Golf de Touraine

What Golf de Touraine does

Golf de Touraine is a French non-profit sports association (Association loi 1901, SIRET 77524070800013) founded in 1971 and operating an 18-hole golf course at Château de la Touche in Ballan Miré, near Tours. The club serves approximately 500 paying members and runs a youth golf school (École de Golf Les Ecureuils) with about 100 children, two certified golf professionals, and FFGolf's 'Label Sportif' certification. Its core products are the 18-hole course, a 28-position practice area (18 covered) with Trackman outdoor technology, an on-site restaurant managed by Amy & Pierre, a proshop stocking FootJoy, Titleist, and Glenmuir, and equipment rental. The club fields first-division teams competing in the Gounouilhou national championship and hosts an annual federal competition calendar.

The business model combines recurring subscription revenue (annual memberships / cotisations), transactional green fees for visitors and tourists with seasonal and late-day pricing gradients, transaction-based proshop and restaurant sales, golf instruction fees, and corporate event packages (Offre Entreprise). Distribution is direct: on-site sales at the Ballan Miré facility, online tee-time booking via the Netgolf platform, and a strong organic social presence (Facebook, Instagram, YouTube) plus an internal newsletter. The club is governed by a 13-member Comité Directeur led by President Roland Marion, with Raphaël Arnoult as Director of Golf; it has 12 salaried staff and 15 volunteer committee members, and no external investors or parent company. Marketing partnerships with AUDI Tours, Golf Plus Tours, Lions Club, GolfTechnic, FWOG, Bonnot Paris, and Bed&Family support a recurring branded-tournament calendar that drives both green fee traffic and sponsor monetization.

Name

Golf de Touraine

Legal name

Golf de Touraine

Website

https://golfdetouraine.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf de Touraine is a French non-profit sports association founded in 1971 that operates an 18-hole golf course, practice facilities, a youth golf school, restaurant, and proshop at Château de la Touche in Ballan Miré near Tours, serving approximately 500 members and the regional Centre-Val de Loire golf community.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Golf club membership
• Golf instruction services
• Youth golf academy
• Golf practice facilities

Headquarters

HQ city

Ballan-miré

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions (Cotisations): Annual membership fees paid by approximately 500 members to access the golf course, practice facilities, and member benefits.
2. Green Fees: Fees charged to visitors and non-members for playing the 18-hole course, with reduced rates for late-day play.
3. Restaurant du Golf de Touraine: On-site restaurant operated by Amy & Pierre, open to members and exterior visitors, generating food and beverage revenue.
4. Proshop Sales: On-site boutique selling golf equipment including balls, tees, shoes, hats, gloves, and branded apparel with 20% discount for members.
5. Golf Instruction: Teaching services provided by two certified golf professionals at the golf school, assisted by volunteer members, offering group and individual lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Golf de Touraine operates an 18-hole golf course with practice facilities, Trackman swing-analysis technology, and a certified youth golf school (École de Golf Les Ecureuils) near Tours, France. The club sells annual memberships, green fees, golf lessons, and on-site dining and retail services to individual golfers, with additional corporate event packages.

Product overview

Golf de Touraine is a sports association operating an 18-hole golf course at Château de la Touche in Ballan Miré, near Tours, France. The club offers a comprehensive golf experience centered around the course with practice facilities including a 28-spot practice area and Trackman technology for swing analysis. The club runs the Ecole de Golf Les Ecureuils, a certified golf school teaching approximately 100 children with two certified instructors and FFGolf Label Sportif certification. Additional services include an on-site restaurant managed by Amy & Pierre, a Proshop with major golf brands, and equipment rental. The club organizes numerous federal and club competitions throughout the year, with membership of approximately 500 members managed by a committee of 12 salaried staff and 15 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant du Golf de Touraine: On-site restaurant managed by Amy & Pierre, open Wednesday to Monday, serving golfers and external visitors.
• Proshop

Products and services

• Parcours 18 Trous (18-Hole Golf Course) 18-hole golf course located at Château de la Touche in Ballan Miré, near Tours. Open daily (8:30-18:30 high season, 9:00-17:00 low season), with mandatory FFG license for play.
• Practice & Trackman 28-spot practice area (18 covered), two putting greens, two approach areas, plus Trackman outdoor radar-based launch monitor technology available in libre accès for swing analysis and practice.
• École de Golf Les Ecureuils (Youth Golf School) Certified youth golf instruction program for approximately 100 children, taught by two certified professors and volunteer members. Holds the FFGolf Label Sportif certification recognizing quality youth golf instruction.
• Golf Instruction (Enseignement) Group and individual golf lessons provided by two certified golf professionals at the club's golf school, assisted by volunteer members.
• Restaurant du Golf de Touraine On-site restaurant operated by Amy & Pierre, open Wednesday to Monday, serving golfers and non-golfers. Features dining room, veranda, and terrace overlooking hole 10. Also available for events and business meetings.
• Proshop On-site boutique offering golf equipment including balls, tees, shoes, headwear, gloves and apparel. Brands include FootJoy, Titleist, and Glenmuir. Members receive 20% discount on logo products.
• Location de Matériel (Equipment Rental) On-site equipment rental services including manual trolleys, golf carts (golfettes), and golf clubs for members and visitors.
• Offre Entreprise (Corporate Events Package) Corporate event offerings combining golf access, restaurant dining, and meeting facilities for client entertainment, team building, and corporate networking.

Quantifiable outcome

• Over 90 new members joined in 2025-2026
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• AUDI TourscoreGTM or Marketing PartnerAUDI Tours partnered with the club to organize the 'Coupe AUDI Tours' competition, providing sponsorship and exposure with automobiles displayed at the event. This partnership supports club events and provides prizes.
• Golf Plus TourscoreGTM or Marketing PartnerGolf Plus Tours (Parçay-Meslay) organizes annual 'Coupe Golf Plus' competition at the club with significant participation (75+ players) and provides equipment prizes and prizes. The boutique Golf Plus Tours at 5 rue des Aéronefs is also referenced as a shopping destination.
• Lions ClubcoreGTM or Marketing PartnerLions Club organizes charitable 'Coupe du Lions Club - Trophée des Epicuriens' competition, donating 1,875€ to Enfants Cancer Santé charity from entry fees. Partnership combines sport with philanthropy.
• GolfTechniccoreGTM or Marketing PartnerGolfTechnic co-organized the inaugural 'Coupe FWOG by GolfTechnic' with over 150 participants across two days. Partner provided competition support and prizes.
• FWOG (French Way of Golf)coreStrategic or Co-development PartnerDavid Melliand from FWOG organized the 'Coupe FWOG by GolfTechnic' event. FWOG specializes in golf travel experiences. Partnership enables unique competition format and attracts traveling golfers.
• Bonnot PariscoreGTM or Marketing PartnerBonnot Paris organized the inaugural 'Coupe Bonnot Paris' with exceptional prizes including precious stones. The partnership brought a full field of participants to the club.
• Tours MétropoleminorOthersTours Métropole listed among institutional partners, representing the metropolitan area's support for the club.
• Région Centre-Val de LoireminorOthersRegional council listed as institutional partner supporting club activities.
• Ligue de Golf du Centre-Val de LoirecoreStrategic or Co-development PartnerRegional golf league listed as sports partner for the Grand-Prix Jeunes, providing competitive pathway and official support.
• Comité Départemental de Golf d'Indre-et-LoirecoreStrategic or Co-development PartnerDepartmental golf committee listed as sports partner for the Grand-Prix Jeunes competition.
• Optic 2000minorGTM or Marketing PartnerSponsor of Grand-Prix Jeunes event.
• Super U MontsminorGTM or Marketing PartnerSponsor of Grand-Prix Jeunes event.
• IBIS Budget Tours SudminorGTM or Marketing PartnerSponsor of Grand-Prix Jeunes event, providing accommodation support.
• TrackmancoreTechnology or IntegrationTrackman radar technology available at the facility for practice and training, featured on website and marketing materials as key offering.
• Bed&FamilyminorGTM or Marketing PartnerReal estate agency Bed&Family Tours sponsors the 'Coupe d'Hiver' winter competition for five consecutive years.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UGOLF: UGOLF operates a large network of French golf courses including clubhouses, restaurants, proshops, and golf schools with similar membership, green-fee, and F&B revenue streams. It is the most directly comparable operational model in France, differing mainly in scale and chain-driven centralized management versus Golf de Touraine's associative model.
• Golf de la Bretesche: A premium regional French 18-hole golf course near Nantes with on-site restaurant, proshop, golf school, and competition hosting. Directly comparable to Golf de Touraine in facility mix and target customer, with a stronger luxury positioning.

Broad incumbents

• Golf Bluegreen: Bluegreen operates dozens of French golf courses offering 18-hole layouts, practice areas, golf schools, restaurants, and proshops. It is a broader incumbent with a national footprint and pricing/marketing capabilities that exceed a single-site associative club like Golf de Touraine.
• Le Golf National: France's flagship national golf facility (host of the 2018 Ryder Cup) with 18-hole, training, and short-game courses, plus on-site F&B and event hosting. Comparable in hosting of major federal competitions and practice amenities, but operates at a much larger national-tournament scale.
• Troon Golf: Global third-party golf course management company operating hundreds of daily-fee, private, and resort courses worldwide. Comparable as a management-services counterpoint to Golf de Touraine's in-house associative operation, often used as a benchmark for revenue per round and programming benchmarks.

Regional players

• Golf de Chantilly: Historic French 36-hole golf venue with clubhouse, F&B, proshop, golf school, and elite national competition hosting. Comparable in product breadth and tournament hosting credentials, though located in northern France rather than competing in Golf de Touraine's immediate Tours catchment.

Emerging players

• Leadbetter Golf Academy: Network of premium golf instruction academies offering coaching programs using Trackman and other launch monitor technology. Comparable to Golf de Touraine's École de Golf and Trackman practice offering, focused on the instruction segment rather than full-course operations.
• Topgolf: Tech-enabled golf entertainment venue with Trackman-powered hitting bays, F&B, and event programming. Conceptually adjacent to Golf de Touraine's Trackman-led practice and restaurant combination, though focused on entertainment rather than traditional 18-hole play.

Others

• Fédération Française de Golf (FFGolf): French national golf federation that sanctions competitions, issues player licenses, and awards the Label Sportif certification held by Golf de Touraine's youth academy. Comparable as the governing/standards body that defines the competitive and certification framework in which the club operates.
• IMG Golf / IMG Events: Global sports and golf events operator running elite amateur and professional tournaments. Relevant comparable because IMG drives the kind of premium tournament hosting partnerships (sponsor activations, prize structures) that Golf de Touraine is increasingly securing with AUDI Tours, Bonnot Paris, and others.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBiAZprmC-dwlFM5JWEmUWA
• Facebookfacebook.com/golfdetouraine
• Instagraminstagram.com/golf_de_touraine
• Xx.com/golfdetouraine
• LinkedInlinkedin.com/company/golf-de-touraine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf de Touraine