Giuliano Group

Name

Giuliano Group

Legal name

Officine Giuliano S.p.A. a socio unico

Website

https://giulianogroup.eu

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue stream from renting construction equipment including air compressors, generators, lifting equipment, earth-moving machines, aerial platforms, and light towers. Offers both short-term and long-term rental options with flexible terms.
2. Used Equipment Sales: Sale of pre-owned construction equipment through dedicated section of the website.
3. Pre and Post-Sale Consulting: Consulting services to help customers select appropriate machinery and ongoing support after rental.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Giuliano Group is a construction equipment rental company offering a diverse fleet of machinery including air compressors, power generators, lighting towers, lifting equipment, earth-moving machines, aerial platforms, and small construction equipment for short-term and long-term rental to construction, industrial, pharmaceutical, and exhibition sector clients across Italy. The company operates 6 branches nationwide and provides pre/post-sale consulting, 365-day assistance, and used equipment resale.

Product overview

Giuliano Group is an equipment rental company (noleggio) offering a comprehensive portfolio of construction equipment and machinery for rent and resale. The core offering centers on seven main rental categories: air compressors (motocompressori and elettrocompressori), energy generators and lighting towers (gruppi elettrogeni and torri faro), lifting equipment (sollevatori telescopici), earth-moving machines (mini-excavators, tracked/wheeled loaders), aerial work platforms (articolated and pantograph platforms), small equipment (pressure washers, cement injectors, sandblasters, welder-generators), and tanks (polyethylene and sheet metal). The company also offers used equipment sales and operates through multiple Italian branches. Products range from specific named equipment like the Tower Light VT-1 to broad categories like Atlas Copco compressors, serving sectors including construction, industrial, pharmaceutical, and events.

Differentiator

Problem solved

Functional benefit

Brands

• easyNoleggio Lazio: Regional partnership franchise for online equipment rental in Lazio region
• easyNoleggio Campania

Products and services

• Noleggio Compressori d'Aria (Air Compressor Rental) Rental of air compressors including motocompressori and elettrocompressori for construction work such as maintenance, painting, pruning, and inflation. Serves construction and industrial clients needing compressed air tools.
• Noleggio Generatori di Energia e Illuminazione (Power Generator and Lighting Tower Rental) Rental of power generators and lighting towers for construction sites, events, and emergency situations requiring stable and efficient power supply.
• Noleggio Mezzi di Sollevamento (Lifting Equipment Rental) Rental of lifting equipment including fixed and rotating telescopic lifters for transporting, lifting, and positioning heavy equipment in construction sites and confined spaces.
• Noleggio Macchine Movimento Terra (Earth-Moving Machine Rental) Rental of earth-moving machines including tracked or wheeled excavators, mini-excavators, and wheeled or tracked mini-loaders for terrain modeling, excavation, and leveling operations.
• Noleggio Piattaforme Aeree (Aerial Work Platform Rental) Rental of aerial work platforms (PLE) for working at heights from 2 meters to over 100 meters, including articulated and pantograph platforms.
• Noleggio Piccole Attrezzature (Small Construction Equipment Rental) Rental of small construction equipment including pressure washers, cement injection machines, sandblasters, welder-generators, electric hammers, and asphalt cutters.
• Noleggio Serbatoi (Tank Rental) Rental and sale of tanks made of polyethylene and sheet metal for water storage, liquid transport and storage, and diesel fuel storage.
• Vendita Usato (Used Equipment Sales) Sale of pre-owned construction equipment and machinery through a dedicated section of the website.

Quantifiable outcome

• Customers can save up to 30% on equipment costs compared to ownership
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• easyNoleggio (Rentuu)coreGTM or Marketing Partner · 31 March 2021Giuliano Group extended the easyNoleggio partnership to Campania region, acquiring exclusive rights to the brand. This expansion builds on the successful Lazio partnership and brings the digital rental platform to additional Italian markets, allowing customers to rent equipment with a simple click.
• easyNoleggio (Rentuu)coreGTM or Marketing Partner · 19 February 2021Giuliano Group acquired exclusive rights to the easyNoleggio brand for Lazio region, becoming the exclusive regional partner. This partnership combines Giuliano Group's equipment rental expertise with easyNoleggio's digital platform technology, enabling online equipment rental with automated processing and reduced costs. The partnership aims to digitize construction equipment rental operations.
• Atlas CopcocoreTechnology or IntegrationGiuliano Group was founded by Salvatore, an authorized Atlas Copco motocompressor repair workshop. The company offers Atlas Copco compressors for rental, providing customers with high-quality, environmentally-friendly equipment with reduced fuel consumption.
• Bureau VeritasminorOthersBureau Veritas is an accredited certification body that conducts audits and issues certifications for Giuliano Group, verifying compliance with national and international standards in construction and building sectors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mollo Noleggio: Italian equipment rental company offering a comparable mix of construction machinery, aerial platforms, and small equipment to construction and industrial customers across multiple Italian branches — the closest head-to-head competitor in Giuliano's core market.
• CGT (Compagnia Generale Trattori): Italian Caterpillar dealer and equipment rental operator with nationwide branch coverage and an earth-moving and aerial fleet that directly overlaps Giuliano's product portfolio and customer base.
• Venpa: Italian equipment rental specialist with a multi-region branch network and a fleet focused on aerial platforms, lifting, and small construction equipment — directly comparable to Giuliano's offering and customer segments.
• Riwal: European aerial work platform specialist with a large fleet of boom and scissor lifts; directly comparable to Giuliano's aerial platform rental line and serves overlapping construction and industrial customers.
• Mateco: European aerial platform rental specialist with multi-country presence and a fleet mix that closely overlaps Giuliano's piattaforme aeree category, serving similar end customers and use cases.

Broad incumbents

• Boels Rental: Pan-European equipment rental leader expanding in Italy with a broader fleet (earth-moving, aerial, tools, climate control) and a more developed online booking platform, competing with Giuliano on enterprise accounts and digital procurement.
• Loxam: Europe's largest equipment rental group operating in Italy with a wide category mix and significant fleet scale, posing competitive pressure on Giuliano in construction and industrial accounts.
• Kiloutou: Major European equipment rental group with an Italian subsidiary offering construction machinery, aerial platforms, and small equipment — a broad incumbent peer expanding digital self-serve booking.
• Ashtead Group (Sunbelt Rentals): Global equipment rental group (Sunbelt Rentals in North America, A-Plant in UK); relevant as a publicly traded benchmark for rental economics, fleet utilization, and capital intensity versus Giuliano's private model.
• United Rentals: Largest equipment rental company in the world; not an Italian competitor but the dominant benchmark for fleet scale, digital rental platforms, and category breadth that Giuliano and other Italian regional players are measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/giulianogroupnoleggio
• LinkedInlinkedin.com/company/giuliano-group-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giuliano Group