What Onetomarket does

Onetomarket is a boutique online marketing agency, with source data predominantly describing a Dutch digital marketing firm (Van Dyck Brown B.V.) headquartered at the Strijp-S innovation district in Eindhoven, Netherlands. The firm helps brands grow through data-driven online marketing strategies enhanced with AI solutions, delivering services spanning SEO, SEA, social media advertising, email marketing, DOOH advertising, recruitment marketing, employer branding, e-commerce promotion, and real estate marketing. It also provides strategic consulting, business analysis, and process optimization for general B2B clients. The agency's most distinctive technical asset is PixelKitchen, an in-house proprietary data dashboard that aggregates and visualizes marketing performance metrics across campaigns and channels in real time, supporting transparent reporting for clients.

The business operates on a professional services revenue model with quote-based pricing not publicly disclosed, and customer concentration is spread across verticals (construction via Heijmans, hospitality/F&B via Aloha with a 155% online reservation growth outcome, retail/sports via De Hardloopwinkel). The agency holds a Google Partner certification, is a Leadinfo Certified Partner, and partners with Indeed for recruitment marketing channel access. Three concurrent job openings (Full-stack WordPress Developer, SEA-specialist, Social Advertising Specialist) and the second consecutive FD Gazelle award indicate active scaling.

The firm has 11-50 employees, is privately held (B.V. legal form), and operates primarily in the Netherlands with no disclosed international expansion, M&A, or external funding. Note: a data discrepancy exists between the firmographics label 'Onetomarket' (Arnhem, founded 2000) and the substantive source material on Van Dyck Brown (Eindhoven); this analysis is grounded in the substantive source blocks, which dominate the evidence base.

Name

Onetomarket

Legal name

Van Dyck Brown B.V.

Website

https://onetomarket.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

A boutique Dutch online marketing agency (Van Dyck Brown) delivering AI-enhanced SEO, SEA, social, recruitment, e-commerce, and real estate marketing services, supported by its proprietary PixelKitchen analytics dashboard for client reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model providing comprehensive online marketing services including SEO, SEA, social advertising, email marketing, and recruitment marketing. Services are delivered through strategic consulting and campaign execution, with pricing based on service scope and project requirements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Onetomarket is a Dutch online marketing agency delivering comprehensive digital marketing services including SEO, SEA, social media advertising, email marketing, display/DOOH advertising, recruitment marketing, employer branding, e-commerce promotion, and real estate marketing. The agency also provides strategic consulting, business analysis, and marketing consultancy, supplemented by its in-house proprietary analytics dashboard, PixelKitchen, for real-time campaign performance monitoring.

Product overview

Van Dyck Brown is a boutique online marketing agency offering a portfolio of specialized marketing services. Their core offering includes strategic consulting, recruitment marketing, employer branding, e-commerce promotion, and real estate marketing. The agency provides services across SEO, SEA, social media advertising, display advertising, email marketing, and DOOH (Digital Out-of-Home) advertising. Their proprietary in-house tool, PixelKitchen, serves as a custom data dashboard enabling clients to monitor marketing investments and results in real-time, complementing their service offerings with measurable analytics.

Differentiator

Problem solved

Functional benefit

Brands

• PixelKitchen: In-house datatool providing marketing analytics and reporting dashboards for clients to monitor campaign performance across channels.

Products and services

• PixelKitchen In-house proprietary data dashboard tool that aggregates and visualizes marketing performance metrics across campaigns and channels, enabling real-time monitoring of marketing investments and results. Designed for clients of the agency to track cross-channel campaign performance.

Quantifiable outcome

• 155% growth in online reservations
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Google PartnerminorGTM or Marketing PartnerOfficial Google Partner certification indicating expertise in Google advertising products including Google Ads, Display, and YouTube advertising platforms.
• IndeedminorChannel Partner/ Reseller/ DistributorJob board partnership for recruitment marketing services, utilizing Indeed's platform to help clients attract and recruit talent for open positions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iO (formerly Intracto): Large Belgian/Dutch full-service digital agency providing strategy, technology, content, and marketing services. Comparable service overlap with Van Dyck Brown but at enterprise scale across multiple European markets.
• DEPT: Large global digital agency headquartered in the Netherlands offering end-to-end marketing, technology, and creative services. Overlaps with Van Dyck Brown across digital marketing but operates at significantly greater scale and breadth.
• Happy Horizon: Dutch marketing and communications group with multiple specialized agencies under one umbrella. Overlaps with Van Dyck Brown on digital marketing services but operates across a broader portfolio.
• Deloitte Digital Netherlands: Large consulting firm's digital arm in the Netherlands offering marketing transformation, MarTech, and performance services. Competes for the same enterprise Dutch clients (e.g., Heijmans) at the higher end of the market.

Direct peers

• Adwise: Dutch performance marketing agency offering SEO, SEA, social advertising, and data-driven campaigns. Directly comparable boutique-to-mid-market digital agency competing for the same Dutch client base as Van Dyck Brown.
• Traffic Builders: Dutch performance marketing agency focused on SEO, SEA, and conversion optimization for e-commerce and B2B. Direct competitor in the Dutch mid-market with overlapping SEO/SEA capabilities.
• Label A: Dutch digital agency combining creative, content, and performance marketing. Comparable boutique positioning in the Netherlands with overlapping SEO/SEA/social service offerings.
• OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, and data-driven performance marketing. Comparable in service portfolio and Dutch regional focus to Van Dyck Brown's offering.
• Candid: Dutch digital marketing and e-commerce agency offering performance marketing and platform services. Direct competitor for the same Dutch e-commerce and B2B client segments.
• Snowball: Dutch performance marketing agency focused on data-driven digital campaigns across paid and organic channels. Comparable boutique agency serving Dutch mid-market clients with similar service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onetomarket
• LinkedInlinkedin.com/company/onetomarket
• Instagraminstagram.com/van.dyck.brown/?hl=nl
• Xx.com/onetomarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onetomarket