Stenungsbaden Yacht Club

What Stenungsbaden Yacht Club does

Stenungsbaden Yacht Club is a privately held Swedish destination resort and spa hotel located on Stenungsön island in Bohuslän, approximately 47 km north of Gothenburg. Founded in 1963 and rebranded under its current name in 1986, the property has been owned by Petter Stordalen's Strawberry group (Nordic Choice Hotels / Nordic Hotels & Resorts) since 1999. The integrated offering combines hotel accommodation, the Bluewater Spa (featuring warm springs, jacuzzi, wellness pool, sauna areas, and a distinctive floating sauna raft), two restaurants (Captains Table and the seasonal Kookaburra), a nightclub/event venue, 23 conference rooms with capacity for up to 400 guests, a guest harbour with approximately 20 moorings, and 188 on-site parking spaces including 14 EV chargers. Customer segments span leisure wellness travelers, corporate conference groups, families, sailing enthusiasts, and event-driven guests, with prices quoted in SEK across accommodation, spa, F&B, marina, gift cards, and ticketed events including concerts and yoga programs.

The revenue mechanics are diversified across six primary streams: accommodation (unit-priced room nights), spa services (hourly access and treatment packages), food and beverage (transactional restaurant and bar revenue), conference and events (package-based venue hire with catering), marina services (per-night mooring fees), and gift cards (2-year validity stored-value products). Go-to-market is direct-to-consumer through the hotel's own website and booking engines, supplemented by phone/email reservations, plus inbound distribution via the Nordic Hotels & Resorts / Strawberry network. Event-driven demand generation (summer concerts, the Tjörn Runt sailing celebration, pool parties, quiz nights, yoga, and seasonal celebrations) plays a meaningful role in driving shoulder-season occupancy. Notably the property holds Nordic Swan Ecolabel and ISO 14001 certifications, positions itself as a cash-free card-only operation, and leverages content marketing through its own website, Instagram channel, email newsletters, SEO, and TripAdvisor reviews rather than paid acquisition channels.

The company employs a functional management team of approximately 11 named leaders covering hotel operations, F&B, spa, front office, housekeeping, sales, and bar management, consistent with a 101-250 FTE operation. Third-party technology integrations include Synxis for room booking, Try.be for spa and events, Munu Shop for restaurant reservations, Tickster for concert tickets, DockSpot for marina moorings, and Pair Parking/Pair Recharge for EV-enabled parking. Conference and corporate group demand is structured around formal meeting spaces, team-building activities, and full-service catering, while leisure demand is anchored by spa packages (full-day spa with dinner, weekend spa, midnight spa) and event-driven stays. The property is the most prominent regional destination resort in the Gothenburg catchment and operates as both a weekend escape for Swedish leisure travelers and a conference venue for the West Sweden corporate market.

Name

Stenungsbaden Yacht Club

Legal name

Stenungsbaden Yacht Club

Website

https://stenungsbaden.se

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Stenungsbaden Yacht Club is a Swedish coastal destination resort and spa hotel on Stenungsön island near Gothenburg, offering accommodation, Bluewater Spa, restaurants, conference facilities, marina services, and ticketed events to leisure travelers, corporate groups, families, and sailing enthusiasts. Operated under Nordic Hotels & Resorts / Strawberry (Petter Stordalen).

Ownership category

akta.pro rank

Product category

Hospitality - Spa & Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Marinas (71393), Marinas (713930)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Spa hotel services
• Hospitality accommodation
• Conference venue services
• Wellness spa treatments
• Resort dining services

Headquarters

HQ city

Stenungsund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Hotel room rentals including various room types, check-in from 15:00, check-out at 11:00. Revenue from overnight stays, weekend packages, and extended stays.
2. Spa Services: Spa entrance fees, treatments, and spa packages. Includes day spa, full-day spa packages, midnight spa experiences, and children's spa hours.
3. Food & Beverage: Restaurant dining at Captains Table (main restaurant), seasonal Kookaburra summer restaurant, Room Bar, and poolside bars. Includes breakfast buffet, lunch, dinner, and catering for events.
4. Conference & Events: Meeting rooms, conference packages, team-building activities, and event hosting. 23 conference rooms with capacity up to 400 persons.
5. Marina Services: Guest harbour with approximately 20 moorings, electricity, water, showers, and WiFi. Marina open June 1 to August 31.
6. Gift Cards: Presentkort (gift cards) available in customizable amounts, valid for 2 years, redeemable for spa, treatments, restaurant, or accommodation.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Stenungsbaden Yacht Club is a seaside destination resort that fundamentally sells hotel accommodation, spa and wellness experiences (Bluewater Spa), food and beverage (Captains Table and Kookaburra restaurants), conference and event hosting (23 rooms, up to 400 guests), and a seasonal guest marina. The core proposition combines overnight stays, spa packages, restaurant dining, and meeting/event space on a single coastal-island property near Gothenburg, Sweden.

Product overview

Stenungsbaden Yacht Club is a seaside spa hotel offering an integrated hospitality experience combining accommodation, spa/wellness, dining, conferences, and entertainment. The core offering centers on Bluewater Spa (a salt-water spa facility with pools, jacuzzis, sauna, and treatments), hotel rooms with sea views, and the Captains Table restaurant. The hotel operates seasonal extensions including the Kookaburra summer waterfront restaurant, 23 conference rooms for business events, and a nightclub venue. Package products bundle accommodation with spa access, meals, and activities. The property is part of Nordic Hotels & Resorts and owned by Strawberry Hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Bluewater Spa: The hotel's spa and wellness facility offering hot springs, jacuzzi, wellness pool, sauna areas, a unique sauna raft, and spa treatments. Also known as Bluewater Sports & Health Club.
• Captains Table
• Kookaburra
• Room Bar

Products and services

• Bluewater Spa Salt-water spa facility featuring warm springs, jacuzzi, wellness pool, indoor sauna area, and a unique floating sauna raft for sea-side rituals; offers massage, body treatments, facials, and spa packages for hotel guests and day visitors.
• Hotel Rooms Accommodation with sea views over Hakefjorden, available in single, double, and family configurations; check-in from 15:00, check-out at 11:00, with pet-friendly rooms available.
• Captains Table Restaurant Main hotel restaurant offering Nordic and American cuisine focused on local sustainable seafood, with panoramic views over Hakefjorden; menus curated by Head Chef John Falbo.
• Kookaburra Summer Restaurant Seasonal summer restaurant located directly on the water with views over Hakefjorden, serving coastal cuisine, live music events, and bar service during the summer season.
• Conference & Meeting Facilities 23 flexible conference rooms plus mingling areas, accommodating groups from small meetings to events for up to 400 people; full-service venue including catering, equipment, and team-building activities for corporate clients.
• Spa Packages Bundled packages combining accommodation with spa access, meals, and activities; options include Spa by the Coast, Full Day Spa, Midnight Spa, Spa All Day, Weekend Recharge (yoga + spa), and seasonal offerings.
• Bluewater Nightclub Nightclub experience held within the Bluewater spa facility, featuring live DJs, heated pools, and ice-cold drinks; special events include Tjörn Runt parties and concert afterparties.
• Bluewater Sports & Health Club Fitness facility offering gym access, group exercise classes, and wellness services; integrated with the spa for combined health and wellness experiences.
• Gift Cards / Presentkort Gift vouchers in customizable amounts redeemable for spa treatments, accommodation, restaurant visits, or other hotel services; valid for 2 years from purchase.
• Guest Harbour / Guest Marina Seasonal guest harbour with approximately 20 moorings (expanded to ~100 during Tjörn Runt) at 3m depth, with electricity, water, showers, toilets, free WiFi, and septic tank emptying; open June 1 to August 31.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nordic Hotels & ResortscoreStrategic or Co-development PartnerProud member of Nordic Hotels & Resorts, a collection of unique hotels emphasizing feeling, design, and identity. Member hotels include Hotel Fabian and Klaus K in Helsinki, Hotel Haven, Lilla Roberts, and others across the Nordic region.
• HållbarhetsklivetminorStrategic or Co-development PartnerParticipant in West Sweden's joint initiative for sustainable hospitality industry. Contributes to sustainable tourism development in the region.
• Nöjet Konsert ABcoreStrategic or Co-development PartnerConcert promoter for major summer concerts including Orup & Danny Saucedo (August 2026). Collaboration for event production and ticketing.
• Pair ParkingminorOthersParking management partner operating the hotel's 188-space car park including 14 EV charging stations. Uses Pair Recharge app for EV charging payments.
• Taxi StenungsundminorChannel Partner/ Reseller/ DistributorPreferred taxi partner for guest transportation. Tel: +46 303-77 15 15.
• FetchitminorOthersLost and found item return service using cash-on-delivery for guests who cannot pick up items in person.
• AquaEventminorChannel Partner/ Reseller/ DistributorBoat/slip booking service for concert events. Limited boat slips available for special events, pre-booked via [email protected].

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Yasuragi Hasseludden: Japanese-inspired spa hotel in the Stockholm archipelago under Strawberry, offering a comparable destination-spa experience with bathing rituals similar to Stenungsbaden's Bluewater Spa positioning.
• Hotel Tylösand: Coastal spa and conference hotel in Halmstad on Sweden's west coast, offering comparable sea-view rooms, conference facilities, and spa experiences targeting similar Gothenburg/Malmö leisure and corporate guests.
• Grand Hotel Mölle: Historic Swedish coastal hotel and spa property in the Öresund region offering sea-view accommodation, spa, and dining closely aligned with Stenungsbaden's coastal full-service hotel positioning.
• Hotel J Nacka: Strawberry/Nordic Choice Hotels sister property in the Stockholm archipelago, sharing the same corporate parent and offering a waterfront design-hotel experience with marina access similar in concept to Stenungsbaden's.
• Sankt Jörgen Park: Gothenburg-area conference hotel with integrated spa and golf, directly competing with Stenungsbaden for the corporate meeting and spa-weekend market within a 30–50 km radius of Gothenburg.

Broad incumbents

• Upper House Gothenburg: Premium hotel in central Gothenburg with rooftop spa and dining, competing for the same corporate and leisure premium-segment spend as Stenungsbaden from a city-centre rather than coastal position.
• Scandic Hotels: Largest Nordic hotel chain competing across the same corporate conference and leisure segments as Stenungsbaden across Sweden, representing the broader competitive backdrop for chain-affiliated single-property assets.
• Radisson Blu Scandinavia Gothenburg: Major international-brand hotel in central Gothenburg with large conference facilities, competing for the same corporate event RFPs that Stenungsbaden's 400-capacity venue targets.

Regional players

• Copperhill Mountain Lodge (Åre): Design-forward Swedish ski and spa resort in Åre, comparable as a premium Nordic destination-spa property though operating in a mountain rather than coastal setting and a different catchment.

Emerging players

• Steam Hotel Västerås: Newer Swedish destination hotel combining rooftop spa with conference and event space, attracting the same premium leisure and corporate groups and signaling the emerging competitive set in the Nordic spa-hotel category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/stenungsbaden
• Instagraminstagram.com/stenungsbaden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stenungsbaden Yacht Club