Roots Music Project
Roots Music Project is a Boulder, Colorado-based 501(c)(3) non-profit music venue and community incubator that hosts over 1,000 artists annually, runs the TEMPO youth artist development program, and operates event rentals, workshops, and the Boulder Roots Music Festival.
- Company typePrivate
- Founded-
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roots Music Project does
Roots Music Project is a Boulder, Colorado-based 501(c)(3) non-profit organization operating as a community music venue and artist incubator. The legal entity is Roots Music Project Foundation Inc. (EIN 86-3645639), founded in 2019, with a 14-person core team led by Executive Director and Board Chair Dave Kennedy. The organization runs a 250-capacity standing / 130 seated venue at 4747 Pearl Street, Suite V3A, supplemented by an adjacent workshop and classroom space at Unit V3B. Technical infrastructure includes a QSC L-series powered sound system with Midas M32R digital console and DL32 stage box, a Luminair Pro 3 lighting rig with DMXking converters, a 16x12-foot stage, full bar, and tour-bus parking, positioning the venue between Boulder coffee shops and larger theaters.
The revenue model blends earned and contributed income. Earned streams include private event rentals starting at $2,000 (accommodating up to 350 guests), TEMPO youth program tuition at $2,490 per 8-week semester, and ticketed concert sales via RMPtix.com. Contributed streams include individual donations across four tiers (Community Members $1-$500, Patron of the Arts $500-$1,000, Major Donors $1,000-$10,000, Founders Circle $10,000-$50,000), the VIP Insider Series donor-benefit program at $500+, business sponsorships tiered Platinum through Copper (Trust Cannabis at Platinum; Elevations Credit Union, Boulder Medical Center, Med Best, and KGNU at Gold), and grants from the National Endowment for the Arts, Colorado Creative Industries, City of Boulder, Create Boulder, and Creative West, among others.
The organization serves three primary customer segments: (1) musicians and music makers, including 1,000+ performing artists annually and the 14-19 youth cohort in TEMPO; (2) music fans across Boulder, the Colorado Front Range, and Denver Metro area, reaching 20,000-30,000 audience members; and (3) event renters booking private concerts, weddings, corporate events, and album release parties. Programming includes the Boulder Roots Music Festival (800+ musicians), weekly open mics (including Sober Night Live), the artist directory at directory.rootsmusicproject.org, and an artist-development curriculum covering live sound, stage management, production, songwriting, marketing, and music business.
Roots Music Project firmographics
Firmographics- Name
- Roots Music Project
- Legal name
- Roots Music Project Foundation Inc.
- Website
- https://rootsmusicproject.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roots Music Project is a Boulder, Colorado-based 501(c)(3) non-profit music venue and community incubator that hosts over 1,000 artists annually, runs the TEMPO youth artist development program, and operates event rentals, workshops, and the Boulder Roots Music Festival.
- Ownership category
- akta.pro rank
Roots Music Project industry classification
Industry- Product category
- Live Music Venue & Community Music Services
- NAICS
- Musical Groups and Artists (711130), Independent Artists, Writers, and Performers (71151)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Music Therapy (Educational/Developmental Programs) (EDAMANAK)
Keywords
Where Roots Music Project is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roots Music Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: Tax-deductible donations from individuals at various levels (Founders Circle $10,000-$50,000, Major Donors $1,000-$10,000, Patron of the Arts $500-$1,000, Community Members $1-$500). EIN: 86-3645639.
- Event Rentals: Private event space rentals starting at $2,000 for concerts, album release parties, weddings, corporate events, and private parties. Venue accommodates up to 350 guests with full bar and A/V.
- Sponsorships: Business sponsorships supporting events, seasons, and programs with tiered recognition benefits including verbal acknowledgments, logo placement, and tax deductibility.
- VIP Insider Series: Exclusive donor benefits for contributors of $500 or more, including up to 6 intimate concerts, artist talks, meet & greets, and private gatherings annually.
- TEMPO Youth Program Tuition: Artist development program for youth aged 14-19 at $2,490 per 8-week semester ($38/hour), with scholarship assistance available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Event Rental Packages starting at $2,000 |
| Subscription | Multi-year contract | TEMPO Program: $2,490 per semester |
| Subscription | Annual | VIP Insider Series eligibility: $500+ donation |
| Other | Annual | Donor Levels: Community Members $1-$500 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Roots Music Project product offering
Product offeringCore offering
Roots Music Project is a non-profit live music venue and community music incubator in Boulder, Colorado that hosts over 1,000 artists per year across ticketed concerts, open mic nights, a summer concert series, and the annual Boulder Roots Music Festival. It sells private event space rentals (starting at $2,000 for up to 350 guests) and runs the TEMPO youth artist development program for musicians aged 14-19 alongside workshops, an online artist directory, and a VIP Insider Series donor benefit program.
Product overview
Roots Music Project is a non-profit community organization, not a technology product company. Its offerings consist of physical venue/event services and youth music education programs. The core offerings include event space rental at their Boulder venue (accommodating up to 350 guests), artist booking and performance opportunities, the TEMPO youth artist development program for ages 14-19, various music workshops (songwriting, production, business), the VIP Insider Series donor benefit program, an artist directory, summer concert series, open mic nights, and the annual Boulder Roots Music Festival featuring over 800 musicians.
Differentiator
Problem solved
Functional benefit
Brands
- TEMPO: Training Emerging Musicians for Professional Opportunities - a youth artist development and immersion program for ages 14-19
Products and services
- Event Space Rental Private event venue rentals at Roots Music Project's 250-capacity Boulder venue (accommodating up to 350 guests) including a full bar, stage, professional QSC sound system, and event staff for concerts, album release parties, weddings, corporate events, birthday celebrations, and private parties. Packages start at $2,000.
- TEMPO Youth Artist Development Program Training Emerging Musicians for Professional Opportunities (TEMPO) is an 8-week semester-long youth artist development and immersion program for musicians ages 14-19. It provides hands-on learning in live sound, stage management, music production, songwriting, marketing, and music business, with one-on-one mentorship and paid performance opportunities, priced at $2,490 per semester with scholarship assistance available.
- Music Workshops Educational workshops at the Boulder venue covering songwriting, music business, music production, guest artist sessions, vocal master classes, and improvisation, with scholarship assistance available to participants.
- Artist Booking & Performance Opportunities Paid performance opportunities for musicians at Roots Music Project's 250-capacity Boulder venue with a QSC Powered Sound System, professional lighting, full bar, and marketing support including graphics, social media, video production, and street-team outreach.
- Artist Directory An online directory connecting music fans with Boulder-area musicians by enabling artists to showcase their profiles and fans to discover local artists.
- Boulder Roots Music Festival An annual outdoor music festival featuring over 800 local musicians, representing Roots Music Project's flagship community music event.
- VIP Insider Series A donor benefit program for supporters who donate $500 or more annually, offering up to six intimate in-person concerts, listening experiences, artist talks, meet & greets, and community gatherings per year.
Quantifiable outcome
- Over 1,000 artists perform annually, with $500,000+ paid to musicians and music industry professionals
- +4 more outcomes
Companies that use Roots Music Project
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Roots Music Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roots Music Project partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered platinum sponsor, gold sponsor, gold sponsor / media partner, copper sponsor / media partner and community partner.
- Trust Cannabisplatinum sponsorPlatinum level sponsor supporting RMP's mission to amplify live music community through performance and artist development.
- Elevations Credit Uniongold sponsorGold level sponsor providing financial support for venue operations and community programs.
- KGNUgold sponsor / media partnerRadio station partner presenting events (e.g., Cash Box Kings show) and providing promotional support.
- Boulder Medical Centergold sponsorGold level sponsor supporting live music community.
- Med Bestgold sponsorGold level sponsor supporting RMP programs and events.
- 105.5 The Colorado Soundcopper sponsor / media partnerRadio station partner presenting events (e.g., Sober Night Live) and promoting local music.
- Boulder Museum of Contemporary Art (BMoCA)community partnerCollaboration on events such as Los Lo Los in-gallery performance at BMoCA.
- Streetwise Muralcommunity partnerNon-profit awarded grant for mural installation at RMP as part of Colorado Black Artist series.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Roots Music Project competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Roots Music Project social profiles
Digital presenceRoots Music Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Music Project leadership team
Management profileNumber of profiles
Profiles17 records
Roots Music Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Music Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Music Project
What does Roots Music Project do?
Roots Music Project is a non-profit live music venue and community music incubator in Boulder, Colorado that hosts over 1,000 artists per year across ticketed concerts, open mic nights, a summer concert series, and the annual Boulder Roots Music Festival. It sells private event space rentals (starting at $2,000 for up to 350 guests) and runs the TEMPO youth artist development program for musicians aged 14-19 alongside workshops, an online artist directory, and a VIP Insider Series donor benefit program.
Is Roots Music Project a public or private company?
Roots Music Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roots Music Project founded?
Roots Music Project was founded in -1. It employs 11 to 50 people.
Where is Roots Music Project based?
Roots Music Project is headquartered in Boulder, United States, in the North America region.
How does Roots Music Project make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are event Rentals, sponsorships, VIP Insider Series and TEMPO Youth Program Tuition.
Does Roots Music Project have an API?
No public API is recorded for Roots Music Project.
What industry is Roots Music Project in?
Roots Music Project's product category is Live Music Venue & Community Music Services. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711130.