Rotatek
- Company typePrivate
- Founded1970
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Rotatek firmographics
Firmographics- Name
- Rotatek
- Website
- https://rotatek.com
- Company type
- Private
- Founded year
- 1970
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rotatek industry classification
Industry- Product category
- Industrial Printing Machinery
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Folding Carton & Paperboard Packaging Printing (IMALAKAH)
Keywords
Where Rotatek is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
Rotatek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Rotatek product offering
Product offeringCore offering
Rotatek manufactures industrial printing machinery designed for three primary end markets: labels, flexible packaging, and cartonboard. The company sells capital equipment used by packaging converters and printers to produce printed substrates at industrial scale. Founded in 1970 and headquartered in Barcelona, Spain, Rotatek serves as a specialist machinery supplier in the packaging printing equipment segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Printing machinery for labels, flexible packaging, and cartonboard Industrial printing presses and converting machinery used by packaging converters and label producers to print on labels, flexible packaging substrates, and cartonboard materials at production scale. The equipment is sold to B2B industrial customers in the packaging manufacturing supply chain.
Companies that use Rotatek
Customer profileIdeal customer profiles1 record
Rotatek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rotatek partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Rotatek competitors and assessment
Company assessmentDirect peers
- Mark Andy: US-based manufacturer of narrow-web flexographic printing presses primarily for the label industry. Mark Andy competes directly with Rotatek in label printing machinery, particularly for mid-sized converters in North America and Europe.
- Bobst: Swiss-based global leader in packaging printing and converting machinery, with strong positions in labels, flexible packaging, and folding cartons — the exact same end-markets Rotatek serves. Bobst is a much larger, publicly listed incumbent but competes head-to-head with Rotatek for converter capex orders.
- Nilpeter: Danish manufacturer specializing in flexo and digital label printing presses. Nilpeter is one of Rotatek's closest direct competitors in the label press segment, serving similar converters with comparable narrow-web and mid-web flexo technology.
- SOMA (Soma Engineering): Czech manufacturer of flexographic printing presses for flexible packaging, labels, and cartonboard. SOMA competes directly with Rotatek in mid-web flexo presses, particularly in the flexible packaging and folding cartonboard segments across European converters.
- OMET: Italian manufacturer of narrow- and mid-web printing and finishing machinery for labels and flexible packaging. OMET is a privately held, similarly sized European competitor with overlapping product lines in the same end-markets as Rotatek.
Broad incumbents
- Koenig & Bauer: German printing press manufacturer with a significant industrial packaging and folding carton division. Koenig & Bauer competes with Rotatek in the cartonboard and packaging printing machinery segments from a much broader commercial and security printing portfolio.
- Heidelberger Druckmaschinen (Gallus Group): German printing press giant whose Gallus subsidiary is a top-tier supplier of label and packaging printing presses. Heidelberg's broad commercial printing portfolio and global service network make it a larger incumbent competing for the same label and packaging customers Rotatek targets.
Emerging players
- Durst Group: Italian-headquartered manufacturer of digital printing systems for labels, packaging, and ceramics. Durst represents the digital substitution threat to Rotatek's analog flexo business, increasingly competing for the same converter capex dollars with inkjet technology.
- Xeikon (Flint Group): Digital label and packaging press manufacturer, now part of Flint Group. Xeikon targets the same converter customers as Rotatek but with a digital production model, representing both an adjacent technology peer and a disruptive threat to analog press demand.
- HP Indigo: Division of HP Inc. specializing in digital label and packaging presses. While not a direct flexo competitor, HP Indigo competes for the same converter capex budget and accelerates the digital substitution trend that pressures Rotatek's analog machinery installed base.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Rotatek social profiles
Digital presenceRotatek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotatek leadership team
Management profileNumber of profiles
Rotatek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotatek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotatek
What does Rotatek do?
Rotatek manufactures industrial printing machinery designed for three primary end markets: labels, flexible packaging, and cartonboard. The company sells capital equipment used by packaging converters and printers to produce printed substrates at industrial scale. Founded in 1970 and headquartered in Barcelona, Spain, Rotatek serves as a specialist machinery supplier in the packaging printing equipment segment.
When was Rotatek founded?
Rotatek was founded in 1970. It employs 101 to 250 people.
Where is Rotatek based?
Rotatek is headquartered in Barcelona, Spain, in the Europe region.
Who are Rotatek's main competitors?
Direct peers on record are Mark Andy, Bobst, Nilpeter, SOMA (Soma Engineering) and OMET. Broad incumbents are Koenig & Bauer and Heidelberger Druckmaschinen (Gallus Group). Emerging players are Durst Group, Xeikon (Flint Group) and HP Indigo.
Does Rotatek have an API?
No public API is recorded for Rotatek.
What industry is Rotatek in?
Rotatek's product category is Industrial Printing Machinery. Its primary akta.pro industry code is IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 333993 and its SIC code is 3555.