What PLANNER EXHIBITIONS does

Planner Exhibitions, S.L. is a privately held Spanish event organizer founded in 1994 and headquartered in Madrid that specializes in B2B exhibitions and forums for the real estate sector. The company operates a two-pillar portfolio: the flagship SIMA (Salón Inmobiliario de Madrid) annual exhibition held at IFEMA Madrid, which encompasses four integrated sub-brands (SIMA, SIMA INVEST, SIMAPRO, SIMA TECH) plus the ASPRIMA-SIMA Awards; and a portfolio of ten or more specialized sector forums covering rental housing, senior living and healthcare, family offices and private wealth, land development, real estate financing, hospitality, global luxury properties, wellness and lifestyle, and stadium infrastructure (Estadios Summit). The company also runs ancillary social and research initiatives including Inmobiliarios Solidarios and the Observatorio de la Reputación Inmobiliaria.

The underlying technology is a conventional web-based event management and registration platform with supporting digital tools such as accreditation card scanning, mobile applications for participants, and third-party AI-powered simultaneous translation; no proprietary AI, data flywheel, or differentiated tech stack is disclosed. The product surface is fundamentally physical and in-person, with events drawing 300+ senior professionals per forum and tens of thousands for the SIMA flagship, held at premium Madrid venues (El Beatriz Madrid, IFEMA, Riyadh Air Metropolitano for the Estadios Summit).

The business model is event-driven B2B revenue generated primarily through tiered partnership packages (Leading Partner, Silver Partner, Bronze Partner, Supporting Partner) and exhibitor/sponsor participation fees, supplemented by visitor registration (often complimentary for qualified professionals), the Comunidad Planner newsletter database for segmented industry outreach, and partner channel referrals via associations such as ASPRIMA, APCE, AEV, and FIABCI España. Pricing is quote-based and not publicly disclosed. The company is led by CEO Eloy Bohúa and serves enterprise buyers across the Spanish real estate value chain — landowners, developers, institutional investors, family offices, financiers, operators, and public decision-makers.

Name

PLANNER EXHIBITIONS

Legal name

PLANNER EXHIBITIONS, S.L.

Website

https://plannerexhibitions.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Spanish B2B event organizer specializing in real estate, operating the flagship SIMA exhibition at IFEMA Madrid plus ten or more specialized forums covering rental housing, senior living, family offices, land development, stadium infrastructure, hospitality, and financing for industry professionals and investors.

Ownership category

akta.pro rank

Product category

Real Estate Events & Exhibitions

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Real estate exhibitions
• Property trade shows
• B2B conferences
• Investment forums
• Event organization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Forum Participation Fees: Revenue generated from companies and professionals who pay to participate in events as exhibitors, sponsors, or partners. Participation tiers include Leading Partner, Silver Partner, Bronze Partner, Supporting Partner, and various sponsorship categories. The company offers brand visibility, networking opportunities, and program participation as part of these packages.
2. Event Visitor Registration: Professional visitors register to attend events. While many events offer complimentary registration for qualified professionals, premium access or certain activities may generate revenue.
3. Newsletter and Communication Services: The company collects subscriber data for its 'Comunidad Planner' newsletter, which serves as a marketing and potentially commercial communication channel to registered professionals in the real estate sector.
4. Partnership and Sponsorship Packages: Companies pay for strategic positioning as partners at specific events, gaining brand visibility before, during, and after forums, advisory committee participation, and direct access to attendee lists.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Planner Exhibitions organizes specialized professional exhibitions and forums for the Spanish real estate industry. Its core offering is the annual SIMA property exhibition at IFEMA Madrid (the flagship real estate trade show in Spain) and a portfolio of sector-focused forums covering rental housing, senior living, family offices, real estate financing, land development, luxury properties, hospitality, wellness, and stadium infrastructure. The company sells tiered participation packages (Leading, Silver, Bronze, Supporting Partner) and exhibitor/sponsor slots to real estate developers, investors, financiers, family offices, and operators.

Product overview

PLANNER EXHIBITIONS operates a comprehensive portfolio of real estate event products organized around two main pillars: (1) SIMA, the flagship annual exhibition at IFEMA MADRID comprising four integrated sub-events (SIMA main exhibition, SIMA INVEST for investment, SIMAPRO for professionals, and SIMA TECH for technology), plus the PREMIOS ASPRIMA-SIMA awards ceremony; and (2) a series of specialized Forum events targeting specific real estate sectors including Hospitality Real Estate Forum, Global Luxury Properties Forum, Rental Housing Forum, Wellness & Lifestyle Investment Forum, Estadios Summit, Senior Living & Healthcare Forum, Real Estate Financing Forum, Landowners & Developers Forum, and Family Office & Private Wealth Real Estate Forum. The company also runs two social/research initiatives: Inmobiliarios Solidarios and the Observatorio de la Reputación Inmobiliaria. All events serve as business networking platforms offering conference programs, speaker sessions, partner exhibitions, and networking opportunities for the Spanish real estate industry.

Differentiator

Problem solved

Functional benefit

Brands

• SIMA: The flagship real estate expo held at IFEMA Madrid, the main property exhibition in Spain.
• SIMA INVEST
• SIMAPRO
• SIMA TECH
• PREMIOS ASPRIMA-SIMA
• Family Office & Private Wealth Real Estate Forum
• Landowners & Developers Forum
• Real Estate Financing Forum
• Senior Living & Healthcare Forum
• Wellness & Lifestyle Investment Forum
• Rental Housing Forum
• Estadios Summit
• Hospitality Real Estate Forum
• Global Luxury Properties Forum

Products and services

• SIMA SIMA (Salón Inmobiliario de Madrid) is the flagship annual real estate exhibition and marketplace held at IFEMA Madrid, the premier real estate event in Spain that brings together exhibitors, visitors, and industry professionals across the property sector.
• SIMA INVEST Investment-focused segment within the SIMA event that caters to real estate investors and investment opportunities.
• SIMAPRO Professional-focused segment within the SIMA event targeting industry professionals and B2B interactions.
• SIMA TECH Technology-focused segment within the SIMA event showcasing proptech innovations and digital solutions for the real estate sector.
• Family Office & Private Wealth Real Estate Forum Strategic forum uniting family offices and private capital structures leading real estate sector transformation, focused on identifying opportunities and driving deal flow.
• Landowners & Developers Forum National forum connecting landowners, developers, investors and financiers to promote real estate development, focusing on land investment, financing and development strategies.
• Real Estate Financing Forum Benchmark forum for bank and alternative financing in the residential sector, addressing developers, investors and financial institutions on financing solutions for residential projects.
• Rental Housing Forum Main professional meeting point for residential rental in Spain, bringing together developers, funds, asset managers, BTR operators and public entities to address market challenges.
• Senior Living & Healthcare Forum Forum addressing senior living and healthcare real estate trends, bringing together investors, operators, healthcare professionals and public decision-makers to discuss housing, health and care integration.
• Wellness & Lifestyle Investment Forum

Quantifiable outcome

• 300+ attendees per forum (Family Office, Landowners, Rental Housing, Senior Living, Real Estate Financing)
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

57 partnerships are on record, tiered core, secondary and minor.

• AlisedacoreGTM or Marketing PartnerLeading Partner at Family Office & Private Wealth Real Estate Forum 2026. Aliseda is a real estate company specializing in property management and investment.
• CreandcoreGTM or Marketing PartnerLeading Partner at Family Office & Private Wealth Real Estate Forum 2026. Creand (Wealth Management) participates as a leading partner in the family office forum.
• TQ Alternative InvestmentscoreGTM or Marketing PartnerSilver Partner at Family Office & Private Wealth Real Estate Forum 2026. Provides alternative investment expertise to forum participants.
• AKLEAsecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. Legal/investment advisory services provider.
• Assets Funding CapitalsecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. Alternative financing provider.
• Eversheds SutherlandsecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. International law firm providing legal advisory services.
• Savills EspañasecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. International real estate consultancy.
• Soda CrowdsecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. Real estate crowdfunding platform.
• TinsasecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. Real estate valuation and consultancy services.
• UrbanitaesecondaryGTM or Marketing PartnerBronze Partner at Family Office & Private Wealth Real Estate Forum 2026. Real estate investment platform offering debt and equity investments.
• ALAS (Vivienda Asequible)minorGTM or Marketing PartnerPartner Colaborador (Supporting Partner) at Family Office & Private Wealth Real Estate Forum 2026. Affordable housing association.
• GibobsminorGTM or Marketing PartnerPartner Colaborador at Family Office & Private Wealth Real Estate Forum 2026.
• Grupo STminorGTM or Marketing PartnerPartner Colaborador at Family Office & Private Wealth Real Estate Forum 2026.
• JubenialminorGTM or Marketing PartnerPartner Colaborador at Family Office & Private Wealth Real Estate Forum 2026.
• LandCocoreGTM or Marketing PartnerLeading Partner at Landowners & Developers Forum 2026. LandCo is a leading land development company in Spain.
• Vía ÁgoracoreGTM or Marketing PartnerSilver Partner at Landowners & Developers Forum 2026. Urban development and planning consultancy.
• CBRE EspañasecondaryGTM or Marketing PartnerBronze Partner at Landowners & Developers Forum 2026. Leading international real estate consultancy.
• Crea Madrid Nuevo NortesecondaryGTM or Marketing PartnerBronze Partner at Landowners & Developers Forum 2026. Urban development company for Madrid's major regeneration project.
• Grupo JRUsecondaryGTM or Marketing PartnerBronze Partner at Landowners & Developers Forum 2026. Real estate services group.
• Iberdrola InmobiliariasecondaryGTM or Marketing PartnerBronze Partner at Landowners & Developers Forum 2026. Real estate developer from major energy group.
• TQ EurocreditsecondaryGTM or Marketing PartnerBronze Partner at Landowners & Developers Forum 2026. Alternative financing provider.
• CivislendminorGTM or Marketing PartnerPartner Colaborador at Landowners & Developers Forum 2026. Alternative real estate financing platform.
• REBSminorGTM or Marketing PartnerPartner Colaborador at Landowners & Developers Forum 2026. Real estate education and training institution.
• CivislendcoreGTM or Marketing PartnerSilver Partner at Real Estate Financing Forum 2026. Alternative financing platform for real estate.
• TQ EurocreditcoreGTM or Marketing PartnerSilver Partner at Real Estate Financing Forum 2026. Alternative financing provider for real estate.
• UrbanitaecoreGTM or Marketing PartnerSilver Partner at Real Estate Financing Forum 2026. Investment platform offering real estate debt and equity.
• ARGISsecondaryGTM or Marketing PartnerBronze Partner at Real Estate Financing Forum 2026. Alternative investment fund.
• ClubFundingsecondaryGTM or Marketing PartnerBronze Partner at Real Estate Financing Forum 2026. Real estate crowdfunding platform.
• IzilendsecondaryGTM or Marketing PartnerBronze Partner at Real Estate Financing Forum 2026. Real estate financing platform.
• StrongholdsecondaryGTM or Marketing PartnerBronze Partner at Real Estate Financing Forum 2026. Real estate investment management.
• Fundación ProdisminorGTM or Marketing PartnerNGO Partner at Real Estate Financing Forum 2026.
• Testa ResidencialcoreGTM or Marketing PartnerLeading Partner at Rental Housing Forum 2025. Major build-to-rent operator in Spain.
• FinaercoreGTM or Marketing PartnerSilver Partner at Rental Housing Forum 2025. Alternative financing provider.
• Savills EspañacoreGTM or Marketing PartnerSilver Partner at Rental Housing Forum 2025. International real estate consultancy.
• Aedas HomessecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Major Spanish property developer.
• ASVALsecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Association of rental housing owners.
• AzorasecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Real estate investment and asset management.
• AzzamsecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Real estate services.
• CBRE EspañasecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. International real estate consultancy.
• ServihabitatsecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Real estate servicer and asset manager.
• SolviasecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Real estate servicer.
• TinsasecondaryGTM or Marketing PartnerBronze Partner at Rental Housing Forum 2025. Real estate valuation services.
• CBRE EspañasecondaryGTM or Marketing PartnerBronze Partner at Senior Living & Healthcare Forum 2025. International real estate consultancy.
• Savills EspañasecondaryGTM or Marketing PartnerBronze Partner at Senior Living & Healthcare Forum 2025. International real estate consultancy.
• TalviónsecondaryGTM or Marketing PartnerBronze Partner at Senior Living & Healthcare Forum 2025. Senior living operator.
• Adapta SociosminorGTM or Marketing PartnerSupporting Partner at Senior Living & Healthcare Forum 2025. Accessibility solutions provider.
• CIP ArquitectosminorGTM or Marketing PartnerSupporting Partner at Senior Living & Healthcare Forum 2025. Architecture firm.
• IKEA IbéricaminorGTM or Marketing PartnerSupporting Partner at Senior Living & Healthcare Forum 2025.
• JungminorGTM or Marketing PartnerSupporting Partner at Senior Living & Healthcare Forum 2025. Building technology solutions.
• ST Sociedad de TasaciónminorGTM or Marketing PartnerSupporting Partner at Senior Living & Healthcare Forum 2025. Real estate valuation.
• ACR (Asociación de Consultoras Inmobiliarias)minorGTM or Marketing PartnerIndustry Partner at Landowners & Developers Forum 2026. Association of real estate consulting firms.
• ASPRIMAminorGTM or Marketing PartnerIndustry Partner at Landowners & Developers Forum 2026. Association of real estate developers of Madrid.
• APCE EspañaminorGTM or Marketing PartnerIndustry Partner at Landowners & Developers Forum 2026. Association of property developers of Spain.
• FIABCI EspañaminorGTM or Marketing PartnerIndustry Partner at Landowners & Developers Forum 2026. International real estate professionals association.
• Brains Real Estate NewsminorGTM or Marketing PartnerMedia Partner at Landowners & Developers Forum 2026. Real estate news outlet.
• El Inmobiliario Mes a MesminorGTM or Marketing PartnerMedia Partner at Landowners & Developers Forum 2026. Real estate publication.
• Grupo Paseo del SenderocoreGTM or Marketing PartnerPartner at Wellness & Lifestyle Investment Forum 2026. Real estate development group focused on wellness-oriented projects.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• FIABCI International: FIABCI is the International Real Estate Federation that runs annual congresses and industry events connecting global property professionals. Comparable as a related industry body that organizes real estate events and is also a current partner of Planner Exhibitions (FIABCI España).
• Savills España: Savills is a global real estate services firm that organizes industry research events and is itself a recurring Bronze/Silver partner across multiple Planner Exhibitions forums. Comparable as an adjacent participant/partner in the Spanish real estate events ecosystem.

Broad incumbents

• Clarion Events: Clarion Events is a major UK-based B2B events organizer with diversified real estate, construction, and infrastructure portfolios. Comparable as a broader incumbent in the trade show/exhibition space with real estate-adjacent programming.
• Urban Land Institute (ULI): ULI is a global real estate research and education organization that runs major real estate conferences and summits worldwide. Comparable as a broader incumbent in the real estate event/conference space, though it operates as a membership-driven nonprofit rather than a commercial organizer.
• Informa (Real Estate Events): Informa is one of the world's largest B2B events organizers with a real estate and investment portfolio including events across Europe. Comparable as a broader incumbent operating in the same exhibition/trade show space with overlapping real estate coverage.

Direct peers

• Expo Real (Messe München): Expo Real is the leading B2B trade fair for real estate and investment in Europe, held annually in Munich. It is a direct competitor in the real estate exhibition space, attracting international investors, developers, and service providers similarly to SIMA's positioning as Spain's flagship property expo.
• Reed Midem (MIPIM): Reed Midem organizes MIPIM, the world's leading international real estate exhibition held annually in Cannes, and other property events. Directly comparable to Planner Exhibitions as a major organizer of flagship real estate exhibitions serving developers, investors, and financiers — only at a much larger international scale.
• The District (formerly Barcelona Meeting Point): The District is Spain's other major real estate event, formerly Barcelona Meeting Point, attracting international investors and developers. Directly comparable as a Spanish/Iberian real estate exhibition competitor targeting the same professional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plannerexhibitions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANNER EXHIBITIONS