Staycity
Staycity Group is a Dublin-based European aparthotel operator running 23+ properties across 14 cities in 8 countries under the Staycity (mid-range) and Wilde (premium boutique) brands, serving leisure, corporate, and extended-stay travellers with apartment-style accommodations combined with hotel services.
- Company typePrivate
- Founded2004
- HeadquartersDublin, Ireland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Staycity does
Staycity Group is a privately held European aparthotel operator founded in 2004 and headquartered in Dublin, Ireland. It operates two distinct brands: Staycity Aparthotels, a mid-range serviced apartment product, and Wilde Aparthotels, a premium boutique lifestyle sub-brand operating on a separate domain. The current portfolio spans 23+ properties across 14 European cities in seven or more countries (Ireland, UK, France, Germany, Italy, Austria, Netherlands, Portugal), with a publicly stated target of 90 aparthotels in 10 countries by 2030 under the Staygreen expansion programme.
The core product combines apartment-style accommodation (studios to three-bedroom units with fully equipped kitchens, in-unit laundry, and dedicated workspaces) with hotel-grade services including 24-hour reception, housekeeping, Staycafé bars, fitness rooms, and online check-in via a dedicated portal. Multi-currency and multi-language booking infrastructure supports 25+ currencies and five languages, with technology differentiating mostly around operational convenience rather than proprietary AI systems. The Wilde sub-brand offers a more design-led, premium-priced proposition aimed at lifestyle and business travellers, while Staycity targets value-conscious leisure, family, and extended-stay segments (with 20% discounts on 7+ nights and 30% on 21+ nights).
Revenue is generated primarily through nightly accommodation rates (Fully Flexible, Semi Flexible, Early Saver, and Long Stay pricing tiers), supplemented by ancillary fees for parking, pet stays (£15/€15 per night for 7-28 night stays), airport transfers, car hire, and activity bookings through partner integrations. Distribution is direct-to-consumer via staycity.com and wilde.com, supported by a member loyalty programme with lowest price guarantee, phone reservations teams, and third-party OTAs. A dedicated group sales team handles corporate, conference, and tour-group bookings across the portfolio. Growth has been funded through equity rounds in 2020 totalling approximately $81.7M (Ireland Strategic Investment Fund, OakNorth, Dunport Capital), institutional development capital (Bridges Fund Management, Citygrove), and asset-light expansion via management leases and franchise-style partnerships.
Staycity firmographics
Firmographics- Name
- Staycity
- Legal name
- Staycity Limited
- Website
- https://staycity.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Staycity Group is a Dublin-based European aparthotel operator running 23+ properties across 14 cities in 8 countries under the Staycity (mid-range) and Wilde (premium boutique) brands, serving leisure, corporate, and extended-stay travellers with apartment-style accommodations combined with hotel services.
- Ownership category
- akta.pro rank
Staycity industry classification
Industry- Product category
- Serviced Apartments / Aparthotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Apartments & Aparthotels (THAGAEAB)
- akta.pro secondary industries
- Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Aparthotels (hotel-branded apartment stays) (THAMACAB), Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)
Keywords
Where Staycity is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices22 records
Markets served
Staycity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Aparthotel Accommodation: Primary revenue from nightly rental of fully-equipped apartments across Staycity and Wilde branded properties. Pricing varies by property, room type (studio, 1-bedroom, 2-bedroom, 3-bedroom), and seasonality. Rates include flexible options (Fully Flexible, Semi Flexible, Early Saver) and long-stay discounts.
- Corporate and Group Bookings: Revenue from corporate travel and group bookings handled by dedicated sales team. Volume discounts and tailored packages for business groups, conferences and tour groups. Properties span 14 cities across 7+ European countries.
- Ancillary Services: Additional revenue from parking (where available), pet fees (£15/€15 per night for stays 7-28 nights, £5/€5 for 29+ nights, plus £50/€50 deep clean fee), airport transfers, car hire partnerships, and events & activities bookings through third-party partners.
- Long Stay Rentals: Extended stay accommodation with 20% discount for 7+ nights and 30% discount for 21+ nights. Includes weekly cleans for stays 7+ nights (every 7 days). 20% non-refundable deposit required at booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Fully Flexible Rate - Pay on arrival with free cancellation |
| Subscription | Annual | Early Saver Rate - Up to 25% off with advance booking |
| Subscription | Pay-as-you-go | Semi Flexible Rate - Reduced rate with moderate flexibility |
| Subscription | Multi-year contract | Long Stay 7+ nights - 20% discount |
| Subscription | Multi-year contract | Long Stay 21+ nights - 30% discount |
| Unit Pricing | Pay-as-you-go | Pet Friendly Stay Supplement |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Staycity product offering
Product offeringCore offering
Staycity Group operates aparthotels combining apartment-style accommodations with hotel services across Europe. Properties feature fully-equipped kitchens, separate living and sleeping areas, 24-hour reception, housekeeping, high-speed WiFi, fitness rooms, and on-site Staycafé bars. The company operates two brands: Staycity Aparthotels (mid-range) and Wilde Aparthotels (premium boutique lifestyle).
Product overview
Staycity Group operates two distinct aparthotel brands: Staycity Aparthotels (mid-range) and Wilde Aparthotels (premium boutique lifestyle). The portfolio spans 14 cities across Europe with 23+ properties offering apartment-style accommodations with hotel services. Core offerings include flexible stay durations, fully-equipped kitchens, and 24-hour reception. Supplementary services encompass long-stay programs (with 20-30% discounts), business and group travel packages, pet-friendly options, on-site Staycafés, and partner services for car rental, airport transfers, and activities. The company is pursuing aggressive expansion targeting 90 aparthotels in 10 countries by 2030, with recent growth through acquisitions and new development projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Staycity Aparthotels
Quantifiable outcome
- Up to 30% off for stays of 21+ nights
- +3 more outcomes
Companies that use Staycity
Customer profileNamed customers1 record
Ideal customer profiles2 records
Staycity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Staycity partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Lotus PropertycoreNorthern Irish developer Lotus Property is developing Staycity's first aparthotel in Northern Ireland at Wellington Place, Belfast city centre. The £20m nine-storey development represents Staycity's entry into the Northern Ireland market.
- Killowen ContractsminorConstruction contractor for Staycity's first Northern Ireland aparthotel in Belfast. Building the nine-storey aparthotel development at Wellington Place.
- RGRE Property Group (Johnny Ronan)coreJohnny Ronan's RGRE property group submitted plans in March 2026 for an eight-storey, 288-bedroom aparthotel to be operated by Staycity in Dublin's docklands. The property would replace an earlier office block plan on the same site.
- CitygrovecoreDevelopment managers and partner with Bridges Fund Management on 185-room Wilde Aparthotel in Nine Elms, London. Also partnered on Vauxhall development (resolution to grant planning for 185-room Wilde), Battersea site acquisition, Southwark Blackfriars Road site acquisition, and Shoreditch development (£120m Wilde).
- JP ImmobiliencorePartnership with JP Immobilien for acquisition of second Vienna site, strengthening Staycity's presence in the Austrian capital with a new Staycity Aparthotels-branded property scheduled to open in 2028.
- Edyn (Locke Brand)minorStaycity took on the lease of Edyn's Kingsland Locke property in Dalston, East London. The 124-apartment Locke property (operated by Edyn under Locke, Cove and SACO brands) transferred to Staycity's management.
- Denkmalneu (Felix Group)coreStaycity acquired 74.9% stake in the Felix Group owned by Munich-based Denkmalneu, gaining operations of three aparthotels in Leipzig and Dresden (Germany) and Vienna (Austria).
- The Property Trust GroupcoreDevelopment partner for £120m Wilde aparthotel in Shoreditch, East London. Construction began December 2025 on this prime site, Staycity Group's fifth Wilde in central London.
- Apsys GroupcorePartnership with Apsys Group for Wilde Bordeaux aparthotel as part of innovative 'urban haute couture' Canopia district development in Bordeaux, France.
- CartrawlerminorCar hire booking integration through cars.cartrawler.com for airport transfers and car rental. Partner ID 579329 for Staycity-branded booking widget.
- GetYourGuideminorEvents & Activities booking partnership. Staycity directs guests to GetYourGuide for local experiences and attractions. Partner ID P4QZBD5.
- Airport Transfer ProvidersminorAirport transfer booking integration through ancillarate.com platform. Guest-facing booking widget available for pre-arrival transfer arrangements.
- GuestTrust (Upgrades)minorUpgrade Your Stay partnership through marketing.guests.plusgrade.com for ancillary revenue opportunities including room upgrades and add-ons.
Scale indicators7 records
Recent moves13 records
Expansion highlights6 records
Staycity competitors and assessment
Company assessmentDirect peers
- Adagio (Accor): Adagio is a leading European aparthotel operator with 100+ properties, jointly owned by Accor and Pierre & Vacances. It directly competes with Staycity's mid-scale aparthotel offering across major European cities, with similar apartment-plus-hotel-service positioning.
- Citadines (The Ascott Limited): Citadines is a global serviced residence brand operated by The Ascott Limited (CapitaLand). It competes directly with Staycity across European cities, offering similar studio-to-apartment accommodation with hotel services and flexible stay durations.
- Staybridge Suites (IHG): Staybridge Suites is IHG's upscale extended-stay aparthotel brand with locations across Europe. It directly competes for similar extended-stay corporate and leisure demand, leveraging IHG's massive loyalty program—a competitive moat Staycity must work around.
- Residence Inn (Marriott International): Residence Inn is Marriott's flagship extended-stay brand with extensive European presence. It targets the same extended-stay business and leisure traveler with apartment-style accommodations and competes with Staycity on corporate accounts and loyalty integration.
- Locke (Edyn): Locke is a design-led aparthotel brand across UK and European cities. It directly competes with Wilde in the premium lifestyle segment and overlaps with Staycity's UK portfolio (Staycity even took over the Kingsland Locke property in Dalston).
- Roomzzz Aparthotels: Roomzzz is a UK-based aparthotel brand operating properties in key UK cities including London, Manchester, Leeds, and York. It directly competes with Staycity's mid-scale offering in the UK market with similar apartment-plus-services positioning.
- SACO (Serviced Apartment Company): SACO is a long-established UK serviced apartment operator (now part of Edyn alongside Locke). It overlaps with Staycity's UK portfolio, offering similar apartment-style accommodations to business and leisure travelers across UK cities.
Regional players
- Quest Apartment Hotels: Quest Apartment Hotels is a major serviced apartment operator primarily in Australia and New Zealand, with some international expansion. Comparable business model and product offering (apartment-style accommodations with hotel services) but primarily serves Asia-Pacific rather than Europe.
Broad incumbents
- TownePlace Suites (Marriott International): TownePlace Suites is Marriott's mid-scale extended-stay brand. It competes with Staycity's core offering in extended-stay segments and benefits from Marriott's Bonvoy loyalty program, making it a broader incumbent competitor in the aparthotel/extended-stay space.
- Aparthotels by Wyndham: Wyndham's aparthotel brands (including Hawthorn Suites) compete in the extended-stay segment across Europe. As a major global hotel group with extensive franchise infrastructure, it represents broader incumbent competition with the benefit of Wyndham Rewards scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Staycity social profiles
Digital presenceStaycity compliance and trust
Trust signalCompliance3 records
Staycity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Staycity leadership team
Management profileNumber of profiles
Profiles2 records
Staycity subsidiaries and ownership
Company hierarchySubsidiaries3 records
Staycity funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Staycity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Staycity
What does Staycity do?
Staycity Group operates aparthotels combining apartment-style accommodations with hotel services across Europe. Properties feature fully-equipped kitchens, separate living and sleeping areas, 24-hour reception, housekeeping, high-speed WiFi, fitness rooms, and on-site Staycafé bars. The company operates two brands: Staycity Aparthotels (mid-range) and Wilde Aparthotels (premium boutique lifestyle).
Is Staycity a public or private company?
Staycity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Staycity founded?
Staycity was founded in 2004. It employs 1,001 to 5,000 people.
Where is Staycity based?
Staycity is headquartered in Dublin, Ireland, in the Europe region.
How does Staycity make money?
Four revenue lines are on record. Aparthotel Accommodation is the primary driver. The others are corporate and Group Bookings, ancillary Services and long Stay Rentals.
Who are Staycity's main competitors?
Direct peers on record are Adagio (Accor), Citadines (The Ascott Limited), Staybridge Suites (IHG), Residence Inn (Marriott International), Locke (Edyn), Roomzzz Aparthotels and SACO (Serviced Apartment Company). Quest Apartment Hotels is listed as a regional player. Broad incumbents are TownePlace Suites (Marriott International) and Aparthotels by Wyndham.
Does Staycity have an API?
No public API is recorded for Staycity.
What industry is Staycity in?
Staycity's product category is Serviced Apartments / Aparthotels. Its primary akta.pro industry code is THAGAEAB, Serviced Apartments & Aparthotels, with a secondary code of THAMAFAC, Serviced Extended-Stay Apartments & Aparthotels. Its NAICS code is 72111 and its SIC code is 7011.