Mec Diesel Romania
Mec Diesel Romania (Dubhe Romania SRL) distributes industrial-grade spare parts, engines, gearboxes, and lubricants for commercial trucks, buses, and agricultural/construction vehicles through 16 commercial offices and 17 warehouses across Romania. It serves fleet operators, auto service centers, and parts distributors, and is the Romanian arm of the White Bridge Investments II–backed CEI/Mec-Diesel European aftermarket group.
- Company typePrivate
- Founded2016
- HeadquartersDragomiresti-vale, Romania
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mec Diesel Romania does
Mec Diesel Romania, legally renamed Dubhe Romania SRL effective October 18, 2024, is a B2B distributor of industry-grade spare parts, engines, gearboxes, and lubricants for commercial trucks, buses, light commercial vehicles, and agricultural/construction equipment in Romania. The portfolio spans >20,000 unique part references and is organized around three core product lines — engines and engine components, transmissions/drivetrain, and chassis/pneumatic systems — supplemented by branded offerings in lubricants (Petronas, OPET, OE oils for Scania/Volvo/Mercedes), pneumatic braking (WABCO, Knorr-Bremse, Haldex), diagnostic equipment (Jaltest/Cojali), and CEI's own OE-equivalent spare parts. Its distinctive operating asset is a national distribution platform of 16 commercial offices and 17 warehouses, with EUR 6-9 million of in-country stock plus immediate access to ~EUR 70 million of pooled Italian parent-group inventory, enabling same- or next-day fulfillment nationwide.
The company monetizes through hardware sales (parts, engines, lubricants, pneumatic components, diagnostic hardware) via direct field-sales account managers, a counter-sales network at each branch, regional distributor partnerships, and an e-commerce webshop at shop.mecdiesel.ro. Pricing is quote-based and not publicly disclosed; commercial pricing includes volume-tier promotions and a buyer loyalty program that targets fleet operators, auto service centers, and downstream parts distributors. Go-to-market is enterprise-heavy field sales supported by professional technical consulting from specialists with 25+ years of automotive aftermarket experience.
Mec Diesel Romania has since April 2023 been the Romanian arm of a larger European automotive aftermarket group assembled under PE sponsor White Bridge Investments II, bringing together Italy-headquartered CEI S.p.A. (Costruzione Emiliana Ingranaggi) and Mec-Diesel along with affiliates LEMA and Centro Rotazione Diesel; the combined group operates 8 companies in 4 countries with ~EUR 220 million of revenue and 500+ employees. The Romanian entity retains operational independence under Director General Monica Dan while leveraging group-level sourcing, inventory depth, and cross-border brand distribution.
Mec Diesel Romania firmographics
Firmographics- Name
- Mec Diesel Romania
- Legal name
- Dubhe Romania SRL
- Website
- https://mecdiesel.ro
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mec Diesel Romania (Dubhe Romania SRL) distributes industrial-grade spare parts, engines, gearboxes, and lubricants for commercial trucks, buses, and agricultural/construction vehicles through 16 commercial offices and 17 warehouses across Romania. It serves fleet operators, auto service centers, and parts distributors, and is the Romanian arm of the White Bridge Investments II–backed CEI/Mec-Diesel European aftermarket group.
- Ownership category
- akta.pro rank
Mec Diesel Romania industry classification
Industry- Product category
- Commercial Vehicle Spare Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)
- akta.pro secondary industries
- Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Mec Diesel Romania is headquartered
LocationHeadquarters
- HQ city
- Dragomiresti-vale
- HQ country
- Romania
- HQ region
- Europe
Offices15 records
Markets served
Mec Diesel Romania business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Vehicle Parts Sales: Import and distribution of truck parts, commercial vehicle components, engines, gearboxes, differentials, and chassis parts for all major brands of heavy and light commercial vehicles, passenger transport vehicles, and specialized vehicles (sanitation, fuel distribution). Revenue generated through direct sales to fleet operators, service centers, and distributors.
- Lubricant Sales: Distribution of lubricants (engine oil, transmission oil, antifreeze, brake fluid, grease) for commercial vehicles, passenger transport, and passenger cars. Brands include Petronas, OPET, and original equipment manufacturer (OEM) oils for Scania, Volvo, and Mercedes.
- Tire/Pneumatic Sales: Sale of commercial vehicle tires and pneumatic system components including air preparation systems, braking elements, and braking control systems from WABCO, Knorr-Bremse, and Haldex brands.
- Diagnostic Equipment Sales: Sales and distribution of Jaltest Diagnostics diagnostic equipment for various vehicle types including hardware kits, rugged PCs, software licenses, and accessories.
- Engine Sales: Sales of new, rebuilt, and used engines for BMW, Mercedes-Benz, and Volkswagen vehicles along with engine components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commercial pricing with volume-based promotions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mec Diesel Romania product offering
Product offeringCore offering
Mec Diesel Romania imports and distributes aftermarket spare parts, engines, gearboxes, differentials, pneumatic braking systems, and lubricants for commercial vehicles (trucks, buses, semi-trailers, light commercial vehicles, construction and agricultural equipment), serving fleet operators, auto service centers, and sub-distributors through 16 commercial offices and 17 warehouses across Romania. The offering is anchored in a 20,000+ SKU catalog, EUR 6–9 million of Bucharest inventory, immediate access to EUR 70 million of Italian group stock, and exclusive distribution rights for brands including Petronas, OPET, WABCO, Knorr-Bremse, Haldex, Jaltest Diagnostics, and OMP.
Product overview
Mec Diesel Romania (now Dubhe Romania SRL) operates as a distributor of spare parts, engines, and lubricants for commercial vehicles. The product portfolio consists of a core parts distribution business organized into three main business lines: engines, transmission, and chassis. Key products include engines (new, refurbished, used) for BMW, Mercedes-Benz, and Volkswagen; comprehensive lubricants from Petronas and OPET brands; pneumatic systems from WABCO, KNORR-BREMSE, and HALDEX; Jaltest Diagnostics as a diagnostic tool offering; gearboxes and turbos; and CEI brand components. The company also provides professional tool kits for service operations and fleet management services. The offering is structured as a multi-brand distribution model with promotional catalogs and loyalty programs, supplemented by technical consulting services and a national distribution network of 15+ commercial offices and 17 warehouses.
Differentiator
Problem solved
Functional benefit
Products and services
- Engines (Motoare) for commercial vehicles Complete range of engines and engine components for trucks and commercial vehicles, including new, refurbished, and used engines for BMW, Mercedes-Benz, and Volkswagen brands, supplied to fleet operators and service centers across Romania.
- Lubricants (Lubrifianți) Comprehensive range of engine oils, transmission fluids, antifreeze, brake fluids, and greases for commercial vehicles, passenger transport, and passenger cars, including Petronas and OPET brands and OEM oils for Scania, Volvo, and Mercedes.
- Pneumatic braking and control systems Air preparation systems, braking elements, and braking control systems for commercial vehicles including trucks, trailers, and semi-trailers from WABCO, Knorr-Bremse, and Haldex brands.
- Jaltest Diagnostics Multimark and multisystem diagnostic tool covering commercial vehicles, trucks, buses, trailers, light vehicles, agricultural machinery, construction equipment, material handling equipment, and vessels; distributed and supported by Mec Diesel in Romania.
- Turbochargers (Turbosuflante) Turbochargers for commercial vehicles with optional 12-month TurboWarranty comprehensive coverage against defects or accidental damage.
- Gearboxes (Cutii de viteze) Complete and component gearboxes, both new and refurbished, for trucks and commercial vehicles.
- Fleet services (Flote Auto) Fleet management solutions and specialized commercial vehicle services for business partners, including account managers, technical consulting, and volume pricing.
- Automotive service solutions (Service Auto) Professional automotive service support for commercial vehicles, including tooling, consumables, and technical consulting for workshops.
Quantifiable outcome
- Over 20,000 unique parts available in portfolio
- +2 more outcomes
Companies that use Mec Diesel Romania
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
Mec Diesel Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mec Diesel Romania partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- OMP Officine Mazzocco Pagnoni SrlcoreOMP is a leading European company designing and producing water pumps and oil pumps for aftermarket and fan supports for industrial vehicles. Mec Diesel SEE is the official distributor of OMP brand for the Romanian market, extending their product portfolio with OE-quality aftermarket solutions.
- CEI S.p.A. Costruzione Emiliana IngranaggiflagshipCEI and Mec-Diesel announced a strategic partnership resulting in the establishment of a European leader in production and distribution of original equivalent spare parts for trucks and commercial vehicles, focusing on engines, gearboxes, differentials, and running gear. The new Group (including LEMA and CRD) is controlled by White Bridge Investments II with approximately 220 million EUR revenue and over 500 employees across 8 companies in 4 countries.
- Petronas Lubricants InternationalcorePetronas is a global lubricant company with over 100 years of experience, offering high-quality lubricants for commercial vehicles, passenger vehicles, agricultural and construction equipment. Products include Syntium (with CoolTech technology), Urania (with StrongTech), Tutela, Arbor, Paraflu, and industrial fluids. Partnership provides exclusive distribution in Romania.
- OPETcoreOPET provides a complete range of lubricants for the automotive industry, with main advantages being OEM relationships, product quality, innovation, and flexibility. OPET products are approved by major commercial vehicle manufacturers including Man, Volvo, Mercedes Benz, and Ford.
- WABCOcoreWABCO is a leading global provider of commercial vehicle technologies, providing air preparation systems and braking components through Mec Diesel's Romanian distribution network.
- Knorr-BremsecoreWorld's largest manufacturer of braking and control systems for commercial vehicles. Mec Diesel distributes Knorr-Bremse pneumatic braking and control products in Romania.
- HaldexcoreLeading manufacturer of reliable and innovative braking systems and pneumatic suspension solutions for heavy vehicles. Distributed through Mec Diesel's network.
- Jaltest Diagnostics (Cojali)coreJaltest Diagnostics is a multimark and multisystem diagnostic tool covering commercial vehicles, agricultural machinery, construction equipment, and marine vessels. Mec Diesel distributes Jaltest products in Romania.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Mec Diesel Romania competitors and assessment
Company assessmentDirect peers
- Inter Cars: Poland-headquartered, pan-European multi-brand automotive aftermarket distributor with broad commercial-vehicle parts coverage. Closely comparable in business model (wholesale parts distribution, workshop network, own-brand expansion) and adjacent geography, but at significantly larger scale.
- Diesel Technic: Germany-based global aftermarket parts distributor focused on commercial vehicles, trucks, buses and trailers under the DT Spare Parts brand. Directly comparable as a multi-brand, multi-SKU heavy-duty vehicle parts specialist serving workshop and fleet customers.
- Ferdinand Bilstein (febi): German aftermarket parts specialist with strong commercial-vehicle and engine component coverage, distributing through European wholesale networks. Comparable in product breadth (engine, transmission, chassis parts) and European aftermarket focus.
- Trucktec Automotive: German aftermarket brand specializing in wear-and-tear parts for Mercedes-Benz, MAN, Scania, Volvo and DAF commercial vehicles. Comparable as a multi-brand CV parts specialist distributed through independent wholesalers in Europe.
- Corteco: Italy-headquartered (Continental-owned) aftermarket distributor specializing in drivetrain, engine and chassis components including for commercial vehicles. Comparable as a continental European parts specialist and is geographically close to the CEI/Mec-Diesel group footprint.
- Auger Autoteile: German aftermarket brand focused on commercial vehicle and trailer parts distributed via European wholesale networks. Comparable in multi-SKU truck parts distribution targeting independent workshops and fleet customers.
Others
- CEI S.p.A. Italian sister company within the same White Bridge Investments II group, producing original-equivalent spare parts for trucks and commercial vehicles. Comparable as an adjacent ecosystem participant and strategic partner whose parts Mec Diesel distributes in Romania.
- Petronas Lubricants International: Global lubricants manufacturer and Petronas brand owner, distributed by Mec Diesel in Romania under an exclusive arrangement. Comparable as a key supplier-partner and enabler of Mec Diesel's lubricant revenue stream and promotional campaigns.
Broad incumbents
- Bosch Automotive Aftermarket: Global OEM and aftermarket giant offering diagnostics, parts and workshop solutions across passenger and commercial vehicles. Comparable as a broad incumbent whose Jaltest-distributed diagnostics compete with Mec Diesel's portfolio, but at vastly greater scale and brand reach.
- Continental Automotive Aftermarket (ContiTrade): Global commercial-vehicle parts and tire distributor (ContiTrade, Conti360° fleet services) with deep European footprint. Comparable as a broad incumbent in the same aftermarket categories — braking, drivetrain, tires — but operating at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Mec Diesel Romania social profiles
Digital presenceMec Diesel Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mec Diesel Romania leadership team
Management profileNumber of profiles
Profiles2 records
Mec Diesel Romania subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mec Diesel Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mec Diesel Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mec Diesel Romania
What does Mec Diesel Romania do?
Mec Diesel Romania imports and distributes aftermarket spare parts, engines, gearboxes, differentials, pneumatic braking systems, and lubricants for commercial vehicles (trucks, buses, semi-trailers, light commercial vehicles, construction and agricultural equipment), serving fleet operators, auto service centers, and sub-distributors through 16 commercial offices and 17 warehouses across Romania. The offering is anchored in a 20,000+ SKU catalog, EUR 6–9 million of Bucharest inventory, immediate access to EUR 70 million of Italian group stock, and exclusive distribution rights for brands including Petronas, OPET, WABCO, Knorr-Bremse, Haldex, Jaltest Diagnostics, and OMP.
Is Mec Diesel Romania a public or private company?
Mec Diesel Romania is a private company. It is classified as private equity controlled and is currently operating.
When was Mec Diesel Romania founded?
Mec Diesel Romania was founded in 2016. It employs 51 to 100 people.
Where is Mec Diesel Romania based?
Mec Diesel Romania is headquartered in Dragomiresti-vale, Romania, in the Europe region.
How does Mec Diesel Romania make money?
Five revenue lines are on record. Commercial Vehicle Parts Sales are the primary driver. The others are lubricant Sales, tire/Pneumatic Sales, diagnostic Equipment Sales and engine Sales.
Who are Mec Diesel Romania's main competitors?
Direct peers on record are Inter Cars, Diesel Technic, Ferdinand Bilstein (febi), Trucktec Automotive, Corteco and Auger Autoteile. Others are CEI S.p.A. and Petronas Lubricants International. Broad incumbents are Bosch Automotive Aftermarket and Continental Automotive Aftermarket (ContiTrade).
Does Mec Diesel Romania have an API?
No public API is recorded for Mec Diesel Romania.
What industry is Mec Diesel Romania in?
Mec Diesel Romania's product category is Commercial Vehicle Spare Parts Distribution. Its primary akta.pro industry code is TLAKAOAB, Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus), with a secondary code of TLAKAOAL, Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners). Its NAICS code is 42312 and its SIC code is 5013.