What i-Link Research Solutions does

Pureprofile Ltd (ASX: PPL) is an Australia-headquartered, publicly listed data and research solutions company that operates a global consumer research panel platform serving enterprise, government, and academic clients across Asia-Pacific, North America, and Europe from its headquarters at 263 Riley Street, Surry Hills NSW 2010. The company's platform-plus-modules architecture is anchored by a proprietary Global Research Panel providing direct access to millions of consumers for survey-based data collection, complemented by a portfolio covering Research Services, Reporting & Analytics, Brand Health tracking, Qualitative Research, and ResTech (Research Technology) solutions.

The product portfolio includes Audience Builder for audience monetization, Video Surveys, Social Insights Tools providing AI-powered trend and sentiment analysis, Message Testing and Synthetic Responses for AI-generated respondent data enabling rapid concept validation, and a Data Quality Commitment service. The company maintains ISO 20252:2019 (Market, opinion & social research) and ISO 27001:2022 (Information Security Management) certifications, and was named 2025 Research Partner of the Year by The Research Society.

Pureprofile generates revenue through a mix of professional services (project-based research engagements, qualitative research, reporting & analytics, advanced survey programming) and recurring subscription access to its Global Research Panel and Brand Health Tracking services. Pricing is quote-based with multi-year enterprise contracts and is not publicly disclosed. The company operates a direct enterprise sales motion across APAC, North America, and Europe. Named customer logos span more than twelve industries — including professional services (KPMG), travel (Flight Centre), media (Newscorp), healthcare (Medibank), dairy (Fonterra), advertising (JCDecaux), education (LSE, University of Western Australia), and government (Department of the Prime Minister and Cabinet; Cook Islands) — indicating horizontal segmentation rather than vertical specialization.

Name

i-Link Research Solutions

Legal name

Pureprofile Ltd

Website

https://i-linkresearch.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Pureprofile (ASX: PPL) is a data and research solutions company operating a global consumer panel platform. It serves enterprise, government, and academic clients across APAC, North America, and Europe with ResTech tools for surveys, brand tracking, qualitative research, and AI-powered insights.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (541690)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Research Services: Survey and data-driven studies at scale, including product concept testing, ad effectiveness, customer loyalty measurement, and advanced survey programming
2. Global Research Panel Access: Access to proprietary global consumer panel for market research data collection
3. Reporting & Analytics: Dashboards, data cleaning, and advanced analytics services
4. Brand Health Tracking: Brand tracking and ad effectiveness insights services
5. Qualitative Research: In-depth interviews, focus groups, and community research

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

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Product overview

Pureprofile is a data and research solutions company operating as a platform-plus-modules architecture. The core offering consists of a Global Research Panel providing access to millions of consumers, complemented by research services (surveys, qualitative research, brand health tracking, and reporting & analytics). Key products include Audience Builder for audience monetization, Video Surveys for rich data collection, Social Insights Tools for AI-powered trend analysis, and Message Testing for concept validation. The portfolio also features Synthetic Responses for AI-generated respondent data and specialized ResTech solutions for real-time insights. Pureprofile positions itself as combining first-party data with cutting-edge technology to power business decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• i-Link Research Solutions

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• YouGov: YouGov runs a large proprietary global consumer panel and publishes syndicated research, brand tracking, and custom studies - directly overlapping with Pureprofile's panel and brand health offerings.
• Toluna: Toluna operates a global online consumer panel and delivers survey-based market research, brand tracking, and insights services - directly comparable to Pureprofile's Global Research Panel and research services stack.
• Cint: Cint operates a global research sample exchange and panel infrastructure that powers online research for buyers and suppliers, comparable to Pureprofile's Global Research Panel access offering.
• Dynata: Dynata is one of the world's largest first-party research data platforms, offering sample access, survey programming, and insights - the closest scaled peer to Pureprofile's panel-centric model.

Broad incumbents

• Kantar: Kantar is a global market research and insights incumbent covering brand tracking, consumer panels, ad effectiveness, and analytics; competes with Pureprofile for enterprise brand and consumer insight budgets at the top end of the market.
• Qualtrics: Qualtrics is an experience management and research platform with survey, panel, brand tracking, and analytics capabilities; competes for the same enterprise CX/insights budget as Pureprofile.
• NielsenIQ: NielsenIQ is a global consumer measurement and insights incumbent with large panels, retail and brand analytics, and syndicated research; overlaps with Pureprofile on the brand health and consumer panel fronts.
• Ipsos: Ipsos is a large global market research firm offering qualitative, quantitative, brand health, and public opinion research across virtually every vertical, overlapping with Pureprofile's full services catalog.

Emerging players

• Prolific: Prolific operates an online participant recruitment platform for academic and commercial research, overlapping with Pureprofile's panel access and academic research customer use cases.
• Attest: Attest is a consumer research platform offering brand tracking, concept testing, and audience research to mid-market and enterprise buyers - a more focused emerging competitor to Pureprofile's research services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pureprofile
• Xx.com/ilinkresearch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-Link Research Solutions