ipartment
ipartment GmbH is a privately held German serviced apartment provider operating 1,200+ design-oriented, fully furnished apartments across 15+ locations in Germany and Switzerland, serving business travelers, leisure guests, and corporate clients with stays from one night to six months.
- Company typePrivate
- Founded2010
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ipartment does
ipartment GmbH is a privately held German serviced apartment provider founded in 2010 and headquartered in Cologne (Hohenstaufenring 62, D-50674 Köln). The company operates 1,200+ design-oriented, fully furnished serviced apartments across more than 15 locations in Germany and Switzerland, with primary footprints in Berlin (x3), Hamburg (x2), Frankfurt (x3), and Cologne (x3), and additional sites in Wolfsburg, Braunschweig, Darmstadt, Böblingen-Sindelfingen, and Leverkusen. Its portfolio targets three primary customer segments — individual business travelers, leisure travelers, and corporate clients requiring temporary housing — and accommodates stay durations ranging from one night to six months. The company reported full occupancy and turnover exceeding pre-COVID levels by the end of 2022, and is currently executing a sizable expansion pipeline adding hundreds of new apartments in Stuttgart, Heidelberg, Kiel, Düsseldorf, Munich, and Essen through 2027.
The company's product is a standardized serviced apartment: a fully equipped designer unit with kitchen (crockery, pots, dishwasher), box-spring bed, high-speed WiFi, integrated workspace, TV, and hotel-style services including regular cleaning (minimum every two weeks), linen changes, and 24/7 emergency phone support. The core technology stack is a digital guest journey comprising keyless check-in via access codes, a digital guest folder for stay management, and an online booking system integrated with Hotelnetsolutions GmbH. Ancillary services include parking, meeting rooms at select locations (Berlin, Frankfurt, Böblingen), WeWash-powered laundry, and optional cleaning upgrades. Pet-friendly apartments are available in Wolfsburg, Frankfurt Airport, and Berlin Airport. The company is privately held, with no parent company or institutional investors disclosed, and is led by Managing Director Ralph Stock and CCO Daniel Brünenberg (appointed June 2024).
ipartment's revenue model is primarily recurring rental income across three pricing tiers — Short Stay (1–6 nights), Mid Stay (7–27 nights), and Long Stay (28+ nights, from EUR 1,000 deposit) — supplemented by managed-service ancillary revenue. The go-to-market is a hybrid direct-to-consumer model: an online booking channel via ipartment.de, phone/email central reservations, and a dedicated corporate sales channel with personal account managers and multi-year framework agreements. In December 2025, the company entered a strategic partnership with BWH Hotels to distribute eight properties under the @home by Best Western brand, materially extending reach into international hotel distribution channels.
ipartment firmographics
Firmographics- Name
- ipartment
- Legal name
- ipartment GmbH
- Website
- https://ipartment.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ipartment GmbH is a privately held German serviced apartment provider operating 1,200+ design-oriented, fully furnished apartments across 15+ locations in Germany and Switzerland, serving business travelers, leisure guests, and corporate clients with stays from one night to six months.
- Ownership category
- akta.pro rank
ipartment industry classification
Industry- Product category
- Serviced Apartments
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Corporate serviced apartments (business-focused) (THAMACAC)
- akta.pro secondary industries
- Serviced Apartments & Corporate Housing Providers (THACALAD), Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)
Keywords
Where ipartment is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
ipartment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Serviced Apartment Rentals: Rental of fully furnished serviced apartments ranging from short stays (1 night) to long stays (up to 6 months). Revenue generated through nightly, weekly, and monthly rental rates including Long Stay rates (28+ nights) and individual corporate tariffs.
- Ancillary Services: Additional revenue from parking spaces, meeting room bookings at select locations (Berlin, Frankfurt, Böblingen), laundry services via WeWash app, and optional weekly cleaning upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Short Stay - 1 to 6 nights |
| Subscription | Monthly | Mid Stay - 7 to 27 nights |
| Subscription | Monthly | Long Stay - 28+ nights / 1+ month |
| Subscription | Multi-year contract | Corporate / Business |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ipartment product offering
Product offeringCore offering
ipartment rents fully furnished serviced apartments for short, mid and long stays across 17 locations in Germany and Switzerland, with a 100% digital guest journey covering online booking, digital check-in, online payment and a digital guest folder. In addition to private and business travelers, the company offers dedicated corporate housing solutions with framework agreements and dedicated account managers, plus bookable meeting rooms as ancillary services.
Product overview
ipartment is a provider of design-oriented serviced apartments in Germany, operating at 17+ locations including Berlin (x3), Hamburg (x2), Frankfurt (x3), Cologne (x3), and other German cities. The core product is the ipartment Serviced Apartment — a fully furnished apartment with private kitchen, workspace, high-speed Wi-Fi, and hotel-style services including regular cleaning and linen changes. Stay types include Shortstay (1-6 nights), Midstay (7-27 nights), and Longstay (28+ nights) with corresponding pricing tiers. A key differentiator is the 100% digital guest experience with digital check-in via access codes and a digital guest folder for stay management. Corporate clients receive individual business tariffs and dedicated account management. The portfolio continues to expand with new properties announced in Stuttgart, Heidelberg, Kiel, Düsseldorf-Oberkassel, Munich (Sugar Valley), and other locations.
Differentiator
Problem solved
Functional benefit
Products and services
- ipartment Serviced Apartments
- Corporate / Business Housing Solutions
- Meeting Rooms (bookable)
Quantifiable outcome
- Maximum occupancy rate achieved, exceeding pre-COVID turnover levels
Companies that use ipartment
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ipartment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
ipartment partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BWH HotelscoreStrategic partnership with BWH Hotels integrating eight ipartment properties under the @home by Best Western brand. Expands ipartment's distribution reach through Best Western's international hotel network while bringing serviced apartment inventory to the brand.
- AutostadtminorCooperation providing exclusive benefits for ipartment guests at Autostadt in Wolfsburg, including ticket deals and insider tips. Leverages proximity to Volkswagen's visitor center to enhance guest experience.
- Kolb+PartnercoreRental agreement for a sustainable serviced apartment project with 207 units and roof terrace in Munich's new Sugar Valley district. Project completion targeted for 2027.
- Greyfield and generation 3 Joint VenturecoreJoint venture renting a former office building in Essen to ipartment, to be sustainably revitalized from 2025 creating 142 serviced apartments in a central location.
Scale indicators2 records
Recent moves14 records
Expansion highlights5 records
ipartment competitors and assessment
Company assessmentDirect peers
- Staycity Aparthotels: European aparthotel operator with strong presence in major German cities including Berlin, Frankfurt, and Munich. Comparable fully furnished apartment product with kitchen and workspace targeting both business and leisure segments.
- Living Hotels (Derag Livinghotel): German-headquartered serviced apartment/hotel operator with multiple properties across German cities. Competes with ipartment in the design-oriented, long-stay-friendly segment and in the corporate framework agreement channel.
- Citadines Apart'hotel (The Ascott Limited): Ascott's serviced residence brand operating across European cities including Berlin, Frankfurt, and Munich. Comparable mid-to-upper-tier serviced apartment product targeting business travelers and corporate clients, with similar stay-duration flexibility.
- Limehome: German digital serviced apartment operator using contactless check-in and a tech-driven booking platform across multiple German cities. Directly competes with ipartment on the design-led, fully digital long/short-stay proposition, particularly in mid-sized German business cities.
- Adagio Aparthotels: European serviced apartment chain (Accor/Pierre & Vacances joint venture) with multiple locations in German cities including Berlin, Munich, and Frankfurt. Directly comparable offering — fully furnished apartments with hotel services for business and leisure stays of varying durations.
- Numa Group: Berlin-headquartered digital-native serviced apartment operator with significant presence across German cities including Frankfurt, Hamburg, Munich, and Cologne. Closely comparable to ipartment in target customer (business + leisure), digital-first guest journey, and city-focused design apartments, but more venture-backed and tech-marketed.
Emerging players
- Habyt: Berlin-based flexible housing platform combining co-living, serviced apartments, and mid-term rentals across European cities including Germany. Emerging competitor with overlapping digital-first model and corporate client focus, but broader co-living exposure.
Broad incumbents
- Motel One Group: Major German budget-design hotel group with dense presence in Berlin, Frankfurt, Hamburg, Munich, and Cologne — directly overlapping ipartment's core cities and competing for the same mid-market business and leisure travelers at comparable price points.
- Leonardo Hotels: Large European hotel group with extensive German footprint and corporate client base. While primarily a traditional hotel brand, its Leonardo Royal/Living concepts overlap with ipartment's design-led, longer-stay positioning in the same business-customer segment.
- BWH Hotels (Best Western): International hotel network now partnered with ipartment through the @home by Best Western brand. Provides both a distribution counterparty and a broader incumbent competing for the same corporate and leisure travelers in overlapping German locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ipartment social profiles
Digital presenceipartment financial estimates
Financial estimateRevenue estimate
Valuation estimate
ipartment leadership team
Management profileNumber of profiles
Profiles4 records
ipartment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ipartment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ipartment
What does ipartment do?
ipartment rents fully furnished serviced apartments for short, mid and long stays across 17 locations in Germany and Switzerland, with a 100% digital guest journey covering online booking, digital check-in, online payment and a digital guest folder. In addition to private and business travelers, the company offers dedicated corporate housing solutions with framework agreements and dedicated account managers, plus bookable meeting rooms as ancillary services.
Is ipartment a public or private company?
ipartment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ipartment founded?
ipartment was founded in 2010. It employs 11 to 50 people.
Where is ipartment based?
ipartment is headquartered in Cologne, Germany, in the Europe region.
How does ipartment make money?
Two revenue lines are on record. Serviced Apartment Rentals are the primary driver. The others are ancillary Services.
Who are ipartment's main competitors?
Direct peers on record are Staycity Aparthotels, Living Hotels (Derag Livinghotel), Citadines Apart'hotel (The Ascott Limited), Limehome, Adagio Aparthotels and Numa Group. Habyt is listed as an emerging player. Broad incumbents are Motel One Group, Leonardo Hotels and BWH Hotels (Best Western).
Does ipartment have an API?
No public API is recorded for ipartment.
What industry is ipartment in?
ipartment's product category is Serviced Apartments. Its primary akta.pro industry code is THAMACAC, Corporate serviced apartments (business-focused), with a secondary code of THACALAD, Serviced Apartments & Corporate Housing Providers. Its NAICS code is 72119 and its SIC code is 7000.