Pino Agency

What Pino Agency does

Pino Agency Inc. is a privately held, independent residential real estate brokerage headquartered at 70 N Broadway, Pennsville, New Jersey. Founded in 2011 by Joseph F. Pino and Christine M. Hooks, the firm operates with a team of 22 licensed agents serving home buyers and sellers across Salem County and surrounding South Jersey communities including Pennsville, Carneys Point, Woodstown, and Swedesboro.

The brokerage's product surface is built on a Constellation1 (Constellation Web Solutions, Inc.) website platform with Bright MLS integration, providing an MLS-syndicated property search portal, agent directory, virtual tours on select listings, instant home value estimation, and lead-capture forms. Core services include buyer representation, seller representation, new construction purchases, and land sales. A complementary sub-brand, the South Jersey Real Estate Academy, delivers NJ Sales Agent and Broker licensing courses, workshops, and continuing education.

Pino Agency generates revenue through traditional real estate commissions on completed transactions, with rates not publicly disclosed but consistent with the U.S. industry standard of 5-6% of sale price split between buy-side and sell-side agents. Go-to-market is sales-led and relationship-driven: agents work directly with consumers in-person and through the website funnel. Distribution leverages MLS listing syndication, the website portal, and organic social channels (Facebook, X, LinkedIn, Instagram). No external funding, parent company, acquisitions, or non-organic growth signals are disclosed.

Name

Pino Agency

Legal name

Pino Agency Inc.

Website

https://pinorealty.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pino Agency is a privately held, independent residential real estate brokerage in Pennsville, New Jersey, with 22 licensed agents serving home buyers and sellers across Salem County and the broader South Jersey market, earning commission on transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Pennsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential and commercial property transactions, earning percentage-based commissions on completed sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pino Agency is a full-service real estate brokerage that represents residential and commercial buyers and sellers in southern New Jersey, primarily in Salem County and surrounding communities. The agency pairs 22 licensed agents with a property listings search platform integrated to Bright MLS, and operates the South Jersey Real Estate Academy for agent licensing and professional development.

Product overview

Pino Agency is a real estate brokerage offering a unified platform of property buying, selling, and listing services. The core offering combines the Property Listings Search Platform with access to 22 licensed real estate agents, supported by agent search functionality, virtual tour services, and home value estimation tools. Additional services include Seller Services, Buyer Services, and a dedicated training academy (South Jersey Real Estate Academy) for agent licensing and development. The company primarily serves southern New Jersey markets including Pennsville, Salem, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pino Agency Real Estate Brokerage Services Full-service real estate brokerage offering residential and commercial property buying, selling, and listing services primarily in southern New Jersey areas including Pennsville, Salem, Bridgeton, Carneys Point, and surrounding communities, delivered through 22 licensed agents.
• Property Listings Search Platform Online property search platform allowing users to search residential, commercial, land, multi-family, and rental listings by location, price, beds, baths, square footage, and various property features. Integrates with Bright MLS for property data.
• Real Estate Agent Directory Directory of 22 licensed real estate agents at Pino Agency, allowing users to search agents by name, city, specialty, and contact information to find representation for buying or selling properties.
• South Jersey Real Estate Academy Real estate licensing education and professional development academy founded by Joseph F. Pino and Christine M. Hooks in 2011, offering New Jersey Sales Agent & Broker licensing courses, workshops, continuing education classes, and webinars for agent training.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with franchised brokerages across New Jersey. Comparable commission-based model and overlapping residential buyer/seller customer base, though operating at significantly larger scale.
• Century 21 Real Estate: Global residential real estate franchise with active New Jersey franchisees. Overlapping residential brokerage services, agent-based sales motion, and commission revenue model, competing for the same pool of buyers and sellers.
• Compass: Tech-enabled national residential brokerage expanding into suburban New Jersey markets. Overlaps with Pino on buyer/seller representation and commission revenue model, but differentiates via proprietary agent technology platform and brand investment.
• Coldwell Banker Realty: Large national residential brokerage franchise with significant New Jersey agent presence. Competes with Pino for the same buyer/seller pool with a wider service portfolio, more agents, and stronger brand recognition but less local specialization.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with New Jersey footholds including South Jersey markets. Comparable commission-based services and target customer segment, with broader geographic reach and brand recognition than a regional independent like Pino.
• Keller Williams Realty: Large agent-centric residential brokerage franchise with market centers across New Jersey. Comparable commission-based model, agent-centric culture, and emphasis on training and recruiting — directly overlapping with Pino's value proposition including its in-house Academy.

Direct peers

• Weichert Realtors: New Jersey-headquartered residential brokerage with deep South Jersey agent footprint. Directly comparable regional independent-turned-franchise competing for the same Salem County buyer and seller pool with a similar commission model.

Emerging players

• Redfin: Tech-enabled brokerage operating with a lower-commission model and strong digital consumer experience. Comparable in serving residential buyers and sellers, but competes on price and technology rather than local agent relationships.
• eXp Realty: Cloud-based brokerage with virtual operations and a growing agent base in New Jersey. Comparable residential brokerage model, but operates with significantly lower fixed overhead and an agent-recruitment model that can pull agents away from independents like Pino.

Regional players

• Sotheby's International Realty: Luxury-leaning residential brokerage franchise with affiliate offices in New Jersey markets. Comparable buyer/seller representation services and commission revenue model, though skewing toward higher price points than Pino's South Jersey book of business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pinoagency
• Facebookfacebook.com/PinoRealty
• LinkedInlinkedin.com/company/pino-agency-inc
• Instagraminstagram.com/pinoagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pino Agency