Pair
Pair is a Swedish SaaS company that provides a hotel-specific parking management platform combining QR self-service, ANPR camera tracking, EV charging, pre-booking, and analytics. It serves 400+ hotels across the Nordics and Europe, including chains like Hilton, Scandic, and Strawberry.
- Company typePrivate
- Founded2019
- HeadquartersJönköping, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pair does
Pair (legal entity P-Air AB, corporate registration number 559210-1637) is a Swedish software company that provides a parking management platform purpose-built for the hospitality industry. Founded in 2019 in Jönköping, Sweden by Per Gerleman (a former SEB bank director and Herenco business developer), the company initially operated as a general parking marketplace under the name Pair Parking before pivoting during the COVID-19 pandemic to focus exclusively on hotels. Its first hotel customer was John Bauer Hotel in Jönköping in 2020, and it subsequently won preferred-supplier and framework agreements with major Nordic chains including Strawberry and Scandic.
The platform is built around six integrated modules: Pair Go (QR-code-based self-service start/stop of parking sessions), Pair Flow (ANPR camera-assisted barrier-free parking using Automatic Number Plate Recognition), Pair Booking (pre-booked reservations), Pair Recharge (EV charging management with load balancing and digital payment), Pair Manager (cloud-based analytics and operations dashboard), and Pair Staff (employee parking with time-based access control). The underlying stack combines computer vision (ANPR), mobile applications (iOS/Android), and a cloud management layer designed for integration with hotel PMS systems where applicable.
Pair monetizes through a hybrid model: transaction fees on parking sessions and EV charging, paired with a recurring software subscription for the Manager/Staff modules. The company employs 11–50 staff and operates from Jönköping (HQ), Stockholm, and Manchester (opened 2024). It distributes through direct enterprise field sales targeting both independent hotels and chains, and claims 400+ hotel customers across the Nordics, UK, Spain, Germany, and Poland, with named enterprise clients including Hilton (DoubleTree Tower of London), Strawberry, Scandic, Best Western, Radisson, OYO, Barceló, Holiday Inn, Rosewood, and Elite Hotels of Sweden. Pair is bootstrapped and privately held, with no disclosed external venture capital or private equity investment on record.
Pair firmographics
Firmographics- Name
- Pair
- Legal name
- P-Air AB
- Website
- https://pairparking.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pair is a Swedish SaaS company that provides a hotel-specific parking management platform combining QR self-service, ANPR camera tracking, EV charging, pre-booking, and analytics. It serves 400+ hotels across the Nordics and Europe, including chains like Hilton, Scandic, and Strawberry.
- Ownership category
- akta.pro rank
Pair industry classification
Industry- Product category
- Hospitality Parking Management Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
- akta.pro secondary industries
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
Keywords
Where Pair is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Pair business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Parking session fees: Hotels charge guests for parking sessions, with Pair taking a transaction fee or platform fee. Pricing varies by parking area and is displayed prior to each session including VAT.
- EV charging fees: Revenue from charging electric and hybrid vehicles at parking facilities, with hotels able to charge for charging services as an additional revenue stream
- Software platform subscription: Hotels pay for access to the Pair management platform (Manager/Staff) for parking administration, analytics, and reporting capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Variable pricing based on parking area and duration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pair product offering
Product offeringCore offering
Pair provides a hotel-specific parking management platform that automates guest parking, EV charging, and staff parking through six integrated modules (Go, Flow, Booking, Recharge, Manager, Staff). The system enables frictionless, barrier-free parking using QR codes, ANPR cameras, and digital keys, with a central dashboard for analytics and revenue optimization. Hotels pay transaction fees per parking/EV charging session along with subscription fees for the management platform.
Product overview
Pair is a hotel-specific parking management platform consisting of six integrated modules. Go provides self-service start/stop parking via QR codes; Flow uses ANPR camera-assisted tracking for barrier-free parking; Booking enables pre-reserved parking; Recharge manages EV charging stations; Manager serves as the central analytics and operations dashboard; and Staff handles employee parking. All modules are managed from a unified platform and are designed specifically for hotel environments, connecting guest parking, staff parking, EV charging, and operational analytics in one ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Pair Go Self-service parking system allowing hotel guests to start and stop parking sessions independently via QR code scanning, eliminating wait times, barriers, and physical tickets. Designed for hotel guests.
- Pair Flow Camera-assisted (ANPR) parking management system that tracks vehicles automatically at entry and exit, enabling barrier-free parking with license plate recognition, automated stay tracking, and digital payment. Designed for hotel guests.
- Pair Booking Pre-booked parking reservation system that lets hotel guests reserve parking spots in advance, with optional Property Management System (PMS) integration.
- Pair Recharge Electric vehicle charging management solution for hotels, providing intelligent load balancing, real-time session tracking, and digital payment processing for both guests and staff.
- Pair Manager Central dashboard serving as the operations and analytics console for the Pair ecosystem, providing real-time monitoring, revenue tracking, forecasting, and operational insights for hotel parking management.
- Pair Staff Employee parking management solution allowing hotel staff to pre-book parking spots with flexible access permissions, time-based access control, and digital reporting.
Quantifiable outcome
- 27.2% increase in parking revenue at DoubleTree by Hilton Tower of London
- +8 more outcomes
Companies that use Pair
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Pair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
Pair partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Hilton (DoubleTree by Hilton Tower of London)coreFirst international customer; DoubleTree by Hilton Tower of London implemented Pair's parking management system. This relationship enabled UK and European expansion.
- ScandiccoreFramework agreement with Scandic (largest hotel operator in the Nordics) for parking management across their hotel chain. Pair won this contract against much larger competitors.
- StrawberrycorePreferred Supplier agreement with Strawberry (major Nordic hotel group) covering parking management solutions. Strawberry represents multiple hotel brands including Comfort Hotel Arlanda Airport.
- Best WesternminorHotel chain partnership for parking management solutions.
- RadissonminorHotel chain partnership for parking management solutions.
- OYOminorHotel chain partnership for parking management solutions.
- BarcelóminorSpanish hotel chain partnership for parking management solutions across European properties.
- Holiday InnminorIHG brand partnership for parking management solutions in Germany and Poland.
- RosewoodminorLuxury hotel chain partnership for parking management solutions.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Pair competitors and assessment
Company assessmentDirect peers
- Passport: Passport is a mobile parking, payments and curb management SaaS platform serving municipalities, operators and properties in North America — comparable SaaS-led go-to-market and feature scope to Pair.
- SKIDATA: SKIDATA provides access and parking management solutions specifically for hotels, resorts and ski areas, with barrier, ticket and digital-key systems — the closest direct competitor to Pair's hotel-specialized parking stack.
- ParkMobile: ParkMobile provides a mobile app and platform for finding, reserving and paying for parking at garages, hotels and event venues — overlapping Pair's guest self-service and pre-booking flows.
- SpotHero: SpotHero is a digital parking marketplace and reservation platform for garages, hotels and venues; shares Pair's reservation, mobile-pay and operator dashboard value proposition.
- T2 Systems: T2 Systems provides parking management and access-control software for commercial and hospitality operators — a direct SaaS peer to Pair's Manager/Staff/Booking modules.
Regional players
- Aimo Park: Aimo (formerly Q-Park Sweden / EuroPark) is a leading Nordic off-street parking operator with mobile-pay and digital services — a regional comparable directly overlapping Pair's home Nordic market.
Broad incumbents
- APCOA Parking: APCOA is Europe's largest parking operator, running thousands of off-street facilities with digital access and payment solutions — a broad incumbent that competes with Pair on the off-street parking operations layer.
- Flowbird (Parkeon): Flowbird supplies on-street and off-street parking hardware and software across Europe, including mobile payments and enforcement — a broad incumbent overlapping Pair's ANPR/digital payments feature set.
- EasyPark Group: EasyPark is a European mobile parking payment and reservation platform operating across 20+ countries; it competes with Pair's digital parking layer but as a broad horizontal incumbent rather than a hotel-specialist.
- Q-Park: Q-Park is a major European off-street parking operator offering digital pre-booking and ANPR access — comparable to Pair on off-street operations and hotel-anchored parking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pair social profiles
Digital presencePair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pair leadership team
Management profileNumber of profiles
Profiles7 records
Pair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pair
What does Pair do?
Pair provides a hotel-specific parking management platform that automates guest parking, EV charging, and staff parking through six integrated modules (Go, Flow, Booking, Recharge, Manager, Staff). The system enables frictionless, barrier-free parking using QR codes, ANPR cameras, and digital keys, with a central dashboard for analytics and revenue optimization. Hotels pay transaction fees per parking/EV charging session along with subscription fees for the management platform.
Is Pair a public or private company?
Pair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pair founded?
Pair was founded in 2019. It employs 11 to 50 people.
Where is Pair based?
Pair is headquartered in Jönköping, Sweden, in the Europe region.
How does Pair make money?
Three revenue lines are on record. Parking session fees are the primary driver. The others are EV charging fees and software platform subscription.
Who are Pair's main competitors?
Direct peers on record are Passport, SKIDATA, ParkMobile, SpotHero and T2 Systems. Aimo Park is listed as a regional player. Broad incumbents are APCOA Parking, Flowbird (Parkeon), EasyPark Group and Q-Park.
Does Pair have an API?
No public API is recorded for Pair.
What industry is Pair in?
Pair's product category is Hospitality Parking Management Software. Its primary akta.pro industry code is TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt), with a secondary code of BPAMAIAL, Parking & Toll Payment/Reservation Platforms. Its NAICS code is 812930 and its SIC code is 7500.