Culligan Water

What Culligan Water does

Culligan Water, as represented in the input, is the locally-owned Culligan dealership serving the Tri-Cities region of South Central Washington and North Central Oregon, operating from a single location at 1001 West Columbia Drive, Kennewick, WA. The dealership is part of the broader Culligan International network of 600+ independently-owned dealerships across North America and dealers in 90+ countries globally, and operates as a franchise-style member of a 85+ year-old water treatment brand. The Kennewick location was acquired by Gary Puckett in 1979 and transferred to his daughter Kim and son-in-law Scott in 2012, making it a multi-generational family business with 11-50 employees.

The company's product portfolio centers on the Aquasential platform, which includes ion exchange water softeners (Select Series and Smart HE models), whole-home water filters (including a NSF-certified Total PFAS filter with 99.9% reduction), reverse osmosis drinking water systems (tanked, tankless, and smart variants), and bottleless water coolers (Ascent and Peak lines). Underlying technology spans ion exchange resin-based softening, multi-stage membrane filtration, and UV disinfection for commercial applications. The company holds WQA, NSF/ANSI 53 (PFAS), NSF/ANSI 58 (RO), and UL certifications, and is a member of the International Bottled Water Association.

The business model combines one-time equipment sales with multiple recurring revenue streams: monthly rentals of softeners ($57-$65/month) and coolers ($5-$46/month), subscription bottled water delivery plans ($36.70-$55.20/month for 15-25 gallon tiers), automatic salt delivery, and ongoing service/repair contracts. Commercial customers receive customized water treatment solutions across hospitality, healthcare, manufacturing, and municipal sectors. Distribution is direct-to-consumer through the local dealer network, supplemented by e-commerce via culligan.com, with go-to-market driven by free in-home water testing, consultations, and a 30-day satisfaction guarantee.

Name

Culligan Water

Legal name

Culligan International Company

Website

https://culligankennewick.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Culligan Water is a locally-owned Culligan dealership in Kennewick, WA, part of a 600+ dealer North American network. It sells, rents, and services residential and commercial water treatment equipment (softeners, RO systems, PFAS filters) and delivers bottled water and salt on subscription.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment and Services

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

Keywords

• Water treatment systems
• Water softener equipment
• Reverse osmosis filtration
• Whole home water filters
• Bottled water delivery

Headquarters

HQ city

Kennewick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of water softeners, filtration systems, and drinking water equipment to residential and commercial customers
2. Equipment Rental/Leasing: Monthly rental programs for water softeners, coolers, and filtration systems with terms ranging from 12-month leases to ongoing rental agreements
3. Bottled Water Delivery: Regular delivery of 5-gallon bottles and bottled water coolers on subscription plans ranging from $36.70/month to $55.20/month depending on volume
4. Salt Delivery: Regular delivery of water softener salt with automatic scheduling and brine tank filling service
5. Service & Repairs: Maintenance, repairs, filter replacements, and inspection services for water treatment equipment
6. Commercial Water Treatment: Customized water treatment solutions for businesses including hotels, restaurants, healthcare facilities, and manufacturing operations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Culligan Water sells and rents water treatment equipment and delivers bottled water, primarily to residential homeowners and commercial/industrial customers. Core products include the Aquasential® line of ion exchange water softeners, multi-stage reverse osmosis drinking water systems, whole home PFAS-certified filters, and bottleless/bottled water coolers. The company also provides professional water testing, salt delivery, equipment installation, and ongoing service and repair plans through a network of 600+ locally-owned dealerships.

Product overview

Culligan Water is a comprehensive water treatment company offering a multi-product portfolio centered on the Aquasential® product line for residential and commercial applications. The core offerings include water softeners (Aquasential® Select Series® and Smart High Efficiency models), whole home water filters (including the NSF-certified Whole Home PFAS Filter), reverse osmosis drinking water systems (Aquasential® tanked, tankless, and smart variants), and bottleless/bottled water coolers (Ascent™ and Peak models). Commercial and industrial solutions include water softeners, filters, deionizers, dealkalizers, RO systems, and UV purifiers. The company supplements its product sales with service offerings including professional water testing, salt delivery, water delivery, and maintenance/repair services. The product architecture follows a platform-plus-module approach with the Aquasential® brand serving as the flagship product family across multiple treatment categories.

Differentiator

Problem solved

Functional benefit

Brands

• Aquasential®: Product line including water softeners, high efficiency water filters, reverse osmosis drinking water systems, and smart water treatment solutions.
• Aqua Cleer®
• Hi-Flo®
• Culligan Connect™
• Ascent™
• Peak

Products and services

• Aquasential® Select Series® Water Softener Affordable water softener that reduces damaging scale buildup in water-using appliances with demand regeneration that saves water, salt, and electricity; targeted at residential homeowners.
• Aquasential® Smart High Efficiency Water Softener World's most efficient water softener with smart technology, Culligan Connect app monitoring, and 46% reduced operating costs; for residential homeowners seeking premium softening with smart features.
• Aquasential® High Efficiency Water Softener High efficiency water softener from the Aquasential line for residential customers seeking scale and hard-water protection.
• Aquasential® Whole Home PFAS Water Filter First and only NSF-certified whole home filter for total PFAS reduction, reducing up to 99.9% of forever chemicals with a dual-tank design; for homeowners concerned about PFAS contamination.
• Aquasential® High-Efficiency Water Filter High-efficiency whole home water filter for reducing chlorine, chloramines, and various contaminants; for residential customers wanting filtered water at every tap.
• Aquasential® Reverse Osmosis Drinking Water System Advanced reverse osmosis system with up to seven stages of filtration, 12 interchangeable filters, certified to reduce 60 different contaminants, featuring filter change alerts; for residential drinking water purification.
• Aquasential® Smart Reverse Osmosis Drinking Water System World's most efficient reverse osmosis system with Culligan Connect app for 24/7 monitoring, up to seven stages of filtration, and 58 contaminant reduction certification; for residential customers seeking connected RO.
• Aquasential® Tankless Reverse Osmosis Drinking Water System Compact tankless RO system requiring 2/3 less space, provides over 600 gallons per day, with optional smart technology for water consumption tracking; for residential customers with limited under-sink space.
• Ascent™ Bottleless Water Cooler Free-standing bottleless cooler with multi-stage filtration, offering hot and cold water dispensing options for offices and commercial spaces.
• Ascent™ CT Bottleless Water Cooler Space-saving countertop bottleless cooler with touch-free dispensing, providing 3 liters of cold water per minute; for offices and small commercial spaces.
• Peak Bottleless Water Cooler Premium bottleless cooler with five-stage filtration producing 44 lbs of bullet ice daily, hot/cold/ambient water options, and 10.2-inch dispensing height; for offices and high-end commercial environments.
• Bottled Water Cooler Bottled water cooler rental providing hot, cold, and room temperature dispensing with free basic installation, starting at $5/month; for residential and office customers.
• Commercial Water Softeners Industrial-grade ion exchange water softeners for removing calcium, magnesium, iron, and manganese, preventing scale buildup and extending equipment life; for commercial and industrial customers.
• Commercial Water Filters Multi-step commercial filtration systems for removing impurities and contaminants from water in business settings; for commercial and industrial facilities.
• Commercial Water Deionizers Ion exchange deionization systems for producing high-purity water free from cations and anions for industrial applications; for laboratories, manufacturing, and industrial processes.
• Commercial Dealkalizers Systems for removing bicarbonates, carbonates, and hydroxides to control pH levels in industrial water systems; for industrial process water applications.
• Commercial Reverse Osmosis Systems Commercial membrane filtration systems for removing impurities from water in industrial settings; for commercial and industrial water treatment.
• Commercial Ultraviolet (UV) Water Purifiers UV light disinfection systems for pathogen-free water, removing bacteria and chlorine from commercial water supplies; for commercial facilities requiring disinfection.
• Water Testing Services Professional water testing including free basic tests, advanced EPA-certified lab analysis for contaminants like arsenic, lead, E.coli, nitrates, and PFAS testing kits; for residential and commercial customers assessing water quality.
• Salt Delivery Service Automatic salt delivery service with brine tank filling, 10-point inspection, and options including solar salt, salt pellets, and potassium chloride; for residential water softener owners.
• Water Delivery Service Bottled water delivery with subscription plans ranging from 15-25 gallons/month, including 5-gallon bottle delivery and cooler rental options; for residential and small office customers.
• Service & Repair Plans Water softener and filter maintenance including part replacement, installation, emergency service, tune-ups, and filter changes; for residential and commercial equipment owners.

Quantifiable outcome

• Reverse osmosis removes up to 99% of total dissolved solids including salt and sodium
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Boy Scouts of America Blue Mountain CouncilminorOthersLocal community sponsorship and support for youth development organization in the Tri-Cities area
• Tri City Cancer CenterminorOthersCommunity support partnership with regional cancer care organization
• Habitat for HumanityminorOthersCommunity partnership supporting affordable housing construction in the region
• Union Gospel MissionminorOthersCommunity support partnership with faith-based social services organization
• Water Quality Association (WQA)coreTechnology or IntegrationIndustry certification body that tests and certifies Culligan's water treatment products meet industry standards. Culligan products carry WQA Tested and Certified marks.
• International Bottled Water Association (IBWA)coreTechnology or IntegrationIndustry association setting standards for bottled water quality and safety. Culligan is a member and adheres to IBWA standards for bottled water production.
• NSF InternationalcoreTechnology or IntegrationThird-party certification organization that tests and certifies Culligan filtration products meet NSF/ANSI standards for contaminant reduction including PFAS standards.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Rainsoft: Rainsoft is a direct dealer-network competitor offering water softeners, drinking water systems, and whole-house filtration, historically overlapping with Culligan in the same residential and light-commercial segments.
• EcoWater Systems: EcoWater is the largest direct competitor to Culligan in North America, operating a similar dealer-based water treatment model selling softeners, reverse osmosis systems, and whole-home filtration under the EcoWater, Kinetico, and Lindsay brands.
• Kinetico: Kinetico is a direct competitor selling non-electric, twin-tank water softeners and filtration systems through a dealer network that mirrors Culligan's franchise model and target residential/commercial customer base.
• WaterCare: WaterCare operates a dealer network for water softeners and filtration equipment, competing directly with Culligan in the residential installed water treatment category in overlapping US geographies.

Broad incumbents

• Pentair: Pentair is a broad water treatment incumbent offering residential and commercial filtration, softening, and RO systems (including the Fleck and Everpure brands) that competes across multiple of Culligan's product categories at larger scale.
• PUR (Helen of Troy): PUR (owned by Helen of Troy) sells pitcher, faucet-mount, and under-sink water filtration products across mass retail, competing with Culligan in point-of-use drinking water filtration at lower price points.
• A. O. Smith: A. O. Smith is a major incumbent in residential and commercial water heating and treatment, with a growing water purification and RO line that competes with Culligan's drinking water systems.
• 3M (Filtrete Water Filtration): 3M's Filtrete line competes in residential water filtration (under-sink and whole-house filters) with mass-retail distribution, overlapping Culligan's filtration categories but at lower price points.

Emerging players

• Waterdrop: Waterdrop is a fast-growing DTC water filtration brand selling under-sink RO systems and replacement filters online, competing with Culligan on convenience and price rather than full-house installed solutions.

Others

• Crystal Geyser / Primo Water: Primo Water (including Crystal Geyser and Mountain Valley) operates bottled water production and direct delivery at national scale, providing an alternative channel that competes with Culligan's bottled water delivery subscription service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CulliganNation
• Instagraminstagram.com/culligannation
• LinkedInlinkedin.com/company/water-conditioning-of-the-tri-cities

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culligan Water