Zlate Detske Nausnice

What Zlate Detske Nausnice does

Zlate Detske Nausnice is a Czech direct-to-consumer e-commerce retailer operating under TORAJA, s.r.o., a private limited company headquartered at Výstaviště 1, 603 00 Brno. The business exclusively sells children's gold earrings through its own online storefront at zlate-detske-nausnice.eu, with personal pickup available at Zlatnictví CASTOR in Prostějov. Its target customers are parents, grandparents, and family members purchasing jewelry for young girls, typically as christening, birthday, or first-earring gifts intended to function as family heirlooms.

The product line is built around the Cutie Kids Jewellery brand, comprising approximately 102 earring variants in 14-karat gold (585/1000 purity) offered in both yellow gold and rhodium-plated white gold. Stones used are synthetic zircons and colored stones (Pink, Red, Ruby Dark, Amethyst, Arctic Blue, Dark Blue, Mint Green, Orange, Green) in shapes including hearts, flowers, butterflies, stars, and clover leaves. The premium Cutie Diamonds sub-line extends the catalog with genuine-diamond children's earrings. Products are differentiated by a child-safe butterfly clasp (brizura) fastening designed for young children and by hypoallergenic 14-karat gold construction.

The business operates a pure DTC e-commerce model with unit pricing of 3,360–5,730 Kč per pair, free shipping over 3,000 Kč within Czech Republic, and paid Slovak shipping. Payment is accepted via bank transfer (Fio banka) in CZK or EUR, with cash on delivery through Česká pošta at a 138–139 Kč surcharge. The company serves only the Czech Republic and Slovakia, has 1–10 employees, has no disclosed funding or institutional investors, and has no AI, API, or software-platform components beyond the storefront itself.

Name

Zlate Detske Nausnice

Legal name

TORAJA, s.r.o.

Website

https://zlate-detske-nausnice.eu

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Zlate Detske Nausnice is a Czech DTC e-commerce retailer (operated by TORAJA, s.r.o. in Brno) that sells an exclusive catalog of 14-karat gold children's earrings under the Cutie Kids Jewellery brand to parents and family members in the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Children's Gold Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Children's gold earrings
• Kids jewelry retail
• 14-karat gold accessories
• Children's fashion jewelry
• Personalized gold earrings

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail of gold children's earrings through own e-commerce platform. Products are sold at fixed prices with shipping charges. Offers free shipping for orders over 3,000 Kč. Cash on delivery option available with Czech Post.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Zlate Detske Nausnice is an online jewelry store operated by TORAJA, s.r.o. that sells 14-karat gold (585/1000 purity) children's earrings in yellow and white gold variants. The catalog includes 102 product variations featuring synthetic zircon and colored stones (Pink, Red, Ruby Dark, Amethyst, Blue, Mint Green, Green, Orange), with a premium Cutie Diamonds line that uses genuine diamonds. Products are designed with child-safe butterfly/snap clasps and rhodium-plated white gold for hypoallergenic, durable wear.

Product overview

Zlate Detske Nausnice operates an e-commerce platform selling exclusively children's gold earrings as a single-product-focused online jewelry store for Czech manufacturer TORAJA, s.r.o. The product portfolio centers on the Cutie Kids Jewellery line of 14-karat gold earrings (585/1000 purity) in yellow gold and white gold (rhodium-plated) varieties, featuring synthetic zirconia stones and colored gemstones in various shapes (flowers, hearts, stars, clover leaves, duck shapes). The premium Cutie Diamonds sub-line offers genuine diamond earrings. Products are sold exclusively through the zlate-detske-nausnice.eu online store with prices ranging from 3,360 Kč to 5,730 Kč, targeting parents of young girls seeking quality children's jewelry.

Differentiator

Problem solved

Functional benefit

Brands

• Cutie Kids Jewellery: Luxury line of gold children's earrings from TORAJA, s.r.o., featuring 14-karat gold earrings with zirconia stones in various colors including white, pink, ruby dark, blue, and other shades.

Products and services

• Cutie Kids Jewellery Exclusive line of 14-karat gold (585/1000 purity) children's earrings in yellow and white gold (rhodium-plated), set with synthetic zircon stones in white and a variety of colors (Pink, Red, Ruby Dark, Amethyst, Blue, Mint Green, Green, Orange). Features child-safe butterfly clasp (brizura) fastening, hypoallergenic composition, and designs in hearts, flowers, butterflies, stars, and clover shapes. Targeted at parents and family members buying first earrings or heirloom gifts for young girls.
• Cutie Diamonds Luxury collection of children's earrings featuring genuine diamonds (brilliant-cut) set in premium 14-karat gold, representing the top-of-line design and quality offering from TORAJA, s.r.o. Targeted at customers seeking the highest-grade, heirloom-grade children's jewelry.
• Yellow Gold Children's Earrings (Dětské náušnice ze žlutého zlata) Children's earrings crafted from 14-karat yellow gold (585/1000 purity), available plain (all-gold) or set with white zirconia and colored zirconia stones. Equipped with butterfly clasp suitable for young children. Sold via the zlate-detske-nausnice.eu online store.
• White Gold Children's Earrings (Dětské náušnice z bílého zlata) Children's earrings made from 14-karat white gold (585/1000 purity), finished with electrolytic rhodium plating for increased luster and durability. Available with or without stones. Equipped with child-safe butterfly clasp.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• MODESIminorOthersMODESI is a design jewelry partner. Their collection includes rings, necklaces, earrings, and bracelets displayed on their website modesi.cz. Cross-promotional relationship where Zlate Detske Nausnice references MODESI as a business partner.
• Česká pošta (Czech Post)minorOthersCzech postal service used for order delivery within Czech Republic. Cash on delivery shipments (cenné psaní) are sent via Česká pošta, s.p., IČO: 47114983.
• InTime, s.r.o.minorOthersTransportation/logistics partner for order delivery services.
• Fio banka, a.s.minorOthersBanking partner for payment processing. Customers can pay via bank transfer to Fio banka accounts (CZK and EUR). Account details: 2600113235 / 2010 for CZK, 2000137719 / 2010 for EUR.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Etsy: Global online marketplace with thousands of independent sellers offering handmade and personalized children's gold and silver earrings to CZ/SK consumers. Functions as an alternative discovery channel rather than a single direct competitor, but actively fragments demand for the same children's-earring use case.
• MODESI: Czech design-jewelry partner explicitly referenced on Zlate Detske Nausnice's site; sells rings, necklaces, earrings, and bracelets in its own online store. Ecosystem participant rather than direct competitor — operates in the same Czech online jewelry context and shares a cross-promotional relationship with the subject company.

Broad incumbents

• H.Stern: International fine-jewelry manufacturer-retailer with precious-metal and gemstone offerings sold through owned retail and online channels. Comparable gold-jewelry manufacturing-retail integration and gifting-oriented product mix, but focused on adult and bridal segments rather than children's.
• Pandora: Global jewelry brand operating branded e-commerce and extensive retail in CZ/SK, with strong gifting and charm-bracelet positioning. Comparable gifting-occasion customer base, but serves a much broader demographic and price range than the children's-earring niche.
• Tiffany & Co. Iconic fine-jewelry house with global e-commerce and strong CZ/SK brand recognition in the precious-metal and diamond segment. Comparable fine-jewelry retail positioning and gift-purchase occasions, but at a fundamentally different price tier and assortment breadth.
• Swarovski: International jewelry and crystal brand with omnichannel CZ/SK distribution, frequently purchased as gifts for children and adults. Comparable premium gift-purchase use case, but operating at a much broader scale and price spectrum.

Direct peers

• KLENOTA: Czech online fine-jewelry retailer based in Prague selling gold and diamond jewelry through its own e-commerce site. Closest direct comparable: same country, same online DTC model, overlapping precious-metal and diamond customer base, but broader assortment beyond children's pieces.
• Eppi Jewelry: Czech online jewelry store selling branded and private-label pieces including gold jewelry through its own e-commerce storefront. Comparable DTC structure, Czech market focus, and broad precious-metal and fashion-jewelry mix overlapping with the gifting occasions served here.
• Zlatý Strom: Czech online gold jewelry specialist with a deep catalog of 14K gold pieces at similar price points. Same country, same precious-metal product focus, and shared customer pool; competes for the same Czech gifting and self-purchase occasions.

Regional players

• AURA (Aurum): Slovak online jewelry retailer specializing in gold and diamond jewelry, serving the same Slovak market that Zlate Detske Nausnice ships into. Comparable assortment depth and price positioning but geographically skewed to Slovakia rather than the Czech Republic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZlateDetskeNausnice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zlate Detske Nausnice