Platinum Dental Care

What Platinum Dental Care does

Platinum Dental Services, operating under the Platinum Dental Care brand, is a private Dental Support Organization (DSO) headquartered in Utah with 37 affiliated practice locations concentrated in the Mountain West region of the United States. Founded in 2012 (per firmographic data, though source records do not confirm an explicit founding date), the company employs 251-500 staff and was recapitalized by private equity firm Main Post Partners in Q3 2024. Its core product is the Dentist Ownership Program, which enables independent dentist owners to retain clinical autonomy while outsourcing non-clinical operations including billing, staffing, IT support, and marketing. Revenue is generated through individually negotiated service agreements with affiliated practices on a managed-services basis.

The company has built a layered service platform around its partner practices: integrated in-house specialty services covering periodontics, endodontics, orthodontics, pediatrics, and oral surgery; a continuing education program for clinical staff; a 'Latest Tech' offering that evaluates and supports dental practice software selection; and marketing support aimed at referral growth. Platinum goes to market via direct, sales-led outreach to dentist owners — particularly those considering retirement or practice transition — using its website, contact forms, and free practice valuations as entry points. The customer base consists of independent dentist owners seeking financial security and operational relief from small-business ownership burdens while preserving clinical decision-making. Platinum has no public disclosure of revenue, no app or API surface, and no disclosed AI/ML capabilities; its competitive differentiation rests on operational integration depth, specialty aggregation, and the capital resources provided by its PE sponsor.

Name

Platinum Dental Care

Legal name

Platinum Dental Services

Website

https://myplatinumdental.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Dental Support Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK)

akta.pro secondary industries

Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA), Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

Keywords

• Dental support services
• Dental practice management
• Dental group operations
• Dental specialty services
• Dental continuing education

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Support Organization (DSO) Services: Platinum Dental Services operates as a Dental Support Organization providing business support services to affiliated dental practices. The company shares business load with dentist partners, providing resources, capital, and connections while dentists maintain clinical autonomy. Revenue is generated through service agreements with affiliated dental practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Platinum Dental Care is a Dental Support Organization (DSO) that partners with dentist-owners to deliver non-clinical support services across its network of dental practices. Its core services include billing, staffing and recruiting, IT support, marketing, integrated specialty services, continuing education, and access to modern dental technology, sold to practice owners rather than directly to end patients.

Product overview

Platinum Dental Services operates as a Dental Support Organization (DSO) providing a unified platform of business support services to independent dentists. The core offering consists of the Dentist Ownership Program, which enables clinicians to maintain autonomy while receiving operational support, supplemented by integrated specialty services (periodontics, endodontics, orthodontics, pediatrics, oral surgery), continuing education, technology evaluation, and marketing support. The company serves dental practices across the Mountain West region with 37 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dentist Ownership Program A DSO partnership program that allows dentist-owners to affiliate with Platinum Dental Care, retain clinical autonomy, and receive centralized non-clinical support in exchange for partnership / service fees. Targeted at dental practice owners in the Mountain West region.
• Support Services (billing, staffing, IT, marketing) Centralized non-clinical back-office services including billing and revenue cycle management, staffing and recruiting, IT support, and marketing provided to affiliated dental practice owners across the network.
• Integrated Specialty Services Integrated specialty dental services (e.g., endodontics, periodontics, oral surgery, etc., as a network offering) delivered across the network to increase patient capture and referral convenience within Platinum Dental Care-affiliated practices.
• Continuing Education Program Continuing education and clinical/professional development programs for affiliated dentists and staff, designed to support ongoing licensure, clinical skill development, and peer learning across the network.
• Marketing Support Centralized marketing and patient acquisition support provided to affiliated dental practices, including digital marketing, branding, and local patient growth initiatives tailored to each practice location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imagen Dental Partners: PE-backed dental partnership network focused on supporting independent practices with business and clinical infrastructure, closely aligned with Platinum's autonomy-preserving thesis.
• Pacific Dental Services: Large PE-backed DSO supporting general and specialty dental practices with integrated operations, marketing, and clinical support — comparable in service breadth and partnership-led model.
• MB2 Dental: PE-backed dental partnership network offering practice support while preserving dentist autonomy — a near-direct competitor on the 'true partnership' positioning Platinum emphasizes.
• Smile Brands: Multi-brand DSO supporting general, specialty, and orthodontic practices via shared business services — analogous in offering a multi-specialty, multi-location DSO platform.
• Dental Care Alliance: Dental support organization providing non-clinical services across a large network of affiliated general and specialty practices — directly comparable mid-to-large-market DSO.
• Aspen Dental: National DSO brand supporting affiliated offices with operations, marketing, and technology — closely mirrors Platinum's GTM and back-office support offer at much greater scale.
• Heartland Dental: The largest US dental support organization, providing non-clinical support services to affiliated practices — the most direct comparator in scale and business model to Platinum Dental Services.
• Gen4 Dental Partners: Growth-oriented DSO partnering with high-performing practices and integrating specialty services — comparable mix of multi-specialty scaling and partnership-led affiliation.

Broad incumbents

• Western Dental & Orthodontics: Large, established dental services organization with general and orthodontic practices — a broad incumbent competitor across many of the same specialties Platinum offers.

Emerging players

• Benevis: DSO focused on supporting dental practices serving Medicaid and underserved populations — overlapping in DSO business model, though with a distinct payer-mix focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/3N6cC7dHncM
• Xx.com/platinumdental1
• Facebookfacebook.com/DentistinSugarhouse
• LinkedInlinkedin.com/company/platinum-dental-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Dental Care