Flomatic

What Flomatic does

Flomatic, established in 1978 and operating as a trading name of Renovate Ltd (UK private limited company, registered number 02695474), is a Kettering-based supplier of catering equipment and professional cleaning chemicals to the UK hospitality sector. The company's core offering centres on beer line cleaning chemistries — the Pipeline and Turbo ranges manufactured by Chemisphere UK Ltd (including Pipeline Gold, Original, Professional, Auto, and Clear variants plus the Turbo Beerkeeper 14-day system and Turbo Deepclean) — alongside warewashing detergents (Crystal, Monarch, Finesse), the Renovate specialty cleaning line, and BYOTROL-powered dispense sanitisers. Equipment and consumables such as Clara Classic waterless buffet systems, EcoBurner fuels (marketed at approximately 70% lower carbon emissions), P-Wave urinal screens, and third-party branded lines (Bolsius, Genware, Wrapmaster, Lumea) round out the catalogue.

The business operates a B2B/B2C direct-to-customer model selling predominantly low-ticket consumables (typically £1.35–£95.48) with higher-ticket catering equipment (£440–£555) via an owned e-commerce storefront, an 0800 phone order line, and email ordering, with free UK delivery on orders over £55 and next-working-day delivery for orders placed before 2:30pm. Primary customer segments are pubs, bars, restaurants, hotels, and catering establishments across England, with named enterprise validation from Mercure Hotels citing responsiveness on last-minute order changes. Revenue is generated almost entirely through one-time product sales and curated bundles (e.g., Fortnightly Performance Bundle at £86.58, Turbo Beer Line Cleaning Starter Pack at £89.99), with no subscription, SaaS, or recurring contract layer in the disclosed model.

Name

Flomatic

Legal name

Renovate Ltd

Website

https://flomatic.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Flomatic is a UK-based supplier, founded in 1978 and headquartered in Kettering, that sells professional cleaning chemicals and catering equipment to pubs, bars, restaurants, hotels, and catering businesses across England, with a core focus on beer line cleaning chemistries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Cleaning Chemicals: Flomatic generates revenue through direct sales of professional cleaning chemicals including beer line cleaners, glasswashing detergents, dishwash detergents, rinse aids, kitchen cleaners, and sanitisation products to hospitality businesses across the UK. Products are sold in various sizes (5L, 10L, 20L) with pricing ranging from £2.05 to £95.48 for individual items.
2. Product Sales - Catering Equipment: Revenue from sale of catering equipment and supplies including chafing dishes, buffet systems, candles, wrapmaster products, Genware products, and cellar accessories. Higher-ticket items include Clara Classic Range buffet systems (£440-£555) and EcoBurner units.
3. Bundle and Kit Sales: Sales of curated product bundles and kits such as the Turbo Beer Line Cleaning Starter Pack (£89.99), Fortnightly Performance Bundle (£86.58), and Original Purple Performance Bundle (£78.62) which combine complementary products at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Flomatic is a UK-based supplier of catering equipment, professional cleaning chemicals, and hospitality supplies, primarily serving pubs, bars, restaurants, hotels, and event caterers. The company distributes branded cleaning chemicals (Pipeline and Turbo beer line cleaners, Crystal and Monarch warewashing detergents, Finesse rinse aids), catering equipment (Clara Classic buffet systems, EcoBurner fuels, Bolsius candles, Wrapmaster products, Genware ranges), and washroom hygiene products (P-Wave urinal screens) through its own e-commerce store, phone ordering, and email channels.

Product overview

Flomatic is a UK-based supplier of hospitality and catering equipment established in 1978, located in Kettering, Northamptonshire. The company operates as a multi-brand product portfolio, primarily specialising in beverage dispense cleaning and maintenance products alongside broader catering supplies. The core offering centres on the Chemisphere-manufactured Pipeline and Turbo beer line cleaning ranges (including Pipeline Gold, Original, Professional, Auto, and Clear variants, plus Turbo Beerkeeper and Turbo Deepclean), which form the backbone of their beverage dispense hygiene offering. Complementing these are warewashing products (Crystal and Monarch detergent ranges, Finesse rinse aids), the Renovate specialty cleaning range, and equipment including Clara Classic waterless buffet systems, EcoBurner fuels, P-Wave washroom products, and branded catering supplies such as Bolsius candles, Wrapmaster films, and Genware equipment. The company also offers bundled solutions like beer line cleaning starter packs and performance bundles for professional pub, bar, and restaurant use.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipeline Gold Line Cleaner
• Pipeline Original Line Cleaner
• Pipeline Professional Line Cleaner
• Pipeline Auto Line Cleaner
• Pipeline Clear Line Cleaner
• Turbo Beerkeeper
• Turbo Deepclean
• Turbo Renovating Powder
• Turbo Renovating Solution
• Crystal Original Glasswash Detergent
• Crystal Extra Glasswash Detergent
• Monarch Original Dishwash Detergent
• Monarch Extra Dishwash Detergent
• Finesse Original Rinse Aid
• Finesse Extra Rinse Aid
• Tap & Keg Sanitiser
• P-Wave Slant6 Urinal Screens
• Clara Classic Range Buffet Systems
• EcoBurner Fuel
• Hot Stuff Chafing Fuel
• Bolsius Candles
• Wrapmaster Products
• Genware Products
• Lumea Products
• Turbo Beer Line Cleaning Starter Pack
• Original Purple Performance Bundle
• Renovate Specialty Cleaning Range

Quantifiable outcome

• Reduce beer line cleaning frequency from weekly to fortnightly (14-day cycles)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Chemisphere UK LtdcoreTechnology or IntegrationChemisphere UK Ltd is the primary manufacturer of Flomatic's beer line cleaning products including the Pipeline range (Original, Professional, Gold, Auto, Clear), Turbo range (Beerkeeper, Deepclean, Mix), and warewashing products (Crystal, Monarch, Finesse). This is a long-standing supply partnership providing Flomatic with proprietary cleaning formulations for the hospitality sector.
• BolsiusminorChannel Partner/ Reseller/ DistributorFlomatic distributes Bolsius candles and tealights as part of their comprehensive catering supplies portfolio. Bolsius is a well-known brand in professional catering candles.
• GenwareminorChannel Partner/ Reseller/ DistributorFlomatic offers Genware products through their online shop, providing catering establishments with professional hospitality equipment and supplies under this brand.
• WrapmasterminorChannel Partner/ Reseller/ DistributorFlomatic distributes Wrapmaster clingfilms, foils, and baking parchments as part of their kitchen supplies offering for professional catering establishments.
• EcoBurner / EcoServecoreChannel Partner/ Reseller/ DistributorFlomatic is one of the leading providers of EcoBurner products in the UK, including the Eco-Serve buffet systems, Eco-Burner fuel, and Chafo heating units. These eco-friendly catering products represent a key differentiator for Flomatic with approximately 70% lower carbon emissions than traditional chafing fuels.
• P-WaveminorChannel Partner/ Reseller/ DistributorFlomatic distributes the P-Wave range of urinal screens (including Slant6 NHS variant), bowl clips, and trough screens featuring proprietary biodegradable technology and high-fragrance formulations.
• Constant ContactminorOthersFlomatic uses Constant Contact as their third-party email marketing platform to send marketing-related communications to customers including company news, offers, updates, and event invitations.
• PaymentsenseminorOthersPaymentsense provides secure credit and debit card payment processing through their Remote Payments platform integrated into Flomatic's checkout process.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alliance Online: UK online distributor of catering supplies, cleaning chemicals, janitorial products, and hospitality consumables. Comparable to Flomatic as a competing e-commerce-led multi-category supplier targeting the same UK hospitality customer base.
• Lockhart Catering: UK supplier of catering equipment, kitchen supplies, and tableware to hospitality and foodservice operators. Comparable to Flomatic in multi-category catering supply, serving similar pub, restaurant, and hotel customers via direct sales channels.
• Nisbets: UK-based direct supplier of catering equipment, commercial kitchen supplies, and tableware to restaurants, pubs, and hotels. Closely comparable to Flomatic in serving UK hospitality with a multi-category equipment and consumables offering via e-commerce.
• Evans Vanodine: UK manufacturer of professional cleaning and hygiene products serving hospitality, healthcare, and janitorial markets. Comparable to Flomatic as a competing chemical producer/distributor in overlapping hospitality cleaning categories.
• Arrow Solutions: UK manufacturer of industrial and institutional cleaning chemicals, including beverage line cleaning and kitchen hygiene products. Directly comparable to Flomatic's Pipeline and Turbo ranges as a competing UK chemistry specialist serving hospitality operators.
• Cenol: UK manufacturer and supplier of professional cleaning chemicals for the hospitality, healthcare, and janitorial sectors. Directly comparable to Flomatic as a competing chemical brand whose brochure Flomatic even distributes, addressing overlapping customer segments with similar product categories.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions with substantial UK hospitality and foodservice chemical offering. Comparable as a much larger incumbent whose dispense cleaning and warewashing products compete head-on with Flomatic's portfolio.
• Brakes Group: UK's largest foodservice wholesaler supplying restaurants, pubs, hotels, and caterers with food, beverage, and non-food catering supplies. Comparable to Flomatic at the broader foodservice supply level, with overlapping hospitality customers but a substantially larger and more diversified product range.
• Diversey: Global hygiene and cleaning solutions provider serving hospitality, foodservice, and facility management. Comparable to Flomatic as a broad incumbent offering competing warewashing, kitchen hygiene, and beverage system cleaning products.

Others

• Chemisphere UK: UK manufacturer of professional cleaning chemicals and Flomatic's primary formulation partner for Pipeline and Turbo ranges. Adjacent rather than directly competing, as Chemisphere produces formulations while Flomatic distributes them; however Chemisphere also sells select own-label products in overlapping categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Flomatic1
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flomatic