Plonk Wines

What Plonk Wines does

Plonk Wine Club is a direct-to-consumer wine subscription and e-commerce retailer operating as Plonk Wine Merchants LLC, headquartered in Beverly Hills, California. The company curates and ships organic, biodynamic, and sustainably produced wines from small-scale, artisanal producers with an emphasis on indigenous grape varieties from lesser-known regions such as Hungary, Croatia, Greece, Slovenia, and Armenia. Its primary customers are US-based individual wine enthusiasts seeking discovery beyond mainstream varietals, gift buyers, and health/sustainability-conscious consumers; corporate gifting is a secondary use case.

The product portfolio is anchored by three recurring wine club subscriptions (Mixed, Red, and White) offering 4, 6, or 12 bottles per shipment on monthly, bimonthly, or quarterly cadences, complemented by curated a la carte packs (Best Sellers, Dinner Party, Mystery Case, Pink & Orange seasonal, Wine Gifts Under $100), Food & Wine Bundles co-developed with Rogue Creamery, and a minimum-6-bottle organic wine shop. The technology stack is a standard Shopify-powered e-commerce storefront with Google Analytics for site analytics, Facebook/Google/Bing Ads for paid acquisition, ShareASale for affiliate distribution, and Food52 for recipe-pairing content. No proprietary software, mobile apps, or AI/ML capabilities are disclosed; the primary differentiator is founder Etty Klein's WSET and American Sommelier Association curation expertise.

The revenue model blends recurring subscription revenue (ongoing month-to-month and prepaid 3/6/12-month packages) with one-time a la carte and gift-bundle sales, supplemented by commission-based affiliate referrals (up to 15%). Pricing ranges from approximately $95 for a 3-bottle trio to $349.99 for a 12-bottle mystery case, with all orders shipped free of charge under adult signature. The company is privately held, founder-owned with no disclosed institutional funding, and operates exclusively in the US market.

Name

Plonk Wines

Legal name

Plonk Wine Merchants LLC

Website

https://plonkwineclub.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Plonk Wine Club is a US-based direct-to-consumer subscription and e-commerce retailer curating and shipping organic and biodynamic wines from lesser-known international regions to individual wine enthusiasts and gift buyers.

Ownership category

akta.pro rank

Product category

Online Wine Subscription & Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Organic wine club
• Wine subscription
• Biodynamic wine retail
• Curated wine delivery
• Natural wine e-commerce

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Wine Club Subscriptions: Recurring subscription revenue from wine clubs (Mixed, Red, and White). Options include ongoing month-to-month subscriptions billed monthly, and prepaid packages for 3, 6, or 12 months. Shipments include 4, 6, or 12 bottles per delivery with free shipping.
2. Wine Shop - A La Carte Sales: One-time purchases of individual bottles (minimum 6 bottles per order) and curated wine packs including Best Sellers, Dinner Party Packs, Mystery Cases, Seasonal Packs, and Food & Wine Bundles. All orders include free shipping.
3. Affiliate Program: Commission-based revenue through ShareASale affiliate network, offering affiliates up to 15% commission based on performance for referring new customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Plonk Wine Club operates a direct-to-consumer subscription wine service that curates and delivers rare organic, biodynamic, and natural wines from small-scale artisanal producers in lesser-known international regions such as Hungary, Croatia, Greece, and Slovenia. Customers can subscribe to recurring Mixed, Red, or White wine clubs with 4, 6, or 12 bottles shipped monthly, bimonthly, or quarterly, or purchase curated wine packs and individual bottles through the company's Shopify-powered online wine shop.

Product overview

Plonk Wine Club is a curated wine subscription and e-commerce platform offering organic, biodynamic, and sustainable wines. The core offering consists of three wine club subscriptions (Mixed, Red, and White Wine Clubs) delivering 4, 6, or 12 bottles monthly, bimonthly, or quarterly. Supporting the clubs are pre-curated wine packs including Best Sellers, Dinner Party, and Mystery Case bundles, plus a la carte purchasing through the Organic Wine Shop. All wines feature indigenous grape varieties from lesser-known international wine regions, with detailed tasting notes and Food52 recipe pairings included with each shipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed Wine Club The top-selling recurring wine club subscription featuring a rotating seasonal selection of organic and biodynamic reds, whites, rosé, and sparkling wines from international regions. Subscribers choose 4, 6, or 12 bottles delivered monthly, bimonthly, or quarterly with free shipping.
• Red Wine Club Recurring wine club subscription delivering rare, naturally grown red wines from organic and biodynamic producers worldwide. Features indigenous grape varieties such as Nero d'Avola and Mencia, with options for 4, 6, or 12 bottles per shipment.
• White Wine Club Recurring wine club subscription featuring eclectic, sustainably grown white wines including indigenous varieties such as Pecorino, Furmint, Assyrtiko, and Riesling. Options include 4, 6, or 12 bottles per shipment on monthly, bimonthly, or quarterly cadences.
• Best Sellers 6-Pack Curated one-time six-bottle pack of the company's best-selling wines, available in mixed, all-reds, or all-whites configurations, featuring top organic and biodynamic wines from the wine clubs.
• Dinner Party 6-Pack Six-bottle curated selection of organic and biodynamic wines designed for dinner party entertaining, available in mixed, all-reds, or all-whites configurations.
• Mystery Case 12-Pack Surprise twelve-bottle selection of sustainably grown wines featured in past wine club shipments, available in mixed, all-reds, or all-whites configurations.
• 3 Bottle Trio Three-bottle wine gift sets hand-selected by founder Etty Klein, available as a Red/White/Bubbly mix, all-reds, or all-whites configuration.
• Pink & Orange Summer 4-Pack Seasonal four-bottle collection featuring two rosés and two skin-contact orange wines from Chile, Spain, Greece, and Italy, positioned for summer entertaining.
• Food & Wine Bundles Limited edition gift sets pairing organic Plonk wines with gourmet food products such as Rogue Creamery organic cheeses and accompaniments.
• Wine Gifts Under $100 Collection of curated wine gift sets priced under $100, featuring exclusive releases and regional wine selections suitable for gifting occasions.
• Organic Wine Shop A la carte online wine shop offering individual bottles and build-your-own cases of organic, biodynamic, and sustainable wines from around the world, with a 6-bottle minimum order and free shipping.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers Plonk Wine Club's e-commerce platform, enabling the online store, payment processing, and order management. Shopify collects and processes personal information about customers' access and use of the services. Shopify also supports personalized advertising with third-party services.
• Food52coreStrategic or Co-development PartnerFood52 provides recipe pairings for each wine featured in Plonk Wine Club shipments. Each subscription includes expertly chosen recipes from Food52 to pair with wines. This partnership enhances the customer experience with culinary guidance for wine enjoyment.
• ShareASaleminorChannel Partner/ Reseller/ DistributorShareASale powers Plonk Wine Club's affiliate program, providing the technology platform for affiliates to sign up, track referrals, and earn commissions up to 15%. The merchant ID is 32643.
• Rogue CreameryminorGTM or Marketing PartnerRogue Creamery is featured in Plonk's Food & Wine Bundles gift set, combining organic artisan cheeses with curated natural wines. This partnership creates a co-marketed gourmet gift product combining wine and specialty cheese.

Scale indicators3 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/plonkonline
• Facebookfacebook.com/198490648383
• LinkedInlinkedin.com/company/plonk-wine-merchants-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plonk Wines