FlatIron Crossing
FlatIron Crossing is a 100-acre Class-A regional shopping mall in Broomfield, Colorado, owned by Macerich, serving northern Denver consumers with nearly 200 retailers and entertainment venues, and undergoing the HiFi mixed-use redevelopment opening in 2027.
- Company typePrivate
- Founded-
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FlatIron Crossing does
FlatIron Crossing is a Class-A regional shopping mall located at One West FlatIron Crossing Drive in Broomfield, Colorado, serving the northern Denver metropolitan area. The property spans over 100 acres along the U.S. 36 corridor and houses nearly 200 retailers, restaurants and entertainment venues, anchored by Macy's, Dillard's, Dick's Sporting Goods, AMC Theatres, Apple, Sephora, lululemon and Anthropologie. The asset is owned and operated by Macerich (NYSE: MAC), a publicly traded retail REIT that provides property management, leasing, marketing and development services. On-site consumer amenities include free WiFi, 24/7 security, electric vehicle charging, ATMs, family restrooms and nursing lounges.
The property operates three primary revenue streams: (1) recurring rent from retail tenant leases (base rent plus percentage rent on a subscription-like recurring basis), (2) media, advertising and brand activation income sold through Macerich's centralized media platform (digital and static media, experiential activations, event and amenity sponsorships), and (3) filming and production services income from studios such as Netflix, Universal, NBC, Lifetime, and brands including Lexus, Intel and Nintendo. Pricing is set by individual in-line tenants; the mall itself drives traffic through sales events, promotions and an event calendar including the Jazz in the Park summer concert series and community programming.
The defining forward-looking initiative is HiFi, a 25-acre mixed-use outdoor community hub adjacent to the existing mall that broke ground in summer 2024 and is scheduled for phased openings beginning early 2027. HiFi adds a 347-unit NOVEL luxury multifamily residential community developed with Crescent Communities, an eatertainment anchor (Pindustry), and first-to-market dining concepts (Blue Sushi Sake Grill, Shake Shack, Memoir). The customer base is bifurcated: end consumers in the northern Denver trade area on one side, and national/regional retail tenants plus brand activation and production clients on the other.
FlatIron Crossing firmographics
Firmographics- Name
- FlatIron Crossing
- Legal name
- FlatIron Crossing
- Website
- https://flatironcrossing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlatIron Crossing is a 100-acre Class-A regional shopping mall in Broomfield, Colorado, owned by Macerich, serving northern Denver consumers with nearly 200 retailers and entertainment venues, and undergoing the HiFi mixed-use redevelopment opening in 2027.
- Ownership category
- akta.pro rank
Where FlatIron Crossing is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FlatIron Crossing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Tenant Leasing: The mall generates revenue by leasing retail space to various tenants including department stores, specialty retailers, restaurants, and entertainment venues. Tenants pay rent based on square footage and potentially sales-based rent.
- Brand Activation & Advertising: Macerich offers media and advertising opportunities including digital and static media placements, experiential activations, event sponsorships, and amenity sponsorships within the mall property.
- Filming & Production Services: The mall generates revenue by offering filming locations for commercials, TV shows, feature films, and photo shoots. Macerich provides on-site staff, 24-hour access, security, and various spaces including parking and specialty areas.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FlatIron Crossing product offering
Product offeringCore offering
FlatIron Crossing is a physical shopping center that leases retail space to approximately 200 national and specialty retailers, restaurants, and entertainment operators, and provides consumer-facing amenities (WiFi, security, EV charging, ATMs, family facilities) and business-facing services (media advertising, brand activations, event sponsorships, filming locations). The property is operated and managed by Macerich (NYSE: MAC) and is undergoing a 25-acre HiFi mixed-use redevelopment adding residential, dining, and entertainment venues opening in 2027.
Product overview
FlatIron Crossing is a premier shopping destination mall in northern Denver, Colorado. The offering is a unified retail property platform comprising nearly 200 retail stores, restaurants, and entertainment venues. Major retail anchor stores include Macy's, Dillard's, DICK'S Sporting Goods, and AMC Theatres. The property also offers consumer-facing amenities (WiFi, EV charging, family restrooms, security) and business-facing services (media advertising, experiential activations, event sponsorships, filming opportunities, amenity sponsorships). The mall is undergoing a major redevelopment called HiFi, a 25-acre mixed-use outdoor community hub adding residential living, elevated dining, and entertainment venues.
Differentiator
Problem solved
Functional benefit
Brands
- HiFi: A re-envisioned 25-acre mixed-use outdoor community hub featuring unique shopping, dining, entertainment and living spaces adjacent to the premier shopping destination FlatIron Crossing.
Products and services
- Retail Leasing (Storefront Space) Leasing of retail and restaurant storefront space at the FlatIron Crossing mall in Broomfield, Colorado. The mall features nearly 200 storefronts including major department stores (Macy's, Dillard's), specialty retailers, restaurants, and entertainment venues. Tenants pay rent based on square footage and potentially sales-based rent. Target customers are national and regional retail, restaurant, and entertainment brands.
- Media and Advertising Placements Strategically placed digital and static media placements throughout the mall property for targeted messaging that drives awareness, engagement, and sales. Offered to brands and agencies seeking high-traffic in-mall advertising exposure.
- Experiential and Pop-Up Activations Immersive experiences, product showcases, and hands-on consumer interactions including branded activations, retail showrooms, ride and drive events, and parking lot takeovers. Offered to brands and agencies seeking immersive marketing in a high-traffic retail environment.
- Event Sponsorships Premium sponsorship and branding opportunities for signature mall events including holiday celebrations, summer concert series, food festivals, pride celebrations, and back-to-school events. Offered to brands seeking association with high-profile community events.
- Filming and Content Creation Location Services Filming location opportunities for commercials, TV shows, feature films, and photo shoots with on-location production support including on-site staff, 24-hour access, security, and various spaces including parking and specialty areas. Past clients include Netflix, Universal, NBC, Lifetime, Intel, Nintendo, and Motorola.
- Amenity Sponsorships Sponsorship opportunities for consumer-centric amenities within the mall including valet parking, children's play area, and WiFi, with prominent display and branding. Offered to brands seeking direct association with high-utilization visitor amenities.
- HiFi Mixed-Use Development A 25-acre mixed-use outdoor community hub featuring unique shopping, dining, entertainment, and living spaces adjacent to FlatIron Crossing. Includes a 347-unit NOVEL HiFi luxury multifamily residential community by Crescent Communities, dine-in concepts (Blue Sushi Sake Grill, Shake Shack, Memoir — An American Grill), and the Pindustry eatertainment anchor (34,000 sq ft with bowling, arcade, rooftop SkyDeck). Phased openings beginning early 2027.
Companies that use FlatIron Crossing
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles4 records
FlatIron Crossing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FlatIron Crossing partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered key, core and minor.
- Blue Sushi Sake GrillkeyFirst North Denver Metro location for this vibrant seafood concept. Slated to open 2027 as part of HiFi outdoor dining hub.
- Memoir - An American GrillkeyFirst-to-Colorado dining destination. Opening 2027 as part of HiFi elevated dining experience.
- Shake ShackkeyFirst Broomfield location for this popular burger and shake chain. Slated to open 2027 as part of HiFi.
- PindustrycoreColorado-based eatertainment concept signed as HiFi anchor tenant. 34,000 sq ft space hosting up to 1,200 guests with bowling (duckpin and ten-pin), vintage arcade, rooftop SkyDeck, dance floor and stage for live music. Opening early 2027.
- MacerichcoreFlatIron Crossing is owned and managed by Macerich, a leading owner, operator and developer of top retail destinations in major U.S. markets (NYSE:MAC). Macerich provides property management, leasing, marketing, and development services for the mall. Macerich is industry leader in environmental sustainability.
- Crescent Communities (NOVEL HiFi)coreCrescent Communities is developing NOVEL FlatIron Crossing, a five-story luxury multifamily residential community with 347 units as part of the HiFi mixed-use development. This partnership brings residential component to the outdoor community hub.
- NetflixminorProduction studio that has filmed at Macerich properties including commercials and content shoots at various centers.
- UniversalminorMajor film and television production company that has used Macerich mall locations for filming projects.
- NBCminorTelevision network that has filmed at Macerich properties for various productions and content.
- LifetimeminorTelevision network that has used Macerich mall locations for filming television content.
- Broadway StagesminorProduction studio that has worked with Macerich on commercial and content filming at mall locations.
- LexusminorAutomotive brand that has used Macerich properties for ride and drive events and experiential marketing activations.
- IntelminorTechnology company that has filmed at Macerich properties for commercial and marketing content.
- NintendominorGaming company that has conducted experiential activations and filming at Macerich mall properties.
- MotorolaminorTechnology company that has used Macerich mall locations for product launches and marketing activations.
- Cricket WirelessminorWireless provider that has conducted experiential marketing activations at Macerich properties.
- KUVO JazzkeyJazz radio station partnership for Jazz in the Park Summer Concert Series. KUVO Jazz co-presents the weekly Thursday evening concerts.
- Roots Music ProjectkeyNon-profit music organization providing beverage station and co-presenting Jazz in the Park Summer Concert Series at Feature Park near Dick's Sporting Goods.
- TreePeopleminorNon-profit organization focused on creating water-secure and climate-resilient communities. FlatIron Crossing partners with TreePeople for community environmental initiatives (though TreePeople is LA-focused, FlatIron Crossing mentions this partnership).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FlatIron Crossing competitors and assessment
Company assessmentDirect peers
- Cherry Creek Shopping Center: Premier Denver-metro regional mall in central Denver. Operates as a Taubman-managed, premium-anchored shopping destination with similar upscale co-tenancy (Apple, lululemon, Macy's, dine-in restaurants) serving an overlapping Denver-metro consumer base — the most direct competitive comparable to FlatIron Crossing within the same metro.
- Park Meadows: Major regional mall in Lone Tree, CO (south Denver metro) operated by Brookfield Properties. Comparable as a large-format, premium-anchored shopping center competing for Denver-area shoppers; both properties target affluent suburban Denver consumers with similar anchor and dining mixes.
Broad incumbents
- Simon Property Group: Largest publicly traded U.S. mall REIT (NYSE: SPG). Operates a national portfolio of premium regional malls, including Denver-area properties — sets comp pricing for mall real estate nationally and is the most direct public-market comparable for valuing FlatIron at the portfolio/REIT level.
- Macerich (parent portfolio): NYSE-listed REIT and FlatIron's parent (NYSE: MAC). Other Macerich properties (e.g., Scottsdale Fashion Square, Tysons Galleria) provide comp pricing for premium regional mall NOI, occupancy, and redevelopment economics that drive FlatIron's valuation.
- Brookfield Property Partners: Major mall and retail REIT following its GGP acquisition. Operates several Denver-area and U.S. regional malls; comparable to Macerich at the REIT/portfolio level and operates Park Meadows directly — a key comparator for FlatIron's co-tenancy strategy.
- Taubman Centers: U.S. mall REIT focused on premium regional malls; operated Cherry Creek Shopping Center. Provides a directly comparable REIT structure and co-tenancy positioning for valuing FlatIron's premium positioning.
- Westfield (URW): Global mall operator and owner (Unibail-Rodamco-Westfield). Comparable at the operator/portfolio level as another publicly listed mall company with premium regional malls and mixed-use redevelopment expertise — useful for benchmarking HiFi-style repositioning economics.
Regional players
- Colorado Mills: Large enclosed regional mall in Lakewood, CO (Denver metro) operated by Brookfield. Comparable as a Denver-metro super-regional mall serving overlapping suburban consumer demographics, though with a more value-oriented co-tenancy versus FlatIron's premium mix.
- Town Center at Aurora: Major Denver-metro shopping mall in Aurora, CO. Comparable as a competing regional mall serving Denver's eastern suburbs, sharing the same metro consumer pool and competing for similar tenants and shopper visits.
Emerging players
- Belmar: Mixed-use lifestyle center in Lakewood, CO combining retail, dining, residential, and entertainment. Comparable to FlatIron's HiFi vision as a Denver-metro mixed-use alternative, though smaller and more urban than the suburban HiFi buildout.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FlatIron Crossing social profiles
Digital presenceFlatIron Crossing financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlatIron Crossing leadership team
Management profileNumber of profiles
Profiles6 records
FlatIron Crossing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlatIron Crossing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlatIron Crossing
What does FlatIron Crossing do?
FlatIron Crossing is a physical shopping center that leases retail space to approximately 200 national and specialty retailers, restaurants, and entertainment operators, and provides consumer-facing amenities (WiFi, security, EV charging, ATMs, family facilities) and business-facing services (media advertising, brand activations, event sponsorships, filming locations). The property is operated and managed by Macerich (NYSE: MAC) and is undergoing a 25-acre HiFi mixed-use redevelopment adding residential, dining, and entertainment venues opening in 2027.
Is FlatIron Crossing a public or private company?
FlatIron Crossing is a private company. It is classified as corporate owned and is currently operating.
When was FlatIron Crossing founded?
FlatIron Crossing was founded in -1. It employs 11 to 50 people.
Where is FlatIron Crossing based?
FlatIron Crossing is headquartered in Broomfield, United States, in the North America region.
How does FlatIron Crossing make money?
Three revenue lines are on record. Retail Tenant Leasing is the primary driver. The others are brand Activation & Advertising and filming & Production Services.
Who are FlatIron Crossing's main competitors?
Direct peers on record are Cherry Creek Shopping Center and Park Meadows. Broad incumbents are Simon Property Group, Macerich (parent portfolio), Brookfield Property Partners, Taubman Centers and Westfield (URW). Regional players are Colorado Mills and Town Center at Aurora. Belmar is listed as an emerging player.
Does FlatIron Crossing have an API?
No public API is recorded for FlatIron Crossing.