Healthcare Purchasing News

What Healthcare Purchasing News does

Healthcare Purchasing News (HPN) is a B2B healthcare trade media brand founded in 1977 and headquartered in Sarasota, Florida, operating under Endeavor Business Media. The publication targets healthcare supply chain professionals — including materials management executives, infection preventionists, sterile processing staff, surgical services managers, and clinical product evaluation committees — across US healthcare facilities. HPN operates a multi-channel content platform spanning a monthly print magazine, the hpnonline.com digital news site with a 12,575+ item searchable archive, the Healthcare Hodgepodge podcast, webinars, whitepapers, videos, virtual forums, the HPN Source Guide buyer's directory, and email newsletters (HPN Daily Update, Healthcare Management Insider).

The underlying technology stack is a standard digital publishing platform with content management, SEO-optimized article pages, email newsletter distribution, and podcast hosting via Apple, Spotify, iHeartRadio, and Podbean, supplemented by an Issuu-powered digital edition. There is no disclosed proprietary AI/ML technology, API, or SDK; the publication's coverage of AI in healthcare supply chain is editorial rather than productized.

Revenue is generated through four primary streams: magazine subscriptions (print and digital editions), display and branded advertising, sponsored content/webinars/virtual events, and directory/buyer's guide listings from healthcare suppliers. Pricing is not publicly disclosed and is negotiated through the advertising sales team. The publication is privately held as a subsidiary of Endeavor Business Media, with no venture capital, private equity, or public market involvement indicated.

Name

Healthcare Purchasing News

Legal name

Healthcare Purchasing News

Website

https://hpnonline.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthcare Purchasing News is a B2B healthcare trade media brand publishing since 1977 under Endeavor Business Media, serving US healthcare supply chain, infection prevention, sterile processing, and surgical/critical care professionals via print, digital, podcast, webinar, and directory channels.

Ownership category

akta.pro rank

Product category

Healthcare Trade Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Safety & Environmental (HSE/EHS) Publishing (MPAJACAF)

Keywords

• Healthcare trade publishing
• Healthcare supply chain news
• Medical product information
• Healthcare procurement media
• Healthcare business journalism

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Monthly print magazine and digital edition subscriptions for healthcare professionals including executives, supply chain managers, and clinical staff at healthcare facilities.
2. Advertising: Advertising opportunities for B2B healthcare companies targeting the healthcare supply chain and purchasing decision-makers. Includes display ads, sponsored content, and branded content.
3. Sponsored Content and Webinars: Sponsored whitepapers, webinars, and virtual events where healthcare vendors and manufacturers promote their products and services to the HPN audience.
4. Directory/Buyer's Guide Listings: Featured company listings and product showcase in the HPN Source Guide directory for healthcare suppliers and manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Healthcare Purchasing News (HPN) is a B2B healthcare trade media company that publishes a monthly print magazine and a daily online news platform dedicated to medical products and systems affecting healthcare supply chain management. It serves healthcare executives, supply chain managers, infection preventionists, sterile processing professionals, and clinical evaluators with editorial content, sponsored content, webinars, white papers, videos, podcasts, and a buyer's guide directory.

Product overview

Healthcare Purchasing News operates as a multi-platform healthcare business media company offering a unified content ecosystem. The core offerings include HPN Magazine (monthly print publication since 1977), HPN Online (daily online news platform), and the Healthcare Hodgepodge Podcast. Supporting content channels include Webinars, White Papers, Videos, and Events featuring virtual forums. The HPN Source Guide provides a comprehensive buyer’s directory. Newsletter subscriptions deliver curated content to professionals. The publication covers healthcare supply chain verticals including Sourcing & Logistics, Sterile Processing, Infection Prevention, Surgical/Critical Care, Patient Satisfaction, EVS & Facility Services, Healthcare IT, and Regulatory topics, targeting healthcare executives and supply chain management professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Healthcare Hodgepodge: A podcast featuring interviews and article reads covering topics from HPN's verticals including supply chain, infection prevention, sterile processing, surgical/critical care, healthcare IT, and EVS.

Products and services

• HPN Magazine Monthly print publication providing comprehensive healthcare business news dedicated to medical products and systems affecting healthcare supply chain management, targeting healthcare executives and supply chain professionals.
• HPN Online Healthcare Purchasing News digital platform delivering daily online business news coverage focused on healthcare supply chain management, medical products, and systems affecting healthcare purchasing professionals.
• Healthcare Hodgepodge Podcast Podcast featuring interviews and article reads covering topics across supply chain, infection prevention, sterile processing, surgical/critical care, healthcare IT, and EVS verticals.
• HPN Source Guide (Buyer's Guide/Directory) Online buyer's guide and directory featuring categorized listings of healthcare product and service suppliers across Administrative Products & Services, Capital Equipment, Infection Prevention, Medical/Surgical/OR Equipment, Medical/Surgical/OR Supplies, and Sterile Processing categories.
• Webinars On-demand and live webinar presentations covering healthcare supply chain topics, technology trends, infection prevention, and operational excellence with industry expert speakers.
• White Papers Sponsored and editorial white papers providing in-depth research and analysis on healthcare procurement, supply chain resilience, infection prevention, and operational efficiency topics.
• Videos Video content including QuickChat interviews, sponsored video presentations, and industry event coverage featuring healthcare supply chain leaders and product demonstrations.
• Virtual Forums and Events Virtual forums and industry event coverage including AI Virtual Forum, Sterile Processing Virtual Forum, and Infection Prevention & Environmental Services Virtual Forum.
• Newsletter Subscriptions Email newsletter delivery of top stories, industry insights, and relevant research compiled by HPN editors, including HPN Daily Update and Healthcare Management Insider (2x/month).
• Continuing Education Educational resources and continuing education opportunities for healthcare professionals through the EducationHub platform.

Quantifiable outcome

• Monthly in-print publication with daily online updates
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ChemDAQ and ASP PartnershipcoreStrategic or Co-development Partner · 20 May 2026ChemDAQ and ASP announced a partnership to assist sterile processing departments with compliance and safety solutions. The collaboration aims to provide integrated support services for healthcare facility sterile processing operations.
• Healthcare InnovationminorOthersAffiliated brand under Endeavor Business Media - cross-promotional relationship between healthcare industry publications serving different vertical markets.
• Medical Laboratory ObserverminorOthersAffiliated brand under Endeavor Business Media - cross-promotional relationship between healthcare industry publications serving different vertical markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Modern Healthcare: A leading B2B healthcare business news publication covering hospitals, healthcare finance, and operations. Directly comparable to HPN as a healthcare trade publication monetized through subscriptions, advertising, and events targeting healthcare executives and decision-makers.
• Becker's Hospital Review: A major healthcare business news brand providing hospital and healthcare executive content via digital, print, and large-scale events. Comparable to HPN in its B2B healthcare media model with strong monetization across advertising, sponsorships, and conferences.
• Healthcare Innovation: A healthcare industry publication under Endeavor Business Media that is an affiliated brand to HPN. Comparable as a sister healthcare trade publication serving healthcare technology and operations leaders, sharing distribution and sales infrastructure.
• Medical Laboratory Observer (MLO): A healthcare trade publication for medical laboratory professionals, also under Endeavor Business Media. Comparable as a sister healthcare trade publication with the same publishing infrastructure, ad-sales motion, and subscription model.
• Medical Device and Diagnostic Industry (MD+DI): A long-running B2B trade publication covering medical device and diagnostic product development, manufacturing, and supply chain. Directly comparable to HPN's supply chain and product purchasing coverage, monetized through advertising and subscriptions.
• Healthcare Finance News: A B2B healthcare news publication covering hospital finance, supply chain, and operations decision-making. Comparable to HPN in targeting healthcare purchasing and operations leaders through digital media and advertising.
• HealthLeaders: A healthcare executive media brand covering hospital leadership, finance, and operations through digital, print, and events. Comparable as a multi-platform healthcare business media company monetized through advertising, subscriptions, and sponsored content.
• Fierce Healthcare: A major healthcare industry news brand under Fierce Network covering hospital operations, finance, and technology. Comparable to HPN as a digital-first B2B healthcare news outlet monetized through advertising, events, and newsletters.

Emerging players

• OR Manager: A specialized trade publication for operating room and surgical services leadership, covering perioperative supply chain and OR purchasing. Comparable to HPN's surgical/critical care vertical with similar B2B audience but more focused OR niche.
• Infection Control Today: A specialized trade publication for infection preventionists and sterile processing professionals. Comparable to HPN's infection prevention and sterile processing verticals, targeting overlapping readers and competing for the same healthcare-vendor advertising budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hpn_online
• Facebookfacebook.com/hpnonline
• LinkedInlinkedin.com/company/healthcare-purchasing-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthcare Purchasing News