Benchmark Games
- Company typePrivate
- Founded1994
- HeadquartersLake Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Benchmark Games does
Benchmark Games International, LLC is a privately held designer and manufacturer of coin-operated skill-based redemption games and amusement machines, headquartered in Lake Worth Beach, Florida, and operating in the category since 1994. Its product portfolio spans themed redemption games (Popeye Dizzy Divers, Wonka Claw, Superman Worlds United, Smurfs Goal Champs Soccer, Monster Drop, Monster Drop Double, Shuffleboard, Ticket Boxer) plus utility machines (Ticket Station and Prize-O-Matic) that together form a complete unattended and semi-attended redemption venue stack, alongside a 764+ SKU parts and components catalog serving the installed base.
The company monetizes through one-time hardware sales of games and utility machines, licensing royalties on branded entertainment IP, and recurring parts revenue. Go-to-market is a hybrid product-led and channel-led model: direct website engagement and quote-based selling for SMB operators, paired with an international distributor network and an exclusive USA distribution agreement with Betson for the Wonka Claw title. Pricing is not publicly disclosed and is quote-based for games, while parts pricing is gated behind registered-distributor login.
Customers are predominantly arcades, family entertainment centers (FEC), amusement parks, and unattended redemption venues in the USA and internationally (excluding UK and Ireland for shuffleboard). The company carries no public funding history, no disclosed institutional ownership, and operates as an independent Florida LLC with no parent or subsidiary structure.
Benchmark Games firmographics
Firmographics- Name
- Benchmark Games
- Legal name
- Benchmark Games International, LLC
- Website
- https://benchmarkgames.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Benchmark Games industry classification
Industry- Product category
- Coin-Operated Amusement Machines
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)
- akta.pro secondary industries
- Skill-Based & Hybrid Gaming Machines (MPAEAJAE), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where Benchmark Games is headquartered
LocationHeadquarters
- HQ city
- Lake Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Benchmark Games business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Redemption Game Sales: Sale of coin-operated redemption games including ball drop games, claw machines, shuffleboard, and themed games. Revenue is one-time hardware sale with potential for service contracts.
- Prize Merchandisers and Solutions: Sale of prize merchandisers, Prize-O-Matic stores, and Ticket Station systems for redemption venues
- Parts and Components: Extensive catalog of 764+ spare parts, PCBs, assemblies, electrical components, and kits for game maintenance and repair
- Licensing Royalties: Revenue from licensed branded games including Popeye, Wonka Claw (Willy Wonka), Superman, and Smurfs themes. These are exclusive or non-exclusive licensing arrangements with entertainment franchises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Parts pricing available for registered/distributor accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Benchmark Games product offering
Product offeringCore offering
Benchmark Games International designs and manufactures coin-operated skill-based redemption games and amusement machines (ball drop, claw, coin pusher, shuffleboard, puck drop) along with utility products (Ticket Station ticket redemption systems and Prize-O-Matic unattended prize stores). The company also distributes an extensive catalog of 764+ spare parts, assemblies, and kits to support its installed base of games in arcades, family entertainment centers, and redemption venues worldwide.
Product overview
Benchmark Games International is a manufacturer of skill-based redemption games and amusement machines. The company offers a portfolio of coin-operated redemption games (Popeye Dizzy Divers, Shuffleboard, Wonka Claw, Superman Worlds United, Monster Drop, Monster Drop Double, Smurfs Goal Champs Soccer, Ticket Boxer) paired with utility products (Ticket Station, Prize-O-Matic) that together form a complete redemption venue solution. The games generate tickets through player skill that are redeemed for prizes using the Ticket Station and Prize-O-Matic utility systems. The company operates an e-commerce parts shop with over 760 replacement parts for their installed base.
Differentiator
Problem solved
Functional benefit
Brands
- coasttocoastcranes.com: An e-commerce storefront operated by Benchmark Games International, LLC for online parts sales.
Products and services
- Popeye Dizzy Divers Licensed Popeye-themed two-player coin pusher redemption game featuring animated fishnet bonus with over 750 tokens, Wimpy's Burger bonus wheel, and eye-popping marquee display; designed for arcade and FEC operators.
- Shuffleboard Compact arcade shuffleboard redemption game with three game modes (Normal, Occupy, Puck Strike), RGB lighting, ticket redemption payouts, and a footprint suited to bars, taverns, and smaller arcades.
- Wonka Claw Licensed Willy Wonka and the Chocolate Factory themed 4-player claw machine with original movie footage, rotating ball playfield, touch screen monitor, and Golden Ticket bonus features; distributed exclusively in the USA by Betson.
- Superman Worlds United Licensed Superman-themed puck drop redemption game with 10-card collectible set, multi-lane gameplay, dynamic game elements, and optional two-player configuration; for arcade and FEC operators.
- Monster Drop Single-player ball drop redemption game with 18,000-ticket capacity, Intelli-Triple Ticket Dispenser, and rotating wheel with multiple ticket values.
- Monster Drop Double Two-player ball drop redemption game with 36,000-ticket capacity, dual Intelli-Triple Ticket Dispensers, and Monster Bonus cumulative feature.
- Smurfs Goal Champs Soccer Licensed Smurfs-themed redemption game where players shoot balls into a goal to trigger Soccer Bonus and Big Kick Bonus rounds, accumulating tickets redeemable for prizes.
- Ticket Boxer Strength-based redemption game where players punch a boxing bag to spin a dial that stops on a ticket value, with interactive lights, sounds, and themed music.
- Ticket Station Ticket redemption utility machine with RGB lighting, enhanced audio prompts, multi-barcode ticket recognition with learning mode, programmable security, and Windows-based SD card programming; supports tickets-in/receipt and tickets-in/card-swipe workflows for redemption counters.
- Prize-O-Matic Unattended prize merchandising machine with touch screen, secure prize lockers, configurable capsule/spindle/locker configurations, color-changing LEDs, and underflow/overflow/standalone operating modes for redemption venues.
Companies that use Benchmark Games
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Benchmark Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Benchmark Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BetsoncoreExclusive distribution partner for Wonka Claw in the USA market. Betson handles distribution of this licensed Willy Wonka and the Chocolate Factory themed claw machine to operators and arcades throughout the United States.
- International Distributor NetworkcoreNetwork of international distributors handling sales and support outside the USA market, excluding UK and Ireland where Shuffleboard is not available. Provides regional coverage for global market reach.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Benchmark Games competitors and assessment
Company assessmentDirect peers
- Elaut: Belgian manufacturer of coin-operated amusement equipment, particularly cranes and prize-dispensing machines. Directly competes in the crane/prize merchandiser category where Benchmark's Wonka Claw is positioned.
- Skee-Ball: Manufacturer of coin-operated amusement games including the classic Skee-Ball alley plus modern redemption variants. Directly comparable in amusement-game category, target venue (bars, FECs, arcades), and coin-op revenue model.
- LAI Games: Manufacturer of coin-operated amusement and redemption games with global distribution. Overlaps in ticket-redemption and prize game categories and shares the FEC/arcade operator customer profile.
- Raw Thrills: US-based developer and manufacturer of coin-operated video and ticket redemption games. Competes for the same arcade operator shelf space and uses licensed entertainment IP in redemption game design.
- ICE (Innovative Concepts in Entertainment): US-based manufacturer of coin-operated amusement and redemption games including pusher, crane, and ticket-redemption titles. Direct competitor serving the same arcade/FEC operator channel with a similar licensed-IP strategy.
- Bay Tek Entertainment: Direct competitor and one of the largest US manufacturers of coin-operated redemption, arcade, and skill-based games. Highly comparable product portfolio (ball drops, cranes, ticket games), target customer base (arcades/FECs), and distribution model.
- Andamiro: Korean manufacturer of coin-operated redemption and skill-based games (e.g., Pump It Up, key master crane variants). Direct competitor in redemption game mechanics with global distribution footprint similar to Benchmark.
- Coastal Amusements: Manufacturer of coin-operated amusement and redemption games for the arcade industry. Direct competitor with overlapping product categories (ball drop, crane, redemption titles) and the same operator customer base.
Broad incumbents
- Stern Pinball: Broader incumbent in coin-operated amusement gaming (pinball) with strong licensed entertainment IP strategy (Marvel, Star Wars, etc.). Comparable IP-led, coin-op business model in the amusement venue channel, though focused on pinball rather than ticket-redemption games.
- Namco Amusement: Large global amusement operator and equipment brand with coin-op and redemption presence across arcade venues. Broader incumbent that competes for the same operator purchase budgets at FECs and arcades worldwide.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Benchmark Games social profiles
Digital presenceBenchmark Games compliance and trust
Trust signalCompliance1 record
Benchmark Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benchmark Games leadership team
Management profileNumber of profiles
Benchmark Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benchmark Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benchmark Games
What does Benchmark Games do?
Benchmark Games International designs and manufactures coin-operated skill-based redemption games and amusement machines (ball drop, claw, coin pusher, shuffleboard, puck drop) along with utility products (Ticket Station ticket redemption systems and Prize-O-Matic unattended prize stores). The company also distributes an extensive catalog of 764+ spare parts, assemblies, and kits to support its installed base of games in arcades, family entertainment centers, and redemption venues worldwide.
Is Benchmark Games a public or private company?
Benchmark Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Benchmark Games founded?
Benchmark Games was founded in 1994. It employs 11 to 50 people.
Where is Benchmark Games based?
Benchmark Games is headquartered in Lake Worth, United States, in the North America region.
How does Benchmark Games make money?
Four revenue lines are on record. Redemption Game Sales are the primary driver. The others are prize Merchandisers and Solutions, parts and Components and licensing Royalties.
Who are Benchmark Games's main competitors?
Direct peers on record are Elaut, Skee-Ball, LAI Games, Raw Thrills, ICE (Innovative Concepts in Entertainment), Bay Tek Entertainment, Andamiro and Coastal Amusements. Broad incumbents are Stern Pinball and Namco Amusement.
Does Benchmark Games have an API?
No public API is recorded for Benchmark Games.
What industry is Benchmark Games in?
Benchmark Games's product category is Coin-Operated Amusement Machines. Its primary akta.pro industry code is MPAEAJAD, Amusement/Redemption Arcade Machines (Ticket & Prize), with a secondary code of MPAEAJAE, Skill-Based & Hybrid Gaming Machines. Its SIC code is 3944.