Pino Agency
Pino Agency is a privately held, independent residential real estate brokerage in Pennsville, New Jersey, with 22 licensed agents serving home buyers and sellers across Salem County and the broader South Jersey market, earning commission on transactions.
- Company typePrivate
- Founded2011
- HeadquartersPennsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pino Agency does
Pino Agency Inc. is a privately held, independent residential real estate brokerage headquartered at 70 N Broadway, Pennsville, New Jersey. Founded in 2011 by Joseph F. Pino and Christine M. Hooks, the firm operates with a team of 22 licensed agents serving home buyers and sellers across Salem County and surrounding South Jersey communities including Pennsville, Carneys Point, Woodstown, and Swedesboro.
The brokerage's product surface is built on a Constellation1 (Constellation Web Solutions, Inc.) website platform with Bright MLS integration, providing an MLS-syndicated property search portal, agent directory, virtual tours on select listings, instant home value estimation, and lead-capture forms. Core services include buyer representation, seller representation, new construction purchases, and land sales. A complementary sub-brand, the South Jersey Real Estate Academy, delivers NJ Sales Agent and Broker licensing courses, workshops, and continuing education.
Pino Agency generates revenue through traditional real estate commissions on completed transactions, with rates not publicly disclosed but consistent with the U.S. industry standard of 5-6% of sale price split between buy-side and sell-side agents. Go-to-market is sales-led and relationship-driven: agents work directly with consumers in-person and through the website funnel. Distribution leverages MLS listing syndication, the website portal, and organic social channels (Facebook, X, LinkedIn, Instagram). No external funding, parent company, acquisitions, or non-organic growth signals are disclosed.
Pino Agency firmographics
Firmographics- Name
- Pino Agency
- Legal name
- Pino Agency Inc.
- Website
- https://pinorealty.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pino Agency is a privately held, independent residential real estate brokerage in Pennsville, New Jersey, with 22 licensed agents serving home buyers and sellers across Salem County and the broader South Jersey market, earning commission on transactions.
- Ownership category
- akta.pro rank
Where Pino Agency is headquartered
LocationHeadquarters
- HQ city
- Pennsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pino Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential and commercial property transactions, earning percentage-based commissions on completed sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pino Agency product offering
Product offeringCore offering
Pino Agency is a full-service real estate brokerage that represents residential and commercial buyers and sellers in southern New Jersey, primarily in Salem County and surrounding communities. The agency pairs 22 licensed agents with a property listings search platform integrated to Bright MLS, and operates the South Jersey Real Estate Academy for agent licensing and professional development.
Product overview
Pino Agency is a real estate brokerage offering a unified platform of property buying, selling, and listing services. The core offering combines the Property Listings Search Platform with access to 22 licensed real estate agents, supported by agent search functionality, virtual tour services, and home value estimation tools. Additional services include Seller Services, Buyer Services, and a dedicated training academy (South Jersey Real Estate Academy) for agent licensing and development. The company primarily serves southern New Jersey markets including Pennsville, Salem, and surrounding communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pino Agency Real Estate Brokerage Services Full-service real estate brokerage offering residential and commercial property buying, selling, and listing services primarily in southern New Jersey areas including Pennsville, Salem, Bridgeton, Carneys Point, and surrounding communities, delivered through 22 licensed agents.
- Property Listings Search Platform Online property search platform allowing users to search residential, commercial, land, multi-family, and rental listings by location, price, beds, baths, square footage, and various property features. Integrates with Bright MLS for property data.
- Real Estate Agent Directory Directory of 22 licensed real estate agents at Pino Agency, allowing users to search agents by name, city, specialty, and contact information to find representation for buying or selling properties.
- South Jersey Real Estate Academy Real estate licensing education and professional development academy founded by Joseph F. Pino and Christine M. Hooks in 2011, offering New Jersey Sales Agent & Broker licensing courses, workshops, continuing education classes, and webinars for agent training.
Companies that use Pino Agency
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Pino Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Pino Agency partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Pino Agency competitors and assessment
Company assessmentBroad incumbents
- RE/MAX: Global residential real estate franchise with franchised brokerages across New Jersey. Comparable commission-based model and overlapping residential buyer/seller customer base, though operating at significantly larger scale.
- Century 21 Real Estate: Global residential real estate franchise with active New Jersey franchisees. Overlapping residential brokerage services, agent-based sales motion, and commission revenue model, competing for the same pool of buyers and sellers.
- Compass: Tech-enabled national residential brokerage expanding into suburban New Jersey markets. Overlaps with Pino on buyer/seller representation and commission revenue model, but differentiates via proprietary agent technology platform and brand investment.
- Coldwell Banker Realty: Large national residential brokerage franchise with significant New Jersey agent presence. Competes with Pino for the same buyer/seller pool with a wider service portfolio, more agents, and stronger brand recognition but less local specialization.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with New Jersey footholds including South Jersey markets. Comparable commission-based services and target customer segment, with broader geographic reach and brand recognition than a regional independent like Pino.
- Keller Williams Realty: Large agent-centric residential brokerage franchise with market centers across New Jersey. Comparable commission-based model, agent-centric culture, and emphasis on training and recruiting — directly overlapping with Pino's value proposition including its in-house Academy.
Direct peers
- Weichert Realtors: New Jersey-headquartered residential brokerage with deep South Jersey agent footprint. Directly comparable regional independent-turned-franchise competing for the same Salem County buyer and seller pool with a similar commission model.
Emerging players
- Redfin: Tech-enabled brokerage operating with a lower-commission model and strong digital consumer experience. Comparable in serving residential buyers and sellers, but competes on price and technology rather than local agent relationships.
- eXp Realty: Cloud-based brokerage with virtual operations and a growing agent base in New Jersey. Comparable residential brokerage model, but operates with significantly lower fixed overhead and an agent-recruitment model that can pull agents away from independents like Pino.
Regional players
- Sotheby's International Realty: Luxury-leaning residential brokerage franchise with affiliate offices in New Jersey markets. Comparable buyer/seller representation services and commission revenue model, though skewing toward higher price points than Pino's South Jersey book of business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pino Agency social profiles
Digital presencePino Agency compliance and trust
Trust signalCompliance1 record
Pino Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pino Agency leadership team
Management profileNumber of profiles
Profiles2 records
Pino Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pino Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pino Agency
What does Pino Agency do?
Pino Agency is a full-service real estate brokerage that represents residential and commercial buyers and sellers in southern New Jersey, primarily in Salem County and surrounding communities. The agency pairs 22 licensed agents with a property listings search platform integrated to Bright MLS, and operates the South Jersey Real Estate Academy for agent licensing and professional development.
Is Pino Agency a public or private company?
Pino Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pino Agency founded?
Pino Agency was founded in 2011. It employs 11 to 50 people.
Where is Pino Agency based?
Pino Agency is headquartered in Pennsville, United States, in the North America region.
How does Pino Agency make money?
One revenue line is on record: real Estate Commission.
Who are Pino Agency's main competitors?
Broad incumbents on record are RE/MAX, Century 21 Real Estate, Compass, Coldwell Banker Realty, Berkshire Hathaway HomeServices and Keller Williams Realty. Weichert Realtors is listed as a direct peer. Emerging players are Redfin and eXp Realty. Sotheby's International Realty is listed as a regional player.
Does Pino Agency have an API?
No public API is recorded for Pino Agency.