Basement Repair Specialists LLC

What Basement Repair Specialists LLC does

Basement Repair Specialists LLC is a privately-held specialty trade contractor founded in 2009 and headquartered in Appleton, Wisconsin. The company delivers basement waterproofing, foundation repair, crack injection, drain tile systems, sump pump installation, crawlspace encapsulation, egress window installation, dehumidification, and full basement finishing/remodeling services to residential homeowners across 20 Wisconsin counties (Brown, Calumet, Columbia, Dane, Dodge, Door, Fond Du Lac, Green, Jefferson, Kewaunee, Manitowoc, Rock, Shawano, Sauk, Outagamie, Ozaukee, Washington, Waukesha, Waushara, and Winnebago), with stated service extension into Minnesota and Northern Illinois. It operates from four physical locations (Appleton HQ, Madison, Milwaukee, Green Bay) and serves commercial property owners and real estate investors as secondary segments.

The underlying technology stack is built around certified partnerships with national specialty manufacturers: Emecole low-pressure polyurethane and epoxy injection systems for crack repair, Fortress Stabilizations ICC-rated Carbon Fiber and Kevlar straps for bowed-wall reinforcement, RamJack patented helical piles and push piers for sinking-foundation remediation, Aprilaire dehumidifiers for moisture control, and the proprietary Crawlspace Recuperation™ package featuring a 90 mil foil-lined encapsulation liner. Project delivery relies on field-sales representatives conducting free on-site inspections followed by professional installation crews, with named crew members and representatives cited in customer testimonials. Pricing is quote-based and project-specific, with crack repairs ranging from $300 to $1,500 and structural crack repairs from $500 to $3,000, and the company publicly positions itself as a lower-overhead alternative to larger competitors.

The business model is direct-to-consumer professional services revenue from one-time project work, supplemented by a Referral Rewards Program that pays customer credits for successful referrals. The company holds a 2014 US Patent and Trademark Office registration on its motto 'A Great Job at a Great Price®', is a 2025 BBB Torch Award for Ethics Winner for Wisconsin, is Great Place to Work® Certified (October 2025-October 2026), and holds multiple HomeAdvisor badges. Marketing runs through content (blog, education section), Google Reviews pages for each office, social media (Facebook, Twitter, LinkedIn, YouTube), customer testimonials, and community partnerships with Habitat for Humanity (Greater Fox Cities Area) and the Tunnel to Towers Foundation.

Name

Basement Repair Specialists LLC

Legal name

Basement Repair Specialists LLC

Website

https://basementrepairspecialists.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Basement Repair Specialists LLC is a Wisconsin-based specialty contractor providing basement waterproofing, foundation repair, crack injection, crawlspace encapsulation, egress window installation, and basement finishing services to residential homeowners across Wisconsin, Minnesota, and Northern Illinois from offices in Appleton, Madison, Milwaukee, and Green Bay.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Basement Waterproofing Services: Core revenue stream from interior and exterior basement waterproofing, including drain tile systems, sump pump installation, and water control systems. One-time service revenue with project-based pricing.
2. Foundation Repair Services: Structural repair including wall straightening, excavation, carbon fiber stabilization, and deep foundation systems (RamJack helical piers and push piers). Higher-value projects addressing serious foundation issues.
3. Crack Repair Services: Specialized crack repair using injection methods. Pricing typically ranges from $300 to $1,500 for wall cracks, with more complex structural repairs ranging from $500 to $3,000.
4. Egress Window Installation: Complete egress window installation including excavation, concrete cutting, framing, and finishing. Donation of $50 per installation to Habitat for Humanity included.
5. Crawlspace Waterproofing: Crawlspace encapsulation and repair services, including the Crawlspace Recuperation™ package for transforming crawlspaces into usable dry storage.
6. Dehumidification Systems: Installation of Aprilaire dehumidifiers for basement and crawlspace moisture control. Includes assessment, recommendation, installation, and ongoing maintenance services.
7. Basement Finishing: Full basement finishing services transforming basements into living spaces (home theaters, guest suites, home offices, fitness rooms, family rooms, basement kitchens). Backed by Forever Warranty and includes design, construction, and finishing.
8. Referral Rewards Program: Customers earn credits or cash rewards for successful referrals that result in completed services. Drives customer acquisition through existing customer advocacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Basement Repair Specialists LLC provides residential basement waterproofing, foundation repair, and crawlspace encapsulation services across Wisconsin, Minnesota, and Northern Illinois. The company installs interior and exterior drain tile systems, sump pumps, carbon fiber and Kevlar foundation stabilization, low-pressure crack injection, and egress windows, and additionally offers complete basement finishing and remodeling services. Services are delivered by trained, certified installation crews following engineered standards using partner-supplied products from Emecole, Fortress Stabilizations, RamJack, and Aprilaire.

Product overview

Basement Repair Specialists LLC is a service-based company offering a comprehensive suite of basement and foundation repair, waterproofing, and finishing services throughout Wisconsin. The core offerings include crack repair using Emecole injection products, basement waterproofing (both interior and exterior water control systems), foundation repair with Carbon Fiber and Kevlar straps, drain tile systems, sump pump installation, egress windows, crawlspace encapsulation with dehumidification, and basement finishing/remodeling. The company positions itself as offering quality work at competitive prices, trademarking the motto 'A Great Job at a Great Price.' Services are delivered through trained professional crews using engineered standards, with key technology partnerships including Fortress Stabilization for carbon fiber products and RamJack for deep foundation systems.

Differentiator

Problem solved

Functional benefit

Brands

• Crawlspace Recuperation™: Exclusive crawlspace waterproofing and encapsulation package that transforms crawl spaces into usable dry storage areas
• A Great Job at a Great Price®

Products and services

• Basement Waterproofing Interior and exterior basement waterproofing and water control systems, including drain tile installation at the footing level, sump pump systems, and foundation wall waterproofing membranes, designed to redirect water away from the basement.
• Basement Repair Structural basement and foundation repair including wall straightening, excavation, drain tile installation, waterproof membrane application, and ICC-rated Carbon Fiber and Kevlar strap installation from Fortress Stabilization for cracked and bowing walls.
• Crack Repair Services Foundation crack repair using low-pressure injection of Emecole 102 Premium Polyurethane Foam for non-structural cracks and Emecole 121 Premium Epoxy for structural cracks, with optional Carbon Fiber Staples for reinforcement; contractors are trained and certified by Emecole.
• Drain Tile Systems Custom-designed interior and exterior drain tile systems consisting of perforated drain pipes with gravel and waterproof membrane for water collection and redirection to sump pumps, installed at the footing following engineered standards and Approach 5 methodology.
• Foundation Repair (Sinking Foundations) Deep foundation repair using RamJack patented helical piles, resistance (push) piers, and anchoring systems for sinking and settling foundations, delivered as Wisconsin's authorized RamJack installer with dealer and manufacturer warranties.
• Egress Window Installation Complete egress window installation including excavation, concrete cutting, framing, and backfilling using Andersen, Jeld-Wen, Rockwell, and Shape Products windows; the company is a Certified Egress Specialist through the Basement Health Association and donates $50 per installation to Habitat for Humanity.
• Crawlspace Waterproofing Crawl space encapsulation with heavy-duty foil-lined 90 mil vapor barrier, interior drainage systems, sump pump installation, and professional-grade dehumidification, offered under the exclusive Crawlspace Recuperation package.
• Dehumidification Services Installation of Aprilaire dehumidifiers for basements and crawl spaces to control humidity, prevent mold growth, eliminate musty odors, and protect belongings from moisture damage, including assessment, recommendation, installation, and ongoing maintenance.
• Sump Pump Installation Sump pump system installation with submersible and pedestal pump options, battery backups, alarm systems, and interior drainage channels for effective water removal from basements.
• Basement Finishing Complete basement transformation into luxury living spaces including home theaters, guest suites, home offices, fitness rooms, family rooms, and basement kitchens, featuring removable wall panels and a Forever Warranty; covers design, construction, and finishing.
• Basement Environment System Moisture-resistant basement wall system designed to resist mold and mildew using synthetic materials that allow moisture to pass through without absorption or musty odors.
• Unlimited Basement Finishing System Specialized basement wall system with built-in thermal insulation up to R-19, removable panels for foundation access, mold/mildew resistance, acoustic performance, and Class A fire rating, delivered as a Certified Unlimited Basement Finishing Dealer with a Limited Lifetime Warranty.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• EmecolecoreTechnology or IntegrationEmecole pioneered the low pressure injection process for crack repair since 1987. Basement Repair Specialists contractors received specialized training in foundation crack repair using Emecole 102 Premium Polyurethane Foam and Emecole 121 Premium Epoxy. Company is listed as Emecole Preferred Partner.
• Fortress StabilizationscoreTechnology or IntegrationFortress Stabilizations provides ICC-rated Carbon Fiber and Kevlar straps for foundation stabilization. Basement Repair Specialists is trained and certified by Fortress Stabilizations for carbon fiber strap installations, which are warrantied for the life of the home. Company holds Platinum Contractor status with Fortress.
• RamJackcoreTechnology or IntegrationRamJack is a world leader in design of helical piles, resistance (push) piers, and deep foundation systems using patented technology. Basement Repair Specialists is Wisconsin's RamJack authorized installer, providing push piers, helical piers, and anchoring systems backed by dealer and manufacturer warranties.
• Habitat for Humanity (Greater Fox Cities Area)strategicGTM or Marketing PartnerCommunity partnership where Basement Repair Specialists donates $50 from every egress window installed to Habitat for Humanity. Donation amount was doubled from previous level. Helps families achieve safe and affordable housing.
• Tunnel to Towers FoundationstrategicGTM or Marketing PartnerBasement Repair Specialists is a proud sponsor of Tunnel to Towers Foundation, which honors first responders and military personnel. Company donates $50 for every general project over $3,000 (excluding egress windows).
• Basement Health AssociationcoreTechnology or IntegrationBasement Health Association provides certification for egress specialists. Basement Repair Specialists is a Certified Egress Specialist through this association, positioning them as a leading installer of egress windows in the Midwest.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• AccuLevel: Indiana-based foundation repair and basement waterproofing contractor serving the Midwest. Closely comparable service offering including waterproofing, foundation stabilization, and crawlspace encapsulation, with overlapping geographic presence in Northern Illinois.
• Indiana Foundation Service: Indiana-based foundation repair contractor offering basement waterproofing and structural repair. Directly comparable in service mix and approach, though operating in a different Midwest geography.
• Ohio Basement Authority: Ohio-based basement waterproofing and foundation repair specialist serving residential customers. Operates an analogous inspection-driven, direct-to-consumer service model with comparable solutions for waterproofing and structural repair.
• StayDry Waterproofing: Michigan-based basement waterproofing company serving the Great Lakes region. Offers comparable interior and exterior waterproofing, sump pump, and foundation repair services to the same homeowner demographic.

Direct peers

• Basement Systems Inc. The largest basement waterproofing franchise network in North America with hundreds of dealers. Operates in similar residential waterproofing, foundation repair, and crawlspace encapsulation categories and competes for the same Wisconsin/Midwest homeowners.
• Everdry Waterproofing: Multi-state basement waterproofing franchise offering interior and exterior waterproofing, foundation repair, and sump pump services. Closely comparable service mix and direct-to-consumer sales model to Basement Repair Specialists.

Broad incumbents

• JES Foundation Repair: Larger regional foundation repair and basement waterproofing company serving the Mid-Atlantic and Midwest. Offers the same core categories (foundation repair, waterproofing, crawlspace encapsulation) but with significantly greater scale and geographic reach.
• Foundation Supportworks: National network of foundation repair contractors using proprietary helical pier and push pier systems (comparable to the RamJack partnership at Basement Repair Specialists). Acts as both a competitor and an industry platform for structural repair.
• Olshan Foundation Solutions: Established regional foundation repair company offering structural and waterproofing services across multiple states. Larger and broader scope than Basement Repair Specialists but competes for the same residential foundation repair demand.

Emerging players

• Crawl Space Ninja: Niche crawlspace encapsulation and moisture-control specialist with strong content marketing. Directly overlaps with Basement Repair Specialists' Crawlspace Recuperation™ package on a specific subset of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/basement_repair
• YouTubeyoutube.com/@BasementRepairSpecialists
• Facebookfacebook.com/basementrepairspecialists
• LinkedInlinkedin.com/company/2232189

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basement Repair Specialists LLC