VENPA

What VENPA does

VENPA is an Italian construction and industrial equipment rental operator founded in 1981 and headquartered in Dolo, in the Venice metropolitan area. Through 65+ branches that cover roughly 60% of Italy, a fleet of more than 7,000 owned units, and a workforce of over 500 employees, the company rents aerial platforms, earthmoving machinery, lifting equipment, and increasingly power generation and compressed-air equipment to contractors, industrial firms, infrastructure operators, event organizers, and public-sector clients. The group is structured around ten consolidated subsidiaries, including Croatian operations via Audax Doo, and is supported by ISO 9001:2015 quality and UNI/PdR 125:2022 gender equality certifications.

The business model is asset-heavy and transaction-based: VENPA generates revenue primarily through daily, weekly, and project-based rental fees, supplemented by ancillary services such as on-site delivery, technical assistance, and fleet management. Fleet utilization is the central economic driver, and the company differentiates on equipment availability, breadth of categories, and the density of its branch network, which enables short response times across Northern and Central Italy. The proprietary vRental management platform supports fleet logistics, contract administration, and customer interaction.

Since 2022 VENPA has executed a deliberate consolidation strategy, acquiring Nolotecnica, MinoEge, Locatop, and Officine Giuliano, with a merger with Vento Noleggi announced for 2026. The October 2024 investment by Sagard MidCap formalized the buy-and-build platform, providing capital to integrate acquired operators, expand the branch network, and broaden the equipment portfolio into adjacent verticals.

Name

VENPA

Legal name

VENPA Spa

Website

https://gv3.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

VENPA is an Italian equipment rental operator founded in 1981, running a 7,000+ unit fleet across 65+ branches covering 60% of Italy, serving construction, industrial, infrastructure, and events customers. Revenue exceeds EUR 120M, supported by PE backing from Sagard MidCap since October 2024.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Construction Equipment MRO (Earthmoving, Roadbuilding, Mining) (TLAKAHAA)

akta.pro secondary industries

Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD), Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC)

Keywords

• Construction equipment rental
• Aerial platform rental
• Earthmoving machine rental
• Mobile crane rental
• Telescopic handler rental

Headquarters

HQ city

Dolo

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment Rental: Core revenue stream from renting construction and industrial equipment to B2B customers. Equipment rental operates on usage-based pricing with contracts ranging from daily to multi-year arrangements.
2. Professional Services: Ancillary revenue from training services (in partnership with ADLI), maintenance services, consulting, and transportation/logistics services (via Vlog Srl partnership).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VENPA (Gruppo Venpa/GV3) is a leading Italian construction equipment rental company that rents more than 7,000 machines (aerial platforms, mobile cranes, telescopic handlers, forklifts, earthmoving machines and power equipment) to B2B customers through a 65+ branch network across Italy plus a Croatian subsidiary. The company complements its rental offering with on-site maintenance/repair via 30 mobile workshops, technical-commercial consulting, operator training and certification, equipment transportation and logistics, and a dedicated partnership supplying equipment to Fiera Milano trade fairs.

Product overview

VENPA (Gruppo Venpa/GV3) is a leading Italian equipment rental company founded in 1981, operating as a platform business offering both equipment rental and complementary services. The core rental fleet (over 7,000 units) is organized around two main product categories: lifting equipment (sollevamento) including truck-mounted aerial platforms (piattaforme autocarrate), vertical platforms, rotating/articulated boom lifts, spider lifts (ragni), mobile cranes (autogru), telescopic handlers, manual handlers, and forklifts (carrelli elevatori); and earthmoving equipment (movimento terra) including loaders (pale), backhoe loaders (terne), excavators, rollers, and dumpers. The company complements its equipment rental with five key services: rental assistance/maintenance, technical consulting, operator training/certification, transport/logistics, and trade fair supply. The group operates across Italy with multiple subsidiary brands including VENPA Spa, Torinoleggi, Tecnoalt, Elevateur, Rental Sud, Sicel, Nolotecnica, MinoEge, Locatop, Vento Noleggi, Officine Giuliano, and Audax Doo.

Differentiator

Problem solved

Functional benefit

Products and services

• Piattaforme autocarrate (Truck-mounted aerial platforms) Truck-mounted aerial platforms available for rental, reaching up to 75 meters and able to circulate on roads without additional transport costs; ideal for rapid, safe and efficient work at height.
• Piattaforme verticali (Self-propelled vertical platforms) Self-propelled vertical platforms available with electric or diesel power reaching up to 26 meters in height; suitable for indoor, outdoor and confined space applications. Fleet of more than 1,500 units.
• Piattaforme girevoli (Self-propelled rotating boom lifts) Self-propelled rotating/articulated boom lifts operable without stabilizers; electric versions up to 30m, diesel up to 43m and telescopic versions up to 57m. Fleet of more than 800 units.
• Ragni (Spider lifts) Tracked spider lifts that can reach great heights in limited space; lightweight and suited for inaccessible locations, entrances and delicate surfaces. Fleet of more than 60 units.
• Autogru (Mobile cranes) Mobile cranes for lifting and rapid movement of bulky and heavy loads, both on-road and off-road; compact and versatile. Fleet of more than 50 units.
• Sollevatori telescopici (Telescopic handlers) Front and rotating telescopic handlers that simplify lifting and transporting loads; easy to maneuver with high cab visibility, stability and versatility. Fleet of more than 470 units reaching 4-25m height and lifting up to 15,000 kg.
• Sollevatori manuali (Manual handlers) Lightweight manual handlers ideal for heavy work and fast assemblies thanks to compact and resistant design; pass through standard single doors and are equipped with support stabilizers.
• Carrelli elevatori (Forklifts) Forklifts used for lifting and moving goods in logistics warehouses or for loading/unloading goods from transport vehicles; reach trucks, electric front and diesel models available. Fleet of more than 100 units.
• Pale (Wheeled and tracked loaders) Compact wheeled or tracked loaders that are extremely versatile with compact dimensions; robust, ergonomic and comfortable, ensuring maximum safety in any weather condition. Fleet of more than 50 units.
• Terne (Backhoe loaders) Backhoe loaders used for medium excavation, loading and material movement operations; combined equipment units. Fleet of more than 10 units.
• Escavatori (Excavators) Tracked and wheeled excavators essential for digging, loading and unloading earth, operating in any type of construction site. Fleet of more than 150 units.
• Rulli (Rollers/Compactors) Rollers/compactors for compacting loose soil or asphalt conglomerate.
• Dumper Large vehicles composed of a motor vehicle with a tipper body; essential for high load capacity material transport on construction sites.
• Servizio Noleggio (Rental Service) Rental service offering more than 7,000 construction equipment units for lifting, earthmoving and power generation across Italy and Croatia through a 65+ branch network.
• Servizio Assistenza (Maintenance and Emergency Repair Service) Scheduled maintenance, technical assistance and emergency intervention with on-site repair or replacement of equipment via 30 mobile workshops, with response committed within 12 hours.
• Servizio Consulenza (Technical-Commercial Consulting) Technical-commercial consulting and on-site inspections to evaluate the work area and select the right equipment for the application.
• Servizio Formazione (Operator Training and Certification) Training courses for operators and certification for driving construction equipment, delivered with over 30 years of experience and in partnership with ADLI.
• Servizio Trasporto (Equipment Transport and Exceptional Transport) Handling, delivery and collection of construction equipment and exceptional transport services in Italy and Europe, supported by Vlog Srl partnership.
• Servizio Fornitura Fiera Milano (Fiera Milano Equipment Supply) Partnership agreement with Fiera Milano for the supply of rental equipment for trade fairs and exhibitions.

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered minor and supporting.

• Nord Est ElevatoriminorOthersEquipment supplier providing lifting equipment and aerial work platforms to VENPA for inclusion in rental fleet.
• LGMGminorOthersEquipment manufacturer supplying aerial work platforms and construction equipment to VENPA rental fleet.
• Vlog SrlsupportingOthersTransportation and logistics company providing equipment delivery and pickup services to support VENPA's rental operations and customer service.
• ADLIsupportingOthersUnion and employer association providing training services and workforce development support for VENPA employees and customers.
• FAI - Fondo Ambiente ItalianosupportingGTM or Marketing PartnerCorporate Golden Donor partnership supporting Italian cultural heritage preservation. Provides brand association and marketing visibility through FAI's communications and events.
• MerlominorOthersEquipment manufacturer of telehandlers and rotating handlers supplied to VENPA.
• DieciminorOthersEquipment manufacturer supplying telehandlers and concrete mixers to VENPA.
• JCBminorOthersEquipment manufacturer supplying excavators and construction machinery to VENPA.
• GenieminorOthersAerial work platform manufacturer supplying boom lifts and scissor lifts to VENPA.
• ManitouminorOthersEquipment manufacturer supplying telehandlers and rough terrain forklifts to VENPA.
• GenexminorOthersEquipment manufacturer supplying construction equipment to VENPA rental fleet.
• CTEminorOthersEquipment manufacturer of truck-mounted cranes supplied to VENPA.
• PalazzaniminorOthersEquipment manufacturer of aerial work platforms supplied to VENPA.
• DevelonminorOthersEquipment manufacturer (formerly Doosan Infracore) supplying excavators and construction equipment to VENPA.
• DoosanminorOthersEquipment manufacturer supplying compactors and construction machinery to VENPA.
• BobcatminorOthersEquipment manufacturer of compact loaders and compact equipment to VENPA.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• CGT S.p.A. Italian Caterpillar dealer and construction equipment rental operator with national branch coverage. Directly comparable to VENPA as a domestic Italian equipment rental and sales platform serving construction and infrastructure customers.
• Mateco: European aerial platform and material handling equipment rental specialist with multi-country footprint. Closely comparable to VENPA's aerial-platform-heavy fleet (3,000+ lifting units) and vertical-segment depth.
• Riwal: European aerial work platform rental specialist. Comparable to VENPA on aerial-platform fleet composition, customer overlap in construction and events, and the cross-border roll-up strategy VENPA is initiating via Audax Doo.
• Locatop Gru S.p.A. Italian aerial platform and material handling rental specialist in Emilia-Romagna. Comparable as a pre-acquisition peer of similar scale and category focus to the entities VENPA has rolled up (Locatop, MinoEge, Tecnoalt).

Broad incumbents

• Boels Rental: Pan-European equipment rental leader with broad construction, aerial, and industrial offering. Comparable as a multi-country rental operator pursuing scale-driven consolidation that VENPA also targets within Italy.
• Loxam: Europe's largest equipment rental company with broad construction and aerial fleet. Comparable as a public-market rental peer providing benchmark multiples and demonstrating the path from regional to pan-European scale.
• Kiloutou: French-headquartered equipment rental group with an Italian subsidiary (Kiloutou Italia). Comparable as a multi-category European rental competitor operating directly against VENPA in the Italian market.
• Herc Rentals: North American equipment rental major with selective European expansion. Comparable as a large-scale public-market peer informing fleet utilization, pricing, and capital-allocation benchmarks.
• Sunbelt Rentals: Largest North American equipment rental operator. Comparable as a public-market scale benchmark for fleet size, branch productivity, and M&A-driven growth similar to VENPA's buy-and-build path.

Regional players

• Ramirent (Cramo): Northern European equipment rental operator formerly part of Boels/Cramo. Comparable on construction-equipment rental model and fleet composition, though focused on Baltic and Nordic markets rather than Southern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/venpaspa
• LinkedInlinkedin.com/company/venpa-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENPA