SMOB

What SMOB does

SMOB (legal name SOCIETE MODERNE D'ORGANISATION DE BUREAUX, SARL) is a privately held French point-of-sale specialist headquartered in Nice, Alpes-Maritimes, operating for over 85 years. The company operates across four business pillars: Encaissement & Gestion (checkout and management systems including touch-screen and NF525-certified cash registers, electronic payment terminals, and POS software), Agencement magasin (store layout and furniture such as checkout counters, gondolas, produce fixtures, pharmacy fittings, and wine cellar installations), Sécurité magasin (RF/AM anti-theft gates, security tags, and CCTV surveillance), and Robots de service (distribution of Keenon service robots for restaurant, hotel, cleaning, and reception use cases).

The core technology stack is hardware-led: tactile cash registers, payment terminals, RF/AM anti-theft systems, CCTV cameras, custom store fixtures, and third-party autonomous service robots from Keenon. Software capabilities are limited to checkout, inventory, and reporting functions bundled with the hardware; no API, SDK, or developer-facing platform is offered. SMOB holds no disclosed patents and operates with no public AI/ML or data-asset positioning.

Commercially, SMOB runs a B2B, sales-led motion with field commercial representatives, in-house installation technicians, and an after-sales service team serving customers across approximately ten departments of southeastern France plus Corsica. The pricing model is quote-based, project-driven, and not publicly disclosed. The customer base spans enterprise retail anchors (Intermarché, E.Leclerc, Super U, Weldom, Bricomarché, Netto) and a long tail of mid-market and SMB clients across restaurants, bakeries, pharmacies, organic retailers, museums, florists, and hospitality venues. Revenue is generated primarily through hardware sales, store-fitting installation services, and ongoing maintenance contracts, with the Keenon robot line representing the most recent product expansion.

Name

SMOB

Legal name

SOCIETE MODERNE D'ORGANISATION DE BUREAUX – SARL

Website

https://smob.fr

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

SMOB is a privately held French point-of-sale specialist, headquartered in Nice, selling and installing cash registers, store-fitting furniture, anti-theft and CCTV security systems, and Keenon service robots to retailers, restaurants, pharmacies, and hospitality businesses across southeastern France.

Ownership category

akta.pro rank

Product category

Point-of-Sale Solutions

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

SME Accounting, Bookkeeping & Close Automation (FSAGAJAH)

akta.pro secondary industries

Cybersecurity Management for SMB (Managed Security Add‑ons) (BPAEABAG), Merchant Services Aggregators & SMB Acquirers (FSAMABAK)

Keywords

• Point of sale systems
• Cash register solutions
• Retail security systems
• Store fitting services
• Service robotics

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. POS Systems and Cash Registers: Sale and installation of point-of-sale systems, touch-screen and traditional cash registers, payment terminals for retail and hospitality businesses
2. Store Fitting and Furniture: Design, supply, and installation of store furniture including checkout counters, display units, shelving, and specialty fixtures for pharmacies, bakeries, and wine cellars
3. Security Systems: Sale and installation of anti-theft systems, video surveillance, and security equipment for retail environments
4. Service Robots: Distribution of Keenon service robots for hospitality and retail sectors including restaurant runners, hotel room service, and cleaning robots
5. Maintenance and Technical Services: Ongoing technical support, maintenance, installation services, and user training for installed systems

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SMOB sells, installs, and maintains point-of-sale systems including touch-screen cash registers, checkout management software, and electronic payment terminals for retail, restaurant, and hospitality businesses. Beyond checkout hardware, the company supplies store fitting and furniture (checkouts, gondolas, produce fixtures, pharmacy and wine cellar fittings), retail security equipment (RF/AM anti-theft gates, tags, and CCTV), and distributes Keenon service robots for restaurants, hotels, and cleaning. SMOB delivers turnkey solutions with in-house technical teams covering consultation, installation, training, and ongoing maintenance.

Product overview

SMOB offers a comprehensive point of sale ecosystem centered on tactile cash registers and checkout management software, supplemented by store fitting, security, and service robotics. The core product line includes cash registers (caisses enregistreuses tactiles) and POS management software (logiciels d'encaissement et de gestion), complemented by electronic payment terminals (TPE), checkout furniture, gondola shelving, and produce displays for store fitting. Security offerings encompass anti-theft gates (portiques antivols RF/AM), security tags (étiquettes antivol), and CCTV systems (vidéo surveillance). SMOB also distributes service robots from Keenon, including restaurant runners, hotel room service robots, cleaning robots, and reception robots. The company operates across southeastern France serving retail, restaurant, pharmacy, and hospitality sectors with a focus on complete turnkey solutions combining hardware, software, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Caisse enregistreuse tactile (Touch-screen cash register system) Tactile point-of-sale systems for retail, restaurant, bakery, beauty salon, and general retail businesses, with NF525 certification and software for checkout, inventory management, and sales reporting.
• Logiciels d'encaissement et de gestion (Checkout and management software) POS management software covering sales tracking, inventory control, and reporting, deployed alongside SMOB cash registers and management bundles.
• Terminal paiement électronique (Electronic payment terminal) Electronic payment terminals (TPE) for processing card transactions at point of sale, integrated with SMOB cash register systems.
• Keenon restaurant runner robot Autonomous restaurant runner robot that delivers food from kitchen to tables, improving staff efficiency and customer service.
• Keenon hotel room service robot Autonomous room service robot for hotels that delivers items to guest rooms without staff intervention.
• Keenon professional cleaning robot Autonomous professional cleaning robot for commercial spaces, performing floor cleaning and disinfection tasks.
• Keenon reception and entertainment robot Autonomous reception and entertainment robot that greets visitors and provides interactive experiences in commercial spaces.
• Anti-theft gates and systems (RF/AM) Radio frequency (RF) and acoustic magnetic (AM) anti-theft gates, antennas, and accessories for retail loss prevention.
• Anti-theft tags and accessories Anti-theft tags and labels for clothing, textiles, electronics, bottles (wine, champagne, alcohol), eyewear, plus professional detachers for retail environments.
• CCTV video surveillance systems CCTV video surveillance systems including tube cameras, domes, vandal-resistant models, infrared, and motorized cameras with remote smartphone access for retail environments.
• Store fitting and furniture Custom store layout design and furniture including checkout counters, gondola shelving, produce (fruit and vegetable) fixtures, pharmacy fittings, wine cellar installations, reception desks, customer guidance barriers, turnstiles, and access gates.

Quantifiable outcome

• NF525 certified cash registers ensure compliance with French fiscal legislation for secure transaction recording
• +1 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• KeenoncoreTechnology or IntegrationKeenon is the exclusive provider of service robots distributed by SMOB. SMOB offers Keenon robots including runner robots for restaurants, room service robots for hotels, professional cleaning robots, and reception/animation robots. This partnership enables SMOB to provide autonomous service solutions for hospitality and retail automation.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Lightspeed Commerce: Lightspeed provides cloud-based POS and commerce platforms for retail and restaurants across Europe, including France. Comparable to SMOB in serving SMB and mid-market retailers and food service operators with checkout, inventory, and payments — but as a software/SaaS model rather than hardware integrator.
• Square (Block): Square provides integrated POS hardware (registers, terminals) and software to SMB retailers and restaurants globally, including France. Comparable in combining cash register hardware, payment processing, and software for the same SMB segments SMOB targets.
• Toast: Toast is a cloud-based POS platform for restaurants including payment processing, kitchen display, and online ordering. Comparable to SMOB's restaurant/bar/brasserie cash register and management solutions line, though software-led and rapidly scaling in Europe.
• SumUp: SumUp offers integrated POS hardware and payment terminals to European SMBs, including French retailers and restaurants. Comparable to SMOB's electronic payment terminal and small-merchant checkout business, with similar target customers but cloud-native architecture and broader geographic reach.
• Zettle by PayPal (Block): Zettle (now part of Block alongside Square) provides SMB payment terminals and POS solutions with strong presence across Europe. Comparable to SMOB's payment terminal and small-retailer cash register business for SMBs, though as a software/cloud platform rather than regional systems integrator.

Broad incumbents

• Worldline (Ingenico): Worldline, following the Ingenico acquisition, is Europe's largest payment terminal provider with broad presence in French retail. Comparable to SMOB's electronic payment terminal (TPE) distribution line and security hardware line, but operating at European scale as a manufacturer rather than regional distributor.
• Verifone: Verifone is a global provider of payment terminals and POS hardware. Comparable to SMOB's payment terminal and integrated POS hardware business for retail and hospitality merchants, though serving a much larger geographic and customer footprint.
• Shopify POS: Shopify's POS offering integrates in-store checkout, payments, and retail management software for SMB and mid-market retailers. Comparable to SMOB in serving the same retail verticals (clothing, gift shops, specialty stores) but as a software/SaaS platform rather than regional hardware integrator.
• Cegid: Cegid is a leading French provider of retail and hospitality management software (Yourcegid Retail), including POS, inventory, and ERP for SMB and mid-market retailers. Directly comparable to SMOB as a French point-of-sale and retail technology provider, but at national/international scale and software-first.

Others

• Keenon Robotics: Keenon Robotics is the manufacturer of service robots that SMOB distributes exclusively in southeastern France. Listed as a peer because it is the upstream supplier of SMOB's fastest-growing product line; understanding Keenon's trajectory is essential to assessing SMOB's robotics upside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sarlsmob
• Xx.com/SMOB06

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMOB