The Village

What The Village does

The Village Companies is a privately held, family-owned group of companies headquartered in Pulaski, Wisconsin, operating since 1977 across three primary segments: amusement products, consumer products, and contract manufacturing. The amusement arm centers on Bay Tek Entertainment and the heritage Skee-Ball brand, producing arcade games such as Big Bass Wheel, Willy Crash, Quik Drop, Axe Masters, and Skee-Ball for family entertainment centers; the consumer products arm includes Maverick Hunting (hard-sided hunting blinds and accessories), Skillshot FX (digital pinball and electronic bag toss), Beer Belly Bags (cornhole bags), and Coex LLC (3D printer filament); and the contract manufacturing arm, MCL Industries, provides full-service engineering and production for OEMs including vehicle equipment control boxes, solar-powered ovens, and industrial lithium-ion batteries. The company's underlying technology is a vertically integrated manufacturing platform spanning metal fabrication, woodworking, electronics assembly, 3D printing, rapid prototyping, and software, electrical, and mechanical engineering, supported by a campus of over 385,000 square feet in Pulaski, WI.

The Village generates revenue through a hybrid go-to-market model: direct-to-consumer e-commerce on each subsidiary brand's website (skeeball.com, baytekent.com, maverickblinds.com, mcl.bz), enterprise B2B sales led by a dedicated team for Bay Tek Entertainment and MCL Industries, a separate international sales team for worldwide accounts, and licensing/royalty income via its Dimensional Branding Group (DBG) subsidiary. Customers include family entertainment centers and amusement operators, OEMs and product developers across diverse U.S. industries, and direct consumers of recreational and outdoor goods. Pricing is not publicly disclosed and appears to be quote-based for both B2B contract manufacturing and B2C product sales.

The company employs 350+ people across its family of companies, allocates 20% of annual profits (10% to employee profit-sharing and 10% to community/charitable causes), and maintains a multi-channel digital presence across Facebook, Instagram, YouTube, LinkedIn, and TikTok for each subsidiary brand. Subsidiary operations include Village Real Estate, which owns the Pulaski campus and a diversified residential and industrial real estate portfolio. In 2021 the company formalized ecosystem partnerships with TitletownTech (as a founding partner) and Tundra Angels, signaling strategic engagement with the regional early-stage startup and investment community. The Village is private, family-owned with no disclosed institutional ownership, and does not publicly disclose revenue or fundraising.

Name

The Village

Legal name

The Village Companies

Website

https://thevillage.bz

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

The Village Companies is a privately held, family-owned group headquartered in Pulaski, Wisconsin, operating since 1977 across amusement products (Bay Tek Entertainment, Skee-Ball), consumer products (Maverick Hunting, Skillshot FX, Coex, Beer Belly Bags), and contract manufacturing (MCL Industries) for OEMs, with revenue generated through DTC e-commerce, B2B sales, and an international sales team.

Ownership category

akta.pro rank

Product category

Diversified Manufacturing and Amusement Products

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Machine Shops (33271)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Contract manufacturing services
• Arcade amusement games
• Consumer recreational products
• Metal fabrication manufacturing
• Brand licensing programs

Headquarters

HQ city

Pulaski

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Arcade and Amusement Products: Sale of arcade games (Skee-Ball, Bay Tek products) to family entertainment centers and consumer markets. Includes Big Bass Wheel, Skee-Ball, Willy Crash, Quik Drop, Prize Hub, Axe Masters and other amusement games.
2. Consumer Products: Sale of consumer products including digital pinball (Skillshot FX), electronic bag toss games, hunting blinds and accessories (Maverick), 3D printer filament (Coex), and cornhole bags (Beer Belly Bags)
3. Contract Manufacturing: Full-service contract manufacturing partner to OEMs across the U.S., providing engineering and manufacturing services for various industries including large vehicle equipment, solar-powered products, and industrial batteries
4. Brand Licensing: DBG (Dimensional Branding Group) designs strategic programs focusing on brand licensing to grow revenue and empower brands

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Village is a family of companies that designs, manufactures, and sells arcade and amusement games (Skee-Ball, Bay Tek products), consumer recreational products (hunting blinds, cornhole bags, 3D printer filament, digital pinball), and provides full-service contract manufacturing services to OEMs through MCL Industries. It also operates Dimensional Branding Group (DBG), which delivers brand licensing programs. Manufacturing capabilities span metal fabrication, woodworking, electronics assembly, 3D printing, rapid prototyping, and engineering.

Product overview

The Village Companies operates as a diversified family of companies spanning three primary business segments: amusement products and services, consumer products, and contract manufacturing. The core amusement portfolio includes Skee-Ball (the original alley roller game), Bay Tek Entertainment (arcade games for family entertainment centers), and Dimensional Branding Group (brand licensing services). The consumer products division features Maverick Hunting (hunting blinds and accessories), digital pinball, 3D printer filament, and cornhole bags. The contract manufacturing arm, MCL Industries, provides full-service OEM manufacturing capabilities. The companies share manufacturing facilities in Pulaski, WI, with capabilities including metal fabrication, woodworking, electronics, 3D printing, rapid prototyping, and engineering (software, electrical, mechanical), and give back 20% of annual profits to employees and community charities.

Differentiator

Problem solved

Functional benefit

Brands

• Skee-Ball: Original alley roller game America has loved for more than a century, now in Family Entertainment Centers and in-home games/lifestyle products
• Bay Tek Entertainment
• MCL Industries
• Maverick Hunting
• DBG (Dimensional Branding Group)
• Skillshot FX
• Beer Belly Bags
• Coex LLC

Products and services

• Skee-Ball Arcade Games The original alley roller game offered in Family Entertainment Centers and as in-home games and lifestyle products. Targets family entertainment centers (B2B) and home consumers (B2C) who want a recognized American arcade brand.
• Bay Tek Entertainment Arcade Games Bay Tek Entertainment produces arcade games including Big Bass Wheel, Skee-Ball, Willy Crash, Quik Drop, Prize Hub, and Axe Masters for family entertainment centers and amusement venues.
• MCL Industries Contract Manufacturing Full-service contract manufacturing services for OEMs and product developers, including engineering, prototyping, metal fabrication, woodworking, electronics assembly, and 3D printing. Produces vehicle equipment control boxes, solar-powered ovens, industrial lithium-ion batteries, and custom products.
• Maverick Hunting Blinds and Accessories Hard-sided hunting blinds and accessories designed to help hunters enjoy and maximize their hunting experience. Targets individual consumers via direct e-commerce.
• Dimensional Branding Group (DBG) Brand Licensing Strategic brand licensing programs that grow revenue and empower brands through licensing partnerships, offered as a service to brand owners and licensees.
• Skillshot FX Digital Pinball and Electronic Bag Toss High-tech electronic bag toss game and digital pinball entertainment products for consumer recreational use.
• Coex 3D Printer Filament 3D printing materials and filament products for consumer and industrial 3D printing applications.
• Beer Belly Bags Cornhole Bags Cornhole game accessories and bags for recreational outdoor and home entertainment use.
• Village Real Estate Real estate operations managing The Village Companies' 385,000+ sq ft Pulaski, WI campus and a diverse portfolio of residential and industrial real estate investments.

Quantifiable outcome

• 10% of annual profits donated to employees as profit-sharing bonuses
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sega Amusement: Sega Amusement develops and supplies coin-operated arcade games, redemption machines, and amusement equipment to FECs, theme parks, and arcades worldwide. It competes with Bay Tek on global FEC placements and is a scaled incumbent in the same category as The Village's amusement products.
• Bandai Namco Amusement: Bandai Namco's amusement division designs, manufactures, and operates coin-operated arcade games and amusement equipment globally, including large-scale FEC concepts in Japan and internationally. It is a much larger incumbent competing in the same amusement-hardware category as Bay Tek, especially on the international stage where The Village is expanding.
• Hasbro: Hasbro is a global play and entertainment company spanning board games, toys, licensing, and entertainment brands. While vastly larger, it is comparable to The Village as a broad incumbent in branded games and consumer products with an active brand-licensing program analogous to DBG.
• Spin Master: Spin Master is a diversified children's entertainment company that designs, manufactures, and licenses toys and games globally. As a broader incumbent in branded toys and games with a meaningful licensing footprint, it provides a relevant public-comparable for The Village's amusement and consumer-products segment combined economics.

Direct peers

• Coastal Amusement: Coastal Amusement manufactures coin-operated amusement equipment and redemption arcade games for FECs, amusement parks, and arcades. It competes head-to-head with Bay Tek for venue placements and ticket-game shelf space in family entertainment centers.
• Stern Pinball: Stern Pinball is a U.S.-based manufacturer of pinball and arcade-style amusement machines sold to family entertainment centers, bars, and home collectors. It is the most direct U.S. peer to Bay Tek's amusement-hardware business, competing for the same FEC placement budgets and engineering talent.
• Benchmark Games: Benchmark Games manufactures coin-operated amusement, redemption, and ticket arcade machines including crane, basketball, and wheel games. It targets the same FEC buyers as Bay Tek Entertainment and is a relevant like-for-like competitor in amusement machine design and manufacturing.
• Raw Thrills: Raw Thrills is a U.S. designer and manufacturer of coin-operated arcade video and amusement games sold into FECs, trampoline parks, and street locations. Its product portfolio (racing, shooting, ticket-redemption games) closely parallels Bay Tek's amusement-hardware offering and similar FEC distribution channel.
• Innovative Concepts in Entertainment (ICE): ICE designs and manufactures coin-operated amusement and redemption arcade games, including ticket and prize machines, distributed to FECs and arcades globally. It overlaps directly with Bay Tek's redemption-style products like Prize Hub and Quik Drop and competes for the same family entertainment center customers.
• Banks Outdoors: Banks Outdoors designs and manufactures hard-sided hunting blinds and outdoor concealment products sold through sporting goods retailers. It is the closest direct competitor to The Village's Maverick Hunting subsidiary, competing in the same hunting-blind product category and customer channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/village.bz
• LinkedInlinkedin.com/company/the-village-bz
• TikToktiktok.com/@thevillageco?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village