Wild Planet Foods

Name

Wild Planet Foods

Legal name

Wild Planet Foods, Inc.

Website

https://wildplanetfoods.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Planet Foods is a privately held U.S. packaged seafood and shelf-stable protein company that sells sustainably pole-and-line and troll-caught canned tuna, sardines, salmon, mackerel, yellowtail, anchovies, organic chicken, organic beef, and ready-to-eat meal bowls through DTC e-commerce, national grocery retail, and foodservice.

Ownership category

akta.pro rank

Product category

Canned Seafood

NAICS

Seafood Product Preparation and Packaging (3117)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)

akta.pro secondary industries

Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)

Keywords

• Sustainable seafood
• Canned tuna
• Wild sardines
• Canned salmon
• Shelf-stable protein

Headquarters

HQ city

Mckinleyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their website at wildplanetfoods.com, offering both one-time purchases and subscription options with 10% savings.
2. Retail Distribution: Products are sold through traditional retail channels including grocery stores and natural food retailers, with a store locator on their website showing where to purchase products.
3. Foodservice: The company offers products specifically for foodservice operators, with a dedicated foodservice one-pager PDF available for commercial buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wild Planet Foods produces and sells sustainably sourced canned seafood (tuna, sardines, salmon, mackerel, yellowtail, anchovies) and shelf-stable land-based proteins (organic chicken, organic shredded beef), along with ready-to-eat meal bowls. Products use once-cooked processing, hand-cut and hand-packed preparation, with no added water, oil, or fillers, and are distributed through direct-to-consumer e-commerce, retail grocery, and foodservice channels.

Product overview

Wild Planet Foods is a sustainably sourced seafood and shelf-stable meat company offering a diversified portfolio of wild-caught fish and organic land-based products. The core product lines include: Tuna (Albacore and Skipjack varieties in multiple formats including cans, pouches, and flavored options), Sardines (in various preparations including EVOO, water, lemon, and skinless/boneless), Salmon (Sockeye and Pink varieties), Mackerel, Yellowtail, Anchovies, and Ready-To-Eat Meals (tuna salad bowls with pasta, quinoa, and beans). Land-based products include Organic Chicken and Organic Shredded Beef. The company operates a Subscribe & Save subscription program. All seafood products are sustainably harvested using pole & line, troll, or selective fishing methods, and are characterized by once-cooked processing, high protein content, and Omega-3 fatty acid retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Albacore Wild Tuna Hand-cut, hand-packed albacore tuna steaks cooked once in the can with sea salt, featuring 33g protein and 1500mg Omega-3s per 5oz can. Pole & line or troll caught in North and South Pacific Oceans.
• Skipjack Wild Tuna Hand-cut, hand-packed skipjack tuna cooked once in the can with sea salt, featuring 32g protein and 582mg Omega-3s per 5oz can. First sustainably caught skipjack tuna on the market.
• Premium Skipjack Wild Light Tuna with Jalapeño Premium skipjack wild light tuna with jalapeño in a 3oz can, offering a spicy flavor variant.
• Premium Skipjack Wild Light Tuna with Lemon & Pepper Premium skipjack wild light tuna with lemon and pepper in a 3oz can.
• Albacore Wild Tuna No Salt Added Hand-cut, hand-packed albacore tuna with no salt added, cooked once in the can.
• Albacore Solid Wild Tuna In Extra Virgin Olive Oil Albacore tuna packed in extra virgin olive oil with sea salt, hand-cut and hand-packed.
• Albacore Wild Tuna Single-Serve Pouch Albacore wild tuna in a 3oz single-serve pouch for convenient on-the-go consumption.
• Albacore Wild Tuna Single-Serve Pouch No Salt Added Albacore wild tuna single-serve pouch with no salt added.
• Skipjack Wild Tuna No Salt Added Skipjack wild tuna with no salt added in a 5oz can.
• Wild Sardines In Extra Virgin Olive Oil Wild sardines packed in organic extra virgin olive oil with sea salt, featuring 18g protein, 1800mg Omega-3s, and 50% daily value of Vitamin D per 4.4oz can.
• Wild Sardines In Extra Virgin Olive Oil with Lemon Wild sardines packed in extra virgin olive oil with lemon for added citrus flavor.
• Wild Sardines In Water Wild sardines packed in water, scale-free with firm texture and mild flavor.
• Wild Sardines In Water No Salt Added Wild sardines in water with no salt added, featuring 18g protein, 1800mg Omega-3s, and 70% daily value of Vitamin D per 4.4oz can.
• Wild Sardines Skinless & Boneless Fillets In Extra Virgin Olive Oil Skinless and boneless sardine fillets in extra virgin olive oil with 1015mg Omega-3s, 20-21g protein, and 8-30% DV Vitamin D per 4.25oz can.
• Wild Sardines Skinless & Boneless Fillets In Water Skinless and boneless sardine fillets packed in water.
• Wild Sockeye Salmon Wild sockeye salmon from Alaska and British Columbia, sustainably caught by small-scale fishing families. Features 524mg+ Omega-3s and 17-18g protein per 6oz can.
• Wild Sockeye Salmon Single-Serve Pouch Wild sockeye salmon in a 3oz single-serve pouch.
• Wild Pink Salmon Wild pink salmon sustainably caught in Alaska, cooked once to retain nutritional benefits.
• Wild Pink Salmon No Salt Added Wild pink salmon with no salt added in a 6oz can.
• Wild Pink Salmon Single-Serve Pouch Wild pink salmon in a 3oz single-serve pouch.
• Wild Smoked Pink Salmon Fillets in Extra Virgin Olive Oil Smoked pink salmon fillets in extra virgin olive oil in a 3.9oz can.
• Wild Mackerel Fillets In Extra Virgin Olive Oil Hand-filleted wild mackerel (also known as Saba) in extra virgin olive oil. Known as Saba on sushi menus with a flavor-forward experience similar to tuna.
• Wild Pacific Mackerel Wild Pacific mackerel in a 5oz can with delicate texture, featuring 31g protein and 1690mg EPA and DHA Omega-3s.
• Wild Smoked Mackerel Fillets in Extra Virgin Olive Oil Smoked mackerel fillets in extra virgin olive oil in a 3.9oz can.
• Wild Yellowtail Fillets In Extra Virgin Olive Oil Hand-filleted, skinless and boneless wild yellowtail (commonly known as Hamachi on sushi menus) in extra virgin olive oil. Features 552mg Omega-3s, 20g protein, with mild flavor.
• Wild White Anchovies In Extra Virgin Olive Oil Wild white anchovies in extra virgin olive oil with clean, mild flavor. Features 19g protein and 800mg Omega-3s per 4.4oz can.
• Wild White Anchovies In Water Wild white anchovies packed in water with 19g protein and 800mg Omega-3s per 4.4oz can.
• Organic Roasted Chicken Breast with Rib Meat USDA certified organic roasted chicken breast with rib meat, roasted in the can without added liquids or fillers. Features 32g protein per 5oz can, raised on 100% USDA certified vegetarian diet.
• Organic Roasted Chicken Breast with Rib Meat No Salt Added USDA certified organic roasted chicken breast with rib meat, no salt added. 32g protein per 5oz can.
• Organic Shredded Beef Organic shredded beef that is grass-fed on organic pastures, raised without added hormones or antibiotics. Fully cooked in beef broth and ready to eat.
• Wild Tuna & Pasta Salad Ready-To-Eat Meal Ready-to-eat tuna salad bowl with pole & line caught skipjack wild tuna, organic vegetables, pasta in organic extra virgin olive oil. 16-21g protein, 2-10g fiber per 5.6oz bowl. No heating or preparation required.
• Wild Tuna & White Bean Salad Ready-To-Eat Meal Ready-to-eat tuna and white bean salad bowl with sustainable tuna and legumes in organic extra virgin olive oil.
• Wild Tuna & Red Bean Salad Ready-To-Eat Meal Ready-to-eat tuna and red bean salad bowl with sustainable tuna and legumes in organic extra virgin olive oil.
• Wild Tuna & Quinoa Salad Ready-To-Eat Meal Ready-to-eat tuna and quinoa salad bowl with sustainable tuna and quinoa in organic extra virgin olive oil.
• Subscribe & Save Program Subscription service offering 10% discount on all subscriptions with free shipping in the continental U.S., customizable delivery every 30, 60, or 90 days, with 30-day satisfaction guarantee.

Quantifiable outcome

• 23% more protein than conventional canned tuna brands
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Trace RegistercoreTechnology or IntegrationWild Planet partners with Trace Register to track each boatload of fish from the moment they reach the dock until delivered to local stores, providing full supply chain transparency and verified sourcing documentation.
• Small-Scale Fisheries and Community FishermencoreStrategic or Co-development PartnerWild Planet partners with small-scale fishermen who practice selective harvesting methods in their domestic waters. The company works directly with fishing families like the Lewis family in Bristol Bay, Alaska for salmon, and family fishing vessels in Indonesia and the Maldives for skipjack tuna.
• Monterey Bay Aquarium SeafoodWatchcoreOthersWild Planet aligns with Monterey Bay Aquarium SeafoodWatch sustainability standards. Most products are rated GREEN (most sustainable choice), with some rated YELLOW where GREEN options aren't available. The company never sources RED-listed species.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fishpeople Seafood: Fishpeople is a direct-to-consumer sustainable seafood brand offering shelf-stable tuna, salmon, and sardines with traceable sourcing and clean ingredients, competing head-to-head with Wild Planet for the same eco-conscious premium consumer.
• Ocean's (Thai Union / Chicken of the Sea): Ocean's is a specialty canned seafood brand from Chicken of the Sea / Thai Union offering tuna and sardines with sustainability messaging, directly competing with Wild Planet in the natural foods channel at slightly lower price points.
• Safe Catch: Safe Catch is a premium canned tuna brand that, like Wild Planet, emphasizes mercury testing, sustainability, and clean ingredients. Both brands compete for the same health- and sustainability-conscious consumer in DTC and retail channels.
• Patagonia Provisions: Patagonia Provisions sells sustainably sourced seafood (sardines, salmon) and shelf-stable foods with a brand identity built on environmental stewardship, mirroring Wild Planet's mission-led positioning in DTC and natural retail.
• Crown Prince Natural: Crown Prince is a direct peer offering canned and shelf-stable seafood including tuna, sardines, salmon, and clams across retail and foodservice channels. Both brands compete in natural/specialty grocery with similar sustainability positioning and product formats.
• Season Brand: Season Brand is a sustainable seafood company offering pole-and-line caught tuna and sardines with traceable sourcing — directly mirroring Wild Planet's core positioning and product line. Both brands emphasize small-scale fisheries and clean ingredients in retail channels.

Broad incumbents

• Bumble Bee Seafoods: Bumble Bee is one of the top three U.S. canned tuna brands with broad shelf-stable seafood offerings. As a broad incumbent, it competes on price and scale in the same retail aisle where Wild Planet differentiates on sustainability and clean ingredients.
• Chicken of the Sea: Chicken of the Sea is a leading U.S. canned tuna and seafood brand owned by Thai Union, with mass-market distribution across grocery and club channels. As a broad incumbent, it competes on scale and price, with sustainability lines that overlap Wild Planet's premium positioning.
• StarKist: StarKist is the #2 U.S. canned tuna brand with broad retail distribution and a portfolio that includes lower-priced commodity tuna as well as flavored and pouch formats. As a broad incumbent, StarKist competes on price and shelf presence where Wild Planet competes on quality and sustainability.

Emerging players

• Good Catch (Gathered Foods): Good Catch is a plant-based seafood brand offering tuna, salmon, and crab alternatives in shelf-stable pouches and cans. As an emerging player, it competes for the same shelf-stable, health-conscious protein occasion as Wild Planet but from a plant-based angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wildplanetfoods/shorts
• Xx.com/wildplanetfoods
• Facebookfacebook.com/wildplanetfoods
• LinkedInlinkedin.com/company/986617

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Planet Foods