Thor Projects

What Thor Projects does

Thor Projects LLC is a privately held, Carmel, Indiana-based management and organizational change consulting firm founded in 1991. The firm operates with 1-10 employees and is led by principal consultant Robert Bogue, a 23-year Microsoft MVP and author of 28 books, alongside co-leader Terri. Its service portfolio is organized around six practice areas: AI Advantage (AI adoption and strategy consulting), Employee Engagement (burnout, conflict resolution, empathetic conversations), Better Outcomes (program evaluation, performance coaching, performance planning), Effective Transformation (change management, technology modernization, Change PMO enablement), Trauma (trauma processing and trauma-informed care), and Knowledge Management. The firm does not offer a standalone software product; its core technology consists of proprietary change management and AI adoption frameworks, most notably the Fermi Decisions methodology, a catalog of 19 AI archetypes, and the AIIM-published Organizational Readiness for Generative AI assessment.

Revenue is generated primarily through professional services engagements delivered via three models: Flight Instruction (executive workshops and coaching), Co-Pilot (integrated implementation support), and Air Traffic Control (independent project oversight). Pricing is quote-based and not publicly disclosed. Secondary revenue streams include training programs distributed through sister sites (ChangeInspired.com, ConfidentChangeManagement.com, ExtinguishBurnout.com), public speaking engagements, and book royalties from 28 titles sold via Amazon. The firm's go-to-market is sales-led and enterprise-focused, with named clients spanning Fortune 500 healthcare organizations (Roche, Eli Lilly, Anthem, BD, Cook Medical, AngioDynamics, IU Health), technology (Microsoft, SHI), manufacturing (Xerox, Allegion), financial services (Citizens, Crowe), and government (City of Indianapolis). Lead generation is driven by a content-first marketing strategy across an extensive blog, white papers, email newsletters, and conference keynotes.

The firm positions itself as a human-centered alternative to technology-first consultancies, emphasizing that 70% of change projects fail and that AI adoption requires structured change management. Documented client outcomes include a manufacturing rework reduction from 92% to under 5% and a 74% rework rate reduction in a single year through coordinated technology and business process work. The firm additionally maintains a portfolio of six sub-branded microsites (Robust Futures, Extinguish Burnout, Confident Change Management, Change Inspired, SharePoint Shepherd, Kin-to-Kid Connection) to capture topical demand, and has recently extended its research credentials through a Johns Hopkins collaboration on universal suicide screening published in the Crisis, Stress, and Human Resilience journal.

Name

Thor Projects

Legal name

Thor Projects LLC

Website

https://thorprojects.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Thor Projects LLC is a Carmel, Indiana-based management consulting firm offering AI adoption, change management, employee engagement, and trauma-informed care services to enterprise clients, led by 23-year Microsoft MVP Robert Bogue.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Human Capital & Workforce Transformation Consulting (BPAHACAE), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Organizational change management
• AI adoption consulting
• Employee engagement consulting
• Performance improvement services
• Trauma-informed consulting

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting engagements for AI strategy, change management, burnout prevention, conflict resolution, performance coaching, technology modernization, trauma processing, and program evaluation. Delivered through various engagement models including Flight Instruction (workshops), Co-Pilot (integrated support), and Air Traffic Control (oversight).
2. Training Programs: Educational offerings through sister sites (ChangeInspired.com, ConfidentChangeManagement.com) covering change management, burnout, conflict resolution, performance coaching, and trauma-informed care topics.
3. Speaking Engagements: Public speaking at conferences and events including SIKM Leaders Community, VSLive!, and PMI training sessions.
4. Book Sales and Authorship: Robert Bogue has authored 28 books on topics including change management, burnout, and organizational topics. Books are available through Amazon with affiliate link relationships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Thor Projects is a boutique management and technology consulting firm that delivers AI adoption strategy, organizational change management, employee engagement, performance improvement, and trauma-informed consulting to enterprise clients. Services are organized into six practices (AI Advantage, Employee Engagement, Better Outcomes, Effective Transformation, Trauma, and Knowledge Management) and delivered via three engagement models (Flight Instruction workshops, Co-Pilot integrated implementation, and Air Traffic Control independent oversight). The firm supplements its consulting work with authored books, white papers, and online courses on change management and burnout.

Product overview

Thor Projects is a consulting and professional services firm organized around six core service practices: AI Advantage (AI adoption and strategy consulting), Employee Engagement (burnout, conflict resolution, empathetic conversations), Better Outcomes (program evaluation, performance coaching, performance planning), Effective Transformation (change management, technology modernization, Change PMO support), Trauma (trauma processing and trauma-informed care), and Knowledge Management. The firm does not offer a standalone software product but rather delivers human-centered consulting services, frameworks, and training resources. Services are complemented by educational content through affiliated sites including ConfidentChangeManagement.com, ChangeInspired.com, and ExtinguishBurnout.com.

Differentiator

Problem solved

Functional benefit

Brands

• Robust Futures: Focuses on changing society's relationships with harmful substances
• Extinguish Burnout
• Confident Change Management
• Change Inspired
• SharePoint Shepherd
• Kin-to-Kid Connection

Products and services

• AI Advantage Consulting

Quantifiable outcome

• Manufacturing rework reduced from 92% to under 5%
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Prosci: Prosci is the leading dedicated change management consulting and research firm, offering the ADKAR methodology, certifications, and benchmarking tools. It is the most direct competitor to Thor Projects' change management and AI-adoption practice, serving similarly sized enterprise change offices and HR leaders.
• North Highland: North Highland is a mid-sized management consulting firm specializing in transformation, change management, and people-and-change advisory. It competes directly with Thor Projects for enterprise transformation mandates from HR and operations buyers.
• Kotter International: Kotter International provides change management strategy, training, and advisory services built on John Kotter's 8-step process. It competes directly with Thor Projects' Confident Change Management and Change PMO services for enterprise transformation engagements.
• Slalom: Slalom is a mid-sized consultancy with strong transformation, organizational change, and Microsoft/AI capabilities, serving Fortune 500 buyers. It competes for the same enterprise transformation and AI adoption mandates Thor Projects targets, though at substantially larger scale.

Broad incumbents

• Deloitte (Human Capital practice): Deloitte's Human Capital practice offers large-scale organizational transformation, change management, and AI adoption services. It is a broad incumbent competitor for enterprise transformation buyers that Thor Projects targets, with significantly greater scale and global delivery.
• Bain & Company (Organization practice): Bain advises executives on organizational design, change management, and transformation outcomes. It competes for the same executive-led transformation engagements as Thor Projects, especially within Fortune 500 healthcare and technology clients.
• McKinsey (Organization Practice): McKinsey's Organization Practice advises C-suites on large-scale transformations, operating model redesign, and AI-enabled change. It competes with Thor Projects for executive-level transformation advisory work, particularly on Fortune 500 accounts like Roche and Eli Lilly.
• Info-Tech Research Group: Info-Tech Research Group publishes research, frameworks, and advisory for IT and HR leaders, including change management and AI readiness content. It competes with Thor Projects' thought leadership and AI readiness assessment offerings, particularly to mid-market and enterprise IT organizations.
• Accenture (Change Management & AI practices): Accenture delivers enterprise-wide transformation, change management, and AI strategy engagements to Fortune 500 clients. It competes with Thor Projects on AI Advantage and Effective Transformation mandates but operates at much larger scale and global scope.

Others

• AIIM (Association for Intelligent Information Management): AIIM is the industry association that published Robert Bogue's Organizational Readiness for Generative AI framework. While not a consulting competitor, AIIM is a strategic ecosystem partner whose research distribution channel amplifies Thor Projects' AI readiness IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thor Projects