Casting Frontier
Casting Frontier is a U.S.-based online casting platform that connects actors and performers (paying subscribers) with casting directors, content creators, agents, and managers (free access), serving major entertainment markets including Los Angeles and New York.
- Company typePrivate
- Founded2006
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Casting Frontier does
Casting Frontier is a U.S.-based online casting and talent management platform that connects actors, models, performers, and voice-over artists with casting directors, content creators, agents, and managers. Founded in 2006 by Joey Rubenstein and Andreas Tompros and headquartered in Los Angeles, the company became a subsidiary of Talent Systems in 2020. The platform serves three primary user segments: talent (paying subscribers), casting professionals (free access to post castings and browse profiles), and agents/managers (verified free access with minimum roster thresholds). It claims to operate one of the largest talent databases and casting call listing services in major U.S. markets including Los Angeles, New York, and nationwide.
The company's core technology stack is a cloud-based platform with native iOS and Android mobile applications. Its proprietary iSession product, launched in 2006, provides HD audition recording, editing and uploading on iPad, iPhone, and Android devices. The 2021-launched Self Tape (CF Cast) feature enables remote video audition submission from any device, and CF Cloud provides indefinite archival of audition sessions. Additional platform features include a searchable talent database with detailed filtering attributes, scheduling and status management tools, and an Agent Finder that connects talent with representation.
Casting Frontier monetizes exclusively through talent-side subscriptions using a freemium model: Basic (free), Premium ($14.99/month, $99.99/year), and Premium Plus ($19.99/month, $129.99/year), with 73% of paying members selecting Premium Plus and SAG-AFTRA members receiving a 20% discount on annual plans. Casting directors and content creators access the platform free of charge, creating a two-sided model where the supply side (talent) subsidizes platform access for the demand side (casting professionals). Revenue is recurring via monthly, 6-month, and annual billing cadences, and the company distributes through self-serve web signup, mobile apps, and channel partnerships with physical casting studios equipped with iSession software.
Casting Frontier firmographics
Firmographics- Name
- Casting Frontier
- Legal name
- Casting Frontier
- Website
- https://castingfrontier.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casting Frontier is a U.S.-based online casting platform that connects actors and performers (paying subscribers) with casting directors, content creators, agents, and managers (free access), serving major entertainment markets including Los Angeles and New York.
- Ownership category
- akta.pro rank
Casting Frontier industry classification
Industry- Product category
- Online Casting and Talent Management Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where Casting Frontier is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Casting Frontier business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Talent Membership Subscriptions: Talent and performers pay for tiered subscriptions (Basic, Premium, Premium Plus) to access the platform, submit to casting calls, and showcase their profiles. Revenue is recurring with monthly, 6-month, and annual billing options. SAG-AFTRA members receive 20% discount on Premium Plus annual plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free tier with limited features for talent |
| Subscription | Monthly | Premium - Mid-tier subscription with enhanced submission capabilities |
| Subscription | Monthly | Premium Plus - Full-featured top tier with unlimited access |
| Freemium | Pay-as-you-go | Casting Director/Content Creator Access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Casting Frontier product offering
Product offeringCore offering
Casting Frontier operates a cloud-based online platform that connects actors, models and performers with casting directors, content creators and talent agents/managers. The platform provides searchable talent profiles, casting call listings, self-tape video audition submission (CF Cast), proprietary mobile audition recording/editing software (iSession), and cloud archival of audition sessions. Casting directors and content creators access the platform for free, while talent subscribe to tiered memberships to submit to auditions and showcase profiles.
Product overview
Casting Frontier is a comprehensive online casting and talent management platform that operates as a unified platform connecting actors, talent agents, casting directors, and content creators. The platform consists of the core Casting Frontier Platform for database and profile management, the proprietary iSession recording/editing software for casting sessions, and the Self Tape (CF Cast) feature for remote video audition submissions. The company serves three main user segments: talent (actors, performers, models), casting professionals (casting directors, content creators), and representatives (agents, managers). Membership tiers include Basic (free), Premium, and Premium Plus (paid), with the platform offering tools for posting casting calls, submitting talent, scheduling auditions, recording sessions, and managing the entire casting workflow from casting to booking.
Differentiator
Problem solved
Functional benefit
Products and services
- Casting Frontier Platform Comprehensive online casting and talent management platform that connects actors, models and performers with casting directors, content creators, and talent agents/managers. Provides searchable talent profiles, casting call listings, audition scheduling, status tracking, and self-tape audition tools. Casting directors and content creators access for free; talent subscribe via tiered memberships.
- iSession Proprietary audition recording, editing and uploading software that enables casting directors to capture, process and share auditions in high-definition. Available on iPad, iPhone and Android devices, with quick upload and playback for production review.
- Self Tape / CF Cast Online video audition submission system that allows casting directors and content creators to invite talent to record, review and upload self-taped auditions from phone, tablet, computer or camera. Casting directors can request, view, and share self-tape auditions with clients, streamlining the casting call process.
Companies that use Casting Frontier
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Casting Frontier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Casting Frontier partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Talent SystemscoreCasting Frontier joined Talent Systems portfolio of brands in 2020. Talent Systems is the parent company that owns Casting Frontier as part of its brand portfolio.
- Envision StudiosminorCasting studio located in New York, NY and Los Angeles, CA equipped with iSession casting software. Studios are promoted on Casting Frontier's studio advertising platform.
- Reel Creative StudiosminorCasting studio in New York, NY equipped with iSession software. Promoted through Casting Frontier's studio advertising platform.
- Castaway StudiosminorCasting studio in Los Angeles, CA equipped with iSession software. Promoted through Casting Frontier's studio advertising platform.
- Village StudiosminorCasting studio in West Los Angeles equipped with iSession software. Promoted through Casting Frontier's studio advertising platform.
- SAG-AFTRAminorEntertainment union partnership offering Casting Frontier Premium Plus annual memberships at 20% discount to SAG-AFTRA members.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Casting Frontier competitors and assessment
Company assessmentDirect peers
- Backstage: Backstage is a longstanding casting and auditions platform connecting actors with casting calls, alongside casting news, advice, and tools. It directly competes with Casting Frontier in the online casting marketplace and adds content/editorial depth as a differentiator.
- Actors Access (Breakdown Services): Actors Access, operated by Breakdown Services, is a premier online casting platform for actors to submit to breakdowns and casting notices. It serves the same talent and casting director segments as Casting Frontier, with deep penetration among union actors and major casting offices.
- Now Casting: Now Casting is an online casting platform that posts casting calls and allows talent to submit for auditions. It is comparable to Casting Frontier in functionality, serving actors, models, and performers with profile and submission tools.
- All Casting: All Casting provides online casting and talent services, including auditions, profile hosting, and casting call listings for film, TV, and commercial projects. It overlaps with Casting Frontier's core talent marketplace and casting workflow tools.
- Casting Networks: Casting Networks is a leading online casting platform serving actors, casting directors, and agents with audition submissions, profile management, and casting call listings. It is one of the most direct competitors to Casting Frontier, offering a similar subscription-based talent marketplace with broader geographic reach.
Emerging players
- Stage 32: Stage 32 is a global networking and educational platform for film, TV, and theater creatives including actors. While broader in scope, it includes casting call listings and talent networking that partially overlap with Casting Frontier's marketplace functionality.
- Voices.com: Voices.com is a leading online marketplace for voiceover talent, connecting voice actors with casting opportunities. It overlaps with Casting Frontier's voiceover talent segment and demonstrates adjacent vertical monetization models that Casting Frontier could expand into.
Regional players
- Mandy.com (Mandy Network): Mandy.com is a UK-rooted casting and creative talent platform with global reach. While Casting Frontier focuses on the U.S., Mandy serves comparable talent segments internationally, making it a regional/adjacent peer with similar marketplace dynamics.
- Spotlight: Spotlight is the UK's premier casting directory for actors, with international reach. It provides casting call listings and profile hosting comparable to Casting Frontier, primarily serving UK and Commonwealth markets.
Broad incumbents
- IMDb (Amazon): IMDb is the dominant online database for film/TV credits and talent profiles, owned by Amazon. While not a casting marketplace, it is a broad incumbent that captures a portion of talent discovery and casting workflows, with name/face recognition and resume value that compete for casting director attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Casting Frontier social profiles
Digital presenceCasting Frontier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casting Frontier leadership team
Management profileNumber of profiles
Profiles1 record
Casting Frontier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casting Frontier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casting Frontier
What does Casting Frontier do?
Casting Frontier operates a cloud-based online platform that connects actors, models and performers with casting directors, content creators and talent agents/managers. The platform provides searchable talent profiles, casting call listings, self-tape video audition submission (CF Cast), proprietary mobile audition recording/editing software (iSession), and cloud archival of audition sessions. Casting directors and content creators access the platform for free, while talent subscribe to tiered memberships to submit to auditions and showcase profiles.
Is Casting Frontier a public or private company?
Casting Frontier is a private company. It is classified as corporate owned and is currently operating.
When was Casting Frontier founded?
Casting Frontier was founded in 2006. It employs 11 to 50 people.
Where is Casting Frontier based?
Casting Frontier is headquartered in Los Angeles, United States, in the North America region.
How does Casting Frontier make money?
One revenue line is on record: talent Membership Subscriptions.
Who are Casting Frontier's main competitors?
Direct peers on record are Backstage, Actors Access (Breakdown Services), Now Casting, All Casting and Casting Networks. Emerging players are Stage 32 and Voices.com. Regional players are Mandy.com (Mandy Network) and Spotlight. IMDb (Amazon) is listed as a broad incumbent.
Does Casting Frontier have an API?
No public API is recorded for Casting Frontier.
What industry is Casting Frontier in?
Casting Frontier's product category is Online Casting and Talent Management Platform. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its NAICS code is 7114 and its SIC code is 7819.