Green Target
Green Target is a London-based strategic communications consultancy serving financial services, professional services, and legal firms through retainer and project-based engagements. Now part of Infinite Global, the firm operates across seven transatlantic offices with 120+ consultants.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Green Target does
Green Target (GT) is a London-based strategic communications consultancy founded in 2006 by Dafina Grapci-Penney, Melissa Rowling, and Jeff Watt, specializing in regulated and complex sectors. The firm serves financial services (market infrastructure, institutional trading, asset management, investment banking, private markets, fintech, retail trading, and wealth), professional services, and legal clients through five core service lines: Corporate Communications, Social Media & Digital Marketing, Internal Communications, Crisis Communications, and Design & Creative. Service delivery uses the integrated PESO Model (Paid, Earned, Shared, Owned media) and a senior-led engagement approach that keeps directors directly involved on accounts.
GT operates on retainer (recurring annual) and project-based engagement models with pricing negotiated per scope; no public pricing tiers exist. The firm lists 200+ enterprise clients including Cboe, RBC Wealth Management, DTCC, CLS, Hogan Lovells, Dechert, Dell Technologies, and ADP, and employs a multilingual team (22-25 client-facing consultants speaking 10 languages) supporting pan-European and global multinational mandates. Its 2025 product expansion introduced AI-augmented social media monitoring (near-real-time crisis alerts, sentiment and emotion analysis, share-of-voice tracking) and a B2B/B2C sub-brand, GT Sage.
In June 2026, GT was acquired by Infinite Global, an international communications firm, creating a transatlantic platform of 120+ consultants across seven offices (London, New York, San Francisco, Chicago, Los Angeles, Boston, Washington D.C.). Jeff Watt continues as Managing Director leading European operations. Earlier ownership changes include the 2019 acquisition by Selbey Anderson Group and the 2024 incorporation of sister agency Unity. The firm holds SOC 2 Type II, GDPR, and PCI-DSS Level 1 certifications on its monitoring tooling.
Green Target firmographics
Firmographics- Name
- Green Target
- Legal name
- Greentarget Limited
- Website
- https://greentarget.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Green Target is a London-based strategic communications consultancy serving financial services, professional services, and legal firms through retainer and project-based engagements. Now part of Infinite Global, the firm operates across seven transatlantic offices with 120+ consultants.
- Ownership category
- akta.pro rank
Green Target industry classification
Industry- Product category
- Strategic Communications and Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Green Target is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Green Target business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retainer Model: Ongoing strategic communications partnerships providing proactive counsel, budget predictability, and priority service during high-stakes situations. Common for regulated industries requiring continuous engagement and sector expertise.
- Project-Based Work: Engagements with clearly defined scopes and deliverables, often focused on predetermined outcomes. Provides access to specialized expertise without long-term commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Retainer engagements for ongoing strategic communications support |
| Other | Pay-as-you-go | Project-based work with defined scope and deliverables |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Green Target product offering
Product offeringCore offering
Green Target is a boutique strategic communications consultancy that provides integrated PR and corporate communications services to complex, highly regulated organisations in financial services, professional services, and legal sectors. Core services span corporate communications, social media and digital marketing, internal communications, crisis communications, and design and creative, delivered through retainer-based ongoing partnerships and project-based engagements. The firm supports clients across the UK, Pan-European, and global multi-national markets with a senior-led, multilingual team.
Product overview
Green Target (GT) is a strategic communications consultancy offering integrated PR and communications services. The core offering comprises five main service areas: Corporate Communications, Social Media & Digital Marketing, Internal Communications, Crisis Communications, and Design & Creative. These services are delivered across three primary sector specializations: Financial Services PR, Professional Services PR, and Legal Services PR. In 2025, GT launched GT Sage as a new sub-brand specialising in sector-agnostic B2B/B2C corporate brand communications. The agency also offers standalone Digital and Social Media services including social media monitoring with AI-powered sentiment and emotion analysis. The overall portfolio operates on a retainer and project-based engagement model, serving clients across the UK, Pan-European, and global multi-national markets.
Differentiator
Problem solved
Functional benefit
Brands
- GT Sage: A dedicated unit serving B2B/B2C brands seeking corporate communications positioning, messaging and profile-raising campaigns, working across legacy and digital media
Products and services
- Corporate Communications Strategic corporate communications services for financial services, professional services, and corporate brand and reputation mandates, including messaging, positioning, and stakeholder engagement.
- Social Media & Digital Marketing Digital and social media marketing services including content strategy, paid social campaigns, and social media management for regulated industries.
- Internal Communications Internal communications services to support organizational messaging and employee engagement for complex organizations.
- Crisis Communications Crisis PR services providing strategic counsel and media response for organizations facing reputational challenges.
- Design & Creative Corporate design and creative services including branding, content creation, marketing collateral, and campaign support.
- Financial Services PR Specialist public relations services for the financial services sector covering market structure, institutional trading, asset management, investment banking, private markets, fintech, retail trading, and wealth management.
- Professional Services PR Communications services for professional services firms including consulting, accounting, and financial advisory, supporting reputation building and international campaigns.
- Legal Services PR Legal public relations support covering disputes and arbitration, litigation, capital markets, antitrust and competition, public policy and regulation, private client, real estate, employment, restructuring, technology, green finance, and white collar crime.
- GT Sage Sector-agnostic corporate brand and reputation communications sub-brand for B2B/B2C brands seeking positioning, messaging, and profile-raising campaigns across legacy and digital media.
- Social Media Monitoring Near real-time social media monitoring and listening service for regulated firms, providing crisis alerts, AI-powered sentiment and emotion analysis, and share of voice tracking across major social platforms and online news.
Quantifiable outcome
- Dell Technologies and Atos partnership campaign generated $600m in new value
- +2 more outcomes
Companies that use Green Target
Customer profileNamed customers38 records
Segments4 records
Ideal customer profiles4 records
Green Target technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Green Target partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Infinite GlobalflagshipInfinite Global, an international communications and reputation management firm, acquired Greentarget UK in June 2026. The acquisition establishes Infinite as a premier transatlantic strategic communications platform serving financial and professional services clients across the US, UK, and Europe. Jeff Watt, Managing Director of Greentarget UK, joined Infinite's management team to lead European operations.
- UnityminorGT's sister agency Unity was incorporated into GT in 2024, bringing a wider corporate business strand including B2B/B2C brands seeking communications positioning, messaging and profile-raising campaigns.
- Selbey Anderson GroupcoreGT was acquired by Selbey Anderson Group in 2019, a marketing and communications group. This broadened GT's offering to clients with access to wider communication skills and industry expertise.
- LegalTechTalkminorGT partners with LegalTechTalk, one of Europe's leading conferences focusing on legal industry transformation.
- WBR Events (TradeTech)minorGT has long committed to WBR events including TradeTech; GT Press Office operates at these events with team members attending.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Green Target competitors and assessment
Company assessmentDirect peers
- FTI Consulting (Strategic Communications): Strategic communications segment of FTI Consulting offering financial communications, public affairs, and crisis management services. Directly competes with GT for regulated-sector mandates, particularly in transactions, litigation support, and financial services communications.
- Brunswick Group: Global strategic communications advisory firm specializing in financial services, M&A, and crisis communications. Brunswick serves many of the same institutional investors, banks, and law firms as GT, with a comparable senior-led advisory model and deep sector specialism.
- Infinite Global: International communications and reputation management firm that acquired Greentarget in 2026. Now GT's parent company, Infinite Global serves the same financial services, professional services, and legal clients with a transatlantic platform spanning the US, UK, and Europe.
- Weber Shandwick: Global communications agency with deep financial services practice. Several GT founders and senior leaders came from Weber Shandwick Financial, making it a closely comparable peer in terms of sector specialization, methodology, and senior talent pool.
- Abernathy MacGregor: Strategic investor relations and corporate communications advisor serving financial services, professional services, and other regulated industries. Highly comparable boutique peer to GT, with similar senior-led model and focus on complex, sensitive financial communications.
- Hudson Sandler: London-based strategic communications consultancy focused on financial services, real estate, and professional services. Directly competes with GT for mid-cap financial PR mandates and shares a similar boutique, senior-led service model.
- Instinctif Partners: UK-based strategic communications consultancy specializing in financial services, technology, and professional services. Directly comparable to GT in size, sector focus, and retainer-based engagement model, particularly for mid-cap and listed-company mandates.
- Citigate Dewe Rogerson: UK-headquartered financial and corporate communications agency serving listed companies, financial services, and professional services firms. Several GT team members previously worked at Citigate, making it a closely comparable boutique competitor in the City of London.
- Kreab: International communications and public affairs firm with strong financial services and capital markets expertise. Comparable to GT in serving listed corporates, financial institutions, and professional services firms across European and global markets.
Broad incumbents
- Edelman: World's largest independent communications firm with a substantial financial services and capital markets practice. Competes with GT at the top end of regulated-sector mandates and offers broader geographic reach and integrated capabilities beyond GT's specialist focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Target social profiles
Digital presenceGreen Target compliance and trust
Trust signalCompliance3 records
Green Target financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Target leadership team
Management profileNumber of profiles
Profiles20 records
Green Target subsidiaries and ownership
Company hierarchySubsidiaries1 record
Green Target funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Target M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Target
What does Green Target do?
Green Target is a boutique strategic communications consultancy that provides integrated PR and corporate communications services to complex, highly regulated organisations in financial services, professional services, and legal sectors. Core services span corporate communications, social media and digital marketing, internal communications, crisis communications, and design and creative, delivered through retainer-based ongoing partnerships and project-based engagements. The firm supports clients across the UK, Pan-European, and global multi-national markets with a senior-led, multilingual team.
Is Green Target a public or private company?
Green Target is a private company. It is classified as corporate owned and is currently operating.
When was Green Target founded?
Green Target was founded in 2006. It employs 51 to 100 people.
Where is Green Target based?
Green Target is headquartered in London, United Kingdom, in the Europe region.
How does Green Target make money?
Two revenue lines are on record. Retainer Model is the primary driver. The others are project-Based Work.
Who are Green Target's main competitors?
Direct peers on record are FTI Consulting (Strategic Communications), Brunswick Group, Infinite Global, Weber Shandwick, Abernathy MacGregor, Hudson Sandler, Instinctif Partners, Citigate Dewe Rogerson and Kreab. Edelman is listed as a broad incumbent.
Does Green Target have an API?
No public API is recorded for Green Target.
What industry is Green Target in?
Green Target's product category is Strategic Communications and Public Relations Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 54182 and its SIC code is 8742.