What Directshop does

Directshop is a Dutch webshop software developer founded in 1999, operating as a trade name of Rentpro BV and headquartered in Elst, Netherlands with an additional office in Nijmegen. The company has continuously developed its proprietary ecommerce platform in-house since inception, building the codebase on ASP.NET (VB.NET), MVC 3, Entity Framework 4.1 Code First, MS SQL Server, XML, Webservices, jQuery, and AJAX. The platform is delivered as three tiers — Lite (entry-level SMB), Business (professional), and Premium (enterprise with integrated CRM, agenda, workflow, and invoicing ERP modules) — plus a Maatwerk custom development track and a Verhuur rental-industry variant delivered jointly with affiliated Rentpro BV. Proprietary tooling layered on the core platform includes DirectScore (product input optimization scoring), the Order Workflow System, DirectIndex analytics, Sales Maximizers (conversion-optimization methods derived from eye-tracking and A/B testing research), a built-in CMS with SEO-friendly URLs and META handling, and SSL integration.

Directshop operates a sales-led, consultative go-to-market with online demos and a structured orientation-to-deployment process, complemented by product-led entry through the Lite tier and direct-to-consumer features at the Premium tier. Revenue is generated primarily through annual subscriptions for the Lite, Business, and Premium packages, supplemented by custom development (Maatwerk) professional-services contracts, a tiered advisory practice (€69 introduction package, €299 Quickscan, custom engagements), professional product photography services, and a free SEO PageRank Tracker used as a top-of-funnel lead-generation tool. Pricing for the core software packages is quote-based rather than publicly disclosed. Customers are primarily Dutch SMBs across retail, fashion, telecom, food delivery, rental, and government-adjacent segments, with a handful of larger enterprise references (Steps Nederland, DIDI Nederland, Kender Thijssen Computerverhuur); geographic scope is limited to the Netherlands / Western Europe. The team comprises 1-10 HBO/WO-educated developers, designers, usability specialists, and marketing experts, with no external funding and no disclosed revenue.

Name

Directshop

Legal name

Rentpro BV

Website

https://directshop.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Directshop is a Netherlands-based, in-house proprietary webshop software developer (founded 1999) serving Dutch SMBs and select enterprises with tiered ecommerce platforms plus custom development, rental, and advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Webshop Software Packages: Three-tier software packages (Lite, Business, Premium) providing webshop functionality with varying levels of features. Lite is entry-level, Business adds custom design and intelligent admin, Premium adds integrated business management modules.
2. Premium ERP Module Add-ons: Additional modules for Business package including CRM, agenda functions, workflow handling, and invoicing system that can be purchased separately.
3. Custom Development Services: Custom webshop solutions ranging from simple extensions to complete custom builds, leveraging existing modular functions and previously delivered custom requests.
4. Consulting Services: Webshop advice services including introduction package (€69), quick scan reports (€299), knowledge transfer sessions, and custom advisory reports.
5. Rental Webshop (Rentpro): Rental industry-specific webshop solution offered through affiliated company Rentpro BV, targeting rental businesses that cannot use standard sales-oriented webshop software.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Directshop develops and sells proprietary webshop (online store) software solutions for businesses, offered as three tiered subscription packages (Lite for entry-level, Business for professional needs, Premium with integrated ERP modules) along with custom development services and a rental industry-specific solution. The company also provides ecommerce consulting services, product photography, and SEO tools to help Dutch businesses establish and optimize their online stores.

Product overview

Directshop offers a tiered portfolio of webshop solutions developed entirely in-house since 1999. The product lineup includes: Lite (entry-level), Business (professional), and Premium (enterprise with integrated ERP modules). Custom development services (Maatwerk) leverage the modular architecture to extend any package with business process integrations, configurators, and ERP connections. A rental-specific solution (Verhuur) integrates with Rentpro software for equipment rental businesses. Beyond core software, Directshop provides professional photography services, a free PageRank Tracker SEO tool, and paid consulting packages (Kennismakingspakket at €69, Quickscan at €299, and custom advisory engagements). The platform emphasizes search engine optimization, conversion optimization through sales maximizers, and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Directshop Lite Entry-level webshop package with template-based design and basic product, customer, and order management, designed for quick deployment and upgradeable to Business at any time.
• Directshop Business Professional webshop package with custom design, intelligent admin environment, SEO optimization, sales maximizers, DirectScore, Order Workflow System, DirectIndex, SMS/email notifications, invoicing, reminders, inventory management, and newsletter functionality.
• Directshop Premium High-end webshop solution with integrated business management modules including CRM, agenda function, workflow processing, and complete invoicing system, functioning as a web-based ERP package for full online business management.
• Directshop Maatwerk (Custom Development) Custom webshop development services leveraging the modular architecture of existing packages, including business process integration, product configurators, ERP integrations, and complete custom solutions for specialized devices.
• Directshop Verhuur (Rental Webshop) Rental industry-specific webshop solution integrated with Rentpro rental software, enabling rental businesses to manage online orders, inventory, planning, and invoicing through a unified platform.
• Directshop Webwinkel Advies - Kennismakingspakket Introductory consulting package priced at €69 (excl. VAT) providing tailored webshop improvement advice with a custom report containing at least 6 concrete improvement tips and a follow-up call.
• Directshop Webwinkel Advies - Quickscan Comprehensive webshop advisory report priced at €299 (excl. VAT, regularly €499), including pre-order consultation to review specific requirements and detailed improvement recommendations for online revenue improvement.
• Directshop Webwinkel Advies - Advies op Maat Custom consulting engagement tailored to specific webshop needs and objectives, with quotation-based pricing and personalized advisory services.
• Directshop Fotografie Professional product photography services for webshop visual content, including a portfolio of completed commercial product photography work.

Quantifiable outcome

• Winmag test winner with maximum 5 stars score
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rentpro BVcoreStrategic or Co-development PartnerSame ownership as Directshop. Offers specialized rental webshop solution (Rentpro pakket) with integrated rental software for the rental industry. Companies share resources and expertise in webshop solutions for different verticals.
• OnetomarketminorStrategic or Co-development PartnerSEO specialist partner that fully guided the search engine optimizations in Directshop packages. Onetomarket is considered among the top SEO specialists in the Netherlands.
• Bird & BirdminorStrategic or Co-development PartnerE-commerce law firm that structured the Directshop webshop framework to comply with European e-commerce legislation.
• GoogleminorGTM or Marketing PartnerDirectshop was invited to Google's 'The Value of Words' event, demonstrating industry recognition and Google partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopify: Global e-commerce SaaS platform serving SMBs to enterprise merchants. Shopify is the dominant direct competitor in the webshop platform category that Directshop operates in, with far greater scale, brand recognition, and feature breadth.
• Mijnwebwinkel: Dutch e-commerce platform specifically targeting the same SMB market as Directshop. Most directly comparable peer given shared Dutch-language market focus, tiered subscription model, and similar target customer (small Dutch retailers).
• CCV Shop: Dutch/European e-commerce platform with payments integration heritage. Direct competitor in the Dutch SMB webshop segment with comparable tiered SaaS offering and local payment integrations.
• WooCommerce: Open-source e-commerce plugin for WordPress widely used by SMBs globally, including the Netherlands. Competes head-to-head in the SMB webshop builder category with a free core and paid extensions model.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform acquired by Adobe. Comparable to Directshop's Premium tier with ERP/CMS-integrated functionality, but targeting larger merchants with substantially greater feature depth.
• Lightspeed Commerce: POS + e-commerce platform with strong European presence. Comparable multi-vertical e-commerce SaaS with subscription tiers and similar target SMB-to-mid-market merchant profile.
• BigCommerce: SaaS e-commerce platform competing in the same SMB-to-enterprise category as Directshop, with annual subscription tiers and custom integration capabilities similar to Directshop's Maatwerk offering.
• PrestaShop: Open-source e-commerce platform with strong European SMB penetration. Competes with Directshop in tiered SaaS/open-source webshop space, particularly in Benelux and broader European markets.

Others

• Rentpro: Rental industry software platform sharing ownership with Directshop and offering the integrated Verhuur (rental) webshop solution. Ecosystem partner rather than direct competitor — provides the rental-software back end that Directshop's vertical webshop integrates with.

Regional players

• Shopware: German-headquartered e-commerce platform serving primarily DACH and broader European SMB/enterprise market. Comparable SaaS/open-commerce platform with similar tiered product model but different primary geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/directshopnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directshop