Sibrape
Sibrape is a Brazilian manufacturer of pool equipment founded in 1988, producing heat pumps, pumps, filters, LED lighting, and water treatment systems distributed through 269+ authorized resellers and DTC e-commerce, serving residential and commercial pool owners across Brazil.
- Company typePrivate
- Founded1988
- HeadquartersRibeirão, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sibrape does
Sibrape Ind. e Com. de Equip. Aquáticos e de Filtragem (legal name) is a Brazilian manufacturer of pool equipment founded in 1988 and headquartered in Ribeirão Preto, São Paulo. The company produces a complete, vertically integrated pool-equipment portfolio spanning five core categories: heat pumps (Ortum Mini, Ortum Prime Full Inverter Wi-Fi, SB Full Inverter Wi-Fi lines ranging from 12k to 130k BTU), pumps/motobombas (BPF, Eagle, Platinum lines from 1/4CV to 3CV), filters (BR and Tourmaline lines with rotomolded tanks), LED lighting (VEGA, SIRIUS, POLARIS lines), and water treatment systems (ozone generators, Claripur SGM chlorine generators, and chlorine chemicals), plus pre-configured KIT bundles combining multiple components. Differentiated technical features include Full Inverter variable-speed compressor technology for energy efficiency, Wi-Fi smartphone control on heat pumps, and tourmaline-enhanced filtration media.
The business operates a hybrid go-to-market in Brazil: an authorized reseller network of 269+ partners (including a Gold-level tier and a separate network of technical assistance partners for installation and after-sales service) supplemented by direct-to-consumer e-commerce through sibrape.com.br, which is built on Shopify. Pricing is in Brazilian Reais and varies materially by category — heat pumps range roughly R$7,000-R$55,000, filters R$673-R$15,000, pumps R$1,100-R$12,000, and chlorine generators R$2,806-R$3,676. Sibrape targets two customer segments: residential pool owners as the primary use case and commercial pool operators (hotels, resorts, clubs) as a secondary segment, with end consumers being routed to local resellers via a 0800 hotline or able to purchase directly online. Revenue, ownership structure, and historical milestones are not publicly disclosed, and the company remains privately held with no evidence of institutional investment or M&A activity.
Sibrape firmographics
Firmographics- Name
- Sibrape
- Legal name
- Sibrape Ind. e Com. de Equip. Aquáticos e de Filtragem
- Website
- https://sibrape.com.br
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sibrape is a Brazilian manufacturer of pool equipment founded in 1988, producing heat pumps, pumps, filters, LED lighting, and water treatment systems distributed through 269+ authorized resellers and DTC e-commerce, serving residential and commercial pool owners across Brazil.
- Ownership category
- akta.pro rank
Sibrape industry classification
Industry- Product category
- Swimming Pool Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where Sibrape is headquartered
LocationHeadquarters
- HQ city
- Ribeirão
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Sibrape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: Sibrape generates revenue through the sale of physical swimming pool equipment including heat pumps, motobombas (pumps), filters, lighting, and water treatment systems. Products are sold as one-time purchases with various models across multiple product lines targeting different pool sizes and requirements.
- Chemical Products: Sale of water treatment chemicals including chlorine products (hipoclorito, dicloro) for pool maintenance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heat Pump Products - Entry Level |
| Unit Pricing | Pay-as-you-go | Heat Pump Products - Mid Range |
| Unit Pricing | Pay-as-you-go | Heat Pump Products - Premium |
| Unit Pricing | Pay-as-you-go | Motobombas (Pumps) - Entry Level |
| Unit Pricing | Pay-as-you-go | Motobombas (Pumps) - Premium |
| Unit Pricing | Pay-as-you-go | Filters |
| Unit Pricing | Pay-as-you-go | Water Treatment |
| Unit Pricing | Pay-as-you-go | Chemical Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sibrape product offering
Product offeringCore offering
Sibrape manufactures and sells complete swimming pool equipment including vinyl pools, heat pumps, pool pumps (motobombas), sand filters, LED lighting, and water treatment systems (ozone generators, chlorine generators, and chemicals). The company distributes these products primarily through a network of 269+ authorized resellers across Brazil, with additional direct-to-consumer e-commerce sales via its Shopify-powered website.
Product overview
Sibrape is a Brazilian manufacturer of complete pool equipment solutions operating through a platform-plus-modules architecture. The core product portfolio includes five main categories: (1) Heat pumps (Aquecedores) spanning three sub-lines: Ortum Mini Wi-Fi (compact), Ortum Prime Full Inverter Wi-Fi (premium), and SB Full Inverter Wi-Fi (commercial); (2) Motobombas (Pumps) in three tiers: BPF (economical), Platinum (premium), and Eagle (mid-range); (3) Filtros (Filters) including the BR line and Tourmaline premium line; (4) Iluminação (LED Lighting) with VEGA, SIRIUS, and POLARIS lines; and (5) Tratamento de Água (Water Treatment) featuring ozone generators, Claripur chlorine generators (SGM series), and chemical products. Additionally, Sibrape offers pre-configured KIT bundles combining multiple components for complete pool systems. All products are distributed through authorized resellers across Brazil with technical support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Heat Pumps (Aquecedores) Pool heat pumps for residential and commercial pools. Includes entry-level Ortum Mini Wi-Fi line, premium Ortum Prime Full Inverter Wi-Fi line, and SB Full Inverter Wi-Fi line. Features Full Inverter technology for energy efficiency and Wi-Fi connectivity for remote temperature control. Prices range from R$7,031 to R$55,000.
- Pool Pumps (Motobombas) Pool pump motors with various power ratings (1/4CV to 3CV), carbon or stainless steel shafts, and single-phase or three-phase voltage options. Includes BPF, Platinum, and Eagle product lines. Prices range from R$1,100 to R$12,000.
- Pool Filters (Filtros) Pool filtration systems including BR line (sand filters BR20 through BR75 PRO) and Tourmaline premium line (S400, S650, S700, FT1000, FT1100). Features various tank sizes, valve types, and rotomolded construction. Prices range from R$673 to R$15,000.
- Pool LED Lighting (Iluminação) LED pool lighting solutions including VEGA, SIRIUS, and POLARIS lines. Features RGB color-changing capabilities and polycarbonate construction for durability in underwater installation.
- Water Treatment Systems (Tratamento de Água) Pool water treatment products including ozone generators (O3 series for chemical-free sanitation), chlorine generators (Claripur SGM12, SGM16, SGM20 for automated chlorination), and chemical products (hypochlorite and dichlorine). Prices range from R$290 to R$3,676.
- Sibrape Pool Kits (KIT's Sibrape) Pre-configured pool equipment bundles combining pumps, filters, heaters, and water treatment components into complete pool systems for residential and commercial installations.
Companies that use Sibrape
Customer profileSegments2 records
Ideal customer profiles2 records
Sibrape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sibrape partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Authorized Resellers (269+)coreSibrape maintains a network of 269+ authorized resellers across Brazil, including Gold-level resellers, who distribute their pool equipment products to end consumers. Resellers can be searched by location through the company website.
- Technical Assistance PartnerscoreAuthorized technical assistance partners provide installation and after-sales service support for Sibrape products across Brazil. Partners can be found through location-based search on the company website.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sibrape competitors and assessment
Company assessmentDirect peers
- Hayward Holdings: Global manufacturer of pool equipment (pumps, filters, heaters, automation, lighting) directly comparable to Sibrape's full pool-equipment portfolio; serves residential and commercial pool markets worldwide and competes for the same installer/dealer channel relationships.
- Pentair: Long-standing global pool-equipment manufacturer offering pumps, filters, heaters, and automation systems — directly overlaps Sibrape's heat-pump, pump, and filter lines and targets the same residential pool installer channel.
- Fluidra / AstralPool: Fluidra (with AstralPool brand) is a leading international pool and wellness equipment manufacturer with overlapping product categories (pumps, filters, heating, water treatment) and strong Latin American distribution, making it a direct competitor across Sibrape's categories.
- Jandy: Pool equipment brand owned by Fluidra specializing in pumps, filters, heaters, automation, and lighting — a direct product-line competitor to Sibrape's pool hardware portfolio for residential pool professionals and dealers.
Emerging players
- Waterco: Manufacturer of pool and spa equipment (pumps, filters, heaters, sanitation) with strong presence in Asia-Pacific and emerging Latin American markets — overlaps with Sibrape's filtration, pumping, and water-treatment product categories.
- Maytronics: Specialist in pool water treatment and robotic cleaners; competes with Sibrape's water-treatment category (ozone, chlorine generators) and targets a similar residential pool-owner end customer.
Broad incumbents
- Daikin: Global HVAC and heat-pump leader with residential and commercial pool/water-heating offerings; a broad incumbent whose heat-pump technology and inverter know-how directly competes with Sibrape's Full Inverter Ortum and SB heat-pump lines.
- Carrier: Global HVAC manufacturer with pool and water-heating heat-pump products; competes with Sibrape's heat-pump line on energy efficiency, brand, and dealer relationships at the higher end of the residential pool market.
Regional players
- Polaris: Pool equipment brand (now under Hayward) with strength in automated pool cleaners and selected hardware; regional overlap with Sibrape in selected categories such as water-treatment automation and pool accessories.
Others
- Intex Recreation: Mass-market above-ground pool and accessory brand; not a direct competitor on premium in-ground pool hardware, but adjacent in serving Brazilian pool-owner demand and in influencing consumer expectations on price/feature trade-offs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sibrape social profiles
Digital presenceSibrape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sibrape leadership team
Management profileNumber of profiles
Sibrape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sibrape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sibrape
What does Sibrape do?
Sibrape manufactures and sells complete swimming pool equipment including vinyl pools, heat pumps, pool pumps (motobombas), sand filters, LED lighting, and water treatment systems (ozone generators, chlorine generators, and chemicals). The company distributes these products primarily through a network of 269+ authorized resellers across Brazil, with additional direct-to-consumer e-commerce sales via its Shopify-powered website.
Is Sibrape a public or private company?
Sibrape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sibrape founded?
Sibrape was founded in 1988. It employs 101 to 250 people.
Where is Sibrape based?
Sibrape is headquartered in Ribeirão, Brazil, in the Latin America region.
How does Sibrape make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are chemical Products.
Who are Sibrape's main competitors?
Direct peers on record are Hayward Holdings, Pentair, Fluidra / AstralPool and Jandy. Emerging players are Waterco and Maytronics. Broad incumbents are Daikin and Carrier. Polaris is listed as a regional player. Intex Recreation is listed as an others.
Does Sibrape have an API?
No public API is recorded for Sibrape.
What industry is Sibrape in?
Sibrape's product category is Swimming Pool Equipment. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair. Its NAICS code is 33341 and its SIC code is 3585.