Applewood Chevrolet Cadillac Buick

What Applewood Chevrolet Cadillac Buick does

Applewood Chevrolet Cadillac Buick, also operating under the DBA names Applewood Chevrolet Buick GMC and Applewood Auto, is a multi-brand franchised automobile dealership headquartered at 3000 Woodchester Drive, Mississauga, Ontario, Canada. It is a wholly-owned subsidiary of The Humberview Group, a diversified automotive dealership conglomerate that operates 20 stores representing 18 automotive brands across Canada with a combined inventory of more than 5,000 new and pre-owned vehicles. The dealership retails new Chevrolet, Buick, and GMC vehicles, alongside Certified Pre-Owned and used vehicles from multiple manufacturers (including Cadillac pre-owned inventory operated via a separate storefront at applewoodcadillac.com). A wholly-owned subsidiary, Applewood Cadillac, handles Cadillac pre-owned sales and service.

The business operates a traditional franchised dealership model combining hardware sales (new and used vehicles), transaction-based revenue (in-house financing with terms up to 84 months at APRs of 2.79%-6.9%, and leasing with terms of 36-60 months at 20,000 km/year allowances), and professional services (service and parts, GM accessories, tire sales, recall services, valet pickup/drop-off, and courtesy shuttle). Pricing spans from entry-level new vehicles (Chevrolet Trax from CAD $31,826) through mid-range (GMC Sierra 1500 from CAD $66,376), certified pre-owned (~$15K-$23K), and used vehicles under $20K, with advertised prices stated in Canadian dollars excluding HST and licensing.

The dealership serves two primary customer segments: individual retail consumers in the Greater Toronto Area (Mississauga, Toronto, Oakville, Brampton) for personal transportation, and commercial fleet buyers through a dedicated GM Fleet program. Distribution is anchored by a physical showroom, supplemented by an online storefront offering inventory browsing, vehicle configuration, trade-in appraisal, and service appointment scheduling. Marketing channels span the company website, Facebook, Instagram, YouTube, LinkedIn, email/newsletter, and Google Reviews. The company carries no proprietary technology, no disclosed AI/ML capabilities, and operates exclusively in the Ontario market under GM franchise and Costco Bonus program partnerships.

Name

Applewood Chevrolet Cadillac Buick

Legal name

Applewood Chevrolet Buick GMC

Website

https://applewoodauto.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Applewood Chevrolet Cadillac Buick is a multi-brand franchised auto dealership in Mississauga, Ontario, retailing new Chevrolet, Buick, and GMC vehicles plus pre-owned inventory, with in-house financing, leasing, service and parts, and a dedicated GM Fleet program, operating as part of The Humberview Group's 20-store network.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Vehicle financing leasing
• Automotive service parts

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales including Chevrolet, Buick, GMC, and Cadillac brands. Revenue generated from vehicle purchases at negotiated or advertised prices.
2. Financing Services: In-house financing department offering installment loans with various terms (up to 84 months) and APR rates ranging from 2.79% to 6.9% depending on vehicle and term length.
3. Leasing Services: Vehicle leasing with kilometer allowances (typically 20,000 km/year), excess kilometer charges ($0.16/km), and residual value arrangements.
4. Service and Parts: Service department for vehicle maintenance and repair. Parts department for replacement components and GM accessories. Additional services include tire sales (all-season and winter), valet service, and courtesy shuttle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Applewood Chevrolet Cadillac Buick GMC is a multi-brand automobile dealership in Mississauga, Ontario that sells new Chevrolet, Buick, and GMC vehicles and pre-owned vehicles from various manufacturers (with a separate Cadillac pre-owned store). The dealership provides in-house vehicle financing and leasing, trade-in appraisals, GM Fleet commercial sales, plus a full service and parts department including tire sales, valet pickup/drop-off, and courtesy shuttle service.

Product overview

Applewood Chevrolet Buick GMC is a multi-brand automobile dealership offering new vehicles from Chevrolet, Buick, and GMC brands (with separate Cadillac pre-owned sales), along with pre-owned vehicles from various manufacturers. The dealership operates as part of The Humberview Group with 20 stores representing 18 automotive brands. Core offerings include new and pre-owned vehicle sales, financing services, trade-in appraisals, and GM Fleet services. Supporting services include vehicle maintenance and repair, genuine GM parts and accessories, tire services (all-season and winter), valet pickup/drop-off, courtesy shuttle, recall lookup, and special promotional offers. The dealership also maintains a dedicated electric vehicle inventory featuring multiple GM EV models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Sale of new Chevrolet automobiles including cars, trucks, and SUVs such as Trax, Trailblazer, Bolt, Equinox, Colorado, Blazer, Silverado, Traverse, Tahoe, Suburban, Corvette, and Express Cargo vans. For retail buyers in the Greater Toronto Area.
• New Buick Vehicles Sale of new Buick automobiles including Envista, Encore GX, Envision, and Enclave models. For retail buyers seeking Buick brand vehicles.
• New GMC Vehicles Sale of new GMC automobiles including Terrain, Sierra, Canyon, Acadia, Yukon, Hummer EV, Sierra EV, and Savana commercial vans. For retail and commercial buyers.
• Pre-Owned Vehicles Sale of Certified Pre-Owned and used vehicles from various manufacturers including Chevrolet, Buick, GMC, Cadillac, Nissan, Kia, Audi, Honda, Toyota, Subaru, BMW, Dodge, Alfa Romeo, Jeep, Lamborghini, and Bentley. Includes vehicles under $20,000 and a dedicated Cadillac pre-owned store.
• Vehicle Service & Parts Vehicle maintenance and repair services, genuine GM parts, GM accessories, and tire services including all-season and winter tires. For customers who purchased vehicles from the dealership and other makes.
• Vehicle Financing In-house purchase financing with terms up to 84 months and APR rates from 2.79% to 6.9% depending on vehicle and term length, including $0 down payment options. For vehicle buyers at the dealership.
• Vehicle Leasing Vehicle leasing with terms of 36-60 months, 20,000 km/year allowances, excess kilometer charges of $0.16/km, and residual value arrangements. Rates from 3.9% to 6.9% APR depending on vehicle. For retail lessees.
• Trade-In Appraisal Vehicle trade-in evaluation service allowing customers to assess the value of their current vehicle as credit toward a new purchase. For retail vehicle buyers.
• GM Fleet Services Commercial fleet vehicle sales and dedicated account support through the GM Fleet program for business customers purchasing multiple vehicles for commercial operations.
• Valet Service Vehicle pick-up and drop-off service for maintenance appointments for service customers.
• Courtesy Shuttle Transportation service for customers during vehicle service appointments.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Humberview GroupcoreOthersApplewood Chevrolet Buick GMC is owned and operated by The Humberview Group, a dealership network operating 20 stores representing 18 automotive brands across Canada with over 5,000 new and pre-owned vehicles.
• CostcominorGTM or Marketing PartnerCostco members are eligible for bonus offers and preferred pricing on select GM vehicles through the GM Costco Bonus program.
• General Motors (GM)coreStrategic or Co-development PartnerApplewood is an authorized GM dealership selling new Chevrolet, Buick, GMC, and Cadillac vehicles. Also participates in GM Fleet programs and GM special offers including GM Employee Pricing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Carvana: Online-focused used vehicle retailer with a fully digital purchase and delivery model. Comparable as an emerging alternative to traditional dealership used-car sales, representing a disruptive model that could compress margins in the used vehicle segment over time.

Broad incumbents

• General Motors: OEM supplier of the Chevrolet, Buick, GMC, and Cadillac brands that constitute Applewood's entire new vehicle inventory. Comparable as the upstream partner whose brand strategy, vehicle allocation, and incentive programs directly shape Applewood's revenue and margins.
• CarMax: Large used vehicle retailer with a Canadian presence, operating a no-haggle retail model for pre-owned vehicles. Comparable in used vehicle retail operations, financing facilitation, and trade-in services, though operating with different scale and US-centric model.

Direct peers

• AutoCanada: TSX-listed Canadian multi-brand automotive dealership group operating numerous new and used vehicle dealerships across Canada. Closely comparable business model—franchised multi-brand retail, in-house financing, service and parts operations—directly competitive in Canadian markets.
• Drive Auto Group: Canadian automotive dealer group operating multiple franchise dealerships primarily in Ontario, including the GTA. Closely comparable in business model, geographic overlap, and multi-brand retail approach.
• Dilawri Group: One of Canada's largest privately-held automotive dealer groups operating dozens of franchise dealerships across multiple provinces. Directly comparable in multi-brand retail model, scale, and Canadian market focus.
• The Humberview Group: Parent company of Applewood, operating 20 dealership stores across Canada representing 18 automotive brands with 5,000+ vehicles. Directly comparable as a sister store within the same group, sharing inventory, marketing, and operational infrastructure.
• Pfaff Automotive Partners: Canadian automotive dealer group operating dealerships in Ontario and other provinces, representing multiple brands. Comparable in franchise retail model, financing/leasing operations, and Canadian dealership strategy.

Others

• CarGurus Canada: Online automotive marketplace operating in Canada, providing price transparency and dealer comparison tools. Comparable as an ecosystem enabler that influences consumer pricing expectations and dealer competitive dynamics.
• AutoTrader.ca: Canada's leading online automotive marketplace where dealerships list new and used vehicle inventory. Comparable as an ecosystem enabler and customer acquisition channel used by Applewood and its peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1secWcNU3MVZSeTB2FXHoQ
• Facebookfacebook.com/ApplewoodAuto
• LinkedInlinkedin.com/company/applewood-chevrolet-cadillac-buick-gmc
• Instagraminstagram.com/applewoodchevroletbuickgmc
• Xx.com/ApplewoodAuto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applewood Chevrolet Cadillac Buick