Sierra Gold Seafood
Sierra Gold Seafood is a family-owned seafood distributor in Sparks, Nevada, supplying fresh, frozen, and sushi-grade seafood to restaurants, grocers, hotels, casinos, and home cooks across Northern Nevada and Northern California via an 800-square-foot retail market, a 16,000-square-foot wholesale warehouse, and its own refrigerated trucking subsidiary.
- Company typePrivate
- Founded2005
- HeadquartersSparks, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sierra Gold Seafood does
Sierra Gold Seafood is a family-owned seafood supplier headquartered in Sparks, Nevada, serving Northern Nevada and Northern California for nearly two decades. Founded in 2005 and operated by the Crowell family (Jim, Cindy, Justin, and Brandon), the company runs two co-located facilities at 1335 Greg Parkway: an 800-square-foot retail fish market open to consumers and an adjacent 16,000-square-foot wholesale warehouse. It supplies fresh, frozen, and sushi-grade seafood to restaurants, grocers, hotels, casinos, and home cooks, offering 15-20 fresh fish varieties weekly sourced from around the world, plus shellfish, custom butchering, and complementary products such as kitchen gadgets, sauces, and gift baskets.
The company's core operational technology is Reno Refrigerated Transport, a wholly-owned refrigerated trucking subsidiary that runs regular lanes from the ports of Los Angeles, Long Beach, and San Francisco and executes daily air cargo pickups for fresh catches. This direct port-sourcing capability underwrites a cold-chain logistics advantage in a landlocked region and supports the company's claim of supplying restaurant-grade seafood to both wholesale and retail customers at the same quality.
Sierra Gold operates a dual-channel revenue model: one-time-purchase retail sales through the fish market and direct B2B wholesale supply to food service operators including Eldorado Resort Casino Reno and various Reno/Sparks restaurants, hotels, and grocers. Distribution is augmented by channel partnerships with premium non-seafood brands (Snake River Farms, Hudson Valley Foie Gras, Bindi Milano, Cucina Della Cucina, Nippon Shokken), and the company reaches consumers through Facebook, Instagram, an email newsletter, a recipe blog, and Yelp. Pricing is not publicly disclosed and wholesale quotes are handled by direct sales representatives. The company employs 11-50 people, has no disclosed revenue, has not raised institutional funding, and operates without a parent company.
Sierra Gold Seafood firmographics
Firmographics- Name
- Sierra Gold Seafood
- Legal name
- Sierra Gold Seafood
- Website
- https://sierragoldseafood.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sierra Gold Seafood is a family-owned seafood distributor in Sparks, Nevada, supplying fresh, frozen, and sushi-grade seafood to restaurants, grocers, hotels, casinos, and home cooks across Northern Nevada and Northern California via an 800-square-foot retail market, a 16,000-square-foot wholesale warehouse, and its own refrigerated trucking subsidiary.
- Ownership category
- akta.pro rank
Sierra Gold Seafood industry classification
Industry- Product category
- Seafood Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Retailers (445250)
- SIC
- Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
Keywords
Where Sierra Gold Seafood is headquartered
LocationHeadquarters
- HQ city
- Sparks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sierra Gold Seafood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Market Sales: Direct-to-consumer sales through 800-square-foot retail fish market offering fresh, frozen, and sushi-grade seafood along with kitchen gadgets and related products
- Wholesale Program: B2B wholesale supply to restaurants, hotels, grocers, and casinos, featuring premium seafood and complementary products from partner brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing available upon request via representative contact |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sierra Gold Seafood product offering
Product offeringCore offering
Sierra Gold Seafood supplies fresh, frozen, and sushi-grade seafood to restaurants, grocers, hotels, casinos, and individual consumers in Northern Nevada and Northern California. The company operates an 800-square-foot retail fish market and a 16,000-square-foot wholesale warehouse in Sparks, Nevada, supported by its own refrigerated trucking operation (Reno Refrigerated Transport) that sources directly from the ports of Los Angeles, Long Beach, and San Francisco.
Product overview
Sierra Gold Seafood is a family-owned seafood supplier operating a retail fish market and wholesale distribution business in Sparks, Nevada, serving Northern Nevada and Northern California for nearly two decades. The company offers fresh, frozen, and sushi-grade seafood through an 800-square-foot retail market and a 16,000-square-foot wholesale warehouse, supported by its own refrigerated trucking company (Reno Refrigerated Transport) that sources directly from California ports. Core offerings include diverse fresh fish varieties (tuna, salmon, halibut, swordfish), shellfish (crab, lobster, oysters, mussels), and complementary products including kitchen gadgets, sauces, sushi supplies, and gift baskets. The company also distributes specialty food products from partner suppliers including Bindi (Italian desserts), Cucina Della Cucina (pasta and ravioli), Hudson Valley Foie Gras (duck products), Snake River Farms (Wagyu beef), and Nippon Shokken (Japanese sauces).
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Seafood Market 800-square-foot retail market offering 15-20 varieties of fresh fish sourced globally each week, plus custom butchering services, frozen seafood, sushi-grade fish, shellfish, kitchen gadgets, sauces, sushi-making supplies, and gift baskets. Open to individual consumers and home cooks.
- Wholesale Seafood Program B2B wholesale supply of fresh fish, shellfish, sushi-grade seafood, caviar, and complementary gourmet products (including partner brands such as Hudson Valley Foie Gras, Snake River Farms Wagyu, Cucina Della Cucina pasta, Bindi Italian desserts, and Nippon Shokken sauces) to restaurants, hotels, grocers, and casinos. Includes clients such as Eldorado Resort Casino Reno.
Quantifiable outcome
- Same quality seafood available at retail as restaurants receive at wholesale prices
Companies that use Sierra Gold Seafood
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sierra Gold Seafood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sierra Gold Seafood partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Bindi MilanominorItalian dessert company whose products including Apple Tartlet, Chocolate Temptation Cake, Pistachio Cheesecake, Tiramisu, and Crème brûlée are offered through Sierra Gold's wholesale program to restaurants and food service providers.
- Cucina Della CucinaminorFine ravioli and pasta company whose products including Tri Color Tortellini, Ballerine Pasta, Tagiatelle Pasta, Linguine Pasta, and Lobster Ravioli with Cognac are distributed through Sierra Gold's wholesale channel.
- Hudson Valley Foie GrasminorPremium duck and foie gras producer whose Duck Breast, Foie Gras, Duck Bacon, Duck Sausage, and Whole Duck products are available through Sierra Gold's wholesale distribution to restaurants.
- Snake River FarmsminorPremium Wagyu beef producer offering Wagyu New York Strip and Wagyu Ribeye through Sierra Gold's wholesale program for high-end restaurant partners.
- Nippon ShokkenminorJapanese sauce company whose Nippon Shokken Teriyaki Sauce, Eel Coating Sauce, and Japanese Dressing are distributed through Sierra Gold's wholesale channel to restaurants and food service operators.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Sierra Gold Seafood competitors and assessment
Company assessmentDirect peers
- Inland Seafood: Atlanta-based regional seafood distributor with both retail counter and foodservice wholesale. Comparable mid-size, multi-channel seafood operator with branded retail presence.
- Browne Trading Company: Maine-based premium seafood retailer and wholesaler operating a storefront plus restaurant/wholesale supply with strong brand identity. Matches Sierra Gold's combination of premium retail positioning and B2B supply.
- Sea Watch International: Mid-Atlantic seafood processor and supplier producing both fresh and value-added seafood items for retail and foodservice. Comparable in scale and channel mix, with broader product breadth into packaged formats.
- Sam Rust Seafood: Multi-generation family seafood wholesaler in Hampton Roads, Virginia supplying restaurants and retail customers across the Mid-Atlantic. Closely mirrors Sierra Gold's family-operated, multi-channel regional model.
- Fortune Fish & Gourmet: Specialty seafood and gourmet foodservice distributor headquartered in the Chicago suburbs, serving fine-dining and premium retailers nationwide. Closest B2B specialty-seafood comparator in scale and customer mix.
- Bristol Seafood: Maine-based seafood processor and supplier to foodservice and retail brands, including custom value-added products. Comparable mid-size player extending beyond pure distribution into branded seafood products.
- Pacific Seafood Group: Family-owned, vertically integrated seafood processor and distributor based in the Pacific Northwest serving both retail and foodservice. Most direct functional comparison to Sierra Gold's dual wholesale-plus-retail, port-sourced model.
Regional players
- L.A. Fish Wholesale Company: Southern California port-based wholesale seafood supplier serving restaurants and retailers across SoCal. Operates one of the same California ports that Sierra Gold sources from, with overlapping customer type but different geography.
Broad incumbents
- Citarella: Established New York City premium fish market and seafood brand with retail locations, wholesale supply, and e-commerce. Larger and more recognized brand, but mirrors Sierra Gold's premium-retail-plus-wholesale playbook.
Others
- Fulton Fish Market: Iconic New York wholesale seafood market operating as a multi-vendor cooperative serving restaurants and retailers. Not a direct competitor but the canonical reference point for seafood distribution venue/identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sierra Gold Seafood social profiles
Digital presenceSierra Gold Seafood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sierra Gold Seafood leadership team
Management profileNumber of profiles
Profiles5 records
Sierra Gold Seafood subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sierra Gold Seafood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sierra Gold Seafood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sierra Gold Seafood
What does Sierra Gold Seafood do?
Sierra Gold Seafood supplies fresh, frozen, and sushi-grade seafood to restaurants, grocers, hotels, casinos, and individual consumers in Northern Nevada and Northern California. The company operates an 800-square-foot retail fish market and a 16,000-square-foot wholesale warehouse in Sparks, Nevada, supported by its own refrigerated trucking operation (Reno Refrigerated Transport) that sources directly from the ports of Los Angeles, Long Beach, and San Francisco.
Is Sierra Gold Seafood a public or private company?
Sierra Gold Seafood is a private company. It is classified as family owned and is currently operating.
When was Sierra Gold Seafood founded?
Sierra Gold Seafood was founded in 2005. It employs 11 to 50 people.
Where is Sierra Gold Seafood based?
Sierra Gold Seafood is headquartered in Sparks, United States, in the North America region.
How does Sierra Gold Seafood make money?
Two revenue lines are on record. Retail Market Sales are the primary driver. The others are wholesale Program.
Who are Sierra Gold Seafood's main competitors?
Direct peers on record are Inland Seafood, Browne Trading Company, Sea Watch International, Sam Rust Seafood, Fortune Fish & Gourmet, Bristol Seafood and Pacific Seafood Group. L.A. Fish Wholesale Company is listed as a regional player. Citarella is listed as a broad incumbent. Fulton Fish Market is listed as an others.
Does Sierra Gold Seafood have an API?
No public API is recorded for Sierra Gold Seafood.
What industry is Sierra Gold Seafood in?
Sierra Gold Seafood's product category is Seafood Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of CRAHAHAC, Seafood Markets & Fishmongers. Its NAICS code is 42446 and its SIC code is 5400.