The Village
The Village Companies is a privately held, family-owned group headquartered in Pulaski, Wisconsin, operating since 1977 across amusement products (Bay Tek Entertainment, Skee-Ball), consumer products (Maverick Hunting, Skillshot FX, Coex, Beer Belly Bags), and contract manufacturing (MCL Industries) for OEMs, with revenue generated through DTC e-commerce, B2B sales, and an international sales team.
- Company typePrivate
- Founded1977
- HeadquartersPulaski, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Village does
The Village Companies is a privately held, family-owned group of companies headquartered in Pulaski, Wisconsin, operating since 1977 across three primary segments: amusement products, consumer products, and contract manufacturing. The amusement arm centers on Bay Tek Entertainment and the heritage Skee-Ball brand, producing arcade games such as Big Bass Wheel, Willy Crash, Quik Drop, Axe Masters, and Skee-Ball for family entertainment centers; the consumer products arm includes Maverick Hunting (hard-sided hunting blinds and accessories), Skillshot FX (digital pinball and electronic bag toss), Beer Belly Bags (cornhole bags), and Coex LLC (3D printer filament); and the contract manufacturing arm, MCL Industries, provides full-service engineering and production for OEMs including vehicle equipment control boxes, solar-powered ovens, and industrial lithium-ion batteries. The company's underlying technology is a vertically integrated manufacturing platform spanning metal fabrication, woodworking, electronics assembly, 3D printing, rapid prototyping, and software, electrical, and mechanical engineering, supported by a campus of over 385,000 square feet in Pulaski, WI.
The Village generates revenue through a hybrid go-to-market model: direct-to-consumer e-commerce on each subsidiary brand's website (skeeball.com, baytekent.com, maverickblinds.com, mcl.bz), enterprise B2B sales led by a dedicated team for Bay Tek Entertainment and MCL Industries, a separate international sales team for worldwide accounts, and licensing/royalty income via its Dimensional Branding Group (DBG) subsidiary. Customers include family entertainment centers and amusement operators, OEMs and product developers across diverse U.S. industries, and direct consumers of recreational and outdoor goods. Pricing is not publicly disclosed and appears to be quote-based for both B2B contract manufacturing and B2C product sales.
The company employs 350+ people across its family of companies, allocates 20% of annual profits (10% to employee profit-sharing and 10% to community/charitable causes), and maintains a multi-channel digital presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok for each subsidiary brand. Subsidiary operations include Village Real Estate, which owns the Pulaski campus and a diversified residential and industrial real estate portfolio. In 2021 the company formalized ecosystem partnerships with TitletownTech (as a founding partner) and Tundra Angels, signaling strategic engagement with the regional early-stage startup and investment community. The Village is private, family-owned with no disclosed institutional ownership, and does not publicly disclose revenue or fundraising.
The Village firmographics
Firmographics- Name
- The Village
- Legal name
- The Village Companies
- Website
- https://thevillage.bz
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Village Companies is a privately held, family-owned group headquartered in Pulaski, Wisconsin, operating since 1977 across amusement products (Bay Tek Entertainment, Skee-Ball), consumer products (Maverick Hunting, Skillshot FX, Coex, Beer Belly Bags), and contract manufacturing (MCL Industries) for OEMs, with revenue generated through DTC e-commerce, B2B sales, and an international sales team.
- Ownership category
- akta.pro rank
The Village industry classification
Industry- Product category
- Diversified Manufacturing and Amusement Products
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Machine Shops (33271)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)
- akta.pro secondary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where The Village is headquartered
LocationHeadquarters
- HQ city
- Pulaski
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Village business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Arcade and Amusement Products: Sale of arcade games (Skee-Ball, Bay Tek products) to family entertainment centers and consumer markets. Includes Big Bass Wheel, Skee-Ball, Willy Crash, Quik Drop, Prize Hub, Axe Masters and other amusement games.
- Consumer Products: Sale of consumer products including digital pinball (Skillshot FX), electronic bag toss games, hunting blinds and accessories (Maverick), 3D printer filament (Coex), and cornhole bags (Beer Belly Bags)
- Contract Manufacturing: Full-service contract manufacturing partner to OEMs across the U.S., providing engineering and manufacturing services for various industries including large vehicle equipment, solar-powered products, and industrial batteries
- Brand Licensing: DBG (Dimensional Branding Group) designs strategic programs focusing on brand licensing to grow revenue and empower brands
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Village product offering
Product offeringCore offering
The Village is a family of companies that designs, manufactures, and sells arcade and amusement games (Skee-Ball, Bay Tek products), consumer recreational products (hunting blinds, cornhole bags, 3D printer filament, digital pinball), and provides full-service contract manufacturing services to OEMs through MCL Industries. It also operates Dimensional Branding Group (DBG), which delivers brand licensing programs. Manufacturing capabilities span metal fabrication, woodworking, electronics assembly, 3D printing, rapid prototyping, and engineering.
Product overview
The Village Companies operates as a diversified family of companies spanning three primary business segments: amusement products and services, consumer products, and contract manufacturing. The core amusement portfolio includes Skee-Ball (the original alley roller game), Bay Tek Entertainment (arcade games for family entertainment centers), and Dimensional Branding Group (brand licensing services). The consumer products division features Maverick Hunting (hunting blinds and accessories), digital pinball, 3D printer filament, and cornhole bags. The contract manufacturing arm, MCL Industries, provides full-service OEM manufacturing capabilities. The companies share manufacturing facilities in Pulaski, WI, with capabilities including metal fabrication, woodworking, electronics, 3D printing, rapid prototyping, and engineering (software, electrical, mechanical), and give back 20% of annual profits to employees and community charities.
Differentiator
Problem solved
Functional benefit
Brands
- Skee-Ball: Original alley roller game America has loved for more than a century, now in Family Entertainment Centers and in-home games/lifestyle products
- Bay Tek Entertainment
- MCL Industries
- Maverick Hunting
- DBG (Dimensional Branding Group)
- Skillshot FX
- Beer Belly Bags
- Coex LLC
Products and services
- Skee-Ball Arcade Games The original alley roller game offered in Family Entertainment Centers and as in-home games and lifestyle products. Targets family entertainment centers (B2B) and home consumers (B2C) who want a recognized American arcade brand.
- Bay Tek Entertainment Arcade Games Bay Tek Entertainment produces arcade games including Big Bass Wheel, Skee-Ball, Willy Crash, Quik Drop, Prize Hub, and Axe Masters for family entertainment centers and amusement venues.
- MCL Industries Contract Manufacturing Full-service contract manufacturing services for OEMs and product developers, including engineering, prototyping, metal fabrication, woodworking, electronics assembly, and 3D printing. Produces vehicle equipment control boxes, solar-powered ovens, industrial lithium-ion batteries, and custom products.
- Maverick Hunting Blinds and Accessories Hard-sided hunting blinds and accessories designed to help hunters enjoy and maximize their hunting experience. Targets individual consumers via direct e-commerce.
- Dimensional Branding Group (DBG) Brand Licensing Strategic brand licensing programs that grow revenue and empower brands through licensing partnerships, offered as a service to brand owners and licensees.
- Skillshot FX Digital Pinball and Electronic Bag Toss High-tech electronic bag toss game and digital pinball entertainment products for consumer recreational use.
- Coex 3D Printer Filament 3D printing materials and filament products for consumer and industrial 3D printing applications.
- Beer Belly Bags Cornhole Bags Cornhole game accessories and bags for recreational outdoor and home entertainment use.
- Village Real Estate Real estate operations managing The Village Companies' 385,000+ sq ft Pulaski, WI campus and a diverse portfolio of residential and industrial real estate investments.
Quantifiable outcome
- 10% of annual profits donated to employees as profit-sharing bonuses
- +1 more outcomes
Companies that use The Village
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Village partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Village competitors and assessment
Company assessmentBroad incumbents
- Sega Amusement: Sega Amusement develops and supplies coin-operated arcade games, redemption machines, and amusement equipment to FECs, theme parks, and arcades worldwide. It competes with Bay Tek on global FEC placements and is a scaled incumbent in the same category as The Village's amusement products.
- Bandai Namco Amusement: Bandai Namco's amusement division designs, manufactures, and operates coin-operated arcade games and amusement equipment globally, including large-scale FEC concepts in Japan and internationally. It is a much larger incumbent competing in the same amusement-hardware category as Bay Tek, especially on the international stage where The Village is expanding.
- Hasbro: Hasbro is a global play and entertainment company spanning board games, toys, licensing, and entertainment brands. While vastly larger, it is comparable to The Village as a broad incumbent in branded games and consumer products with an active brand-licensing program analogous to DBG.
- Spin Master: Spin Master is a diversified children's entertainment company that designs, manufactures, and licenses toys and games globally. As a broader incumbent in branded toys and games with a meaningful licensing footprint, it provides a relevant public-comparable for The Village's amusement and consumer-products segment combined economics.
Direct peers
- Coastal Amusement: Coastal Amusement manufactures coin-operated amusement equipment and redemption arcade games for FECs, amusement parks, and arcades. It competes head-to-head with Bay Tek for venue placements and ticket-game shelf space in family entertainment centers.
- Stern Pinball: Stern Pinball is a U.S.-based manufacturer of pinball and arcade-style amusement machines sold to family entertainment centers, bars, and home collectors. It is the most direct U.S. peer to Bay Tek's amusement-hardware business, competing for the same FEC placement budgets and engineering talent.
- Benchmark Games: Benchmark Games manufactures coin-operated amusement, redemption, and ticket arcade machines including crane, basketball, and wheel games. It targets the same FEC buyers as Bay Tek Entertainment and is a relevant like-for-like competitor in amusement machine design and manufacturing.
- Raw Thrills: Raw Thrills is a U.S. designer and manufacturer of coin-operated arcade video and amusement games sold into FECs, trampoline parks, and street locations. Its product portfolio (racing, shooting, ticket-redemption games) closely parallels Bay Tek's amusement-hardware offering and similar FEC distribution channel.
- Innovative Concepts in Entertainment (ICE): ICE designs and manufactures coin-operated amusement and redemption arcade games, including ticket and prize machines, distributed to FECs and arcades globally. It overlaps directly with Bay Tek's redemption-style products like Prize Hub and Quik Drop and competes for the same family entertainment center customers.
- Banks Outdoors: Banks Outdoors designs and manufactures hard-sided hunting blinds and outdoor concealment products sold through sporting goods retailers. It is the closest direct competitor to The Village's Maverick Hunting subsidiary, competing in the same hunting-blind product category and customer channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Village social profiles
Digital presenceThe Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Village leadership team
Management profileNumber of profiles
Profiles9 records
The Village subsidiaries and ownership
Company hierarchySubsidiaries9 records
The Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Village
What does The Village do?
The Village is a family of companies that designs, manufactures, and sells arcade and amusement games (Skee-Ball, Bay Tek products), consumer recreational products (hunting blinds, cornhole bags, 3D printer filament, digital pinball), and provides full-service contract manufacturing services to OEMs through MCL Industries. It also operates Dimensional Branding Group (DBG), which delivers brand licensing programs. Manufacturing capabilities span metal fabrication, woodworking, electronics assembly, 3D printing, rapid prototyping, and engineering.
Is The Village a public or private company?
The Village is a private company. It is classified as family owned and is currently operating.
When was The Village founded?
The Village was founded in 1977. It employs 251 to 500 people.
Where is The Village based?
The Village is headquartered in Pulaski, United States, in the North America region.
How does The Village make money?
Four revenue lines are on record. Arcade and Amusement Products are the primary driver. The others are consumer Products, contract Manufacturing and brand Licensing.
Who are The Village's main competitors?
Broad incumbents on record are Sega Amusement, Bandai Namco Amusement, Hasbro and Spin Master. Direct peers are Coastal Amusement, Stern Pinball, Benchmark Games, Raw Thrills, Innovative Concepts in Entertainment (ICE) and Banks Outdoors.
Does The Village have an API?
No public API is recorded for The Village.
What industry is The Village in?
The Village's product category is Diversified Manufacturing and Amusement Products. Its primary akta.pro industry code is MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize), with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 33993 and its SIC code is 3944.