SmartFish
- Company typePrivate
- Founded2013
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
SmartFish firmographics
Firmographics- Name
- SmartFish
- Legal name
- Smart Food
- Website
- https://smartfish.mx
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where SmartFish is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
SmartFish business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Sales: Direct-to-consumer sales of certified sustainable seafood and food products through smartfood.com.mx. Products include fish, seafood, meats, dairy, groceries, and household items sourced from artisanal producers and fishermen cooperatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SmartFish product offering
Product offeringCore offering
SmartFish (legal name Smart Food) operates the SmartFood e-commerce platform and Mercado Consciente retail showrooms that sell certified sustainable fish, seafood, meats, dairy, groceries, prepared foods, the SmartBox curated bundle, and PURA water purifiers directly to Mexican consumers. Products are sourced from artisanal fishermen cooperatives under a fair-trade model that returns up to 50% of the final sale price to the communities, supported by B Corp (Empresa B) certification and traceability.
Product overview
SmartFish operates as a unified B Corp enterprise combining an e-commerce platform (SmartFood) with a sustainability program. The core offering consists of the SmartFood online marketplace selling sustainable certified fish, seafood, meats, dairy, and natural groceries, complemented by the SmartBox curated food box and PURA water purifier sub-brands. SmartFish's sustainability program connects consumers directly with artisanal fishing cooperatives, ensuring fair prices (communities receive up to 50% of final sale price) and promoting regenerative production practices. The company has helped cooperatives increase income by an average of 38%.
Differentiator
Problem solved
Functional benefit
Brands
- PURA: Water purifier products including shower water purifiers (Purificador de Regadera Iguazú) and related water filtration products.
Products and services
- SmartFood Sustainable Food E-commerce Storefront B Corp-certified online storefront selling certified sustainable fish, seafood, meats, dairy, groceries, prepared foods, wines/beers, and household items to Mexican consumers, with full traceability to artisanal fishermen cooperatives.
- SmartBox Curated Food Box Curated bundle offering available through the SmartFood platform featuring selected sustainable and natural food products.
- PURA Water Purifiers Sub-brand line of water filtration products sold through the SmartFood platform, including shower water purifiers such as the Purificador de Regadera Iguazú.
Quantifiable outcome
- 38% average income increase for partner cooperatives
- +2 more outcomes
Companies that use SmartFish
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
SmartFish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
SmartFish partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Walton Family FoundationcoreSmartFish AC was featured as a case study in The Sustainable Fisheries Dealbook published by the Walton Family Foundation. This publication bridges philanthropy and impact investment by presenting sustainable fisheries as viable investment opportunities. Being featured provides SmartFish with institutional credibility and visibility among impact investors and institutional donors.
- Isla Natividad Divers and Fishermen Cooperative SocietyminorAnother organization featured alongside SmartFish in the Walton Family Foundation's Sustainable Fisheries Dealbook, demonstrating similar sustainable fishery models. Both organizations represent pioneering scalable models in sustainable fisheries in Mexico.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SmartFish competitors and assessment
Company assessmentDirect peers
- LoveTheWild: DTC frozen sustainable-seafood brand sourced from responsible fisheries; the closest US analog to SmartFish's sustainable, story-led seafood positioning with traceable supply chains.
- Wild Planet Foods: Mission-driven sustainable seafood CPG brand selling traceable, pole-and-line caught fish with strong B-Corp-style positioning that mirrors SmartFish's cooperative sourcing story.
- Fishpeople Seafood: Sustainable seafood brand that partners with small-scale US fishermen cooperatives; directly comparable to SmartFish's cooperative sourcing and traceability narrative.
- Vital Choice: DTC sustainable seafood and organic grocer that ships directly to consumers, paralleling SmartFish's curated omnichannel assortment and e-commerce delivery model.
- Blue Circle Foods: DTC and foodservice sustainable seafood brand with comparable positioning around responsibly sourced fish and mission-led branding aimed at conscious consumers.
Emerging players
- Honest Catch: Direct-from-fisherman sustainable seafood marketplace with a comparable small-scale, supply-chain-transparency story to SmartFish's cooperative model.
Broad incumbents
- Imperfect Foods: Mission-driven DTC food marketplace focused on reducing food waste; parallels SmartFish's conscious-consumer DTC marketplace model and curated subscription boxes analogous to SmartBox.
- Misfits Market: Direct-to-consumer sustainable food marketplace targeting values-driven shoppers; parallels SmartFish's omnichannel sustainable-food positioning and subscription mechanics.
Regional players
- Grupo Pesquera / Pesquera Azteca (Mexican seafood processor): Established Mexican seafood processor and supplier with comparable seafood category presence in Mexico but operating at industrial scale rather than cooperative-sourced sustainable model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SmartFish social profiles
Digital presenceSmartFish compliance and trust
Trust signalCompliance1 record
SmartFish financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartFish leadership team
Management profileNumber of profiles
SmartFish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartFish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartFish
What does SmartFish do?
SmartFish (legal name Smart Food) operates the SmartFood e-commerce platform and Mercado Consciente retail showrooms that sell certified sustainable fish, seafood, meats, dairy, groceries, prepared foods, the SmartBox curated bundle, and PURA water purifiers directly to Mexican consumers. Products are sourced from artisanal fishermen cooperatives under a fair-trade model that returns up to 50% of the final sale price to the communities, supported by B Corp (Empresa B) certification and traceability.
Is SmartFish a public or private company?
SmartFish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartFish founded?
SmartFish was founded in 2013. It employs 11 to 50 people.
Where is SmartFish based?
SmartFish is headquartered in Mexico City, Mexico, in the Latin America region.
How does SmartFish make money?
One revenue line is on record: E-commerce Sales.
Who are SmartFish's main competitors?
Direct peers on record are LoveTheWild, Wild Planet Foods, Fishpeople Seafood, Vital Choice and Blue Circle Foods. Honest Catch is listed as an emerging player. Broad incumbents are Imperfect Foods and Misfits Market. Grupo Pesquera / Pesquera Azteca (Mexican seafood processor) is listed as a regional player.
Does SmartFish have an API?
No public API is recorded for SmartFish.