B2THEWORLD

What B2THEWORLD does

B2THEWORLD is a registered 501(c)(3) nonprofit organization headquartered in Wheaton, Illinois, that partners with schools in conflict-affected regions to deliver transformative education to children impacted by war. Founded in 2018 by Ben and Susie Thomas following a decade of leadership at Kigali International Community School (KICS) in Rwanda, the organization currently operates school partnerships across five countries: Rwanda, Cameroon (6 schools), Pakistan (8 schools), Iraq, and South Sudan. The organization cites that 520 million children are impacted by war globally and positions education as a core lever for healing, hope, and lasting community change.

The organization's core offering is the proprietary "Why, Play, Lead™" Transformative Educational Framework, a registered trademark that structures its pedagogical approach around three pillars: critical thinking and problem-solving ("Why"), joyful healing through play ("Play"), and servant leadership development ("Lead"). This framework, developed and refined through application at KICS, is delivered through direct school partnerships that include teacher training, leadership development, academic systems strengthening, and ongoing support. All KICS graduates have reportedly matriculated to universities including U.S. Ivy League and top global institutions, establishing the framework's reference outcomes. B2THEWORLD complements its core program with an Echo Prayer App community for supporter engagement and an online donor portal for contributions.

Revenue is generated entirely through charitable donations rather than fees for services. B2THEWORLD accepts one-time and recurring donations through its GiveVirtuous-powered Donor Portal, asset donations (retirement plans, securities, real estate, life insurance, restricted securities) processed through a partnership with the National Christian Foundation, and mailed check contributions. Distribution occurs via direct engagement with partner schools, an active website, email newsletter, social media, speaker events, and the Echo prayer community. Geographic reach spans Africa, the Middle East, and South Asia, with country coordinators embedded in each operating region, and a U.S.-based leadership and operations team.

Name

B2THEWORLD

Legal name

B2THEWORLD (registered 501(c)(3) nonprofit)

Website

https://b2theworld.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

B2THEWORLD is a 501(c)(3) nonprofit that partners with schools in five conflict-affected countries (Rwanda, Cameroon, Pakistan, Iraq, South Sudan) to deliver its proprietary Why, Play, Lead™ educational framework, supporting children impacted by war through teacher training, leadership development, and academic systems strengthening.

Ownership category

akta.pro rank

Product category

International Nonprofit Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGABAE

Education Access & Quality (International Development)

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYEDADALAB

International Development & Donor-Funded Education Programs

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

Keywords

• International education programs
• Conflict-zone school partnerships
• Teacher training services
• Nonprofit education services
• Post-conflict education programs

Headquarters

HQ city

Merrifield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting the mission of education for children impacted by war. Donors can give online via the Donor Portal Account or one-time donations.
2. Asset Donations: Accepts donations of various assets including retirement plans, securities, privately held corporate stock, business interests, life insurance, estate gifts, loan notes, restricted securities, personal property (royalties, patents, copyrights, metals). Partnered with National Christian Foundation for asset donation processing.
3. Check Donations: Accepts check donations payable to B2THEWORLD, mailed to PO Box 4693, Wheaton IL 60189.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

B2THEWORLD develops and supports schools in countries recovering from war through a proprietary "Why, Play, Lead™" Transformative Educational Framework delivered via direct School Partnership Programs. The organization partners with primary and secondary schools in five countries (Rwanda, Cameroon, Pakistan, Iraq, and South Sudan), providing teacher training, leadership development, academic systems strengthening, and ongoing implementation support. Core revenue is generated separately through charitable donations to fund these programs.

Product overview

B2THEWORLD is a nonprofit organization (501(c)3) offering a single, unified program focused on providing transformative education to children impacted by war. The core offering is the 'Why, Play, Lead™' Educational Framework—a pedagogical methodology delivered through school partnerships in five countries (Cameroon, Iraq, Pakistan, South Sudan, Rwanda). The organization complements its educational programs with an online donor portal for contributions and an Echo Prayer App community for supporter engagement. Rather than a software platform, B2THEWORLD's 'product' is its educational framework and school partnership model, supported by operational tools for donor management and prayer community connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Why, Play, Lead™ Educational Framework A transformative educational methodology consisting of three pillars — 'Why' (student-centered critical thinking and problem-solving), 'Play' (joyful formation through creative learning, movement, and exploration for healing), and 'Lead' (servant leadership development for community rebuilding) — delivered to partner schools in conflict-affected regions.
• School Partnership Program Multi-year partnership engagement with primary and secondary schools in five conflict-affected countries (Rwanda, Cameroon, Pakistan, Iraq, South Sudan) providing teacher training, leadership development, academic-systems strengthening, and ongoing implementation support under the Why, Play, Lead framework.
• Online Donor Portal A donor management system allowing supporters to create accounts, access giving history, manage contribution methods and frequencies, and make one-time or recurring donations to fund B2THEWORLD's educational programs.
• Echo Prayer App Community A prayer community platform where supporters join B2THEWORLD's prayer network via email signup to receive updates and participate in the organization's prayer ministry.

Quantifiable outcome

• All graduates of KICS (flagship partner) matriculated to universities including U.S. Ivy League and top global institutions
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Kigali International Community School (KICS)flagshipStrategic or Co-development Partner · 1 January 2018Flagship partnership school in Rwanda. KICS was the inspiration for B2THEWORLD as co-founders Ben and Susie Thomas served there for ten years. The Why-Play-Lead framework was developed through practices at KICS. All graduates matriculate to universities including Ivy League institutions. The partnership continues as a gold standard for schools worldwide.
• National Christian FoundationcoreImplementation/ SI/ Consulting PartnerPartnership with a team of experts at National Christian Foundation for processing asset donations including retirement plans, securities, real estate, and other complex assets. They work with donors or their financial advisors to facilitate asset donations to B2THEWORLD.
• Echo Prayer App CommunityminorOthersPrayer is at the heart of everything B2THEWORLD does. The Echo Prayer App community connects supporters to the mission through prayer engagement.
• Partner Schools in CamerooncoreStrategic or Co-development PartnerSix schools in Cameroon serving students, with focus on the Anglophone regions facing prolonged instability. B2THEWORLD provides targeted teacher and leader training, academic systems development, and transformative education using the Why, Play, Lead framework.
• Partner Schools in PakistancoreStrategic or Co-development PartnerEight schools serving marginalized children in Pakistan including those in bonded labor contexts (brick kilns, street cleaning, factories). B2THEWORLD provides faculty coaching, teacher professional development, and leadership support.
• Local Educators and Organizations in IraqcoreStrategic or Co-development PartnerPartnership with local educators and organizations to build resilient schools that empower students and restore hope after prolonged conflict. Includes local partnership, teacher training, capacity building for school leaders, and systems supporting long-term sustainability.
• Local Coordinators and Communities in South SudancoreStrategic or Co-development PartnerPartnership with local coordinators and communities to revitalize schools and expand access to quality education in South Sudan. Includes school revitalization, teacher training, leadership coaching, and building educational ecosystems in fragile contexts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Rescue Committee: Major humanitarian organization delivering education, child protection, and recovery programming in crisis and post-conflict settings. Comparable beneficiary focus but much broader mandate.
• Save the Children: Large established international NGO operating education-in-emergencies programming in many of the same conflict-affected countries. Overlaps mission but operates at vastly greater scale and breadth.

Direct peers

• BuildOn: Nonprofit that builds schools and runs literacy programs in developing countries, including in sub-Saharan Africa. Comparable model of partnering with local communities to deliver education in low-resource settings.
• Room to Read: Global nonprofit operating literacy and girls' education programs across low-income countries with a codified, transferable pedagogical framework — directly comparable to B2THEWORLD's framework-based school partnership model.
• Relief International: Humanitarian NGO that delivers education programs in fragile and conflict-affected contexts across the Middle East, Africa, and Asia — overlapping B2THEWORLD's country footprint and beneficiary base.
• War Child: International nonprofit dedicated to protecting and educating children affected by war across multiple conflict-affected countries. Closest peer given the explicit war-affected-children mission and school-based delivery model.
• Educate!: East Africa-focused nonprofit working in Uganda and Rwanda on secondary school skills and leadership training. Strong overlap with B2THEWORLD's LEAD pillar and East African geography.

Others

• Habitat for Humanity International: Faith-inspired nonprofit operating globally with comparable donor-base profile (individual giving, asset donations via NCF, faith-aligned constituency). Useful comparable for nonprofit scale benchmarks rather than direct programmatic overlap.
• UNICEF: UN agency delivering education for children in emergencies and post-conflict recovery worldwide. Operates at national-policy and systems level rather than school-by-school, but covers overlapping geographies and populations.

Regional players

• African Leadership University: Higher-education institution with campuses in Rwanda and Mauritius focused on developing African leaders. Adjacent regional player addressing leadership development for African youth, but at post-secondary level rather than primary/secondary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/b2theworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2THEWORLD