Praan Naturals

What Praan Naturals does

Praan Naturals is the bulk/wholesale arm of Natural Sourcing, LLC, a privately held Connecticut company founded in 1997 by Anáil Moon Devī and Jay Basu. The company supplies over 500 certified organic and conventional natural ingredients — including vegetable oils, essential oils, floral waxes, butters, exfoliants, preservatives, and specialty botanical extracts — to large-scale cosmetic, personal care, spa, aromatherapy, and wellness product manufacturers worldwide. The Praan Naturals brand, established in 2019, focuses on bulk quantity requirements for larger industrial buyers and operates alongside the sister brand From Nature With Love, which serves smaller artisan customers with smaller-sized packaging. The business is entirely founder-owned, with no external institutional capital or acquisitions disclosed, and operates from a 50,000 square foot solar-powered facility in Oxford, CT that was expanded in 2018 to support larger seasonal procurement volumes.

The company's core technology and quality infrastructure are built around two proprietary systems: a Qualification Processing System for proactive monitoring and validation of supplier environmental and ethical practices, and a Quality Management System for stringent specifications, individual lot inspections, and rigorous quality control. Most incoming lots of essential oils, vegetable oils, and powdered ingredients undergo independent third-party GC/MS or GC/FID testing, and the company maintains CCOF Organic, USDA Organic, Kosher, and Halal certifications alongside EPA Green Power Partner status. The go-to-market model is enterprise-focused, with a dedicated direct sales team, an inquiry-driven B2B website with an "inquiry basket" quotation system, and regular exhibition at major industry trade shows including SCC Suppliers' Day, in-cosmetics Global, and BioFach. Revenue is generated through quote-based bulk sales, with credit terms (Net 30) available to qualified businesses subject to a $500 minimum order, and pricing is not publicly disclosed. The customer base spans multinational companies, private label manufacturers, and professional artisans located across North America, Europe, and Asia.

Name

Praan Naturals

Legal name

Natural Sourcing, LLC

Website

https://praannaturals.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Praan Naturals, the bulk/wholesale arm of Natural Sourcing, LLC, supplies over 500 certified organic and conventional natural ingredients to large-scale cosmetic, personal care, spa, and wellness product manufacturers worldwide from its solar-powered Oxford, CT facility.

Ownership category

akta.pro rank

Product category

Natural Cosmetic and Personal Care Ingredients

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Bulk natural ingredients
• Organic cosmetic ingredients
• Wholesale essential oils
• Natural personal care supplies
• Certified organic oils butters

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Natural Ingredient Sales: Praan Naturals generates revenue through the sale of premium quality certified organic and conventional bulk natural ingredients to beauty, cosmetic, personal care, spa, soapmaking and wellness product manufacturers. Ingredients are sold in bulk quantities through an inquiry-based quotation system. The company also sells through its sister brand From Nature With Love for smaller quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Praan Naturals is the bulk/wholesale brand of Natural Sourcing, LLC, supplying over 500 premium quality certified organic and conventional natural ingredients in bulk quantities to cosmetic, personal care, beauty, spa, aromatherapy, perfumery, soapmaking and wellness product manufacturers. Products span certified organic vegetable oils, essential oils, floral waxes, organic butters, preservatives, natural exfoliants, and specialty oils sold primarily through an inquiry-based quotation system. The offering is complemented by rigorous third-party testing, multiple certifications, and extensive product documentation.

Product overview

Praan Naturals is the bulk/wholesale arm of Natural Sourcing, LLC, serving larger cosmetic and personal care manufacturers with premium quality certified organic and conventional natural bulk ingredients. The company offers over 500 organic and conventional natural ingredients across product lines including certified organic vegetable oils (such as Organic Virgin Flax Seed Oil, Organic Perilla Seed Oil, Organic Virgin Date Kernel Oil), essential oils, organic butters (Organic Cocoa Butter), floral waxes (Gardenia Floral Wax), preservatives (Professional Strength Grapefruit Seed Extract), exfoliants (Tagua Seed Powder, Natural Cosmetic Exfoliants), and specialty oils (Certified Organic Prickly Pear Seed Oil, Virgin Cucumber Seed Oil). Praan Naturals focuses on bulk quantity requirements for manufacturers, differentiating from its sister brand From Nature With Love which serves small to mid-sized artisans with smaller-sized packaging. The company operates from a 50,000 square foot solar-powered facility in Oxford, CT, and maintains rigorous quality management, third-party testing, and organic, Kosher, and Halal certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Organic Ingredients Product Line A comprehensive range of certified organic ingredients including vegetable oils, essential oils, floral waxes, butters, exfoliants, and botanical extracts, certified organic by CCOF and meeting USDA organic regulations. Aimed at manufacturers of certified organic personal care, cosmetic, and wellness products.
• Organic Virgin Flax Seed Oil
• Organic Perilla Seed Oil
• Certified Organic Prickly Pear Seed Oil An exquisitely light oil abundant in tocopherols (Vitamin E) and sterols that absorbs quickly, leaving skin youthful and velvety soft. Especially beneficial for formulations targeting fragile, dry, or maturing skin.
• Organic Virgin Date Kernel Oil
• Virgin Cucumber Seed Oil
• Organic Cocoa Butter
• Gardenia Floral Wax
• Professional Strength Grapefruit Seed Extract A powerful broad-spectrum citrus-based anti-microbial preservative used to extend product shelf life and protect personal skin care formulations against bacteria and fungus.
• Tagua Seed Powder A 100% pure, ethically and sustainably sourced plant-based exfoliant from Ecuadorian Tagua Palm seeds. An environmentally responsible alternative to synthetic exfoliants and whitening agents; suitable for facial and body cleansers, polishes, scrubs, masks, and dental care products.
• Natural Cosmetic Exfoliants A growing range of premium quality natural exfoliants including nut meals, seed powders, fruit fibers, salts, sugars, and pumice for facial, hand, and body scrubs, polishes, soaps, and other skin care formulations.
• Spa and Massage Ingredients
• Aromatherapy and Perfumery Ingredients
• Natural Pet Care Ingredients
• Plant-Based Fragrance Oils A range of plant-based fragrance oils for use in cosmetic, personal care, and aromatherapy product formulations.
• Monoi de Tahiti Oils Monoi de Tahiti Oils for cosmetic, hair, and skin care formulations.
• Vegan Beeswax Alternatives Vegan beeswax alternatives for use in lipsticks, lip balms, and other cosmetic formulations.
• Yangu Oil Yangu Oil ingredient for cosmetic and personal care product formulations.
• Organic Virgin Amaranth Oil Organic Virgin Amaranth Oil for skin care, hair care, and cosmetic formulations.
• Rosewood Essential Oil Rosewood Essential Oil for aromatherapy, perfumery, and cosmetic product formulations.
• Tomato Seed Extract Tomato Seed Extract ingredient for skin care and cosmetic formulations.
• Tigernut Oil Tigernut Oil ingredient for cosmetic and personal care product formulations.
• Organic Kalahari Melon Oil Organic Kalahari Melon Oil for nourishing skin and hair care formulations.
• Calabash Oil Calabash Oil for nourishing and protecting hair and skin in cosmetic formulations.
• Squalane and Squalene Squalane and Squalene ingredients for cosmetic and personal care product formulations.

Quantifiable outcome

• 110% clean energy via solar panels
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Arcadia PowercoreStrategic or Co-development PartnerPartnership initiated in 2015 to purchase Renewable Energy Credits offsetting 100% of traditional electric power usage through support of Clean Energy Projects. This partnership enabled the company's transition to renewable energy.
• California Certified Organic Farmers (CCOF)coreOthersCCOF provides organic certification for Praan Naturals' organic ingredients. CCOF is a USDA-accredited organic certifying agency.
• EPA Green Power PartnershipcoreOthersThe EPA Green Power Partnership recognizes organizations using voluntary green power to advance the American market for green power and renewable electricity sources.
• United Plant SaversminorOthersNon-profit organization with mission to protect native medicinal plants of the United States and Canada and their native habitat. Praan Naturals holds membership.
• Alliance of International Aromatherapists (AIA)minorOthersNon-profit aromatherapy organization striving to support and educate professional aromatherapists. Praan Naturals supports as Business Member through From Nature With Love.
• National Association for Holistic Aromatherapy (NAHA)minorOthers501(c)(3) non-profit association devoted to holistic integration and education of aromatherapy. Praan Naturals supports as Business Member through From Nature With Love.
• Handcrafted Soap and Cosmetics Guild (HSCG)coreOthersNon-profit 501(c)(6) trade association serving handcrafted soap and cosmetic industry. Vendor level member for 20 years (celebrated October 2021). Praan Naturals supports through sister brand From Nature With Love.
• Global Network of Suppliers and ManufacturerscoreStrategic or Co-development PartnerPraan Naturals maintains strong relationships with ingredient manufacturers and suppliers around the world. The company works closely with manufacturers to source new ingredients and maintain quality standards.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Lotioncrafter: US-based bulk supplier of cosmetic and personal care formulation ingredients to small and mid-sized manufacturers and artisans. Directly comparable to Praan Naturals in catalog type (oils, butters, preservatives, exfoliants), B2B ingredient-supply model, and small/mid-sized customer base.
• Making Cosmetics: US-based manufacturer and distributor of cosmetic ingredients, including natural oils, waxes, butters, and extracts, sold in bulk to formulators. Comparable to Praan Naturals in ingredient category mix, bulk-quantity B2B model, and emphasis on formulation documentation.
• The Herbarie: US-based supplier of natural botanical ingredients — including herbal extracts, carrier oils, and clays — for cosmetic and personal care manufacturers. Comparable to Praan Naturals in focus on natural/botanical ingredients, small/mid-sized manufacturer customer base, and B2B ingredient distribution model.
• Aromantic: UK-based supplier of natural organic ingredients for soap, cosmetic, and aromatherapy formulators. Comparable to Praan Naturals in ingredient assortment (oils, butters, essential oils, exfoliants), artisan/mid-market customer focus, and organic/natural positioning.

Emerging players

• Botanic Innovations: US-based specialty ingredient supplier focused on upcycled and plant-derived botanical ingredients for food, cosmetic, and personal care applications. Comparable to Praan Naturals in botanical-ingredient category and sustainability-led positioning, but with narrower product breadth.

Broad incumbents

• Croda International: Global specialty ingredients manufacturer with a sizable personal care ingredients portfolio (emollients, actives, botanical extracts). Comparable as a broader incumbent serving the same multinational personal care manufacturers Praan supplies, but at vastly larger scale and with patented actives.
• Ashland: Global specialty ingredients supplier serving personal care, pharmaceutical, and industrial markets with a portfolio that includes natural and botanical-derived ingredients. Comparable in serving personal care manufacturers across ingredient categories, but operating at much broader portfolio and enterprise scale.
• Symrise: Global flavors and fragrances major with a significant naturals/botanical extracts business serving personal care and cosmetics customers. Comparable to Praan Naturals through overlap in essential oils, botanical extracts, and aroma ingredients sold to multinational personal care formulators.
• Givaudan: World's largest flavors and fragrances company, with a perfumery ingredients business that overlaps materially with the essential oils, floral waxes, and fragrance-related naturals Praan distributes. Comparable in serving prestige and mass-market personal care manufacturers seeking botanical fragrance and aroma ingredients.

Regional players

• Voyageur Soap & Candle: Canadian-based specialty ingredient supplier focused on soap, cosmetic, and candle makers across North America. Comparable to Praan Naturals in ingredient assortment (oils, butters, waxes, exfoliants) and artisan/formulator customer profile, but with primary concentration in Canada rather than global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/praan-naturals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praan Naturals