What SimaExpo does

SimaExpo is the trade name under which PLANNER EXHIBITIONS, S.L. operates SIMA, an annual real estate exhibition and conference held at IFEMA MADRID. The event is currently in its 27th edition (SIMA 2026), with the next edition scheduled for May 26-29, 2027. It is structured as four complementary sub-events: SIMA EXPO (consumer-facing residential property exhibition with 300+ exhibitors and 500+ residential projects), SIMA INVEST (individual investor forum with conference programming), SIMAPRO (professional living-sector forum bringing together European investment funds, developers, and governments, featuring 205 speakers and 9,000 professionals), and SIMA TECH (proptech and innovation showcase featuring AI, Big Data, VR, and tokenization solutions). Across all four, SIMA 2026 reported 22,000+ visitors, 5,500 companies, 390+ exhibitors and partners, 300 speakers, and representation from 40 countries.

The underlying technology is essentially the physical exhibition infrastructure at IFEMA MADRID; SimaExpo does not develop proprietary technology products. Its value proposition rests on concentrating qualified supply (developers, projects), demand (buyers, investors), and capital (institutional funds, banks, service providers) in a single high-density annual event, supported by structured conference programming and networking environments. Customer segments span enterprise real estate developers, institutional investors (including Apollo, Hines, DeA Capital), private investors, proptech vendors, housing associations, and government bodies.

SimaExpo generates revenue primarily through one-time booth fees paid by exhibiting companies, tiered sponsorship and partnership packages (Global, Strategic, Silver, Bronze, Tech, Investment, Premium+, Media), and paid conference/forum registrations for professional tracks. Visitor attendance for housing seekers is free by invitation, functioning as a freemium demand-side that underpins exhibit pricing power. Marketing and distribution combine a bilingual website, industry media partnerships (El Mundo, Idealista, Brainsre), association channels (ASPRIMA, FIABCI, ULI, RICS), and a direct enterprise sales team selling sponsorship tiers. The organization holds no patents, discloses no funding events, and operates as a privately-held single-jurisdiction entity with 11-50 employees and headquarters at Plaza del Marqués de Salamanca, Madrid.

Name

SimaExpo

Legal name

PLANNER EXHIBITIONS, S.L

Website

https://simaexpo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SimaExpo organizes SIMA, an annual real estate exhibition and conference at IFEMA MADRID (27th edition), connecting 390+ exhibitors, 5,500 companies, and 9,000+ professionals and investors across four sub-events covering residential, investor, professional, and proptech segments.

Ownership category

akta.pro rank

Product category

Real Estate Trade Shows and Investment Conferences

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Real estate exhibition
• Trade show organization
• Residential property expo
• Investment forum
• Proptech events

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and Booth Fees: Revenue generated from companies and organizations paying to exhibit at the event, with booth sizes and positioning options available.
2. Sponsorship and Partnership Packages: Tiered sponsorship opportunities including Global Partner, Strategic Partner, Silver Partner, Bronze Partner, Tech Partner, Investment Partner, Premium+ Partner, and various industry/media partner designations with associated visibility benefits.
3. Visitor Attendance (Free Admission): Free invitation-based entry for housing seekers and property buyers, generating foot traffic that attracts exhibitors and creates leads for participating companies.
4. Conference and Forum Access: Professional conference programs including International Living Conference with multiple content tracks, targeting investors and sector professionals with specialized sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SimaExpo organizes an annual real estate exhibition and conference held at IFEMA MADRID, combining four complementary sub-events: SIMA EXPO (residential property showcase for buyers and developers), SIMA INVEST (forum for individual investors), SIMAPRO (professional living sector expo for institutional investors and funds), and SIMA TECH (proptech innovation showcase). SimaExpo sells exhibition booths, tiered sponsorship packages, and partner positions to real estate developers, investment firms, proptech companies, and public institutions, while offering free entry to prospective home buyers.

Product overview

SimaExpo operates as a comprehensive multi-format real estate exhibition platform consisting of four complementary sub-events. The core product is SIMA EXPO, a broad residential property fair showcasing offerings from Spain and abroad with specialized services. SIMA INVEST targets individual investors with a dedicated forum combining project exhibitions with expert-led conferences. SIMAPRO serves as the professional living sector expo featuring high-level conference programming and exclusive networking environments. SIMA TECH focuses on proptech innovation and technology solutions across the real estate lifecycle. The event is held at IFEMA Madrid, with the next edition scheduled for May 26-29, 2027.

Differentiator

Problem solved

Functional benefit

Brands

• SIMA EXPO: Consumer-facing residential property exhibition connecting companies with buyers, investors, and professionals. Features over 300 exhibitors and 500+ residential projects.
• SIMA INVEST
• SIMAPRO
• SIMA TECH
• ASPRIMA-SIMA Awards

Products and services

• SIMA EXPO The main exhibition area within the SIMA event, presenting residential property offerings (new-build and second-hand housing) from Spain and abroad alongside specialized services. Connects developers and agencies directly with buyers, investors and professionals, featuring over 300 exhibitors and more than 500 residential projects in the 2026 edition.
• SIMA INVEST (Foro del Inversor Particular) Forum combining an exhibition area of real estate investment projects with a conference program providing opportunities and expert advice for private savers and small investors. Targets individual property investors and homeowners looking to enter or expand real estate investment activity.
• SIMAPRO (International Living Conference) Principal professional forum and expo for the living sector, comprising the high-level International Living Conference program and the SIMAPRO Lounge. Brings together European investment funds, developers, regions, governments, and international public and private actors to debate market trends and global residential and flex living dynamics.
• SIMA TECH Innovation and technology section of SIMA featuring an exhibition space with tech solutions applied to the entire real estate cycle, from investment analysis through transaction and smart asset operation. Focuses on digitization, virtualization, AI, Big Data, VR and tokenization solutions for the real estate sector.
• PREMIOS ASPRIMA-SIMA Awards program recognizing the best residential projects and outstanding practices in innovation, quality, sustainability, and responsibility within the Spanish real estate industry. Annually presented alongside the SIMA event.

Quantifiable outcome

• 22,000+ total visitors attended SIMA 2026
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship, knowledge, tech, major, naming and media.

• PLANNER ExhibitionscoreStrategic or Co-development PartnerPLANNER Exhibitions is the company that promotes and organizes SimaExpo. Based in Madrid, they specialize in organizing professional exhibitions across various sectors.
• ASPRIMAcoreStrategic or Co-development PartnerASPRIMA (Asociación de Promotores Inmobiliarios de Madrid) is the Strategic Partner and association of real estate developers in Madrid. They co-organize the PREMIOS ASPRIMA-SIMA awards.
• Neinor GroupflagshipGTM or Marketing PartnerNeinor Group serves as Global Partner for SIMA 2026. They are a major Spanish real estate developer and publicly listed company.
• República DominicanaflagshipGTM or Marketing PartnerGuest Country 2026 - The Dominican Republic showcased its real estate investment opportunities, presenting strategic projects and its fiscal and legal framework for attracting international capital.
• Grupo ST (Sociedad de Tasación)knowledgeTechnology or IntegrationKnowledge Partner for SIMAPRO. Leading Spanish property valuation company providing market intelligence and valuation services.
• CMAtech.AItechTechnology or IntegrationTech Partner for SIMAPRO. AI solutions provider for the real estate industry.
• CBREmajorGTM or Marketing PartnerBronze Partner for SIMAPRO. Global commercial real estate services and investment firm.
• UrbanitaenamingGTM or Marketing PartnerNaming Auditorium Partner for SIMA INVEST's Foro del Inversor Particular. Real estate crowdfunding platform for individual investors.
• IFEMA MADRIDcoreOthersIFEMA MADRID is the venue provider for SimaExpo events. It is the premier convention and exhibition center in Spain, located in Madrid.
• El MundomediaGTM or Marketing PartnerOfficial Media Partner for SIMA EXPO. Major Spanish newspaper with real estate coverage.
• IdealistamediaGTM or Marketing PartnerOfficial Portal Partner for SIMA EXPO. Leading Spanish real estate portal.
• FIABCIknowledgeStrategic or Co-development PartnerIndustry Partner. International Real Estate Federation - global network of real estate professionals.
• ULIknowledgeStrategic or Co-development PartnerIndustry Partner. Urban Land Institute - global research and education organization focused on land use and real estate development.
• RICSknowledgeStrategic or Co-development PartnerIndustry Partner. Royal Institution of Chartered Surveyors - global professional body for land, property, and construction.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MIPIM: The flagship global real estate trade show held annually in Cannes. MIPIM is the most direct international comparator to SimaExpo, serving the same developer, investor, and institutional capital ecosystem with a similar booth-sponsorship conference model.
• Expo Real: Major European real estate exhibition held annually in Munich by Messe München. Competes head-to-head with SimaExpo for European residential and commercial real estate exhibitors and investors across the same calendar window.
• Barcelona Meeting Point: Spanish real estate trade show based in Barcelona. Direct domestic competitor to SimaExpo, addressing the same Spanish developer and investor base with a competing regional positioning in Catalonia.
• SIMI (Salon de l'Immobilier): Long-running French real estate trade show serving residential developers, investors, and buyers. Comparable to SimaExpo in combining a consumer-facing exhibition with a professional investment forum in a Southern European market.
• MAPIC: International retail and real estate exhibition held in Cannes. Overlaps with SimaExpo's commercial and mixed-use segments and shares a Southern European base of exhibitors and investors in the broader real estate value chain.
• Real Estate Expo (Salone del Real Estate): Italian real estate exhibition and conference held in Milan. Targets residential investors, developers, and institutional capital in Italy, overlapping directly with SimaExpo's European residential investment focus.

Broad incumbents

• Reed Exhibitions (RX): Global exhibition organizer running MIPIM and MAPIC, among many other shows. A broad incumbent with the scale, international sponsor relationships, and venue infrastructure that compete with PLANNER Exhibitions' SimaExpo platform.
• Informa Markets: One of the world's largest exhibition organizers, with deep real estate and investment event franchises. Represents the kind of scaled, multi-vertical incumbent that could enter or expand in the Southern European residential expo space SimaExpo leads.
• Messe München (Messe München GmbH): Operator of Expo Real and a portfolio of major European exhibitions. Comparable to PLANNER Exhibitions as a venue-based trade show operator but at substantially larger scale across multiple industries.

Others

• ULI (Urban Land Institute) Events: Global real estate research and education organization that runs flagship conferences and forums (e.g., ULI Spring Meeting). Not a direct exhibition competitor, but competes for institutional investor mindshare and sponsor dollars in the same calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=aAxolyrRNcg
• Xx.com/simaexpo
• Facebookfacebook.com/simaexpo
• LinkedInlinkedin.com/company/planner-reed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimaExpo