takibi

What takibi does

Takibi (株式会社takibi) is a privately held Japanese brand marketing consulting firm founded in June 2004 by Shosei Asakura and headquartered in Minami-Aoyama, Tokyo. The firm operates with a deliberately small team (1-10 employees) and delivers an integrated brand marketing service portfolio spanning brand strategy development, concept making (logo and slogan design), and full multi-channel creative production (TV/radio, web, print, novelty goods, outdoor/store content). Its core differentiator is a "business-perspective" approach to branding — the firm positions itself as an embedded strategic thinking partner rather than a traditional advertising vendor, intentionally avoiding media-margin-based revenue. The firm explicitly charges for strategic thinking, consensus-building, and execution, with monthly retainers starting at 600,000 JPY.

Takibi targets mid-to-large Japanese enterprises (100-1,000 employees) with marketing budgets of 20M-100M yen annually. Its client base spans diverse verticals including fast food (SUBWAY Japan), housing/real estate (R+house/Hyas & Company), market research (Macromill), healthcare staffing (Apo Plus Station), internet services (Asahi Net, V-cube), fintech (Money Forward), retail/fashion (BEAMS), and publishing (Takarajima-sha). The firm's go-to-market is exclusively direct enterprise sales led by the founder, supplemented by referrals, a detailed case study–driven website, and a Zoom-based "Instant Brand Consultation" entry-point service. Notable long-tenured engagements (Macromill 15+ years, REGAIN Group 5+ years, SST multi-year) and documented client outcomes (3x sales growth for SUBWAY Japan, 3x+ sales unit growth for R+house, scale-up from ~30 to 1,000+ employees for Macromill) form the basis of its reputation-led go-to-market. The company has no external institutional investors, no parent company, and no subsidiaries, operating as a founder-controlled boutique.

Name

takibi

Legal name

株式会社takibi

Website

https://atatakai.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Takibi is a Tokyo-based brand marketing consultancy founded in 2004, serving mid-to-large Japanese enterprises with integrated brand strategy, creative production, and concept development delivered through a small, founder-led team on monthly retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Marketing Consulting and Creative Services: Takibi charges a monthly retainer fee for brand marketing services. The firm explicitly states it does not earn revenue through media margins, instead charging for thinking, consensus-building, and execution work. Pricing starts from 600,000 yen per month, varying by team structure and scope of engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Takibi provides strategic brand marketing consulting and full-service creative production for Japanese enterprises. Its work spans brand research, positioning, concept development (logo and slogan design), internal consensus building, KPI formulation, and multi-channel execution (TV/radio commercials, web content, print materials, novelty goods/POP, and outdoor/store displays). Engagements are delivered by small, dedicated teams on a monthly retainer basis starting at 600,000 JPY.

Product overview

takibi is a brand marketing agency offering a unified service portfolio centered on strategic branding and creative production. The core offering comprises brand marketing consulting (research, positioning, consensus-building, KPI development), concept making (logo/slogan design), and full creative production across TV/radio, web, print, novelty goods, events, and outdoor media. Services are delivered by a small team that embeds within client operations from strategy through execution, with monthly retainer engagements starting at 600,000 JPY.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Marketing Services (ブランドマーケティング) Strategic brand marketing consulting including brand concept definition, positioning strategy, internal consensus building, research, logo design, brand slogan development, marketing KPI formulation, and comprehensive marketing execution. Targeted at mid-to-large Japanese enterprises (100-1,000 employees) seeking brand transformation.
• Creative Production (クリエイティブ制作) Multi-channel creative production including TV/radio commercials, web content and advertising, print materials, novelty goods/POP, and outdoor/store displays. Full-service creative production from concept to execution for enterprise clients.
• Concept Making (コンセプトメイキング) Logo design and brand slogan development services that visualize and verbalize the essential brand value of client companies, including company name renewals and new action proposals.
• Instant Brand Consultation (忽然ブランド相談室) Zoom-based brand consultation service where takibi's representative (Shosei Asakura) listens to client branding and marketing challenges. Serves as an entry point for prospective enterprise brand marketing engagements.

Quantifiable outcome

• 3x store count and 3x sales increase for Japanese SUBWAY after vegetable-focused rebranding
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SST (Smart Solution Technology)coreStrategic or Co-development PartnerLong-term branding partner for SST's 'Zeetle Card Service' and corporate branding. Takibi handles branding, website production, event booth design, and ongoing brand management for SST's sound-based communication technology business.
• REGAIN Group (株式会社リゲイングループ)coreStrategic or Co-development Partner5+ year partnership spanning branding, brand slogan development, logo design, and creative services for REGAIN Group and multiple subsidiaries (ShowTalk, Spacolo, Tranzax, Monitas, Animarogy). Takibi has been involved in brand building since before REGAIN Group formally engaged them.
• Macromill (株式会社マクロミル)coreStrategic or Co-development Partner15+ year partnership starting from Macromill's startup phase. Takibi helped transform Macromill from a friendly, casual brand image to a sophisticated global brand as the company grew from ~30 to 1,000+ employees and expanded internationally. Also involved in 2016 global CI unification across 34 offices in 13 countries.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency group and a dominant full-service player offering brand strategy, creative, and media across all major Japanese enterprises. Comparable to takibi in brand strategy and creative services, but operates at vastly larger scale with media-buying capabilities takibi explicitly avoids.
• Dentsu: Japan's largest advertising agency and global holding company offering integrated brand marketing, creative, and media services. Like takibi, Dentsu provides brand strategy and creative production to Japanese enterprises, but at multinational scale and with a fundamentally different media-margin business model.
• ADK Holdings: Major Japanese advertising holding company providing brand strategy, creative, and media services to enterprise clients. Comparable to takibi in serving Japanese enterprises with brand marketing, though significantly larger and offering full-service capabilities takibi does not.
• I&S BBDO: Japanese advertising agency and part of the global BBDO network, providing brand strategy, creative, and media services to Japanese enterprises. Comparable to takibi in serving Japanese enterprise brand needs, but with full-service agency capabilities.

Direct peers

• Landor & Fitch: Global brand consultancy specializing in brand strategy, identity design, and brand experience — directly comparable to takibi's core offering of brand concept, logo design, and integrated brand marketing. Operates as a strategic brand partner rather than media buyer, similar to takibi's positioning.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation services to enterprise clients. Directly comparable to takibi's brand marketing focus and retainer-based, thinking-partner model, though operating at global scale.
• Pentagram: Independent design firm with a partner-led, small-team model providing brand identity, logo design, and creative direction — closely paralleling takibi's small elite team approach. Both firms compete on creative quality and embedded client relationships rather than scale.
• Wolf Olins: Global brand consultancy offering brand strategy, identity, and experience design to enterprise clients. Comparable to takibi in emphasizing strategic thinking over media execution, though operating at significantly larger scale across global markets.

Emerging players

• IDEO: Global design and innovation consultancy applying human-centered design to brand and product challenges. Overlaps with takibi in design-driven brand strategy for enterprises, but with a broader innovation methodology and much larger global footprint.

Regional players

• Glider Associates: Japanese creative firm specializing in brand strategy and communication design, where takibi's CEO previously served as Corporate Auditor. Closely comparable to takibi in operating model — small team, brand-first approach serving Japanese enterprises — and connected through the founder network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about takibi