Kroma Energia
Kroma Energia is a Brazilian renewable energy group that operates the Flip Energia solar energy subscription brand, offering zero-investment monthly subscriptions to SMBs and individuals in six northeastern Brazilian states, delivering up to 20% discounts on electricity bills through company-owned solar plants.
- Company typePrivate
- Founded2008
- HeadquartersRecife, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kroma Energia does
Kroma Energia is a Brazilian renewable energy group founded in 2008 and headquartered in Recife, Pernambuco. The company operates through subsidiary brands in the energy sector, with its principal consumer-facing brand being Flip Energia, a wholly-owned brand established in 2023 that delivers a solar energy subscription service to SMBs (Pessoa Jurídica) and individuals (Pessoa Física) across six northeastern Brazilian states — Rio Grande do Norte, Paraíba, Pernambuco, Bahia, Ceará, and Alagoas. The group currently employs between 11 and 50 people.
Flip Energia's core product is a recurring solar energy subscription built on company-owned solar generation assets. The platform generates energy credits at Kroma/Flip-owned plants and assigns those credits to subscribers' utility accounts, with Kroma handling all coordination with local electricity distributors. The technical surface is intentionally simple: a fully online simulation/calculator on the website captures the prospect's average electricity bill and state, then routes qualified leads to a digital contracting flow. There is no proprietary hardware product, no API surface, no mobile app, and no disclosed AI/ML layer.
The business model is a zero-investment monthly subscription in which customers pay for credits generated from company-owned solar plants at a discount of up to 20% versus their utility tariff, with no upfront capex, no maintenance fees, and no loyalty term. Customer acquisition is digital-first — social media (Facebook, Instagram, LinkedIn, YouTube) drives top-of-funnel awareness, the website simulator drives mid-funnel conversion, and a "Seja um consultor Flip Energia" referral channel closes bottom-of-funnel SMB deals. The Kroma Energia corporate website is currently in a maintenance/restage state, with messaging indicating "a new phase of Kroma is coming."
Kroma Energia firmographics
Firmographics- Name
- Kroma Energia
- Legal name
- Kroma Energia
- Website
- https://kromaenergia.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kroma Energia is a Brazilian renewable energy group that operates the Flip Energia solar energy subscription brand, offering zero-investment monthly subscriptions to SMBs and individuals in six northeastern Brazilian states, delivering up to 20% discounts on electricity bills through company-owned solar plants.
- Ownership category
- akta.pro rank
Kroma Energia industry classification
Industry- Product category
- Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114), Utilities (22), Electric Power Generation, Transmission and Distribution (2211), Electric Power Distribution (221122)
- SIC
- Electric, Gas & Sanitary Services (4900), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)
Keywords
Where Kroma Energia is headquartered
LocationHeadquarters
- HQ city
- Recife
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Kroma Energia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Solar Energy Subscription: Monthly subscription model where customers pay for solar energy credits generated from company-owned solar plants, with no upfront investment or maintenance fees required from subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with up to 20% savings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kroma Energia product offering
Product offeringCore offering
Kroma Energia is a Brazilian renewable energy group that delivers solar energy to customers through its Flip Energia brand via a subscription model. The company owns and operates solar plants that generate energy credits, which it allocates to subscribers—offering up to 20% savings on electricity bills with no upfront investment, no plant maintenance fees, and no loyalty commitment. Kroma handles all interactions with local electricity distributors on behalf of the customer, operating across six northeastern Brazilian states.
Product overview
Kroma Energia is a Brazilian renewable energy group that operates through sub-brands, with Flip Energia as its consumer-facing subscription solar energy product. The company provides business customers with access to solar energy credits through a simplified subscription model, eliminating the need for investment in building power plants. Flip Energia enables businesses to achieve up to 20% savings on electricity costs while receiving 100% renewable energy, with the company managing all interactions with local energy distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Flip Energia: Solar energy subscription service for businesses offering up to 20% discount on electricity bills without investment or maintenance fees. Operates in northeastern Brazil including Rio Grande do Norte, Paraíba, Pernambuco, Bahia, Ceará, and Alagoas.
Products and services
- Flip Energia Solar Subscription A subscription service that allocates solar energy credits generated by company-owned solar plants to subscribers, delivering up to 20% savings on electricity bills. Customers contract entirely online, pay a monthly fee, and the company manages all interactions with the local distribution utility. It is offered to both business customers (Pessoa Jurídica) and individual customers (Pessoa Física) in Rio Grande do Norte, Paraíba, Pernambuco, Bahia, Ceará, and Alagoas.
Quantifiable outcome
- Up to 20% discount on electricity bills
Companies that use Kroma Energia
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Kroma Energia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kroma Energia partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Kroma Energia competitors and assessment
Company assessmentDirect peers
- Sunne: Brazilian solar-as-a-service subscription company offering energy credits to businesses without upfront investment; direct competitor to Flip Energia with a near-identical value proposition.
- Enerzee: Brazil-based solar subscription provider delivering energy credits via owned plants to SMBs, with a comparable digital onboarding experience and pricing model to Flip Energia.
- Órigo Energia: Brazilian distributed solar generation company serving residential, commercial, and rural customers through owned plants — direct overlap in the GD credit-based subscription model.
Broad incumbents
- Solfácil: Brazilian solar financing marketplace and platform; competes indirectly by enabling rooftop solar purchases, an alternative path to the same end-customer savings that Flip Energia delivers via subscription.
- Portal Solar: Leading Brazilian solar content and lead-generation platform connecting consumers and SMBs to installers; competes for the same end-customer awareness budget and SMB demand.
- Engie Brasil: Major Brazilian energy group with utility-scale generation and commercial/industrial energy solutions; represents the broad incumbent benchmark for commercialization and renewable supply at scale.
- Auren Energia: Large Brazilian integrated energy retailer and generator with renewable assets; competes for commercial energy accounts that Flip Energia targets via its subscription model.
- Sunrun: US-listed residential solar subscription and lease leader; useful international benchmark for the recurring-revenue, no-upfront-cost model that Flip Energia applies to the Brazilian SMB market.
Regional players
- Lightsource bp: Global utility-scale solar developer active in Brazil; represents a potential strategic counterparty or competitive threat in owning and operating the generation assets that underpin subscription models like Flip Energia.
Emerging players
- Solarian: Brazilian solar subscription startup serving SMBs with energy credit plans; emerging player with a similar proposition but a smaller footprint than Flip Energia's six-state presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kroma Energia social profiles
Digital presenceKroma Energia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroma Energia leadership team
Management profileNumber of profiles
Profiles1 record
Kroma Energia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kroma Energia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroma Energia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroma Energia
What does Kroma Energia do?
Kroma Energia is a Brazilian renewable energy group that delivers solar energy to customers through its Flip Energia brand via a subscription model. The company owns and operates solar plants that generate energy credits, which it allocates to subscribers—offering up to 20% savings on electricity bills with no upfront investment, no plant maintenance fees, and no loyalty commitment. Kroma handles all interactions with local electricity distributors on behalf of the customer, operating across six northeastern Brazilian states.
When was Kroma Energia founded?
Kroma Energia was founded in 2008. It employs 11 to 50 people.
Where is Kroma Energia based?
Kroma Energia is headquartered in Recife, Brazil, in the Latin America region.
How does Kroma Energia make money?
One revenue line is on record: solar Energy Subscription.
Who are Kroma Energia's main competitors?
Direct peers on record are Sunne, Enerzee and Órigo Energia. Broad incumbents are Solfácil, Portal Solar, Engie Brasil, Auren Energia and Sunrun. Lightsource bp is listed as a regional player. Solarian is listed as an emerging player.
Does Kroma Energia have an API?
No public API is recorded for Kroma Energia.
What industry is Kroma Energia in?
Kroma Energia's product category is Solar Energy Services. Its primary akta.pro industry code is EUAEAAAG, Solar PV Power Plant EPC (Utility-Scale). Its NAICS code is 221114 and its SIC code is 4900.