in implementing AI in their organizations. Teaches resource optimization and productivity gains through strategic AI implementation. Delivered 100% online live with certification included.
• Prompt Engineering An 18-hour course focused on mastering prompt engineering techniques for AI tools. Targeted at entrepreneurs, students, and beginners. Delivered 100% online live, no certification included.
• IA en E-commerce A 24-hour course teaching how to develop a successful Shopify e-commerce store using AI to increase sales and attract customers. Delivered 100% online live with certification included.
• IA Para Educadores A 20-hour certification program for teachers in Artificial Intelligence. Connects participants to an exclusive community of AI-trained educators in Latin America. Delivered 100% online live with certification included.
• Creatividad Digital A 30-hour course on creating impactful AI-powered content across image, audio, video, and text for digital marketing purposes. Delivered 100% online live with certification included.
• Automatización con IA A 20-hour course over 5 days on automating sales and customer service with AI using 24/7 virtual assistants, applicable to any platform. Delivered 100% online live with certification included.
• IA para Abogados An 80-hour course on using AI tools for legal analysis, prediction, and research to transform legal practice. Delivered 100% online live with certification included.
• IA aplicada a la salud A three-month program covering clinical, administrative, research, and consulting applications of emerging AI technologies in healthcare. Delivered 100% online live with certification included.
• Vibecoding A 12-week, 98-hour diplomado teaching how to create and monetize apps with AI even without prior programming experience. Delivered 100% online live with certification included.
• AIinAction A 4-hour intensive in-person event for business owners to implement real AI tools. Held at Atlantis University in Miami as part of the AIinAction conference series.

Quantifiable outcome

• 10+ specialized AI programs ranging from 4 to 100 hours
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development PartnerIA University maintains a strategic partnership with Google, being among the first Google Partner certified in Latin America. The partnership is evidenced by faculty connections including team members on the Google AI Americas Committee.
• HotmartcoreChannel Partner/ Reseller/ DistributorHotmart is a premier digital education marketplace and IA University is part of their exclusive 'Black' community of top performers. Hotmart distributes IA University's courses across Latin America.
• YouTubecoreGTM or Marketing PartnerYouTube serves as a primary content marketing and distribution platform. IA University has earned a Silver Play Button (100K+ subscribers) for quality AI education content on YouTube.
• Atlantis UniversityminorStrategic or Co-development PartnerAIinAction event is held at Atlantis University in Miami, indicating a venue partnership for their intensive in-person training events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DeepLearning.AI: AI-focused education platform founded by Andrew Ng offering courses and specializations in AI/ML. Comparable through AI/ML curriculum focus, though operates at global scale and serves more technical/developer audience.
• DataCamp: Online learning platform specializing in data science and AI skills. Comparable through AI-focused curriculum and online delivery, though serves more technical learners and global market.
• Maven: Online learning platform for cohort-based courses in AI, business, and tech. Comparable through cohort-based course delivery and AI/tech curriculum, though serves global professional audience.
• Growth Tribe: European AI and digital skills training platform for professionals. Comparable through AI and digital transformation training focus, corporate training motion, and practitioner-led instruction.

Others

• Hotmart: Leading digital education marketplace and course creation platform in Latin America. Comparable as a distribution partner and ecosystem peer, hosting IA University courses and thousands of other LatAm creators.

Direct peers

• Platzi: Latin American online education platform offering courses in technology, business, and digital skills. Directly comparable in regional focus, Spanish-language online course delivery model, and target audience of LatAm professionals.
• Domestika: Online creative and digital skills course marketplace with strong Latin American presence. Comparable through Spanish-language online courses, creator-led instruction, and SMB/entrepreneur learner base.
• Crehana: Latin American online learning platform focused on digital marketing, design, and tech courses. Comparable through similar LatAm targeting, online live and self-paced course formats, and SMB/entrepreneur audience.

Broad incumbents

• Coursera: Global MOOC platform offering AI, ML, and data science courses from universities and companies. Comparable through online AI course offerings, though serves global market including enterprise and academic segments.
• Udemy: Global online course marketplace with extensive AI and digital marketing course catalog. Comparable through online course marketplace model, self-paced and live course offerings, and entrepreneur/SMB audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/googleads
• YouTubeyoutube.com/@iauniversity
• LinkedInlinkedin.com/company/google-ads-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Google AdWords Training Colombia Cursos de marketing digital