KLENOTA
KLENOTA s.r.o. is a Czech handmade jewelry retailer that crafts 14k gold engagement rings, wedding bands, diamond jewelry, and pearl pieces in its Prague atelier, selling direct-to-consumer across six European markets via localized e-commerce sites and an Old Town showroom.
- Company typePrivate
- Founded2008
- HeadquartersStare Mesto, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KLENOTA does
KLENOTA s.r.o. is a Czech handmade jewelry company that operates an in-house goldsmith workshop in the Old Town of Prague, producing 14k gold jewelry in yellow, white, and rose variants set with diamonds, colored gemstones, and pearls. Founded in 2008 as a private limited liability company (s.r.o.), it sells directly to consumers through a physical showroom at Dušní 1082/6, Prague 1, and six country-specific e-commerce websites covering the Czech Republic, Slovakia, Poland, Germany/Austria, France, and an English-language international storefront. Customer segments served include engaged couples, women buying occasion jewelry, men's wedding-band buyers, gift purchasers, and parents buying children's first jewelry — with no enterprise or B2B channel.
The product portfolio centers on engagement rings, wedding bands, earrings, necklaces, pendants, bracelets, tennis bracelets, and pearl jewelry (freshwater, Akoya, and Tahitian), supplemented by lab-grown diamond pieces and a dedicated children's line with safety brizura fastenings. Technical differentiators include 14k alloys carrying Czech state hallmarks and the registered KLE manufacturing mark, rhodium plating on white gold for hypoallergenic wear, and in-house workshop capacity for bespoke design, engraving, resizing, and modification. Services attached to every sale include free lifetime professional cleaning, free first ring resizing within 60 days, free engraving on wedding rings, authenticity certificates, and 60-day returns on non-custom items.
KLENOTA generates revenue entirely through one-time jewelry sales and ancillary services — custom orders require a 20% modification deposit or 50% bespoke-design deposit; wedding rings carry a 50% deposit with 3-6 week production. Price points span from roughly 11,900 Kč for entry children's earrings to over 199,000 Kč for luxury diamond sets and tennis bracelets. The company is privately held with no disclosed external investors, no funding rounds, no parent company, and no recorded M&A or leadership transitions in the public data.
KLENOTA firmographics
Firmographics- Name
- KLENOTA
- Legal name
- KLENOTA s.r.o.
- Website
- https://klenota.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KLENOTA s.r.o. is a Czech handmade jewelry retailer that crafts 14k gold engagement rings, wedding bands, diamond jewelry, and pearl pieces in its Prague atelier, selling direct-to-consumer across six European markets via localized e-commerce sites and an Old Town showroom.
- Ownership category
- akta.pro rank
KLENOTA industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Where KLENOTA is headquartered
LocationHeadquarters
- HQ city
- Stare Mesto
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
KLENOTA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Retail Sales: One-time purchase model for gold jewelry including rings, earrings, necklaces, bracelets, and accessories made from 14k gold with diamonds, gemstones, and pearls. Products range from entry-level pieces (starting around 11,900 Kč) to luxury items exceeding 100,000 Kč.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry starting at 11,900 Kč |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry 15,000 - 50,000 Kč |
| Unit Pricing | Pay-as-you-go | Luxury jewelry above 50,000 Kč |
| Unit Pricing | Multi-year contract | Custom and Bespoke Orders |
| Unit Pricing | Multi-year contract | Wedding Ring Orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
KLENOTA product offering
Product offeringCore offering
KLENOTA s.r.o. is a Czech jewelry manufacturer and retailer that handcrafts 14k gold jewelry — including engagement rings, wedding bands, earrings, necklaces, bracelets, pendants, and pearl jewelry — in its atelier in the heart of Old Prague. The company sells directly to consumers through its own e-commerce websites across six country markets and a physical showroom in Prague, and offers custom design, engraving, resizing, and lifetime cleaning services.
Product overview
KLENOTA is a Czech jewelry company operating a workshop in the heart of Old Prague, specializing in handmade gold jewelry with timeless design. The product portfolio centers on a comprehensive range of 14k gold jewelry including engagement rings (zásnubní prsteny), wedding bands (snubní prsteny), diamond jewelry, pearl jewelry, and children's jewelry across rings, earrings, necklaces, and bracelets. The company offers both a broad catalog of ready-made pieces and custom manufacturing services. Key product lines include classic and diamond engagement rings, wedding ring sets (classic, luxury, minimalist, original styles), tennis bracelets, pearl jewelry using freshwater, Akoya, and Tahitian pearls, and lab-grown diamond alternatives. The offering is complemented by services such as engraving, ring resizing, professional cleaning, and authenticity certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Rings (Zásnubní prsteny)
Quantifiable outcome
- All jewelry carries state hallmark certification and manufacturing mark (KLE in oval)
- +2 more outcomes
Companies that use KLENOTA
Customer profileSegments5 records
Ideal customer profiles5 records
KLENOTA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KLENOTA partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
KLENOTA competitors and assessment
Company assessmentDirect peers
- Mejuri: Mejuri is a Canada-based direct-to-consumer fine jewelry brand selling gold, diamond, and pearl pieces online with a similar everyday-and-occasion positioning. Both operate DTC e-commerce-first models with localized international sites, transparent gold standards, and lifetime-service-style propositions targeting self-purchasing women and gifting occasions.
- Catbird: Catbird is a Brooklyn-based small-batch fine jewelry maker and retailer sold primarily DTC online with a flagship store. Comparable to KLENOTA in handmade ethos, focus on delicate gold and diamond pieces, and bridal-adjacent positioning, though more US-centric and at lower price points.
- Aurate: Aurate is a New York-based DTC fine jewelry brand specializing in 14k and 18k gold everyday pieces sold through e-commerce with a sustainability narrative. Like KLENOTA, Aurate combines direct online sales with a craftsmanship story and targets self-purchasing women seeking premium-yet-accessible gold jewelry.
- VRAI: VRAI is a lab-grown diamond jewelry brand owned by Diamond Foundry, selling directly to consumers online and through showrooms. Direct overlap with KLENOTA's emerging lab-grown diamond line, particularly in engagement rings and bridal jewelry, and similar DTC-first go-to-market.
- Brilliant Earth: Brilliant Earth is a US-based online fine jewelry retailer with a strong ethical and lab-grown diamond positioning. Overlap with KLENOTA is direct on bridal jewelry, lab-grown diamond SKUs, and an educational content marketing strategy targeting consumers researching diamond quality.
Broad incumbents
- Tiffany & Co. Tiffany & Co. is the global luxury jewelry incumbent, now part of LVMH, with an iconic brand and DTC retail and online presence. Comparable to KLENOTA at the high end of the bridal and fine jewelry category — particularly on engagement rings and wedding bands — though at materially higher price points and with vastly larger scale.
- Pandora: Pandora is the global mass-market jewelry incumbent with extensive retail and e-commerce presence across Europe. Not a direct fine-jewelry peer but a broad incumbent competing for the same gifting and self-purchase occasions at lower price points, with established brand awareness in KLENOTA's newer markets (DE, FR, PL).
Regional players
- Granát Turnov: Granát Turnov is a traditional Czech jewelry manufacturer known for Bohemian garnet jewelry with both retail stores and online sales. As a fellow Czech heritage jewelry house, it competes for the same domestic customer base with similar handmade-narrative positioning but focused on garnet-specific designs rather than 14k gold bridal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
KLENOTA social profiles
Digital presenceKLENOTA compliance and trust
Trust signalCompliance2 records
KLENOTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
KLENOTA leadership team
Management profileNumber of profiles
KLENOTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KLENOTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KLENOTA
What does KLENOTA do?
KLENOTA s.r.o. is a Czech jewelry manufacturer and retailer that handcrafts 14k gold jewelry — including engagement rings, wedding bands, earrings, necklaces, bracelets, pendants, and pearl jewelry — in its atelier in the heart of Old Prague. The company sells directly to consumers through its own e-commerce websites across six country markets and a physical showroom in Prague, and offers custom design, engraving, resizing, and lifetime cleaning services.
Is KLENOTA a public or private company?
KLENOTA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KLENOTA founded?
KLENOTA was founded in 2008. It employs 11 to 50 people.
Where is KLENOTA based?
KLENOTA is headquartered in Stare Mesto, Czechia, in the Europe region.
How does KLENOTA make money?
One revenue line is on record: jewelry Retail Sales.
Who are KLENOTA's main competitors?
Direct peers on record are Mejuri, Catbird, Aurate, VRAI and Brilliant Earth. Broad incumbents are Tiffany & Co. and Pandora. Granát Turnov is listed as a regional player.
Does KLENOTA have an API?
No public API is recorded for KLENOTA.
What industry is KLENOTA in?
KLENOTA's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAGAJ, Custom/Bespoke Jewelry Retail Studios. Its NAICS code is 458310 and its SIC code is 5944.